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Facebook, Twitter and the Optometry Practice
Articles to support the effective use of Facebook and Twitter by the Optometry Practice
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Why your engagement rate is low and how you can fix it

Why your engagement rate is low and how you can fix it | Facebook, Twitter and the Optometry Practice | Scoop.it
First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging.
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15+ stats: Why consumers follow brands on Twitter, why they stop, and what to do – Bazaarvoice Blog

15+ stats: Why consumers follow brands on Twitter, why they stop, and what to do – Bazaarvoice Blog | Facebook, Twitter and the Optometry Practice | Scoop.it
It may surprise you, but staying in the know with your company is more compelling for Twitter followers than getting a discount.
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The State of Facebook: What’s Working Now

The State of Facebook: What’s Working Now | Facebook, Twitter and the Optometry Practice | Scoop.it
You may have noticed some of your fellow business owners are getting just a little bit fed up with Facebook.
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3 Unconventional Ways to Boost Your Facebook Engagement | Social Media Examiner

3 Unconventional Ways to Boost Your Facebook Engagement  | Social Media Examiner | Facebook, Twitter and the Optometry Practice | Scoop.it
Boost your brand's profile on Facebook: Learn creative ways to use crowdsourcing techniques to increase engagement on Facebook.
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