Mastering Facebook, Google+, Twitter
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How to grow and monetize your Instagram account

How to grow and monetize your Instagram account | Mastering Facebook, Google+, Twitter | Scoop.it
The formula is simple: create an Instagram account with killer unique content, attract new engaged followers, then sell advertising, shout-outs or products (yours or other people’s).

The seven essentials below will not only help you understand how to quickly grow your followers, but also show you how you can attract small businesses and brands that will want to advertise via your account.

Via Ivo Nový
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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Rescooped by massimo facchinetti from Facebook for Business Marketing
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Facebook Pages Use Advertising To Pay For 32% Of Their Total Reach 

Facebook Pages Use Advertising To Pay For 32% Of Their Total Reach  | Mastering Facebook, Google+, Twitter | Scoop.it
Welcome to our Facebook growth and engagement study for the month of April. Here’s what we found out.

Via Peg Corwin
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Peg Corwin's curator insight, Today, 7:52 AM

Posting to your Facebook page frequently? "Facebook has announced a news feed algorithm change that could impact your reach. They are reducing how often people see several posts in a row from the same source"

Videos? " One interesting tactic some companies are trying is to “live” stream pre-recorded videos on Facebook Live. This can be done through the Live API. Facebook is all-in on live video at the moment. It’s a great way for companies to use that to their advantage and get attention to some of their existing video content."

Bottom line? compare yourself against benchmarks, post more video, watch posting frequency and create a Facebook Messenger bot.

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Why LinkedIn Is About to Make a Big and Unexpected Shift

Why LinkedIn Is About to Make a Big and Unexpected Shift | Mastering Facebook, Google+, Twitter | Scoop.it
There are major changes going on at LinkedIn -- discover what they are and how the business climate could be permanently changed as a result.
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zagroscnc's curator insight, Today, 9:18 AM
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How Powerful Is Facebook? It Provides News to 44% Of Americans, Poll Says

How Powerful Is Facebook? It Provides News to 44% Of Americans, Poll Says | Mastering Facebook, Google+, Twitter | Scoop.it

No need to seek out the news. Today, we can just click around on cat videos and find it by accident.


A poll released Thursday by the Pew Research Center found that a majority of Americans (62%) now get news from social media. That includes 66% of Facebook FB -0.10% users — a big deal because more than two-thirds of Americans are on Facebook.


The math works out to about 44% of all Americans getting news from Facebook. It’s a number that could scare users angered by the recent censorship controversy. In early May, a staffer accused Facebook of preventing conservative stories from appearing in the small Trending Topics section that appears to the right of the main News Feed column.


Facebook has denied it has a bias, but that hasn’t stopped the conservative backlash. Liberals, too, have complained about the power that Facebook has over the news media.


Well, it turns out that that social media does have a lot of influence when it comes to how people get their news. It’s not just Facebook. On Reddit and Twitter TWTR +5.59%, 70% and 59% of users, respectively, say they use their networks to find news....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 28, 11:53 AM

We get a lot of our news on social media. I get that even though it is largely unfiltered and would better be described as "opinion." So much is unverified, not fact-checked -- an echo chamber. Case in point -- voters, let's not assume that opinions from would-be leaders are, in fact, knowledge. We need to get our news from many more than one source of social media in my opinion.

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3 Things You Should Know About Facebook Pages According to Entrepreneur

3 Things You Should Know About Facebook Pages According to Entrepreneur | Mastering Facebook, Google+, Twitter | Scoop.it
Being on Facebook as a business is no longer optional—it’s a prerequisite for doing business in the age of social media.
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The ABCs of Facebook Marketing

The ABCs of Facebook Marketing | Mastering Facebook, Google+, Twitter | Scoop.it

Facebook wasn’t the first social network, but having stuck around for such a long time and changed in so many ways, it’s definitely one of the most complicated. It’s not a social network where you can take advantage of much automation.


Keep reading to learn about the many components that go into a successful Facebook marketing campaign — from A to Z!...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 27, 1:33 AM

Your extensive primer to the many possibilities in Facebook marketing.

Steven Adams's comment, May 27, 4:09 AM
Beautiful post, Thanks for sharing.
VIRTUADM1N's curator insight, May 28, 3:15 AM
Keep reading to learn about the many components that go into a successful Facebook marketing campaign — from A to Z!...
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Twitter has finally realized that people don't use it to buy things

Twitter has finally realized that people don't use it to buy things | Mastering Facebook, Google+, Twitter | Scoop.it
Read 'Twitter has finally realized that people don't use it to buy things' on Yahoo Finance Canada . Twitter is reportedly disbanding its commerce team, and halting development on its product pages and 'buy' button. E-retail never took off at the social network and now it seems it is no longer interested in selling things through its platform.

Via Mr Branson
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3 Ways to Grow Your Audience on Snapchat : Social Media Examiner

3 Ways to Grow Your Audience on Snapchat : Social Media Examiner | Mastering Facebook, Google+, Twitter | Scoop.it
Do you want more followers on Snapchat? Discover three ways to grow your audience on Snapchat.

Via malek
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malek's curator insight, May 25, 8:39 AM

GhostCodes can help you grow your Snapchat following even faster. The app makes it easy for people with similar interests to find one another without requiring a previous connection outside of Snapchat.

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Twitter Update: Character Count, @replies, Images Changes Coming Soon

Twitter Update: Character Count, @replies, Images Changes Coming Soon | Mastering Facebook, Google+, Twitter | Scoop.it
Learn all about the huge changes that a new Twitter update is making to character counts, @replies, images & retweeting and how it all affects marketers:

Via Kamal Bennani
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4 Tips for Turning Your LinkedIn Profile Into a Powerful Marketing Tool

4 Tips for Turning Your LinkedIn Profile Into a Powerful Marketing Tool | Mastering Facebook, Google+, Twitter | Scoop.it
Your modern professional identity is now defined by LinkedIn. Stephanie
Sammons share 4 tips for turning your LinkedIn profile into a powerful
marketing tool.
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drula eric's curator insight, May 25, 11:05 AM
Si vous tolérez la médiocrité, alors vous avez renoncé à tout espoir d'excellence. Si vous tolérez excuses, alors vous avez permis à la pourriture comportementale pour infiltrer votre esprit et votre environnement. Si vous tolérez rendez-vous manqués, alors vous aurez toujours sous-performer et de ne jamais vivre jusqu'à votre potentiel. Si vous tolérez la procrastination, vous trouverez qu'il devient une habitude auto-destructeur qui vous affaiblit psychologiquement. Il vous tolérez bas un travail de qualité, il n'y a aucune raison pour quiconque de vouloir faire des affaires avec vous. Si vous tolérez l'intimidation, vous avez donné l'intimidateur le feu vert pour continuer. Si vous tolérez retard, vous autorisez un paresseux, un précédent irrespectueux à définir qui est préjudiciable à votre réputation. Si vous tolérez violence physique ou verbale, alors vous allez souffrir aux mains de celui-ci. Si vous tolérez la tricherie d'aucune sorte, il n'y a aucune raison pour que votre partenaire pour arrêter. Si vous tolérez la langue dégradants, vous vous habituerez à et attendent des mots vulgaires dans votre présence. Si vous tolérez les personnes interférant dans votre mariage, vous allez commencer à ressentir les amis et la famille. Si vous tolérez tout ou partie de ces choses, vous allez vivre une vie compromise, vous aurez vous-même triché et par conséquent ... vous avez perdu l'un, et une seule vie que vous avez reçu. Alors, quelle est la solution, comment voulez-vous arrêter l'abus, comment vous autorisez ne force et ne tolère pas la faiblesse, comment vous assurez-vous que vous vivez une vie d'excellence? La réponse est étonnamment simple - Vous devez élever vos normes en faisant tout ce que nous pensons, disons et ne comptons. Envoyer une note à vous-même que vous ne serez pas tolérer de faibles normes ou toute forme d'abus interne ou externe. Envisager sérieusement affronter et réprimandant quiconque viole ces nouvelles normes plus nobles plus élevées. Et si par hasard vous pensez que ce trop sévère. Eh bien, alors vous allez continuer à obtenir ce que vous tolérez. Considérez ceci comme un avertissement-ce juste vous mettre en place avec ... vous vous retrouvez avec!
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5 Instagram Analytics Tools for Your Business - Hootsuite Social Media Management

5 Instagram Analytics Tools for Your Business - Hootsuite Social Media Management | Mastering Facebook, Google+, Twitter | Scoop.it
As with any job, the right tools can make your work with Instagram analytics much easier. We’ve outlined some of our favorites here.
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To-Do List for Social Media Managers [INFOGRAPHIC]

To-Do List for Social Media Managers [INFOGRAPHIC] | Mastering Facebook, Google+, Twitter | Scoop.it
Want to know what the to-do list of a successful social media manager looks like? Here’s an infographic based on Sprout Social’s Darryl Villacorta’s to-do list. It’s broken down into daily, weekly, monthly and quarterly tasks.
Via Rami Kantari
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How to Use Social Media as an Acquisition Channel for B2B – Part 1 [Infographic]

How to Use Social Media as an Acquisition Channel for B2B – Part 1 [Infographic] | Mastering Facebook, Google+, Twitter | Scoop.it
Learn how to use content to build familiarity, authority and trust with a B2B audience and convert your social profiles into effective acquisition channels.
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How To Use Pinterest for Business: The Definitive Guide

How To Use Pinterest for Business: The Definitive Guide | Mastering Facebook, Google+, Twitter | Scoop.it
Pinterest may be one of the best ways to showcase your business’ products and services. Get the most out of Pinterest to drive traffic and tell your story.
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Reddit, Facebook & Twitter leading social media news sites, study suggests - Memeburn

Reddit, Facebook & Twitter leading social media news sites, study suggests - Memeburn | Mastering Facebook, Google+, Twitter | Scoop.it
Social media is a lot more than simple message, image and status sharing, a new study from Pew Research suggests. In said study, the institution discovered

Via Mr Branson
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The pros and cons of posting about your child on social media

The pros and cons of posting about your child on social media | Mastering Facebook, Google+, Twitter | Scoop.it
Sharing online photos of your children via social media must be done responsibly by avoiding tasteless or embarrassing content. Allowing your children to create their own social identity is the key to building a trusting relationship.

Via Mr Branson
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Rescooped by massimo facchinetti from Stratégie digitale et médias sociaux
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BotPages : un moteur de recherche de bots Facebook Messenger, Slack, WhatsApp, Twitter... 

BotPages : un moteur de recherche de bots Facebook Messenger, Slack, WhatsApp, Twitter...  | Mastering Facebook, Google+, Twitter | Scoop.it

On n’entend parler que d’eux, depuis que Facebook a décidé de s’y mettre : les bots. Bien qu’il existe aujourd’hui assez peu d’exemple de robots réussis – nous pouvons néanmoins citer Voyages-SNCF.com – beaucoup d’acteurs se sont lancés pour toucher les consommateurs là où ils sont. Des moteurs de recherche de bots ont même fait leur apparition. Outre Botlist, vous pouvez utiliser BotPages pour découvrir les robots de nombreuses plateformes.


Via Frédéric DEBAILLEUL, Jacques Tang
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Is Social Media Making You Sad? - BBC Three

Is Social Media Making You Sad? - BBC Three | Mastering Facebook, Google+, Twitter | Scoop.it
Check out this content on BBC Three.
Via Chiraag
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How social tools can reshape the organization | McKinsey & Company

How social tools can reshape the organization | McKinsey & Company | Mastering Facebook, Google+, Twitter | Scoop.it
Not all social technologies bring equal benefits. In a new survey, respondents say the most valuable tools make it easier for employees to collaborate--and could even transform the way organizations work.

Via Marylene Delbourg-Delphis
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9 Tips to Save Time in Social Media Marketing

9 Tips to Save Time in Social Media Marketing | Mastering Facebook, Google+, Twitter | Scoop.it
Most marketers view social media as a must-have strategy, because it produces results. A disadvantage is that it can quickly become an enormous time sink.
Via Martin (Marty) Smith, John van den Brink, malek
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Martin (Marty) Smith's curator insight, May 25, 11:36 AM

All 9 tips new to us and we may use #3 and #7. Marty 

Steven Adams's comment, May 26, 6:07 AM
Nice tips, Thanks for sharing.
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How Brands Are Using Live Streaming Video Successfully

How Brands Are Using Live Streaming Video Successfully | Mastering Facebook, Google+, Twitter | Scoop.it
Live streaming video is a powerful new tool in the marketing toolbox. Here's how brands are implementing it successfully.
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Pinterest Tools For Marketers And Social Media Managers

Pinterest Tools For Marketers And Social Media Managers | Mastering Facebook, Google+, Twitter | Scoop.it
Pinterest is an emerging social media powerhouse that has not been included in most marketers’ and social media managers’ priority mediums compared to main
Via Riaz Khan
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125+ Essential Social Media Statistics Every Marketer Should Know in 2016

125+ Essential Social Media Statistics Every Marketer Should Know in 2016 | Mastering Facebook, Google+, Twitter | Scoop.it
We’ve compiled this list of social media statistics to show what sets each platform—and its users—apart.
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Steven Adams's comment, May 25, 3:38 AM
Wow! Realy liked your post. Thanks
Rescooped by massimo facchinetti from Online Marketing Resources
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How to Find Facebook Post Ideas for Higher Organic Reach

How to Find Facebook Post Ideas for Higher Organic Reach | Mastering Facebook, Google+, Twitter | Scoop.it
If you're looking for ideas to increase organic reach on Facebook, we have some Facebook post ideas and tools that will massively help.
Via Pedro Da Silva
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Texas mom's Chewbacca mask spawns the most popular Facebook Live post in history

Texas mom's Chewbacca mask spawns the most popular Facebook Live post in history | Mastering Facebook, Google+, Twitter | Scoop.it
A four-minute-long video of a Dallas, Texas, woman playing with her new Chewbacca mask just crushed Buzzfeed's record for the most-viewed Facebook Live post ever.

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Facebook for Business Marketing
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How to Add a Services Section to Your Facebook Page

How to Add a Services Section to Your Facebook Page | Mastering Facebook, Google+, Twitter | Scoop.it
Want to market your services through Facebook? Discover how to use the Services section of your Facebook page.

Via Peg Corwin
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Peg Corwin's curator insight, May 21, 9:45 AM

Facebook pages using the local business template now can use a services tab with images, descriptions and even slideshows. Good intro discussion on how to find out if you can switch to a template that has this and what else happens if you do.