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Progressive Storytelling
Storytelling in the digital age, interactive and multi-platform media, Neurocinematics
Curated by Gillian Stippa
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Two latest iPad ads put Apple's incredible storytelling talents on display - Cult of Mac

Two latest iPad ads put Apple's incredible storytelling talents on display - Cult of Mac | Progressive Storytelling | Scoop.it
Cult of Mac Two latest iPad ads put Apple's incredible storytelling talents on display Cult of Mac This latest 'Your Verse' campaign for the iPad really puts Apple's talent at storytelling on display, even if it all just boils down to beautifully...
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Beeban Kidron: The shared wonder of film - YouTube

http://www.ted.com Movies have the power to create a shared narrative experience and to shape memories and worldviews. British film director Beeban Kidron in...

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Elsemiek Meijs's curator insight, January 22, 5:17 AM

"If we want different values, we have to tell a different story. A story that understands that an individual narrative is an essential component of a person's identity, that a collective narrative is an essential component of a cultural identity and without it, it is impossible to imagine yourself as part of a group."

 

A beautiful tale by Beeban Kidron about how Filmclubs for children changed these children and gave them a story.

 

This review was written by Elsemiek Meijs for my curated content on http://www.scoop.it/t/sparkyourstory

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Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love

Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love | Progressive Storytelling | Scoop.it
Move over focus groups. Neuroscience-based research from Innocean seeks to uncover what people really like and seemingly reveals that, sometimes...

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Karen Dietz's curator insight, March 13, 12:48 PM

Hmmmmm -- here's some new research from neuroscience. The company Innocean wired up 8 people to measure their responses, asked them questions about brands, and then about people they love.


Guess what -- 3 of the 8 people showed more love for brands than people. Why? The brands had a stronger story attached to them. What does it mean? Their interpretation is that there is a story button in our brain.


OK -- hold on here. I've got some problems with this. I'm not a neuroscientist but some of this seems like a lot of over-reaching.


First of all -- 8 people is a very tiny sample. That 3 of the 8 had a certain experience does not mean much at all.  All the study points to is more questions. Like for the 3 people who loved their brands more than loved ones, are their relationships troubled? If so, that would naturally lead to mythologizing a watch. And is a watch a brand or simply an object evoking strong memories? Is the love for the Seattle Seahawks more about someone mythologizing their identity? And does that reflect at all on this person's love for his toddler? Ay yi yi -- I could go on.


And then to conclude there's a "story button" in the brain that is more like a switch to turn on and off is problematic for me also. We think in stories so narrative structure is much more imbedded in who we are than a pus button indicates.


So I remain highly skeptical about this study until A LOT more research is done. Read the article and tell me what you think.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ivan Mercado Lorberg's curator insight, March 14, 11:34 AM

¿Es posible "amar" o comprometerse con una marca en particular en un mundo tan poligámico como el de hoy enn día? Acá una respuesta Neurocientífica

Mervi Rauhala's curator insight, March 18, 3:38 AM

Interesting study about how people "love "their favorite brands and icons even more than people. But there has to be a special story related to the product or brand, but but...The results could be also interpreted otherwise. Leaves lot of open questions.

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Transmedia Manifest

Transmedia Manifest | Progressive Storytelling | Scoop.it
The art of storytelling has always been subject to change. Through the process of digitalization and...
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Infographic: The science behind transmedia storytelling and why you need to be across it now

Infographic: The science behind transmedia storytelling and why you need to be across it now | Progressive Storytelling | Scoop.it

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The Digital Rocking Chair's curator insight, October 24, 2013 8:48 PM

Marketing Magazine:  "Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason."


[Also, use the Aurasma app to check out the augmented reality aspects of this infographic.]

Joseph McCaleb's curator insight, October 25, 2013 9:12 AM

Transmedia Storytelling is Now-Persuasion. #literacies

Louise Robinson-Lay's curator insight, October 25, 2013 4:34 PM

Digital storytelling is evolving rapidly. The infographic here justifies transmedia stories.

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PIXAR’S 22 Tips for Storytelling

PIXAR’S 22 Tips for Storytelling | Progressive Storytelling | Scoop.it
PIXAR’S 22 TIPS FOR STORYTELLING#1: You admire a character for trying more than for their successes.#2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a wr...
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How Technology Is Transforming Our Brains

How Technology Is Transforming Our Brains | Progressive Storytelling | Scoop.it
We are all uploading old patterns to the cloud to make room for new ones. The choices we make are our own. We’re as smart as we want to be.

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Learning From Orson: Understanding "Audiences" in Transmedia & Web Series

Learning From Orson: Understanding "Audiences" in Transmedia & Web Series | Progressive Storytelling | Scoop.it

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The Digital Rocking Chair's curator insight, September 12, 2013 3:30 PM


Story Horizon:  "For web series, we can often see the effect of the studio audience in the analytics/statistics on the video itself. Oftentimes, viewers will give a video more of a chance when seeing the high view count or thumbs up, modelling the behaviour of the audience that preceded them and not unlike responding to the canned laughter of the now dead “audience” as Orson so morbidly pointed out in the clip" ....

Andrea Rossi's curator insight, September 14, 2013 3:16 AM

"Audiences, in the real sense of the word, are disappearing" (Orson Welles, 1979)

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The pursuit of happiness: Transmedia universes from the perspective of the audience

The pursuit of happiness: Transmedia universes from the perspective of the audience | Progressive Storytelling | Scoop.it

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Hans Heesterbeek's curator insight, October 1, 2013 12:58 AM

Interesting article

John Slifko's curator insight, October 1, 2013 3:13 PM

And so precisely what does this word "trans-media" mean and what is its relevance if any in Masonic studies. 

Ken Morrison's comment, October 8, 2013 8:00 PM
I am so happy that you shared this. I shared Nancy Duarte's Hero's Journey one day in the classroom because the internet was down and I couldn't give my regular presentation slides. Ten months later, students still tell me that I "ruin in a good way' their movie watching because they think of this cycle.
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GLIDE - Storytelling is Central to Healing

As part of the celebration for the 10th anniversary of the Warren Buffett Lunch charity auction, we present to you a short series of videos sharing the hope,... (RT @GLIDEsf: VIDEO: Storytelling is central to Healing.
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The Sweet Spot: Let's Go to the Movies

The Sweet Spot: Let's Go to the Movies | Progressive Storytelling | Scoop.it
A. O. Scott and David Carr talk about the ups and downs of watching films, with others, inside a theater.
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Storyworld & Immersion before Plot & Platform.

Storyworld & Immersion before Plot & Platform. | Progressive Storytelling | Scoop.it

Mike Jones:  "In any discussion and professional practice of ‘new media’ there is a swag of terminology that gets kicked around;  cross-media, multi-platform & transmedia, interactive and pervasive media, emergent, non-linear and participatory storytelling, etc etc…"


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The Digital Rocking Chair's curator insight, January 27, 2013 11:15 PM

This post is full of interesting nuggets of information.  From definitions, to examples, to process and opinion, this post takes you past cross-platform, multi-platform, and transmedia, into the realm of immersive experiences.

Henrik Safegaard - Cloneartist's curator insight, January 28, 2013 5:21 AM

Very interesting reading -

Katie Frank's curator insight, January 28, 2013 2:15 PM

Integrated writing, many modes for writers today.

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Cinema and television 2.0 - interview with Ben Grass

Cinema and television 2.0 - interview with Ben Grass | Progressive Storytelling | Scoop.it
At the Evolving Experiences seminar on the 21st of September, held as part of the 10th anniversary celebrations at MediaCity in Vasa, Finland, Ben Grass of Pure Grass Films will be one of the keynote speakers.
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4 Businesses Leveraging Storytelling With Images |

4 Businesses Leveraging Storytelling With Images | | Progressive Storytelling | Scoop.it
Visual storytelling: Top tips for creating visual content that tells a story with social media in a way that encourage, engage, enlighten and entertain.
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Cognitive sciences, visual arts intersect at conference - Brown Daily Herald

Cognitive sciences, visual arts intersect at conference - Brown Daily Herald | Progressive Storytelling | Scoop.it
Mingling over cookies turned into heated debate over the nature of neuroscience’s role in explaining aesthetic experience on Saturday.
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A Million Ways to Tell A Story: Yomi Ayeni's Vision for the Future of Storytelling

A Million Ways to Tell A Story: Yomi Ayeni's Vision for the Future of Storytelling | Progressive Storytelling | Scoop.it
A Million Ways to Tell A Story Part of Space, Time, Machine and Monster at The Riverfront, Newport People have been telling stories since they learned to communicate with each other. They’ve been r...

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Simon Staffans's curator insight, November 28, 2013 11:15 AM

Good post based on Yomi's "A Million Ways to Tell a Story" workshop

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Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories

Robert McKee, Screenwriting Guru, Teaches Us How Brands Tell Better Stories | Progressive Storytelling | Scoop.it
If you want everyone from customers to colleagues to believe in your mission you need to tell them a story not make an argument.

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Jim Signorelli's comment, October 24, 2013 10:51 AM
Karen, I went to McKee's Story for Business course a few weeks ago in NYC. I HIGHLY recommend. He applies many of the principles discussed in his book STORY to marketing communications. Entertaining, Illuminating and well worth the price of admission! P.S. Love the same quote you shared.
Karen Dietz's comment, October 24, 2013 4:07 PM
Hey Jim! LOL, McKee is just up the freeway from me and you'd think I'd get up to LA to take his course. Now with your recommendation I definitely have to register. Many thanks for letting me know you found it valuable. Onward!
Pasquale Abiuso's curator insight, February 17, 3:55 AM

L'imprenditore è un narratore.

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The Art And Power Of Brand Storytelling

The Art And Power Of Brand Storytelling | Progressive Storytelling | Scoop.it
Brand storytelling is a brilliant idea for Internet marketing. Here are 7 powerful ways to tell your brand story to your target audience...

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Bad Spoon's curator insight, November 20, 2013 1:04 AM

7 idées intéressantes pour activer la puissance du storytelling pour les marques

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Brand Storytelling: Interview with Hoot Marketing

Brand Storytelling: Interview with Hoot Marketing | Progressive Storytelling | Scoop.it
Brand storytelling is fast becoming an integral part of many companies’ content marketing strategies – in fact, in today’s noisy … Continue reading (RT @RedRocketMedia: New blog: Brand Storytelling: Interview with Hoot Marketing
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Breaking Bad Story Sync: Incorporating the Second Screen into Transmedia Storytelling | The Artifice

Breaking Bad Story Sync: Incorporating the Second Screen into Transmedia Storytelling | The Artifice | Progressive Storytelling | Scoop.it
AMC's creation of Breaking Bad Story Sync has evolved social TV and allowed us to further interact with narrative television.

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Claudio Gentile's curator insight, October 8, 2013 7:59 AM

#BreakingBad #Transmedia and #SecondScreen

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‘Hollow’: The Next Step For Social Documentary? [#Transmedia]

‘Hollow’: The Next Step For Social Documentary? [#Transmedia] | Progressive Storytelling | Scoop.it

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The Digital Rocking Chair's curator insight, September 27, 2013 6:07 AM


Amanda Lin Costa:  "Unlike a traditional documentary where viewers turn the lights down, sit back and have a story unfold in front of their eyes, participants “watching” “Hollow” must scroll and click through a detailed multi-storyline experience" ...


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10 Sources That Inspired Game of Thrones' Dark Storytelling

10 Sources That Inspired Game of Thrones' Dark Storytelling | Progressive Storytelling | Scoop.it
At last, fans of the Game of Thrones TV series fully understand the anguish that readers of George R.R. Martin's novels have long since suffered. Why? Why do these terrible things happen?
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Understanding transmedia: How story world’s are changing the art of communication [Hartman]

Understanding transmedia: How story world’s are changing the art of communication [Hartman] | Progressive Storytelling | Scoop.it
RT @tonnet: Understanding transmedia: How story world’s are changing the art of communication. http://t.co/seCEmCVYB0
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'Breaking Bad' Meth Lab ... In LEGOs!

'Breaking Bad' Meth Lab ... In LEGOs! | Progressive Storytelling | Scoop.it
Okay, so it's not the kind of LEGO set that you'd want to give to your kids, but this "Breaking Bad" custom build is the coolest homage to AMC's hit drama since the point-of-view shot reel surfaced earlier this year.
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How to use mind mapping for note taking during meetings ...

How to use mind mapping for note taking during meetings ... | Progressive Storytelling | Scoop.it
How to use mind mapping for note taking during meetings? Posted on October 4, 2012 by Luc Glasbeek. I thought I'd write a quick post on how to use mind mapping for note taking during meetings. However, this turned out a tad longer than ...

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