Fair Trade Coffee
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Lessons From Fair Trade on How to Make Your Brand Message More Powerful - Entrepreneur

Lessons From Fair Trade on How to Make Your Brand Message More Powerful - Entrepreneur | Fair Trade Coffee | Scoop.it
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
Entrepreneur
A Fair Trade certification on a product tells a consumer that the farmers who grew and harvested it were treated justly and were fairly compensated.
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Going beyond fair trade: the benefits and challenges of direct trade

Going beyond fair trade: the benefits and challenges of direct trade | Fair Trade Coffee | Scoop.it
If companies really want to make a difference in the developing world, it's time to go beyond fair trade and get involved with farmers directly (Share what we put efforts to believe in.
Coralie Williamson's insight:

Is statingCafes serve Fair Trade enough?  Is paying minimal wage equitable for all farmers?

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Fair trade coffee certification posts record in 2012 - Chicago Tribune

Fair trade coffee certification posts record in 2012 - Chicago Tribune | Fair Trade Coffee | Scoop.it
Fair trade coffee certification posts record in 2012
Chicago Tribune
The certified coffee fetches a premium, which is typically passed along to the customer. Fair Trade USA's record U.S.
Coralie Williamson's insight:

good data!

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