Facebook Sculpting
Follow
Find
115 views | +0 today
 
Facebook Sculpting
EdgeRank, Sponsored Stories, and a Billion active reasons to pay attention to Zuck's class project.
Curated by Sculpt
Your new post is loading...
Your new post is loading...
Rescooped by Sculpt from Social Marketing and SEO
Scoop.it!

Don't Boost! Promote Facebook Posts Properly to Increase Reach

Don't Boost! Promote Facebook Posts Properly to Increase Reach | Facebook Sculpting | Scoop.it
Leverage Facebook promoted posts to increase your social media reach by developing a proper strategy with precise targeting.

Via Ally Greer
Sculpt's insight:

"What does the cat say?"

more...
Ally Greer's curator insight, October 17, 2013 2:55 PM

As easy as it is to "Boost" your posts on Facebook, taking the few extra steps to create your ad in the Power Editor and properly target the audience you would like to reach is well worth it.



Scooped by Sculpt
Scoop.it!

Facebook Studio: Updates to Ads Manager Reports

Facebook Studio: Updates to Ads Manager Reports | Facebook Sculpting | Scoop.it
Today we’re announcing several updates to Ads Manager Reports.
Sculpt's insight:

New and improved Ads Manager means more time (and money) exploring, testing, tweaking, and geeking. You win again, Facebook. 

more...
No comment yet.
Scooped by Sculpt
Scoop.it!

Facebook Kills Off Its Search Ads (Updated)

Facebook Kills Off Its Search Ads (Updated) | Facebook Sculpting | Scoop.it
Did you know Facebook had search ads? That's part of the problem. Meanwhile, more ad unit executions to come.
Sculpt's insight:

We've had varying success with the sponsored search program. Still in its infancy (most people aren't using in-app search like Google search), but still sad to see them go.

more...
No comment yet.
Scooped by Sculpt
Scoop.it!

The Shift from Search to Social – Translating Intent, Engagement, and Messaging

The Shift from Search to Social – Translating Intent, Engagement, and Messaging | Facebook Sculpting | Scoop.it
On social media marketing, use messaging, images, and targeting that will create an audience's need and help them fill it at the same time.
Sculpt's insight:

FB PPC | A helpful guide for those transitioning from Paid Search to Paid Social. 

more...
No comment yet.
Scooped by Sculpt
Scoop.it!

Facebook goes emo: How new actions effect EdgeRank

Facebook goes emo: How new actions effect EdgeRank | Facebook Sculpting | Scoop.it
Facebook emoticons saw a wide rollout this month, but why should brands care? New approaches to EdgeRank may be why.
Sculpt's insight:

How are you feeling? What are you up to? Share what you're up to with Facebook's emoticon update, and you may be helping the platform understand sentiment and affinity to a new degree. Cool or creepy?

more...
No comment yet.
Scooped by Sculpt
Scoop.it!

Facebook Fan Page Demographics: Likes, Reach and Talking About This

Facebook Fan Page Demographics: Likes, Reach and Talking About This | Facebook Sculpting | Scoop.it
How much do you know about the people who like your Page, are reached with your content and create your stories? Here's how to monitor it...
Sculpt's insight:

You've seen the tabs. But how often do you take a hard look at your fan page demographics? Is that data shaping your content strategy? It should. Jon Loomer (our favoritest Facebooker) breaks down how. 

more...
ParadigmGallery's comment, June 3, 2013 11:05 PM
thanks...helpful!
Scooped by Sculpt
Scoop.it!

Facebook Brings FBX Ads to Desktop News Feeds | Digital - Advertising Age

Facebook Brings FBX Ads to Desktop News Feeds | Digital - Advertising Age | Facebook Sculpting | Scoop.it
facebook's ad exchange will start offering up news feed inventory today, a move that could boost prices by making bidding more competitive.
Sculpt's insight:

Facebook's bringing retargeted ads (available through select Facebook Exchange partners) into your Desktop's news feed. FBX ads were previously only served in the side bar. Looks like you'll be getting those shoes after all. 

more...
No comment yet.
Scooped by Sculpt
Scoop.it!

Facebook's New Pitch to Advertisers: We Can ID Groups That Buy Your Products

Facebook's New Pitch to Advertisers: We Can ID Groups That Buy Your Products | Facebook Sculpting | Scoop.it
Facebook is now letting advertisers find and target consumers who buy their products or those of a competitor.
Sculpt's insight:

Richer segmentation = richer advertisers, or just richer Facebook? 

more...
No comment yet.
Scooped by Sculpt
Scoop.it!

wait but why: 7 Ways To Be Insufferable On Facebook

wait but why: 7 Ways To Be Insufferable On Facebook | Facebook Sculpting | Scoop.it
Sculpt's insight:

Take notes, Facebook'ers. 

more...
No comment yet.
Scooped by Sculpt
Scoop.it!

Facebook adding ability to post images in comments

Facebook adding ability to post images in comments | Facebook Sculpting | Scoop.it
Facebook comment threads are about to get quite a bit more crazy. A new camera button is rolling out that allows users to reply to posts with a picture. It's a simple feature, but it's one that...
Sculpt's insight:

Show don't tell, says Facebook. The question is -- Will image comments add clutter, or context, to your news feed stream?

more...
No comment yet.
Scooped by Sculpt
Scoop.it!

Brands Can Now Target Facebook Ads By Recent Activity

Brands Can Now Target Facebook Ads By Recent Activity | Facebook Sculpting | Scoop.it
Facebook advertisers now have a new way to target members based on actions they have performed within a more specific time range using Action Spec Targeting
Sculpt's insight:

Hazaa! Action specs: there's an ad for that. The possibilities are (nearly) endless.

more...
No comment yet.
Scooped by Sculpt
Scoop.it!

6 Interesting Facebook Tricks You Might Not Know - Search Engine Journal

6 Interesting Facebook Tricks You Might Not Know - Search Engine Journal | Facebook Sculpting | Scoop.it
At this point, you are all probably pretty familiar with Facebook, and some of the more common features like updating statuses, checking-in, browsing profi
Sculpt's insight:

Marketers talk a lot about 'social hedia hacks' -- sounds fancy, huh? But slipping in email forms and adding text-over-images hardly counts as a hack. Intro in the SEJ.

more...
ParadigmGallery's comment, June 3, 2013 9:19 PM
good stuff...
Scooped by Sculpt
Scoop.it!

Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]

Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC] | Facebook Sculpting | Scoop.it
Two infographics that explain how Facebook EdgeRank filters which content gets displayed in users' News Feeds.
Sculpt's insight:

EdgeRank. That wonderfully mysterious Newsfeed ranking algorithm you think you understand, but don't. Luckily, Post Rocket drew it out for us.

more...
No comment yet.
Rescooped by Sculpt from Social Marketing and SEO
Scoop.it!

Facebook Will Remove 'Friends of Fans' Metric on July 10th

Facebook Will Remove 'Friends of Fans' Metric on July 10th | Facebook Sculpting | Scoop.it
Facebook has confirmed that it'll remove the "Friends of Fans" metric from Page Insights. While noteworthy, this might not be such a bad thing after all.

Via Ally Greer
Sculpt's insight:
We were never really in love with this metric. But with Facebook's obsessive focus on (emphasizing) reach, it comes as bit of a surprise.
more...
No comment yet.
Scooped by Sculpt
Scoop.it!

Facebook Changes Comments

Facebook Changes Comments | Facebook Sculpting | Scoop.it
Facebook is changing the way its users conduct conversations on its Pages, the company announced in a blog post today.
Sculpt's insight:

Surprise! Replies have changed. Facebook moves to a tiered interface for comment threads on Pages, adding flexibility (and confusion?) to conversations. Do you 'like'?

more...
No comment yet.
Scooped by Sculpt
Scoop.it!

6 Facebook Metrics Marketers Should Be Measuring | Social Media Examiner

6 Facebook Metrics Marketers Should Be Measuring | Social Media Examiner | Facebook Sculpting | Scoop.it
Facebook Page Statistics: Here are the statistics you need to measure and how to measure them to determine your Facebook Page’s performance.
Sculpt's insight:

Facebook'ing without the Insights? You're doing it wrong.

more...
No comment yet.