Mastering Facebook, Google+, Twitter
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Social Media Influence: 9 Tips To Have An Impact

Social Media Influence: 9 Tips To Have An Impact | Mastering Facebook, Google+, Twitter | Scoop.it
After a long and stressful week at the office it's time to kick back, relax, and make the most of your weekend. The easy option might be to stay in, order
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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Rescooped by massimo facchinetti from MarketingHits
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7 Social Media Templates to Save You Hours of Work

7 Social Media Templates to Save You Hours of Work | Mastering Facebook, Google+, Twitter | Scoop.it
Whether you're managing social media for a company or just looking to boost your online profile, here are six social media templates to save you time
Via Brian Yanish - MarketingHits.com
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Facebook aims for TV ad dollars with household-wide ad targeting

Facebook aims for TV ad dollars with household-wide ad targeting | Mastering Facebook, Google+, Twitter | Scoop.it
Brands will be able to advertise to everyone who lives in the same household and break down their ads’ performance by household income and composition.
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How Facebook Messenger bots are driving social change around the world

How Facebook Messenger bots are driving social change around the world | Mastering Facebook, Google+, Twitter | Scoop.it
You could say Facebook Messenger was once the social network's most loathed feature. In 2014, the company forced users to download a separate app if they wanted to send and receive messages on their phones, and as a result, Messenger rose to No. 1 in the App Store—but with a dismal one-star rating.

Fast forward three years, and you still need to download the app (sorry). But Messenger has evolved, updated with shiny new features, a discover tab, advanced functionality, and a streamlined desktop version. And while it isn't perfect, it has become something none of us expected: an actual force for social good around the globe.

Via Brian Yanish - MarketingHits.com
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Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat

Instagram Stories Now Has 250 Million Daily Active Users, Heating Up Its Rivalry With Snapchat | Mastering Facebook, Google+, Twitter | Scoop.it

When it comes to total daily users, Instagram Stories, the section of the app for daily, disappearing posts, is beginning to pull farther ahead of Snapchat.


According to Instagram, at least 250 million users use the app’s vertical format every day, up from 200 million just two months ago. The latest count places the Facebook-owned app’s feature at nearly 100 million more per day than Snapchat, which reported 166 million daily users for as of its first-quarter earnings results.


The latest total from Instagram was announced in a blog post today, along with news that it would start allowing users to replay live video on the platform instead of it disappearing the moment the livestream is over.


Instagram, which first announced Live Stories in January, began letting users save their own live videos back in March. However, it’s now bringing the app more in line with Facebook’s strategy of letting people tune in even after the broadcaster has tuned out....


Via Jeff Domansky, Os Ishmael
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Jeff Domansky's curator insight, June 25, 10:41 AM

Using Instagram yet? Why in the world not?

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Facebook video ad viewability rates are as low as 20 percent, agencies say

Facebook video ad viewability rates are as low as 20 percent, agencies say | Mastering Facebook, Google+, Twitter | Scoop.it
Agencies have been monitoring Facebook's video ad viewability rates and don't like what they see.

 


Facebook’s metrics woes may be far from over.


After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers.


Via Brian Yanish - MarketingHits.com
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The Complete Guide to Facebook Mentions and Tags for People and Pages

The Complete Guide to Facebook Mentions and Tags for People and Pages | Mastering Facebook, Google+, Twitter | Scoop.it
Have you ever wanted to let someone else know that you were talking about them in a post to Facebook? Or perhaps you wanted to share something about a particular business and would have liked to noti…

Via Stefano Principato
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9 Fail-Free Ways to Grow a Massive Following on Twitter

9 Fail-Free Ways to Grow a Massive Following on Twitter | Mastering Facebook, Google+, Twitter | Scoop.it
Struggling to grow your business on Twitter? Here are 9 fail-free strategies to grow a massive following on Twitter that will boost engagement, leads and sales!

Via malek
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malek's curator insight, June 23, 7:52 AM

Twitter allows you to:

  • Keep your followers up-to-date with your brand
  • Follow industry trends and watch over the competition
  • Generate new leads and traffic to your website
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How to Find the Best Content to Share on Social Media

How to Find the Best Content to Share on Social Media | Mastering Facebook, Google+, Twitter | Scoop.it
In the midst of so much information how do you find just the best content that your target market is interested in?
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drula eric's curator insight, June 23, 9:32 AM
Enfin, comprenez-vous ce qui vous limite jusqu'à maintenant, relancez vos freins intérieurs et réalisez tous vos projets? Diminuez-vous considérablement votre niveau de stress et retrouvez votre sens dans votre vie? Donnez-vous la clarté à votre vie et à votre entreprise? Tenez les clés de haute performance pour économiser des années d'effort et atteindre vos objectifs 5X plus rapidement? Améliorez vos finances, accélérer votre carrière et forgez-vous une relation heureuse? http://www.apsense.com/viewphoto/192779-895843
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LinkedIn's new feature now allows you to see how many people found you from a LinkedIn search - MSPoweruser

LinkedIn's new feature now allows you to see how many people found you from a LinkedIn search - MSPoweruser | Mastering Facebook, Google+, Twitter | Scoop.it
LinkedIn today announced new search features that will help LinkedIn network members in being discovered for a new job or professional opportunity. A new feature they are rolling out this week will allow users to see how many people found them from a LinkedIn search. It also allows users to check the companies and job …
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The Ultimate Social CRM Directory

Take a look at all things important around Social CRM. We curated a list of multiple segments from the CRM industry to provide you a bigger picture about the n…
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7 changes by Facebook that make it a real local search player

7 changes by Facebook that make it a real local search player | Mastering Facebook, Google+, Twitter | Scoop.it
Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of local search.
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Facebook active users decline, mobile usage hits 5 billion and more

Facebook active users decline, mobile usage hits 5 billion and more | Mastering Facebook, Google+, Twitter | Scoop.it
The latest snapshot in We Are Social and Hootsuite’s series of reports on digital use around the world reveals some important trends in people’s behaviour. The overall trend is still one of strong growth, but there are some surprises behind these numbers too. Mobile milestones The top headline in digital this week is the announcement …

Via brandinmind, Os Ishmael, malek
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Rescooped by massimo facchinetti from SteveB's Social Learning Scoop
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The Evolution of 360 Photos on Facebook [Infographic]

The Evolution of 360 Photos on Facebook [Infographic] | Mastering Facebook, Google+, Twitter | Scoop.it
This infographic provides an overview of Facebook's 360 photos, including the evolution of the technology and some tips on how to make your own amazing 360 images. 

Via Os Ishmael, malek, THE *OFFICIAL ANDREASCY*, steve batchelder
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How to Make Your LinkedIn Company Page a Magnet—Not a Repellent—for Marketing Talent

How to Make Your LinkedIn Company Page a Magnet—Not a Repellent—for Marketing Talent | Mastering Facebook, Google+, Twitter | Scoop.it
Not finding the marketing talent you need online? We can help. Despite rising competition, LinkedIn remains professionals’ go-to social network for career development, relationship development, and…
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B2B vs. B2C: What's the social strategy?

B2B vs. B2C: What's the social strategy? | Mastering Facebook, Google+, Twitter | Scoop.it
How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O'Brien shares tips on optimizing the social approach for both audience types.
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Does Social Media marketing actually generate ROI? - Smart Insights Digital Marketing Advice

Does Social Media marketing actually generate ROI? - Smart Insights Digital Marketing Advice | Mastering Facebook, Google+, Twitter | Scoop.it
New research from the DMA shows that only 48% of marketers agree that social media gives them any return on investment. A report from the DMA on social med. Marketing topic(s):Social media analytics. Advice by Robert Allen.
Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from The MarTech Digest
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Infographic: Fundamentals of Facebook Marketing - Online Marketing Institute

Infographic: Fundamentals of Facebook Marketing - Online Marketing Institute | Mastering Facebook, Google+, Twitter | Scoop.it
Learn the basics of a Facebook marketing strategy from advertising, to sharing content and managing a community, to understanding and leveraging Insights.

Via marketingIO
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marketingIO's curator insight, June 26, 11:30 AM

RYZZ is coming. It’s a new approach to MarTech for B2B Marketers.

#MarTech #DigitalMarketing

Rescooped by massimo facchinetti from Facebook for Business Marketing
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These Questions Will Boost Your Social Media Engagement

These Questions Will Boost Your Social Media Engagement | Mastering Facebook, Google+, Twitter | Scoop.it
Want to increase social media engagement? Ask questions! It's an easy way to spark conversation, create a sense of community and boost social media engagement.

Via Peg Corwin
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Peg Corwin's curator insight, June 26, 6:58 AM

More engagement on social? Use questions in your social updates.  Here's a REALLY good post on how to find them

Rescooped by massimo facchinetti from Public Relations & Social Marketing Insight
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Why Instagram is This Journalist’s Favorite Tool - MediaShift

Why Instagram is This Journalist’s Favorite Tool - MediaShift | Mastering Facebook, Google+, Twitter | Scoop.it

As I reported in the villages of rural Nepal after the earthquake, I posted iPhone photographs with short dispatches on my Instagram account (@sonianarang). I suddenly found my Instagram feed full of questions about the situation in Nepal, so I kept posting more and more. In my Instagram photos, I tried to showcase the life of regular people I was meeting everyday – women who had built makeshift shelters, young mothers in a tent with their babies, and schoolchildren trying to study despite the disastrous earthquake. For me, Instagram was the perfect tool to get real-time photographs out into the world about how the earthquake had changed people’s lives.


Everyday Instagram Feeds


With more than 700 million people on Instagram as of April 2017, this popular photo-sharing platform has become a powerful tool for journalists globally. The rise of fascinating, region-specific Instagram feeds curated by a wide range of photographers offer an insider’s look into the “everyday” lives of people around the world. Some of my favorite feeds allow me to discover stories, people, and photographers in the Middle East (@everydaymiddleeast), Latin America (@everydaylatinamerica) and Africa (@everydayafrica), right from the palm of my hands....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 23, 11:04 AM

Visuals matter- journalism via Instagram.

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3 Social Media Strategies to Make the Most of Every Conference

3 Social Media Strategies to Make the Most of Every Conference | Mastering Facebook, Google+, Twitter | Scoop.it
One of my early clients when I started doing social media consulting was a lawyer in Phoenix who concentrated on helping businesses work through mergers and acquisitions. We met up when I was in town…
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Instagram Stories daily audience hits 250M, adds live Story replays

Instagram Stories daily audience hits 250M, adds live Story replays | Mastering Facebook, Google+, Twitter | Scoop.it
Every day, more than 250 million people view Instagram Stories, the Facebook-owned photo-and-video sharing app announced on Tuesday. That’s a 25 percent increase since April, when Instagram’s 10-month-old clone of Snapchat’s Stories feature hit the 200-million-user mark. It also means that Stories’ daily audience growth has picked up its pace as Snapchat’s own daily audience growth struggles to surpass single-digit percentages.
Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Facebook for Business Marketing
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How to Engage Millennials on Facebook and Instagram 

How to Engage Millennials on Facebook and Instagram  | Mastering Facebook, Google+, Twitter | Scoop.it
Trying to reach the 18- to 34-year-olds in your customer base? Discover which Facebook and Instagram features help you reach and engage with Millennials.

Via Peg Corwin
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Peg Corwin's curator insight, June 17, 9:35 AM

To reach millenials on Facebook and Instagram, Mari Smith suggests that you use disappearing messages, stream live video, apply augmented reality filters to entertain, add a Jobs tab on your Facebook page to attract millennial employees.

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15 Ways To Increase Engagement Without Being Too Self-Promotional

15 Ways To Increase Engagement Without Being Too Self-Promotional | Mastering Facebook, Google+, Twitter | Scoop.it
Create value for your customers.

Via Daniel Watson
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Daniel Watson's curator insight, June 20, 3:35 AM

 

Many businesses promoting their products or services online, make the common mistake of over-promoting themselves and their offerings, and wonder why they do not get the engagement they expect from their target audience. The evergreen 80/20 rule applies in this situation as everywhere else; 80% of published content not about you, and no more than 20% promotional content spruiking yourself or your products or services. This tip is just one of 15 provided in this article, that should prove useful to any business not receiving the engagement they expect, from their content marketing endeavours.

Rescooped by massimo facchinetti from Digital Marketing: A paradigm shift from traditional marketing
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7 Ways to Increase E-commerce Sales with Facebook Ads

7 Ways to Increase E-commerce Sales with Facebook Ads | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook advertising represents an awesome opportunity to grow your e-commerce business. Here's how to use Facebook ads to increase your sales.

Via Scott McElreath, Anuj Saxena
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Rescooped by massimo facchinetti from Supports for Leadership
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Forget chatbots — you should create a workbot instead

Forget chatbots — you should create a workbot instead | Mastering Facebook, Google+, Twitter | Scoop.it

"It’s no secret that chatbots are growing in popularity. From Facebook’s ecommerce bots for consumers to a plethora of customer service tools that now rely on chatbots to interface with customers, it’s clear that consumer chatbots have hit mainstream."


Via Jay, Mark E. Deschaine, PhD
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