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Mastering Facebook, Google+, Twitter
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A Facebook E-Money Service Could be a Big Hit in Asia

A Facebook E-Money Service Could be a Big Hit in Asia | Mastering Facebook, Google+, Twitter | Scoop.it
Asia is a market where Facebook could disrupt the status quo thanks to its vast distribution.
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Les réseaux sociaux : un canal de business encore mal maîtrisé

Les réseaux sociaux : un canal de business encore mal maîtrisé | Mastering Facebook, Google+, Twitter | Scoop.it
De nombreuses marques utilisent les médias sociaux pour prospecter. Pourtant, seulement un tiers des entreprises sait influer sur son e-réputation et 50% ignorent même comment la mesurer, selon le baromètre Entreprises et médias sociaux d'Idaos Lab.

Via Patrick Bouillaud
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INFOGRAPHIC: 1Q Trends In Facebook, Search Ads

INFOGRAPHIC: 1Q Trends In Facebook, Search Ads | Mastering Facebook, Google+, Twitter | Scoop.it
Predictive media-optimization-technology provider Kenshoo, a Facebook Strategic Preferred Marketing Developer, examined key metrics and benchmarks for paid search and social advertising in the first quarter.

Via Brian Yanish - MarketingHits.com
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aanve's curator insight, April 17, 8:57 PM

www.aanve.com

 

Clint Butler's curator insight, Today, 1:36 AM

Keeping up with the changes in social media is like keeping up with a teen age girl at a shopping mall.  Never gonna happen and your just going to get pissed if you try.

 

There are some interesting stats on this infographic though, what do you think?

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Top 8 Great Value Social Media Analytics Tools

Top 8 Great Value Social Media Analytics Tools | Mastering Facebook, Google+, Twitter | Scoop.it

As we’ve previously helped outline the top 10 free social media monitoring tools, we thought it might be valuable to go beyond monitoring and delve into other types of analytics tools.


Via Stefano Principato
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Marco Favero's curator insight, April 15, 1:34 PM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Entrepreunership, eCommerce, Management, Small Business & Work Orientation
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Las mejores prácticas en Twitter #infografia #infographic #socialmedia

Las mejores prácticas en Twitter #infografia #infographic #socialmedia | Mastering Facebook, Google+, Twitter | Scoop.it
Hola: Una infografía sobre las mejores prácticas en Twitter. Un saludo

Via ThePinkSalmon
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#Infographic How to Use Google+ for Business

#Infographic How to Use Google+ for Business | Mastering Facebook, Google+, Twitter | Scoop.it
Need to gain more profits on your business? Let's try to use Google+ as your marketing tools. This infographic by MilestoneInternet will reveal the strategy.

Via Brian Yanish - MarketingHits.com
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Carlos Polaino Jiménez's curator insight, April 15, 3:42 AM

Es el futuro cercano del marketing por internet, cumplamos las reglas!

IRWilly's curator insight, April 15, 4:36 AM

Worth Trying

 

Nine0Media's curator insight, April 16, 8:56 AM

#DIYSEO

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Your Guide to Benefiting from Social Media - infographic

Your Guide to Benefiting from Social Media - infographic | Mastering Facebook, Google+, Twitter | Scoop.it
“ I social media sono uno strumento di marketing estremamente potente che può contribuire a spingere il vostro business verso il successo. Ecco alcune delle cose fondamentali (in infografica) che dovete sapere per farlo funzionare a proprio vantaggio.”
Via Stefano Principato, Marco Favero
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Facebook Is Building A Massive New Business That Exploits A Key Weakness At Apple And Google

Facebook Is Building A Massive New Business That Exploits A Key Weakness At Apple And Google | Mastering Facebook, Google+, Twitter | Scoop.it
“Facebook is building a big business through app download ads. Google and Apple dominate their app stores, but they don't do a good job of recommending apps.”
Via Guillaume Dardier, Philippe Trebaul
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Marc Kneepkens's curator insight, April 13, 5:34 AM

Great point. The app developer's challenge is to market the app, not to creat it. Facebook has been making very smart moves.

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Google+ now allows you to set a target audience for Google+ Pages | Google Plus Daily

Google+ now allows you to set a target audience for Google+ Pages | Google Plus Daily | Mastering Facebook, Google+, Twitter | Scoop.it
“ Sharing on Google+ is based on circles, putting you in control of who sees your content. Today for Google+ pages, you can now set your target audience based on age and location.”
Via Jaana Nyström
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Twitter Adds Search For Timelines And Lists Offering A New Way To Find Curated Content Sources

Twitter Adds Search For Timelines And Lists Offering A New Way To Find Curated Content Sources | Mastering Facebook, Google+, Twitter | Scoop.it

Excerpt from the article on Search Engine Land:

"Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists.

It’s showing up as a search filter on Twitter.com and in the official Twitter apps (both iOS and Android).


The option in the left-side navigation says “Timelines,” and then once you’ve selected that search filter, there’s a secondary option above the search results to switch between Timelines and Lists.


For users, the new filters offer a way to find curated content sources from other Twitter users..."


Read original article:

http://searchengineland.com/twitter-quietly-adds-search-timelines-lists-188943


Via Giuseppe Mauriello
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Martyn Cooper's curator insight, April 12, 12:15 AM

This should make Twitter more useful to me:

Imel Seda's curator insight, April 13, 5:39 AM

For users, the new filters offer a way to find curated content sources from other Twitter users..."

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Report: 44% of Registered Twitter Users Have Never Tweeted

Report: 44% of Registered Twitter Users Have Never Tweeted | Mastering Facebook, Google+, Twitter | Scoop.it
Just 13% of Twitter users have tweeted more than 100 times, a new study finds.

Via Ivo Nový
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4 Reasons Why Social Network Marketing is a Bad Content Strategy - Search Engine Journal

4 Reasons Why Social Network Marketing is a Bad Content Strategy - Search Engine Journal | Mastering Facebook, Google+, Twitter | Scoop.it
4 Reasons Why Social Network Marketing is a Bad Content Strategy
Search Engine Journal
Social network marketing is a poor strategy if your aim is new business, solid leads, and good traffic that converts.

Via Raj Nadar
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What Every Marketing Department Needs to Know About Google+

What Every Marketing Department Needs to Know About Google+ | Mastering Facebook, Google+, Twitter | Scoop.it
You may say your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Well, it won’t be, and now is the time to take advantage of all the unique features Google+ has to offer your marketing department.

Via Jenni Hilton
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The Complete Guide to Growing Your Organic Facebook Reach

The Complete Guide to Growing Your Organic Facebook Reach | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook reach is on the decline for just about everyone. Here are some new strategies we've been trying at Buffer to change that.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, April 17, 9:09 PM


With declining reach and the impending "doom" of having to pay for everything on Facebook, people have been trying to look at creative ways to salvage their work on the social networking site.  


While I don't believe small business pages will be able to make their presence profitable, Kevan Lee offers some very nice ideas on the Buffer Blog. For example:


- Share behind-the-scenes content

- Engage your audience with questions

- Share self-explanatory pictures and visual content. 


I really like idea #3, actually. It makes a lot of sense. 


What do you think? 

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How to Use Hashtags to Increase Your Social Media Presence

How to Use Hashtags to Increase Your Social Media Presence | Mastering Facebook, Google+, Twitter | Scoop.it

Hashtags first started out on Twitter and have made their way onto all of the most popular social networks including Facebook, Pinterest, Instagram and Google+. A hashtag is a symbol used to mark a certain category on social media.

 


Via Stefano Principato
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Stefano Principato's curator insight, April 16, 11:39 PM

The use of a Hashtag in a strategic way can be effective when creating popularity around your brand or business

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Unexpected new use for Facebook coming soon - Leonid Bershidsky - Newsday

Unexpected new use for Facebook coming soon - Leonid Bershidsky - Newsday | Mastering Facebook, Google+, Twitter | Scoop.it
“Facebook is close to receiving authorization to become an "electronic money institution."”
Via Philippe Trebaul
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7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst

7 Ways Brands Are Using Social Media to Build Customer Loyalty in 2014 | DashBurst | Mastering Facebook, Google+, Twitter | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react. Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Here are seven ways brands are using social media to increase customer loyalty this year....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 14, 10:10 PM

Useful look at 7 key social media trends in 2014.

Jeff Domansky's curator insight, April 14, 10:13 PM

Good look at 7 social media trends for 2014.

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7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC] - AllTwitter

7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC] - AllTwitter | Mastering Facebook, Google+, Twitter | Scoop.it
7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC]
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12 Resources to Improve Your LinkedIn Profile

12 Resources to Improve Your LinkedIn Profile | Mastering Facebook, Google+, Twitter | Scoop.it

A collection of expert articles to help you make the most of your LinkedIn Profile by refining your headline, summary, work history, endorsements and more.


Via Stefano Principato
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10 Rules That Every Business Needs to Know Before They Post on Instagram

10 Rules That Every Business Needs to Know Before They Post on Instagram | Mastering Facebook, Google+, Twitter | Scoop.it
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.

Via Brian Yanish - MarketingHits.com
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Arnaud d'Haen's curator insight, April 13, 11:40 PM

makes #sense

M. Philip Oliver's curator insight, April 14, 8:18 AM

Thanks to Brian and Malek! "Optimize" your Instagram posts

Michelle Gilstrap's curator insight, April 14, 10:08 AM

Rules to help your business on Instagram

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L’offensive de #Foursquare dans l’industrie publicitaire : lentement mais sûrement

L’offensive de #Foursquare dans l’industrie publicitaire : lentement mais sûrement | Mastering Facebook, Google+, Twitter | Scoop.it
Des années, des années, des années qu’on voit Foursquare. Et qu’on a l’impression qu’ils sont toujours un peu au même niveau. Que leur base d’utilisateurs progresse sans impressionner, que des rumeurs de rachat se succèdent sans jamais se concrétiser. Foursquare avance dans l’ombre. Si on aimerait que la plateforme évolue plus vite, on ne peut pas critiquer leur efforts d’aller à leur rythme


1. Un produit à maturité


Le service de géo-localisation et de recommandation est maintenant à maturité. Les différentes fonctionnalités sont propres et ficelées : le check-in, le conseil, les commentaires, les partages sur les autres réseaux sociaux, les commentaires, les pages d’entreprises et de lieux, les profils, les listes, etc. La version mobile est fluide sur toutes les plateformes, et la version desktop bien fournie.


Clairement, le focus de Foursquare n’est plus sur le produit. S’il reste sûrement plusieurs améliorations à apporter dans les prochains mois pour s’adapter à de nouveaux usages ou à de nouvelles tendances, ce sera intégré. Objectivement, la construction de Foursquare a été longue. Quand on compare l’évolution du produit par rapport à des plateformes comme Facebook ou Twitter qui ont eu de nombreux ajouts de fonctionnalités, Foursquare a été définitivement la tortue du groupe. À des moyens financiers et humains plus réduits, il aura fallu 5 ans à Foursquare pour arriver à un produit satisfaisant pour enfin se concentrer sur son business model.


2. Une offre publicitaire enfin cohérente


Très longtemps, on ne pouvait percevoir Foursquare que comme une app de divertissement, pour découvrir des endroits sympa à droite à gauche. Dans le cas où on représentait une entreprise, un lieu, un restaurant, un commerce, il est possible de prendre contrôle assez facilement de sa page (même si peu le font). Cependant, aucun élément publicitaire n’avait vraiment émergé. Soit. Peut-être parce que Foursquare n’a jamais réellement communiqué dessus.





À l’opposé du business model centré autour de la publicité et la vente d’espaces de type bannières, Foursquare a préféré s’orienter sur les contenus sponsorisés et la publicité native, option qu’a aussi choisi Twitter, Tumblr et Pinterest par exemple, et qui semble très bien fonctionner.


- Attention, les offres spéciales et bons de réductions réservées après certaines actions (check-in, mayorship) ne sont pas des offres publicitaires, mais des fonctionnalités offertes aux commerçants, à ne pas confondre donc.


- L’offre publicitaire de Foursquare est volontairement simple et très délimitée : elle n’est composée d’un seul produit. Si on ne trouve qu’un seul format publicitaire sur Foursquare, celui-ci a le mérite d’être très complet et fait appel à de nombreux paramètres. Ce format consiste en une annonce publicitaire affichée sur l’écran de smartphone/tablette utilisé(e) en fonction des intérêts et recherches effectuées par l’utilisateur.







Concrètement, si un utilisateur recherche « burger », un restaurateur spécialisé dans les burgers pourra diffuser une annonce à cet utilisateur lors de sa recherche pour l’orienter vers son établissement. Si un utilisateur se check-in souvent dans des enseignes de mode et de luxe, une marque de prêt-à-porter pourra diffuser une annonce pour faire la promotion à cet utilisateur du lancement d’une nouvelle collection dans une boutique à proximité. Etc. Si vous voulez des études de cas, il y a en a pas mal par ici.


3. Une stratégie assumée : le marathon


Non, cette marche tranquille de Foursquare n’est pas forcément inquiétante. À contrario d’autres start-ups qui font plusieurs centaines de millions de dollars de levées de fonds et accélèrent leur développement en dépendant à tout va, Foursquare a tenté d’avoir une croissance naturelle et de vivre à sa façon. Fier d’avoir soufflé sa 5e bougie, Foursquare a évolué et beaucoup avancé.


Dennis Crowley a d’ailleurs annoncé ce mois-ci un chiffre d’affaires en hausse de +600% (soit environ 15 millions de dollars sur l’année de 2013, et environ 21 millions sur le premier trimestre 2014).


« Beaucoup de gens ne comprennent pas à quoi l’on travaille vraiment chez Foursquare » a clamé son CEO. Dans la même discussion, il n’hésite pas à affirmer que de nombreuses entreprises ont tenté de racheter Foursquare sans succès, dans la mesure où ce n’est absolument pas son objectif et une fin pour lui et ses employés. Son but n’est pas d’aller le plus vite possible d’un point A à un point B, mais de tenir un marathon.


Au final, Foursquare a l’air plutôt bien dans sa peau aujourd’hui. En pouvant s’appuyer sur une belle plateforme, un partenariat solide avec Microsoft, des revenus en forte progression et surtout de belles ambitions, Foursquare montre aux autres start-ups qu’on peut aussi se débrouiller sans se faire racheter, sans trop lever de fonds et en restant indépendant.


Et vous, vous pensez utiliser bientôt la publicité Foursquare, qui réussit à proposer aux annonceurs une offre crédible ?

Via Guillaume Dardier, Philippe Trebaul
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Social media in numbers (April 2014)

Social media in numbers (April 2014) | Mastering Facebook, Google+, Twitter | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, April 11, 4:46 PM


Some surprising stats this month (to say the least)...

Nicoletta Gay's curator insight, April 12, 3:25 AM

Statistiche social aggiornate ad aprile 2014

Pawan Webworld's curator insight, April 12, 5:24 AM

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50 Random Things I Have Learned About Social Media Marketing

50 Random Things I Have Learned About Social Media Marketing | Mastering Facebook, Google+, Twitter | Scoop.it

After years of being in this industry, I have seen a lot. Changes, improvements, trends and scary little secrets that still tend to shock me even though I should be numb to it by now. Though I have never read a book or taken any classes on social media marketing, I sure have done a lot of it as an individual, then an agency and now as a brand.

Robert M. Caruso


Via Ivo Nový
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Sara Prendergast's curator insight, April 15, 10:59 AM

This article takes a very frank look at social media and how we market. It gives some great tips on how not to get fooled into following the "next best thing" in social media marketing.

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Quora Just Got Better for Brands, Here Are Some Getting-Started Tips

Quora Just Got Better for Brands, Here Are Some Getting-Started Tips | Mastering Facebook, Google+, Twitter | Scoop.it
Imitation pourrait être la meilleure forme de flatterie, mais il peut être un cauchemar pour les commerçants qui cherchent à établir une marque ou la présence de personnage public sur un réseau social.

Via Guillaume Dardier, Philippe Trebaul
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10 Tips to to Double Your Facebook Likes - Jeffbullas's Blog

10 Tips to to Double Your Facebook Likes - Jeffbullas's Blog | Mastering Facebook, Google+, Twitter | Scoop.it
“Paying for your marketing is what Facebook wants you to do. But here are some simple tips to double your Facebook likes without using your credit card.”
Via Philippe Trebaul
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