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Old School Marketing Platforms That Still Resonate in Our Digital World - Entrepreneur

Old School Marketing Platforms That Still Resonate in Our Digital World - Entrepreneur | Fan of Marketing | Scoop.it
Entrepreneur Old School Marketing Platforms That Still Resonate in Our Digital World Entrepreneur In the last few years, digital marketing has given traditional marketing platforms a run for its money.
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The Marketing Destination Has Changed As Ad Clicks Pointing Outside Of ... - Forbes

The Marketing Destination Has Changed As Ad Clicks Pointing Outside Of ... - Forbes | Fan of Marketing | Scoop.it
Forbes The Marketing Destination Has Changed As Ad Clicks Pointing Outside Of ...
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B2B Marketing Lessons from Starbucks - exploreB2B

B2B Marketing Lessons from Starbucks - exploreB2B | Fan of Marketing | Scoop.it
I never used to understand the appeal of Starbucks. Before becoming an avid coffee drinker, I couldn’t grasp why the alternative atmosphere, odd ordering system, or premium (sometimes crazy) ...
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7 Excellent Examples of Email Personalization in Action

Useful personalization makes your marketing more relevant, and more helpful. - http://t.co/3frNouRMAj
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The Email Marketing Process | Visual.ly

The Email Marketing Process | Visual.ly | Fan of Marketing | Scoop.it
This infographic provides information for what are the best email marketing methods.
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Is Unwanted Price Discounting Actually a Marketing Problem?

Is Unwanted Price Discounting Actually a Marketing Problem? | Fan of Marketing | Scoop.it
In a recent survey, 89% of companies said pricing pressure has increased. Also, salespeople feel tremendous pressure from buyers, competitors, and sales managers to avoid unwanted discounting. So, what does that have to do with marketing?
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Marketing Automation Empowerment: A Bit Of Love Goes A Long Way

Marketing Automation Empowerment: A Bit Of Love Goes A Long Way | Fan of Marketing | Scoop.it
Internet marketing automation platforms enable you to automate those mundane and pain-in-the-ass tasks that are potentially responsible for the scalability of your online marketing strategy.
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The Titanic's Unsinkable Popularity and the Field of "Dark Marketing"

The Titanic's Unsinkable Popularity and the Field of "Dark Marketing" | Fan of Marketing | Scoop.it
For a brand to elevate to myth, you've got to let it go.
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What content marketing means for the PR industry

What content marketing means for the PR industry | Fan of Marketing | Scoop.it
PR teams should embrace new technological tools to ensure their content marketing succeeds across multi-platforms (What content marketing means for the PR industry http://t.co/lc3DYwncYV @SianGaskell...
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Microsoft's Marketing Needs A Hard Reboot; It's Time To Ctrl-Alt-Del Steve Ballmer - Forbes

Microsoft's Marketing Needs A Hard Reboot; It's Time To Ctrl-Alt-Del Steve Ballmer - Forbes | Fan of Marketing | Scoop.it
Pocket-lint.com Microsoft's Marketing Needs A Hard Reboot; It's Time To Ctrl-Alt-Del Steve Ballmer Forbes While it's too soon to give up on any of the four — and indeed a safe bet that at least some success will come around Windows and Xbox — it's...
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How to Sell Marketing to your CEO

How to Sell Marketing to your CEO | Fan of Marketing | Scoop.it
80% of CEOs believe marketing has little effect on increasing their organizations’ top line.
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Learning the difference between sales and marketing - Arizona Daily Star

Learning the difference between sales and marketing - Arizona Daily Star | Fan of Marketing | Scoop.it
Learning the difference between sales and marketing Arizona Daily Star One of the most frequently asked questions by SCORE clients is the difference between marketing and sales.
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MUST SEE VIDEO: Tourism Partnership of Niagara launches ‘sky high’ marketing campaign

MUST SEE VIDEO: Tourism Partnership of Niagara launches ‘sky high’ marketing campaign | Fan of Marketing | Scoop.it
This spring, television viewers will be wowed once more with breathtaking new footage captured using cutting-edge film technology for The Tourism Partnership of Niagara's new advertising campaign.
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How to Use Google Analytics Audience Data to Improve Your ...

How to Use Google Analytics Audience Data to Improve Your ... | Fan of Marketing | Scoop.it
Understanding the demographics, behaviors and interests of your website visitors improves your online marketing. In this article I'll share what data is found in the Google Analytics' Audience section and how it can apply to ...
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Be Smart About Art | Is your marketing spammy?

Be Smart About Art | Is your marketing spammy? | Fan of Marketing | Scoop.it
Is your marketing spammy? Insightful personal story by BSAA Founder @susanjmumford in today's blog http://t.co/9q4OcOxouj
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5 Critical Marketing Technology Tools for Every Modern Marketer | Marketing Trenches

5 Critical Marketing Technology Tools for Every Modern Marketer | Marketing Trenches | Fan of Marketing | Scoop.it
Today’s modern marketer must be hands-on with marketing technology to prove ROI. Here are 5 essential tech tools that every marketer should consider.
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15 Website Metrics Every Marketing Manager Should Be Tracking | Cheetah Analytics

15 Website Metrics Every Marketing Manager Should Be Tracking | Cheetah Analytics | Fan of Marketing | Scoop.it
A marketer who is skilled at using data — whether you’re entry-level or a CMO — is a powerful force.
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10 Marketing PR Mistakes to Avoid For Your Facebook Page - exploreB2B

10 Marketing PR Mistakes to Avoid For Your Facebook Page - exploreB2B | Fan of Marketing | Scoop.it
Facebook is a great marketing and PR medium where you could build brand loyalty among your customers and prospects constantly. However, it is also a place where you could destroy your brand ...
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Hennessy welcomes Nas in Cognac

A journey to Cognac (I'm surprised I haven't seen popular hip hop liquors embrace rap for this type of marketing effort before http://t.co/Iv4RhVzGs0)...
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Why Keyword Research Should Be A Vital Part Of Your SEO Strategy

Why Keyword Research Should Be A Vital Part Of Your SEO Strategy | Fan of Marketing | Scoop.it
Very helpful blog post explaining why keyword research should be a vital part of your SEO strategy.
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A Coffee Drive-In For Cyclists

A Coffee Drive-In For Cyclists | Fan of Marketing | Scoop.it
In order to further improve bicycle culture and infrastructure, the urban authorities in Zürich teamed up with a team of designers to launch a true coffee drive-in for cyclists. (Cool Coffee Drive-in for cyclists in Zurich.
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The Point of Brand Differentiation: Customer Experience | Retail Trends | RIS News: Business/Technology Insights for Retail, Supermarket Executives

The Point of Brand Differentiation: Customer Experience | Retail Trends | RIS News: Business/Technology Insights for Retail, Supermarket Executives | Fan of Marketing | Scoop.it
The customer experience has become the point of brand differentiation as proven by an increasing number of businesses adding a Chief Customer Officer to their executive leadership team. Find out how to optimize your customer experience in store.
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Is Samsung's Success All Marketing, or Something Else? - DailyFinance

Is Samsung's Success All Marketing, or Something Else? - DailyFinance | Fan of Marketing | Scoop.it
New York Times Is Samsung's Success All Marketing, or Something Else? DailyFinance In the mobile world, there are really only two companies that make every other smartphone maker envious -- Apple and Samsung.
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NEWS: McDonald’s Fined $1.6 Million In Brazil For Happy Meal Marketing

NEWS: McDonald’s Fined $1.6 Million In Brazil For Happy Meal Marketing | Fan of Marketing | Scoop.it
@ChopAndQuench | News (NEWS: McDonald's Fined $1.6 Million In Brazil For Happy Meal Marketing - via @ChopAndQuench #ChopToLive http://t.co/dkAiU5zB9m)...
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New Calculator Helps You Determine The Effectiveness of Your Mobile Efforts - Search Engine Journal

New Calculator Helps You Determine The Effectiveness of Your Mobile Efforts - Search Engine Journal | Fan of Marketing | Scoop.it
PPC is a great investment, but it's been difficult to know how effective we're being. A new tool was released that helps us see a more clear picture.
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