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MySpace Still Reaches 50 Million People Each Month

MySpace Still Reaches 50 Million People Each Month | Fashion and Digital | Scoop.it
AKQA's insight:

Why it matters:

  • MySpace users generated over 300 million video views in November, good enough for 16th place on comScore’s Video Metrix ranking
  • MySpace has managed to attract a vibrant audience of 17 to 25-year-olds, particularly music and entertainment fans
  • Web properties that successfully carve out focused, specialized communities (in this case music and entertainment) can see tremendous growth and engagement 
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Fitness Trackers Are Still Waiting For Their "iPod Moment"

Fitness Trackers Are Still Waiting For Their "iPod Moment" | Fashion and Digital | Scoop.it

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AKQA's insight:

Why this matters:

  • Only 1 in 10 consumers has a fitness tracker, even though at the 2015 CES there were more than 56 unique models on display
  • Consumers are overwhelmed by choice; for the category to take off, most of these fitness trackers need to die off and one or two models (like the iPod did for MP3 players) needs to attain dominant market share
  • Absent a dominant model, the fitness tracker category may be supplanted by an app(s) that pulls information from multiple sources (phones, watches, etc.)
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London Boutique 3D Scanned To Bring An Exclusive Experience Online - PSFK

London Boutique 3D Scanned To Bring An Exclusive Experience Online - PSFK | Fashion and Digital | Scoop.it
AKQA's insight:

Why this matters:


  • London boutique MACHINE-A created an online interactive experience where the entire shop was 3-D scanned to create a virtual shop
  • Online shoppers can directly purchase products on display
  • The online virtual store included hidden content, that visitors can discover and enjoy (including interviews with designers)
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AKQA's curator insight, May 19, 2014 6:29 PM

Why this matters:


  • London boutique MACHINE-A created an online interactive experience where the entire shop was 3-D scanned to create a virtual shop
  • Online shoppers can directly purchase products on display
  • The online virtual store included hidden content, that visitors can discover and enjoy (including interviews with designers)
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Kate Spade Launches Perch Technology in Stores

Kate Spade Launches Perch Technology in Stores | Fashion and Digital | Scoop.it
AKQA's insight:

Why this matters:


  • Perch, an interactive display system, seamlessly integrates rich media content into the in-store shopping experience.
  • Kate Spade launched Perch in stores to make its stores more interactive.
  • Using its hashtag #travelcolorfully as a starting point, Kate Spade introduced a live feed of Instagram photos of customers in exotic locations.
  • “We’ve seen a higher sell-through for products on the table,” CMO Mary Beech said.
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AKQA's curator insight, June 2, 2014 2:08 PM

Why this matters:


  • Perch, an interactive display system, seamlessly integrates rich media content into the in-store shopping experience.
  • Kate Spade launched Perch in stores to make its stores more interactive.
  • Using its hashtag #travelcolorfully as a starting point, Kate Spade introduced a live feed of Instagram photos of customers in exotic locations.
  • “We’ve seen a higher sell-through for products on the table,” CMO Mary Beech said.
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Apple Retail Under Angela Ahrendts: Focus on Mobile Payments, Customer Experience, and China

Apple Retail Under Angela Ahrendts: Focus on Mobile Payments, Customer Experience, and China | Fashion and Digital | Scoop.it
AKQA's insight:

Why this matters:


Angela Ahrendts's strategic imperatives for Apple Stores:

  • China: increase total smartphone market share from current 7%
  • Improve the omnichannel customer experience, including: product discovery, customer service, and mobile
  • Launch new products, including iPhone 6 and iWatch
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Google Glass Never Really Had A Fighting Chance

Google Glass Never Really Had A Fighting Chance | Fashion and Digital | Scoop.it
AKQA's insight:

Why it matters:

  • Google Glass is being handed off to Tony Fadell, CEO of Nest
  • Google Glass was ridiculed from the start: people never felt comfortable around people with cameras and computers on their faces, and it was considered a nerdy and 'uncool' technology
  • It seems highly unlikely that Glass will ever become a consumer product, although it may live on as a business tool 
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'Vogue' Makes Its Instagram Shoppable With Liketoknow.It

'Vogue' Makes Its Instagram Shoppable With Liketoknow.It | Fashion and Digital | Scoop.it

Via DD
AKQA's insight:

Why this matters:


  • Vogue is the first magazine to make its Instagram shoppable, with LikeToKnow:It, an offshoot of RewardStyle.
  • With LiketoKnow:It, if you "like" an Instagram with an LTK link in the caption, you will be sent an email that directs you to a point of sale for the item in the Instagram. If you buy that item, Vogue receives a commission. 
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The Role Of Influence (and Content) In The New Buyer's Journey

The Role Of Influence (and Content) In The New Buyer's Journey | Fashion and Digital | Scoop.it
AKQA's insight:

Three types of content influence buyers:

  • Expert Content (3rd party expertise): Most useful and influential across all stages of buyer's journey; 88% greater impact than Brand Content and 50% better than UGC
  • Brand Content (from the brand or employees): More useful for buyers closer to buying the product
  • User-Generated Content (reviews): Most trusted at the POS
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AKQA's curator insight, May 19, 2014 6:36 PM

Why this matters:


Three types of content influence buyers:

  • Expert Content (3rd party expertise): Most useful and influential across all stages of buyer's journey; 88% greater impact than Brand Content and 50% better than UGC
  • Brand Content (from the brand or employees): More useful for buyers closer to buying the product
  • User-Generated Content (reviews): Most trusted at the POS
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Sephora Augmented Reality Mirror Reflects Sales Potential Of Digital Sampling

Sephora Augmented Reality Mirror Reflects Sales Potential Of Digital Sampling | Fashion and Digital | Scoop.it

Via DD
AKQA's insight:

Why this matters:


  • Sephora is launching a new 3D augmented reality mirror that simulates cosmetics on a user's face in real time.
  • For the first time, users do not have to upload a photo.
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Uniqlo Lets Consumers Design Their Own T-Shirts

Uniqlo Lets Consumers Design Their Own T-Shirts | Fashion and Digital | Scoop.it
Uniqlo on Monday introduced a new service that lets consumers develop their own T-shirts, using a smartphone or tablet computer app.
AKQA's insight:

Why it matters:


  • Customized T-shirts are nothing new.
  • Uniqlo says UT Me is different because of the ease of using its mobile app, which lets customers create a new design whenever inspiration strikes.
  • The service, available only in Japan for now, charges 1990 yen per shirt (about $19.60).
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