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Books Don't Want to Be Free

Books Don't Want to Be Free | Fanny Salcedo | Scoop.it

How publishing escaped the cruel fate of other culture industries.  An analysis of U.S. ISBN data by ProQuest affiliate Bowker revealed that the number of self-published titles in 2012 jumped to more than 391,000, up 59% over 2011 and 422% over 2007. Ebooks continue to gain on print, comprising 40% of the ISBNs that were self-published in 2012, up from just 11% in 2007.


Via Chuck Hitchcock
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Its magnificent :)

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Scoop.it Spotlight

Scoop.it Spotlight | Fanny Salcedo | Scoop.it

Take a closer look at Scoop.it and you will find an impressive group of inspirers sharing their passion for ideas that matter. New community leaders, business leaders, and thought leaders can be found each day. Now, it's time that they share their stories with us. The curators who have found and embraced their communities of interest deserve to be put in the spotlight.

 

In this series, we spotlight standout Scoop.it curators. Those whose passion ignite others' interests. Find out here about who has inspired us. Learn their secrets to sharing ideas that matter to a community hungry for great content. Hear their story. Get inspired.

 

#ScoopitSpotlight


Via Ally Greer
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Its amazing

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sledderwool's comment, June 13, 1:21 AM
Its very good :)
ainslime mount's comment, June 14, 12:33 AM
Its really good :)
lawyersecret's comment, June 16, 12:33 AM
Thats brilliant
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Life Insurance Rates: Compare Life Insurance Quotes

Life Insurance Rates: Compare Life Insurance Quotes | Fanny Salcedo | Scoop.it
Get the best life insurance rates directly from top agencies. Save money on life insurance by making companies compete for your business.
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McDonald's: Pioneering Ebook Distribution Models

McDonald's: Pioneering Ebook Distribution Models | Fanny Salcedo | Scoop.it

When it comes to new distribution models for ebooks, companies like start-up Oyster and document sharing giant Scribd have been dominating headlines with new ebook subscription services — think Netflix NFLX +0.3% or Spotify for ebooks.

 

But maybe the publishing industry should look at McDonald's MCD +0.22% for ebook distribution innovation.


Via Chuck Hitchcock
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Its nice

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Old Company, New Internet: How Glenn Street and Mascots.com got into Social Media

Old Company, New Internet: How Glenn Street and Mascots.com got into Social Media | Fanny Salcedo | Scoop.it

When Glenn started his company 25 years ago, the Internet wasn't very popular. As time went on and the Internet became increasingly available, though, he realized that it was the perfect tool for a small business like his - one with limited marketing dollars and a global clientele.

After creating his website, mascots.com, Glenn realized how much easier it was for him and his company to be found. In recent hears, Street and his team found value in social media. They began sharing content including information about their mascots as well as entertaining pictures and videos to spread the word about their success.

Glenn found Scoop.it while perusing articles on Mashable. He was drawn in by the concept and thought it could be an interesting addition to his social media efforts.

The intriguing aspect of Glenn's business is that it is entertainment-based. He finds that most of the content he finds on Scoop.it related to his field is entertaining to a very broad audience. Although it is always related to mascots and street characters, who doesn't love watching a giant animal do crazy things on the Internet?

Street used to find this content using Google Alerts and reviewing all of it before posting it to Twitter, Facebook, etc. Now, with Scoop.it, he has all of his content in one place and is able to go through it and feed it directly to his networks. He has found this is a great way to create good looking content and increase his SEO.



Via Ally Greer
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Its amazing

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