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The State of Facebook: What’s Working Now

The State of Facebook: What’s Working Now | Facebook, Twitter and the Optometry Practice | Scoop.it
You may have noticed some of your fellow business owners are getting just a little bit fed up with Facebook.
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Facebook, Twitter and the Optometry Practice
Articles to support the effective use of Facebook and Twitter by the Optometry Practice
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Why your engagement rate is low and how you can fix it

Why your engagement rate is low and how you can fix it | Facebook, Twitter and the Optometry Practice | Scoop.it
First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging.
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5 Facebook Fan Page Problems and How to Fix Them — socialmouths

5 Facebook Fan Page Problems and How to Fix Them — socialmouths | Facebook, Twitter and the Optometry Practice | Scoop.it
Here are the main problems small businesses face when marketing through their Facebook Page and what you can do to solve them
CVPlus's insight:

Good tips on how to manage Facebook correctly!

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Twitter’s Kevin Weil Says The Big Advantage Of The Company’s New Keyword Targeting Is Timing | TechCrunch

Twitter’s Kevin Weil Says The Big Advantage Of The Company’s New Keyword Targeting Is Timing  | TechCrunch | Facebook, Twitter and the Optometry Practice | Scoop.it
Earlier today, Twitter announced that it will allow advertisers to target their promoted content based on the keywords in a tweet.
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Twitter's ads will now be targeted towards keywords used in a tweet - a better way of reaching the right audience!

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How Can I Get Followers On Twitter - Forbes

How Can I Get Followers On Twitter - Forbes | Facebook, Twitter and the Optometry Practice | Scoop.it
Status and influence. Most of us seek it, in some form. It is normal to ask "how can I get followers on Twitter?
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Optimizing Facebook Pages for Graph Search?

Optimizing Facebook Pages for Graph Search? | Facebook, Twitter and the Optometry Practice | Scoop.it
It's all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how
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Twitter's Vine for business: micro-ads & sneak peeks - Boston Business Journal

Twitter's Vine for business: micro-ads & sneak peeks - Boston Business Journal | Facebook, Twitter and the Optometry Practice | Scoop.it
Besides providing yet another platform for cat videos, Vine for business represents a huge opportunity for brands looking to build audiences through creative storytelling, according to local social media branding experts.
CVPlus's insight:

Twitter's new mobile video app allows users and businesses to capture and share 6 seconds of video with others. 

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Facebook Graph Search Demystified | Social Media Today

Facebook Graph Search Demystified | Social Media Today | Facebook, Twitter and the Optometry Practice | Scoop.it
Learn everything you need to know about Facebook Graph Search right here in this overview. Understand what Graph Search is, why it's important, how it works, and how you can make it work for you.
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How to Set Up Twitter Advertising to Build Awareness for Your Business

How to Set Up Twitter Advertising to Build Awareness for Your Business | Facebook, Twitter and the Optometry Practice | Scoop.it
Today, I want to tell you about the Twitter Advertising options available to businesses and show you the setup process for creating your own Twitter Advertising campaign with Promoted Accounts, Promoted Tweets, and Promoted Trends.
CVPlus's insight:

Advertising on Twitter is a cost-effective way to build your following, awareness and your brand's voice. This article takes you step by step how to run an ad on  one of the largest social media sites.

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15+ stats: Why consumers follow brands on Twitter, why they stop, and what to do – Bazaarvoice Blog

15+ stats: Why consumers follow brands on Twitter, why they stop, and what to do – Bazaarvoice Blog | Facebook, Twitter and the Optometry Practice | Scoop.it
It may surprise you, but staying in the know with your company is more compelling for Twitter followers than getting a discount.
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Facebook Promoting Photo Sync | TechCrunch

Facebook Promoting Photo Sync | TechCrunch | Facebook, Twitter and the Optometry Practice | Scoop.it

Facebook was already taking in 300 million photos a day, and that rate is about to dramatically increase. It's now ushering users onto its background uploads feature Photo Sync which will make it easier to upload photos without taking too much time.

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4 Tips To Increase Your Facebook Page Reach Without Paying

4 Tips To Increase Your Facebook Page Reach Without Paying | Facebook, Twitter and the Optometry Practice | Scoop.it
As a Facebook Page owner, you’re always on the lookout for different ways to increase your reach without dipping into your wallet.
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How to Get More Facebook Likes, Twitter Followers & Social Friends | The Marketing Nut

How to Get More Facebook Likes, Twitter Followers & Social Friends | The Marketing Nut | Facebook, Twitter and the Optometry Practice | Scoop.it

Are you hitting your head against the wall trying to figure out how to get more Facebook likes or Twitter followers? Maybe you are focusing on wrong metrics? Learn 12 ways to get results on social networks.

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Facebook tests star ratings for places

Facebook tests star ratings for places | Facebook, Twitter and the Optometry Practice | Scoop.it

Facebook appears to be testing star ratings for places, similar to the system it uses for apps.

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Graph Search Optimization: The New SEO and What it Means for Social Advertisers

Graph Search Optimization: The New SEO and What it Means for Social Advertisers | Facebook, Twitter and the Optometry Practice | Scoop.it
This is a guest post by Todd Herrold, senior director of product marketing at Kenshoo Social, a Facebook Strategic Preferred Marketing Developer with Facebook Exchange access.
CVPlus's insight:

Advertising options with Graph Search

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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | Facebook, Twitter and the Optometry Practice | Scoop.it
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.
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Hello Social Launches Platform And API For Building And Monitoring Every Aspect Of Social Marketing Campaigns | TechCrunch

Hello Social Launches Platform And API For Building And Monitoring Every Aspect Of Social Marketing Campaigns | TechCrunch | Facebook, Twitter and the Optometry Practice | Scoop.it
Hello Social is a new Toronto-based startup launching today, with the aim of improving the amount of useful data captured from online social media marketing campaigns.
CVPlus's insight:

Insightful platform for businesses!

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How Small Businesses Can Take Advantage of Facebook's Graph Search

How Small Businesses Can Take Advantage of Facebook's Graph Search | Facebook, Twitter and the Optometry Practice | Scoop.it
If you missed the search revolution the first time around, you may have a second chance with Facebook Graph Search. Emphasis on "may." The tool, which Facebook rolled out in Jan...
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How to Optimize Your Facebook Page for Facebook Graph Search | Social Media Examiner

How to Optimize Your Facebook Page for Facebook Graph Search | Social Media Examiner | Facebook, Twitter and the Optometry Practice | Scoop.it
Facebook Graph Search: learn how to increase your exposure and prepare your Page so that it comes up more often in Facebook searches.
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Facebook Helps Bring in the Likes With New Page Recommendations Bar

Facebook Helps Bring in the Likes With New Page Recommendations Bar | Facebook, Twitter and the Optometry Practice | Scoop.it
A new post from Inside Facebook shows yet another change to Facebook’s Pages platform that marketers can use to their advantage.
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A new Facebook feature allows for suggested fan page "Likes" in your local area

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Twitter Makes Embedded Tweets More Detailed, Easier to Embed

Twitter Makes Embedded Tweets More Detailed, Easier to Embed | Facebook, Twitter and the Optometry Practice | Scoop.it
Twitter introduced several enhancements to embedded tweets Tuesday.
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The State of Facebook: What’s Working Now

The State of Facebook: What’s Working Now | Facebook, Twitter and the Optometry Practice | Scoop.it
You may have noticed some of your fellow business owners are getting just a little bit fed up with Facebook.
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3 Unconventional Ways to Boost Your Facebook Engagement | Social Media Examiner

3 Unconventional Ways to Boost Your Facebook Engagement  | Social Media Examiner | Facebook, Twitter and the Optometry Practice | Scoop.it
Boost your brand's profile on Facebook: Learn creative ways to use crowdsourcing techniques to increase engagement on Facebook.
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Facebook launches Social Jobs, a job search app

Facebook launches Social Jobs, a job search app | Facebook, Twitter and the Optometry Practice | Scoop.it
Facebook is jumping into the job search space, with a Social Jobs App that includes listings from services like Monster and BranchOut.
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10 quick & easy ways to get more Facebook fans | The Social Skinny

10 quick & easy ways to get more Facebook fans | The Social Skinny | Facebook, Twitter and the Optometry Practice | Scoop.it
Want to get more Facebook fans for your Page? Who doesn't. Here's ten quick and easy ways to grow your community with the right people.
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31 Fresh and Tweetable Social Media Stats | Business 2 Community

31 Fresh and Tweetable Social Media Stats | Business 2 Community | Facebook, Twitter and the Optometry Practice | Scoop.it
Power Up Your Social Media Strategy Did you know that the average Twitter user is a 28 year-old female who speaks English, owns an iPhone and has a fondness...
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