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Facebook, Twitter and the Optometry Practice
Articles to support the effective use of Facebook and Twitter by the Optometry Practice
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Facebook Promotion Guidelines, DECODED | Social Media Today

Facebook Promotion Guidelines, DECODED | Social Media Today | Facebook, Twitter and the Optometry Practice | Scoop.it

If you're thinking about running a contest, sweepstakes, competition, etc you need to know about the strict guidelines Facebook has in place.

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Hashtag Marketing on the Rise | Social Media Today

Hashtag Marketing on the Rise | Social Media Today | Facebook, Twitter and the Optometry Practice | Scoop.it

The Twitter hashtag is more than a simple way to categorize content, identify themes or track real-time conversations. They're increasingly being used by companies to drive positive online conversation and build brand recognition and loyalty.

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TechCrunch | Confused? Facebook Suggests Help Center Answers In-Line About Your Current Page

TechCrunch | Confused? Facebook Suggests Help Center Answers In-Line About Your Current Page | Facebook, Twitter and the Optometry Practice | Scoop.it

Top right corner of Facebook Page offers help topics relevent to page you're viewing via a dropdown menu.

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4 Ways to Increase Your Facebook Page Visibility

4 Ways to Increase Your Facebook Page Visibility | Facebook, Twitter and the Optometry Practice | Scoop.it
Have you noticed less interaction on your Facebook page in the last few months?
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3 Twitter Browser Extensions for Better Social Management

3 Twitter Browser Extensions for Better Social Management | Facebook, Twitter and the Optometry Practice | Scoop.it

Dashboard apps can help you keep tabs on various networks at once and update multiple accounts.

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Facebook's Share of Display Ads Reaches 28%

Facebook's Share of Display Ads Reaches 28% | Facebook, Twitter and the Optometry Practice | Scoop.it
Facebook's share of U.S. display ad impressions grew to 27.9 percent during 2011, according to comScore data revealed on Monday.
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Facebook Looking to Run Ads Across Mobile Platform

Facebook Looking to Run Ads Across Mobile Platform | Facebook, Twitter and the Optometry Practice | Scoop.it

Facebook begins to work with mobile platforms to add mobile ads. 

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How Important Is Your Twitter Username To SEO?

How Important Is Your Twitter Username To SEO? | Facebook, Twitter and the Optometry Practice | Scoop.it
Having a Twitter account is much more than a luxury that grants you access into one of the hottest tickets in the social space.
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Twitter Marketing Beginners Guide

Twitter Marketing Beginners Guide | Facebook, Twitter and the Optometry Practice | Scoop.it
Beginner's guide on how to use Twitter for marketing & PR, including video on marketing with Twitter.
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Facebook Official Promotions Guidelines

Rules regarding contests and sweepstakes on Facebook

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Social Media Best Practices for Increased Engagement | Social Media Today

Social Media Best Practices for Increased Engagement | Social Media Today | Facebook, Twitter and the Optometry Practice | Scoop.it

Most BASIC engagement strategies for Facebook, Twitter, and Blogs.

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Converting Your Personal Account to a Facebook Page - Facebook Help Center | Facebook

How to convert your Facebook Personal Account to a Facebook Business Page

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5 Ways to Increase Your Facebook Fan Engagement

5 Ways to Increase Your Facebook Fan Engagement | Facebook, Twitter and the Optometry Practice | Scoop.it

Keep reading for some simple techniques to get your fans more involved.

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Post to your Facebook Fan page on the Go

Post to your Facebook Fan page on the Go | Facebook, Twitter and the Optometry Practice | Scoop.it

There are currently over 800 million active Facebook users. Of those 800 million, almost half access Facebook on a mobile device.* Mobile posting will allow postings to be more spontaneous and original, which may allow the personality of your practice to shine through on your wall.

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Twitter Rolls Out Expanded Brand Pages for More Companies

Twitter Rolls Out Expanded Brand Pages for More Companies | Facebook, Twitter and the Optometry Practice | Scoop.it
Twitter has started rolling out enhanced brand pages to more advertisers.
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Converting Your Personal Account to a Facebook Page

Converting Your Personal Account to a Facebook Page | Facebook, Twitter and the Optometry Practice | Scoop.it

Use Facebook's Help Support Center to find out how to convert a Facebook profile to a Facebook page.  All friends will be converted into fans; however, all content on your profile will be lost.

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Optimizing Your Business Facebook Page for Maximum Hits and Return Visits

Optimizing Your Business Facebook Page for Maximum Hits and Return Visits | Facebook, Twitter and the Optometry Practice | Scoop.it
With a user base of more than 750 million, Facebook is a viable social media marketing platform which cannot be ignored. Every business has potential customers on Facebook.
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Using Facebook for Business Marketing – Facebook business pages, Fanss

Using Facebook for Business Marketing – Facebook business pages, Fanss | Facebook, Twitter and the Optometry Practice | Scoop.it
Using Facebook for business marketing – Facebook business pages to connect with and engage Fans. Find examples in the Facebook business pages directory.
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