The internet is ablaze with chatter of how Facebook is “backstabbing” advertisers and “corroding” the relationships between brands and the followers they have worked so hard to attain.
Between Eat24’s heartfelt breakup letter to Facebook and Nate Elliot’s “told you so” article on Forrester’s blog, many companies and commentators have very publicly voiced their opinion of Facebook’s decision to limit organic reach and drive marketers to paid advertising.
But before you sever your social marketing ties with Facebook, take a second and review the situation.
Facebook isn’t necessarily backstabbing marketers (although they are trying to make money). Instead, the social network is simply growing up and going down the natural path of marketing evolution--one that we’ve already seen with Search.