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40+ Apps & Tools To Customize Your Facebook Pages

40+ Apps & Tools To Customize Your Facebook Pages | Around facebook. | Scoop.it
Facebook now has over 800 million active users around the world.
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7 examples of marketing magic using Facebook fan pages

7 examples of marketing magic using Facebook fan pages | Around facebook. | Scoop.it
Though it’s important to register an account on multiple social media platforms, companies must do more than simply maintain a steady presence and gradually grow their followers. ...
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フェイスブックを支えるNo.2、サンドバーグ氏の素顔:日経ビジネスオンライン

フェイスブックを支えるNo.2、サンドバーグ氏の素顔:日経ビジネスオンライン | Around facebook. | Scoop.it
学生の情報交換から始まったフェイスブックが一国の民主化を促す存在に成長した。 躍進の裏には、神童創業者と有能な文系No.2女性の絶妙なパートナーシップがある。 米財務長官の補佐官も務め、将来の大統領候補とも言われるこの女性の素顔に迫る。...
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Who Will Win a Grammy? Twitter Predicts the Future #Infographic

Who Will Win a Grammy? Twitter Predicts the Future #Infographic | Around facebook. | Scoop.it

By Charlie White

 

Full Article: http://bit.ly/xQ5mVH

 

 

Who's going to win a Grammy on Sunday? Webtrends gives us a sneak preview, using Twitter as its crystal ball.

 

Webtrends, a digital marketing and analytics agency, uses the Twitter API to search for all kinds of data concerning the Grammys — for example, topical hashtags, artist names and twitter handles, and album and song names. They started collecting this stuff a week ago, and the data has been flowing fast and furiously at a rate of 7,000 – 10,000 tweets per hour.

 

So who’s going to win the top Grammy honors?

Who’s going to be the best dressed?

 

Check out this Infographic and you’ll be the first to know.

 

 

By the way, if this data isn’t fresh enough for you, you can also see what’s happening at this exact moment. To do so, take a look at the Webtrends Live Interactive Dashboard http://bit.ly/ykO8dX , which lets you put your finger on the pulse of Grammy-watchers the world over.

 

If you want to see more Twitter predictions of the Grammys, here’s NM Incite’s stats from Friday, and don’t miss our own entertainment editor Christina Warren, who will be live-blogging the Grammys from the Staples Center in Los Angeles on Sunday night.

How accurate do you think these predictions are?


Via Jonha Revesencio
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Facebook Changes - Timeline, Ticker, Photo Viewer, Messages

Facebook Changes - Timeline, Ticker, Photo Viewer, Messages | Around facebook. | Scoop.it
Each time you login, Facebook has a new change! This post addresses a few of the smaller changes as well as a couple of major changes coming in 2012!
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3 Ways Taste Graphs will Fuel Social Commerce in 2012

3 Ways Taste Graphs will Fuel Social Commerce in 2012 | Around facebook. | Scoop.it

In 2012, taste graphs (social graphs) will transform the process of product discovery, making it much easier to discover and engage around the products you really want.


Via Mirza Mushtaq Baig
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Top 15 Facebook Brand Pages by Engagement Rate [Socialbakers Pro] | Social Media Marketing Superstars

Top 15 Facebook Brand Pages by Engagement Rate [Socialbakers Pro] | Social Media Marketing Superstars | Around facebook. | Scoop.it
We have compiled the list of the TOP15 most engaging brand pages on Facebook, check it out! For many marketers, Engagement Rate is already one of the top stats to monitor in social media.
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“Facebook commerce offers better interactivity between an airline and its customers” | Travel Industry News & Conferences - EyeforTravel

“Facebook commerce offers better interactivity between an airline and its customers” | Travel Industry News & Conferences - EyeforTravel | Around facebook. | Scoop.it
Since social media is a word-of-mouth marketing communications tool, customers become the unofficial ambassadors for the company, harnessing the powerful marketing medium, word-of-mouth to its fullest, says Mohd.
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How Facebook Timeline Could Help Political Pages

How Facebook Timeline Could Help Political Pages | Around facebook. | Scoop.it
Facebook's timeline would give politicians and candidates the chance to present a more complete image on their pages.
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How Pinterest Is Changing Website Design Forever

How Pinterest Is Changing Website Design Forever | Around facebook. | Scoop.it
Get ready for the Pinterestification of the web.
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11 examples of f-commerce for 2012

11 examples of f-commerce for 2012 | Around facebook. | Scoop.it

Facebook’s new Timeline apps significantly lower the barriers to selling through the social network, and new functionality within Open Graph and Facebook Connect means that ‘f-commerce’ doesn’t strictly have to be ‘on Facebook’ anymore. Here are 11 of the best f-commerce examples so far for 2012.


Via Mirza Mushtaq Baig
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Six Social Media Trends for 2012 - David Armano - Harvard Business Review - StumbleUpon

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6 Social Media Networks to Watch Now + [ Infographics]

6 Social Media Networks to Watch Now + [ Infographics] | Around facebook. | Scoop.it

This piece was put together by Jeff Bullas and selected for me by maxOz, my fellow curator.

 

I chose to post this piece today because as Jeff says "the social media ecosystem is now so extensive and encompassing that it would be best to stand back and reflect on some significant events and evolutionary social networks that could make a difference this year that are impacting how we communicate and connect. The comments from readers are just as interesting.

 

**It's important to stay abreast of these different enviornments where we blog, curate consume content and information. Knowing the landscape and understanding how to communicate in each one network is a whole other conversation.

 

Here's an excerpt:

 

The Social Media Universe

 

Perspective is hard to find unless you take the time to sit back, reflect and take the time to view a “Landscape” or “Universe” from a distance.

 

The larger the view the further back you have to stand to see the depth and breadth of the scenery and ecosystem.

 

Selected by maxOz and Jan Gordon covering "Content Curation, Social Media and beyond"

 

See article and infographics here: [http://bit.ly/zGYnAN]


Via janlgordon, Chuck Bartok
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janlgordon's comment, January 25, 2012 1:12 PM
maxOz
Thanks for this one, great selection as always. I put it in Content Curation, Social Business and Beyond because it's has information that is important for all of us who are posting, curating, blogging and engaging on these networks. Greatly appreciated!
Jan
Deborah Verran's comment, January 25, 2012 4:09 PM
Very useful, helps me understand what kind of audience I can expect when posting onto G+
Chuck Bartok's comment, January 26, 2012 1:08 PM
Thanks again for posting this information
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The Unstoppable Rise of Airbnb [Infographic] @futureboy

The Unstoppable Rise of Airbnb [Infographic] @futureboy | Around facebook. | Scoop.it
The site booked 4 million nights of accommodation in users' homes in 2011 -- four times the amount in the previous four years.

 

Most of this growth (75% of it) came from outside the U.S. — from Europe, for the most part. London, Paris and Berlin are three of Airbnb’s five biggest hotbeds of listing activity.

 

All but two of Airbnb’s nine offices (as of March) will be in Europe. The company may be headquartered in San Francisco, but its heart is increasingly European. (The country with the single greatest growth in listings: Italy.)

 

Which, considering the economic trough the European continent is currently in, is no bad thing. Airbnb has built a site full of inspiring stories — again, most of them from Europe — featuring people who have quit their jobs, paid for their weddings and funded startups, all by renting a room on Airbnb.

 


Via Jonha Revesencio
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Facebook が $1 Billion を費やす、データセンター連携の規模を探る ...

Facebook が $1 Billion を費やす、データセンター連携の規模を探る ... | Around facebook. | Scoop.it
Facebook has invested more than $1 billion in the infrastructure that powers its social network, which now serves more than 845 million users a month around the globe. The company spent $606 million on servers, storage, ...
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Does Facebook Have a Secret Paper Fetish?

Does Facebook Have a Secret Paper Fetish? | Around facebook. | Scoop.it
On February 1, 2012, at exactly 5:02 p.m., the day Facebook announced it was finally going public, the company’s CEO, Mark Zuckerberg, pos...
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#Japan is bringing #socialmedia influencers to the country to stimulate tourism

#Japan is bringing #socialmedia influencers to the country to stimulate tourism | Around facebook. | Scoop.it
The Japanese government has turned to social media to boost tourists visiting the country after spending $280,000 (Y21.5 million) to invite ten influential thought leaders from across ...

Via Maria Cristina Terenzio
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Social Media Leader: Burberry Top Luxury Brand on Facebook

Social Media Leader: Burberry Top Luxury Brand on Facebook | Around facebook. | Scoop.it

Burberry is officially the world’s most popular luxury brand online, having amassed more than 10 million Facebook fans. The fashion house has embraced social media and digital marketing, and they’ve been rewarded as revenue increased 29%.


Via Mirza Mushtaq Baig
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お手本のようなFacebookページ。土屋鞄製造所から学ぶ運用において最も大切なこと

お手本のようなFacebookページ。土屋鞄製造所から学ぶ運用において最も大切なこと | Around facebook. | Scoop.it
2月になりましたが、みなさまいかがお過ごしでしょうか?私に関しましては先月をもって約2年勤務しておりました株式会社クラッチを退職致しました。しばらくはフリーのライターとしての立場でこのRexでコラムを書かせて頂きます。より一層中身の濃く、意味のある情報を提供できるように努めていきます。どうぞ引き続きよろしくお願いいたします。これまではウォールへの投稿内容の分析や考察が主な内容でしたが今回からコラム内容をアップデートしたいという意味を込めて構成分けをしながらお伝えしていきたいと思います。以下のような要素でFacebookページの事例を分析していきたいと考えております。=================================①マーケティング的な観点から見るFacebookページの立ち位置について・Facebookページの目的・Facebookページで伝えたいこと (商品やサービスの強みなどの伝えたい部分)・誰に伝えようとしているのか?②Facebookページの内容について・ウェルカムページの訴求方法・ウォール投稿でのコミュニケーション方法・コンテンツやアプリによるファン獲得&コミュニケーション方法③まとめ=================================私個人の分析による見解という前提の上なのですが、これからは上記に挙げさせて頂いた内容に基づき体系的にFacebookページ運用分析にフォーカスしていきます。もし何か気になる点や聞いてみたい部分などございましたら下のコメント欄にてお声を頂ければ幸いです。といったところで、新しいスタートを切ったこのコラムですが、自信を持ってご紹介したいFacebookページがこちらです。土屋鞄製造所のFacebookページですが、これは秀逸です。早速ご紹介いたします。①Facebookページの立ち位置について・このFacebookページの目的は?一言でいうと「売上の向上」でしょうか。とはいっても法人組織である以上、売上を上げ続けることは当たり前のことになってしまいます。このFacebookページでの目的をより具体的にいうと、「顧客、見込み顧客に対して特別なブランドと認知してもらうことによるEC、実店舗での売上向上」と私は考えます。・Facebookページで伝えたいことここでは商品に対する「こだわり」を一番に伝えようとしつつも、ファンと近い距離感を持ちフレンドリーな一面を伝えようとしていると感じます。本物の職人さんが作る歴史あるこだわりこそが土屋鞄製造所の一番の強みであり伝えたいことだと私は考えます。・誰に伝えようとしているのか?もちろん鞄を使ってくれてる既存顧客だと私は思います。そのターゲットに向けた運用で、既存顧客のロイヤリティを最大限に向上させようという施策でしょうか。実店舗に来てもらわなくてもこのようなコミュニケーションができるFacebookページの可能性を感じずにはいられません。この既存顧客であるコアファンにフォーカスしていけば自然発生的に新規顧客の獲得に繋がるというソーシャルマーケティングの基本を熟知している運用だと感じます。②Facebookページの内容について・ウェルカムページの訴求方法こちらは商品(鞄)の品質をシンプルに訴求するデザインになっております。見る価値があるのがやはり動画でしょう。当たり前ですが、動画は絵や文字よりも情報量が多くよりリッチな内容を伝えることができます。「こだわり」という強みを伝えるのに最も適した方法であると考えます。(YouTubeよりも高解像度の動画を公開できるvimeoという 動画サービスを使っている点からもこのこだわりが伝わります。)Tsuchiya...
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Facebook Talks About Social Games and Mobile Apps for 2012

Facebook Talks About Social Games and Mobile Apps for 2012 | Around facebook. | Scoop.it
Facebook revealed its roadmap for social games and mobile apps for the rest of the year at the Inside Social Apps 2012 conference on Wednesday in San Francisco — and it’s good news for app developers.
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Facebook Ads Help Some (But Not All) Small Businesses: Survey Says

Facebook Ads Help Some (But Not All) Small Businesses: Survey Says | Around facebook. | Scoop.it
It's no secret that businesses increasingly use Facebook to reach customers, but how many are really willing to pay for it?

Via Genevieve Lachance
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