As faculty, we're always trying to engage our students better," Smith-Robbins says. "If we see them using a tool like Facebook, there's this huge temptation to say, 'Well, I use Facebook in class,' because that's where they're at. More times than not, it doesn't work because it has to be a pedagogical decision first, rather than a technology decision. Plus, all these tools have their own culture and if you try to use them for something different, you're more often than not going to make mistakes."