This site taught me the importance of knowing your staff individually and collectively. As a manager, it's crucial to understand your employees so your organization can have the most productive staff to make your business reach its maximum potential. It's important to speak with your employees everyday to see how everyone is doing with their jobs and if they have any problems or concerns. One important thing as a manager is to not get into your employees private lives. It's vital as a manager to know if your employees have any problems with the challenge they face everyday sicne you need them to be able to solve their problems and move on. "Do they have the resources they need to complete the job? Are they getting enough support from you their manager? And what else might you do to help them succeed?" I found it educational to get to know your employees on a personal level. As a manager, you need to be able to connect with your staff individually and as a unit. It's interesting to me how similar managing a staff is compared to managing a team. I would like to either be a coach or manager and knowing these tools will help me in both fields. I picked this article because it gave me a sense of how to control the pulse of a team which is key as a manager. You're the leader of the crew and it's your job to lead your team to victory and team comradery is huge in a team or organizations success. Together, with the team on the same page, they can accomplish their goals and reach their expectations. This information will help me in the sports management industry because it taught me the importance of team chemistry since the formula has to be solved to find success.
I learned the various types of social media marketing ideas out in society today from this site. It taught me that a sports organization will get the best out of their fan support if the organization can find way to let the fans interact with the organization and team. This site displayed the products created and events held in 2012 that really gave the fans the best interaction or experience the organization could have given them. A marketer has to present their team and organization in the best way possible through all types of social media which include: Twitter, Facebook, Instagram, team website, billboards, and even commercials. A big piece of sports marketing is to get the latest technology out there so you/re organization shows that it’s living in the now and ready for what the future has to offer. For example, the Atlanta Hawks in 2012 presented a halftime show that included projection mapping. Projection Mapping is a great tool towards fan interaction, if it’s presented the right way. “As the fans interact, they are engaged with the team, the brand sponsoring the promotion, and each other, all while enjoying themselves at a time when fans typically take a break.”This site had many very interesting videos to show how other organizations promoted their marketing ideas. Red Bull had put together a very creative video to present all of the athletes that they sponsor by assembling a very complex Rube Goldberg set up. It caught the attention of the eye and certainly entertained their fans. Another very complex video developed was from Bing and Jay-Z. With their partnership, Bing posted pages of Jay-Z’s new auto-biography all around personal areas to Jay-Z when he was growing up in New York. The mission was for the people to take these pages that they found either on buildings, walls, billboards, or even parks, and put the story together online through Bing. Together, the fan base of Jay-Z and Bing grew closer and Bing’s user ratings skyrocketed to one of the most used online networks in the nation. The educational pieces I found in this article were that in order to appeal your fan base, the organization has to be up to date with technology and have the skills and confidence to present events that will make the fan base want to come back again for another memorable experience.I selected this article because marketing and creativity have always caught my eye. I like to present things with flash and glamor so I catch people’s attention. I feel like I have the capability of doing this in a professional setting as well. The ideas and tips I learned from this site only enhanced my understanding of marketing. It presented to me how the big time organizations satisfy their fan base and how to make the fan base feel as if they are family with the organization. A fan’s dream is to either be on the sidelines, the bench, or the locker room with their home team because it’s who they route for day in and day out. Fans want to know how the player’s on their teams are doing and want to be connected with the organization. This information will help me in the sports management industry because the videos presented were the top marketing events of the year. It presented what needs to be done if your marketing event is going to be huge and benefit your organization. The ultimate goal is to get the fan base and organization as tight as possible so the organization gets a good reputation of treating their fans well. These marketing tools will help my organization connect with the fans so they feel as if they are a part of the organization.
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I learned from this site that the key to running a sports facility is to create relationships with local sports teams. Depending on the sport that accommodates the facility, a facility manager should create benefits for local sports teams with their facility. This site talks about how enabling perks to the local athletes will generate business and also keep the athletes coming back. Giving team member’s special benefits can motivate players to return and also can provide a revenue boost for the facility. The benefits should last all year round, even during the slower seasons so players can get their off-season work in. Another idea that is useful is to sponsor a sports team so other teams can see your facility and business. Also, making a membership available online is a good marketing tool; it advertises the facilities relationship with that team and encourages other teams to develop a similar relationship with your business.I found it interesting that a facility could sponsor a team. I wasn’t aware of this information but now that I know it, it will certainly help me with my future goals if I ever end up purchasing my own facility. I found it educational to give teams perks because it’s an inside tip I feel since not all sports facilities I know of have this option. Giving the teams special perks will keep the team coming back to your facility and could also help more teams practice and use your facility. I selected this article because I always thought it would be cool to run my own indoor baseball facility for players to use in season and during the off-season. Then, with my facility, I would create my own AAU (Amateur Athletic Union) team and allow my team to practice in my facility. I always dreamed of becoming a baseball coach and having a facility could bring two of my dreams to life. My facility would have cages for players to pitch and hit in, and also a designated turf area for kids to play catch on or field grounders. With the future approaching, it could maybe even be possible to raise the ceiling enough to hit pop ups to the outfielders. This article really gave me a good insight on how a facility should be run.This information will help me in the sports management industry by having a sports facility for athletes to use to get better at baseball. Not only to get better at baseball, but also a weight room could be installed so the players could become stronger as well. There are many opportunities that are presented with owning a sports facility and all opportunities really interest me.
I learned about one of the next biggets innovations in baseball, the chatting cage. The chatting cage is basically a chance for fans to video chat players, managers, team executives, and experts. One of the best parts about the chatting cage is that users don't need to download any softward or anything; they can simply video chat right from their browser which makes this app user friendly. Skype and Apple's factime are closed networks which means that the only way video communication can happen is if the otehr user has the ap as well. Chatting cage is now officially on MLB.com and has increased fan engagement to an all time high this past season. I found it very interesting that video chat is rapidly growing. A recent study suggested that about 380 million people will be regularly using video chat by the end of the year. This is huge for the business industry and the fact that the MLB has already started this product shows they are way ahead of the game. I also found it interesting that Cisco predicts that there will be more internet-enabled devices than people in the world in 2017. I picked this article because baseball and marketing interest me and this innovation is an instant success in the baseball world. Fans all aroudn the world will use the chatting cage to come in contact with their favorite players or even executives to set up an interview. This innovation can take the media industry in baseball to a whole new level. I will use what I learned from this article in the sports management industry by acknowledging the fact that video chat is rapidly growing and could be the next thing in fan engagement. The fans want to be as close and connected to their favorite teams as possible and the chatting cage gives baseball fans their needs.
The San Franisco Giants have the most engaged MLB fan base and a very strong social media presence.
Colby Morris's insight:
This article taught me that the best way to have fan interaction is through social media. Social media helps an organization release important information or events that will be taking place to its fans so that the fans know what is going on with the team. The San Francisco Giants were Major Leagues Baseball's number one team in fan engagement due to the fact that they have seven channels of social media. Social media is so important in today's world since so many people around the world are using it to gain insight on an organization. Twitter, Facebook, and even Vine and Instagram are so important for an organization to have now since technology is taking over the lives of diehard fans. I thought it was interesting that the Giants had a Vine account because usually people make comical clips for the world to see but the Giants are showing that they also have a good sense of humor. Another way that the Giants use it, is by showing batting practices or clips of a game that is going on which makes the fans feel involved since they can comment or like the post. It's an inside view of behind the scenes footage that fans want to see with their favorite professional sports teams. I selected is article because sports marketing is really interesting to me and to be one of the top sports marketers, I wanted to see how the number one baseball team got the job done. In any job that I pursue, I would prefer to have it be in the baseball industry since it's my favorite sport and I want it to be a part of my life forever. This information will help me in the sports management industry because if I have the opportunity to work as a sports marketer, I will know how to catch my organizations fan base's eye and make them feel connected to the organization. I would give them an inside access to the team so they would know how the players act on and off the field since that's what the fans want. This article was very insightful and will plan to have many different accounts of social media in the future if I work as a sports manager.
This site showed me different tips of how to manage my business. What was interesting about the tips, was that they were presented from a coaching standpoint. I’m currently taking classes to receive my Coaches Certification, so these tips really connected with me for how I should manage my future sports business. The first tip I learned is that I should learn to recruit differently than my “opponents.” “Business owners should understand how their competitors recruit employees, and then craft a strategy that recruits individuals with undervalued skill sets.” The second tip I learned was that I need to know how to manage my roster. The site explains how sports teams have designated coaches for certain positions; which makes sense for the various jobs a business needs to have done to continue to grow. It goes further into detail about how sports teams have a training camp. If sport’s teams have a training camp to evaluate a player’s skills before the season starts, why shouldn’t a business? It makes perfect sense to give your employees a training evaluation to see how he or she interacts in your businesses environment. The last tip I learned was to admit whenever I made a mistake. It takes courage to admit when you made a mistake and by doing so, your staff will really appreciate it because it shows that you’re understanding and willing to listen to their ideas so the mistake doesn’t happen again. A business manager will eventually hire someone who he or she shouldn’t have hired because the employee doesn’t cope well with your business. Instead of waiting sooner than later, the manger should act quickly and replace the employee because if you recruited right, your next rising employee is on the way.I found it very interesting how managing a business and managing a sports team are actually very similar. “Legendary football coach Vince Lombardi once said, "Running a football team is no different than running any other kind of organization--an army, a political party, or a business. The principles are the same. The object is to win--to beat the other guy."” With the knowledge of sports that I have, I feel like I will have an advantage over other business managers. I can bring my coaching abilities into my business and “coach my team to victory.” I selected this article because it connects coaching and managing a business which are two things I’m very interested in. By bringing a coaching mindset to a business, I feel I will be able to express leadership and communication skills that a business manager needs to possess to run a successful business. I will have the ability to listen to others, like a coach listens to his or her players to see their point of view on a situation or decision. Having positive relationships with your employees will only make the business stronger because it will make your employees want to work for you which will bring out their best effort. This information will help me in the sport management industry because it will give me confidence that I can run a business like a sports team. A manager needs confidence in himself and in his or her team. With the right recruiting strategies, qualified employees, and willingness to take constructive criticism, a business can really grow and become very successful.
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