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3 Reasons Google Plus Can't Be Ignored

3 Reasons Google Plus Can't Be Ignored | Mastering Facebook, Google+, Twitter | Scoop.it
Are you still deciding whether it's worth investing in Google Plus? If you work in social media, chances are you're already on it because ...well, that’s your job.
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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6 Pinterest Updates Marketers Need to Know from 2016

6 Pinterest Updates Marketers Need to Know from 2016 | Mastering Facebook, Google+, Twitter | Scoop.it
Read the article: 6 Pinterest Updates Marketers Need to Know from 2016 | Written by social media specialists from Socialbakers.

Via Kelly Lieberman
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Here's What Marketers Can Expect From Pinterest in 2017

Here's What Marketers Can Expect From Pinterest in 2017 | Mastering Facebook, Google+, Twitter | Scoop.it
Two and a half years after launching its first paid ads, Pinterest is finally ready to compete head-on with Google, Facebook, Snap Inc. and others for big brand dollars.

Via Kelly Lieberman
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5 Facebook Marketing Tips That Will Increase Engagement

5 Facebook Marketing Tips That Will Increase Engagement | Mastering Facebook, Google+, Twitter | Scoop.it

Not long ago, writing a Facebook post and asking for a LIKE, share or comment was all it took to maintain an active business page.


Today it takes far more than that. To capture fan attention, you have to get creative.


The good news? It’s not that hard!!


You can beat Facebook’s algorithm changes and position your page for optimum exposure.


Below are 5 ways to dazzle and delight your fans — and keep them engaged and coming back for more!...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 17, 1:47 AM

About to abandon Facebook marketing? Struggling with organic reach? Rebekah Radice shares 5 Facebook marketing tips that will increase engagement.

Zoya Butt's comment, January 17, 11:02 AM
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5 Ways to Repurpose Your Popular Social Media Posts

5 Ways to Repurpose Your Popular Social Media Posts | Mastering Facebook, Google+, Twitter | Scoop.it
Want to get more out of your social media content? Discover five ways to find and repurpose your most popular Facebook, Twitter, and Instagram posts.
Via Pedro Da Silva
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Peering into Periscope: How Periscope Can Help Your Business [Infographic]

Peering into Periscope: How Periscope Can Help Your Business [Infographic] | Mastering Facebook, Google+, Twitter | Scoop.it
Live-streaming is big, and Periscope is a key platform. This infographic provides an overview of the Twitter-owned live-stream app.

Via malek
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malek's curator insight, January 16, 8:08 AM

Use Periscope to reach out to your community and interact with them in a more intimate way.

Website Designing Company in Delhi's comment, January 17, 7:02 AM
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Social Media Marketing Success Tips To Shape Your 2017 Digital Strategy

Social Media Marketing Success Tips To Shape Your 2017 Digital Strategy | Mastering Facebook, Google+, Twitter | Scoop.it
Is it getting increasingly difficult to get any visibility unless you actually take out your credit card? Then these social media marketing tips are for you
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Everything You Need to Know about Social Media Monitoring #Infographic

Everything You Need to Know about Social Media Monitoring #Infographic | Mastering Facebook, Google+, Twitter | Scoop.it
Social media listening can be a great way to tune in to your audience and refine your outreach accordingly.

Via Brian Yanish - MarketingHits.com
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Neolusis's curator insight, January 18, 9:10 AM
Everything You Need to Know about Social Media Monitoring #Infographic
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4 Ways to Promote Your Products on Social Media 

4 Ways to Promote Your Products on Social Media  | Mastering Facebook, Google+, Twitter | Scoop.it
Looking for new ways to share your products on social? Discover how to get your products seen by more people on Pinterest, Snapchat, Facebook, & Instagram.

Via Stefano Principato
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9 Lines Singlehandedly Ruining Your LinkedIn Connection Requests

9 Lines Singlehandedly Ruining Your LinkedIn Connection Requests | Mastering Facebook, Google+, Twitter | Scoop.it

Most prospects have tens (or even hundreds) of pending LinkedIn invites to respond to -- which means that when they finally get to yours, it’s only getting mere seconds of attention.


And in such a short span of time, a single bad line can condemn your invite to the “ignore” pile.


If you want your invites to make it all the way to your prospects’ inboxes, never use these nine clunkers again....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 12, 3:44 AM

Steer clear of these cringeworthy statements if you want your LinkedIn requests accepted.

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Developing Social Leadership: A Practical Guidebook

Developing Social Leadership: A Practical Guidebook | Mastering Facebook, Google+, Twitter | Scoop.it
I have started work on the layout and design of a short new book called ‘Social Leadership: my first 100 days’. As the title suggests, it’s a practical guide that takes the ideas from the Social Leadership Handbook and build them out into 100 activities over 100 days. The first 10 days cover the foundations…

Via juandoming, steve batchelder
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The Top 9 Social Media Strategists to Watch In 2017

The Top 9 Social Media Strategists to Watch In 2017 | Mastering Facebook, Google+, Twitter | Scoop.it
Meet the social media strategists who are ahead of everybody in 2017.

Social platforms give entrepreneurs direct access to consumers who can become raving evangelists. But the challenge is how to engage with those consumers in authentic, effective and profitable ways.

What’s the best way to do it?

Via Brian Yanish - MarketingHits.com
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4 Best Practices In Social Media Marketing

4 Best Practices In Social Media Marketing | Mastering Facebook, Google+, Twitter | Scoop.it
With social media a big part of our lives, it's important to understand how it impacts business. Here are four best practices in social media marketing.

Via Jay, Andrew Greenyer
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New Social Media Tools for 2017

New Social Media Tools for 2017 | Mastering Facebook, Google+, Twitter | Scoop.it

Today I have some great resources that will bring more to your social media marketing this year. Here’s four links with tips and tricks.


In order to stay current and focus on your audience it’s important to use the latest tools that appeal to both desktop and mobile users. As technology takes us into a new era in marketing it will become more challenging to promote growth.


Take advantage of these resources and improve your marketing strategy. Are you ready to infuse more life into your social networks? Let me know how these work for you!...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 10, 12:41 AM

Susan Gilbert shares four cool social media tools.

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Elements of the Perfect Pinterest Marketing Strategy

Elements of the Perfect Pinterest Marketing Strategy | Mastering Facebook, Google+, Twitter | Scoop.it
Pinterest was founded in 2010 and has gathered over 100 million users since then. The statistics are very impressive because the website has at least 250,000,000 monthly visitors and 23% of the users…

Via Kelly Lieberman
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Can Pinterest Work for B2B Businesses?

Can Pinterest Work for B2B Businesses? | Mastering Facebook, Google+, Twitter | Scoop.it
It's really more about understanding the audience and the angle than what business you're in!

Via Kelly Lieberman
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Hashtag Research Tools and Management - the Complete List #Hashtag

Hashtag Research Tools and Management - the Complete List #Hashtag | Mastering Facebook, Google+, Twitter | Scoop.it

Hashtag was the word of the year in 2013, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse).

Hashtags continue to have enormous benefits when utilized appropriately in social media – especially as their use has expanded beyond Twitter and into Facebook. If you’d like some hashtag basics, see the Hashtag Guide that we’ve published. You can also read our post on finding the best hashtags for each social update....


Via Jeff Domansky, Online Marketing
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Jeff Domansky's curator insight, January 16, 7:19 PM

Here's a useful although dated list of hashtag tools.

GwynethJones's curator insight, January 16, 10:03 PM

Don't HATE the Hashtag! Been saying it since '07!

Melanie Cote's curator insight, January 17, 9:18 AM
Researching your hashtags is an important part of your social media usage and presence.  Get discovered ! #hashtag #socialmedia
 
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Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]

Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic] | Mastering Facebook, Google+, Twitter | Scoop.it
Which Facebook posts get more engagement—likes, comments, and shares? Short posts and videos garner greater interaction, as do posts published at off-peak times. See more in this infographic.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 16, 12:04 PM
Do you know what factors lead to more likes, comments and shares on Facebook? See this article with recent research findings.
Website Designing Company in Delhi's comment, January 18, 3:44 AM
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A Cheat Sheet to High-Converting Facebook Ad Creative

A Cheat Sheet to High-Converting Facebook Ad Creative | Mastering Facebook, Google+, Twitter | Scoop.it
There are a few general rules of thumb to start with that can make your life a lot easier (and not to mention, save you a bunch of money). Here’s a cheat sheet to creating your own high-converting Facebook ad creative.

Via Kamal Bennani
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Everett Bowes's comment, January 15, 11:27 AM
This article is fantastic!! Great info and advice!!
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Top Social Media Marketing Trends 2017

Top Social Media Marketing Trends 2017 | Mastering Facebook, Google+, Twitter | Scoop.it

It’s clear now that social media marketing is here to stay, and its massive staying power is attributable to one key characteristic - the fact that social media keeps evolving. It responds to new tech like mobile devices, constantly exceeds users’ expectations, and competes within itself to bring us more and better features.


Here’s what you should consider to make the most out of your social media marketing efforts this year:


- More live-stream videos.- Increased capitalization of chat-bots.


- Increased usage of ephemeral contents.


- More social media platform consolidations.


- Increased usage of multi-channel digital marketing strategies to address the challenges in acquiring organic social traffic.


- The use of virtual reality and augmented reality in social media, especially on Facebook, as a norm.


- More personalized content and ads.More traction for social media influencers....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 14, 1:23 AM

Social media is one of the fastest changing industries. Here are the trends you should consider to make the most out of your marketing efforts for year 2017.

drula eric's curator insight, January 15, 12:40 PM
Au cours des dernières années, il semble que les positions des médias sociaux sont en plein essor partout dans le monde, dans tous les types d'organisations, et même à la Maison Blanche. Les entreprises de tous les types d'identifier la nécessité de rester en contact avec leurs communautés parce qu'ils reconnaissent les avantages. Marketing des médias sociaux est juste une tranche de l'industrie des médias sociaux, mais il est une partie très importante de l'histoire. Les entreprises voient les médias sociaux comme une plate-forme pour engager avec les consommateurs et de les informer des dernières nouvelles et des produits de la société. Marketers blaze sentiers dans le secteur du marketing des médias sociaux, la création de campagnes qui sont interactifs, partageable et inclusive de la communauté en ligne. Pour le marketing le plus innovateur, l'accent est mis non pas sur les campagnes, mais que les consommateurs prennent les rênes pour guider la présence sociale d'une marque. Pour les aspirants du marketing des médias sociaux, il n'y a pas de règles strictes pour devenir un succès. Mais nous avons réuni huit des esprits les plus brillants de l'industrie des médias sociaux d'élaborer sur cinq conseils utiles pour obtenir un emploi dans le marketing des médias sociaux. https://starter.actionconnexion.com/?u=ericdrula
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120 Characters That Make (or Break) Your Success on LinkedIn

120 Characters That Make (or Break) Your Success on LinkedIn | Mastering Facebook, Google+, Twitter | Scoop.it
Here’s the first step needed to create a client-attracting, lead-generating LinkedIn profile. There are still so many misconceptions on how LinkedIn can be used, especially when it comes to win…

Via Stefano Principato
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The Ultimate LinkedIn Cheat Sheet

The Ultimate LinkedIn Cheat Sheet | Mastering Facebook, Google+, Twitter | Scoop.it

 Did you know that only 51% of LinkedIn users have complete profiles, yet profile completeness is the first priority in how the LinkedIn search algorithm displays results? That's according to an infographic by  LeisureJobs. 


Completing your profile to get the most views goes beyond simply using properly sized images and getting recommendations, however.


The addition of a professional headline, optimizing your job titles, and publishing articles directly on the site are just a few of the many additional tips recommended in the infographic.


As your connections start pouring in, LinkedIn has a way to maintain relationship notes that are visible only to you, the infographic advises.


For more on how to make your LinkedIn profile a magnet for views, click on the truncated image below to view the full infographic...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 12, 2:03 AM

LinkedIn does much more than merely store your job profile. You can use the platform to make more connections, keep track of your relationships, build your career credibility, and more.

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4 Instagram Contest Ideas to Engage Your Followers

4 Instagram Contest Ideas to Engage Your Followers | Mastering Facebook, Google+, Twitter | Scoop.it

Do you want more engagement on your Instagram profile? Discover four types of Instagram contests that will engage your fans.


Via Gina Tucker
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A Step-By-Step Guide To Get Famous On YouTube [Infographic]

A Step-By-Step Guide To Get Famous On YouTube [Infographic] | Mastering Facebook, Google+, Twitter | Scoop.it
12 years ago a small website called YouTube quietly popped up and singlehandedly changed the world of video as we know it. Everyone blew off their dusty camcorders and brushed up on their acting...read more

Via Stefano Principato
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7 Ways to Add Variety to Your Twitter Marketing : Social Media Examiner

7 Ways to Add Variety to Your Twitter Marketing : Social Media Examiner | Mastering Facebook, Google+, Twitter | Scoop.it
Struggling to come up with ideas for your Twitter account? Discover seven ways your business can tweet and engage your Twitter community.
Via Gina Tucker
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How to Create a Facebook Messenger Chatbot 

How to Create a Facebook Messenger Chatbot  | Mastering Facebook, Google+, Twitter | Scoop.it
Does your business want to do more with Facebook Messenger? Discover how to set up a Facebook Messenger chatbot to help with customer service and marketing.

Via Stefano Principato
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Investors Europe Stock Brokers's curator insight, January 10, 3:13 AM

Setting up a Facebook FB Chatbot @offshorebroker

Francisca e Rui Castro's curator insight, January 10, 5:29 AM
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