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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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7 Secrets Of The Social Lists | Listly List

A list of questions about List.ly for a conversation with founder Nick Kellet and Facebook Group, Likeable League, it's founder Keri Jaehnig of Idea Girl Media, and Frithjof Petscheleit of Tweet4Ok Social Media Services on October 24, 2013 on Google+ - A Hangout On Air. | Why does embedding matter?, Benefits of List.ly Over Other Social Media?, Can we publish a list in our sidebar or must it be embedded directly into a post?, Why lists?, Why social lists?, Why collaborative lists?, Why does evolving content matter?, What are the stages of list posts?, Please compare and contrast Storify and List.ly., and How do you comment and vote on lists and why should we?

Via Vladimir Kukharenko
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The Importance of Reputation Management on Social Media

The Importance of Reputation Management on Social Media | Mastering Facebook, Google+, Twitter | Scoop.it
Do your customers investigate you online? Where does your reputation come from? Why does it matter?

Via Becky Gaylord
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5 Content-Marketing Hacks Using Social-Media Data

5 Content-Marketing Hacks Using Social-Media Data | Mastering Facebook, Google+, Twitter | Scoop.it

Social-media marketing and content marketing are two of the best ways for advertisers to get a message across. But they can be even better together, especially when marketing content leans heavily on social media data.


In the current media landscape, marketing decisions must be based and validated by data. But this data can be used for more than just informing future decision making. Utilizing social media data in your content marketing efforts can provide a fresh and creative twist to online advertising.



Via Brian Yanish - MarketingHits.com
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The 3 Most Effective Ways to Combat the Decline in Facebook Organic Reach | Tone Agency Blog

The 3 Most Effective Ways to Combat the Decline in Facebook Organic Reach | Tone Agency Blog | Mastering Facebook, Google+, Twitter | Scoop.it
Since its inception a decade ago, Facebook has become one of the Internet’s most powerful and popular websites. By the end of 2013, Facebook had 1.23bn monthly active users worldwide, while 757m people logged in everyday.
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Hashtags: A History - Business 2 Community

Hashtags: A History - Business 2 Community | Mastering Facebook, Google+, Twitter | Scoop.it
Business 2 Community
Hashtags: A History
Business 2 Community
Functionality and usage on Facebook, Instagram, Pinterest, and Google+ is somewhat more limited, but generally follows the same basic rules that developed on Twitter.
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Marco Favero's curator insight, September 20, 2:46 AM

aggiungi la tua intuizione ...

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6 Steps to Measure Social Media ROI [INFOGRAPHIC]

6 Steps to Measure Social Media ROI [INFOGRAPHIC] | Mastering Facebook, Google+, Twitter | Scoop.it

How do you measure social media return on investment (ROI)?


It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculatingexactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.


Via Brian Yanish - MarketingHits.com
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Ludovic Ronchaud's curator insight, September 19, 2:56 AM

Comment mesurer le retour sur investissement des investissements en social media/networks ? Eléments de réponse via une méthodologie très didactique.

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Infographic: How to generate leads from the top social media platforms - The Hub

Infographic: How to generate leads from the top social media platforms - The Hub | Mastering Facebook, Google+, Twitter | Scoop.it
How B2B can leverage social media as well.

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Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via iNeoMarketing
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iNeoMarketing's curator insight, September 18, 2:55 PM

GREAT infographic.

Joy Power's curator insight, September 19, 6:42 AM

Great ideas for getting responses from your followers

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13 Ways to Beat the Facebook Algorithm

13 Ways to Beat the Facebook Algorithm | Mastering Facebook, Google+, Twitter | Scoop.it

Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked like organic reach on Facebook was rapidly approaching zero.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, September 18, 10:41 AM

Some very helpful tips in this articles.

Marco Favero's curator insight, September 18, 1:43 PM

aggiungi la tua intuizione ...

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How to Manage Facebook Pages as a Multi-Unit Brand

How to Manage Facebook Pages as a Multi-Unit Brand | Mastering Facebook, Google+, Twitter | Scoop.it

You are a multi-unit business with locations around the world, you can't ignore the need for local pages. Here are some tips for managing your global Facebook presence.


For franchise and multi-unit businesses, managing data and pages on Facebook can be a nightmare. Rogue pages, unseen customer complaints, and inaccurate data are just some of the challenges these businesses face every day. For those particular brands with multiple locations throughout the United States and the world, Facebook offers a feature that links the main brand page to all local pages, and helps maintain consistency across all locations. The feature is called "Facebook Locations" and is often referred to as the parent-child integration, with the main brand page being the parent, and the locations being the children.


Via Brian Yanish - MarketingHits.com
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The Scottish Referendum Takes To Pinterest - News by Design

The Scottish Referendum Takes To Pinterest - News by Design | Mastering Facebook, Google+, Twitter | Scoop.it
The Yes campaign have designed a series of infographics promoting Scotland for the Scottish referendum
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Double your Instagram Followers in Just 5 Minutes Everyday #infographic

Double your Instagram Followers in Just 5 Minutes Everyday #infographic | Mastering Facebook, Google+, Twitter | Scoop.it
It’s a known fact that various brands are resorting to social media platforms such as Facebook and Twitter to promote their products and connecting with their audience.

Via Brian Yanish - MarketingHits.com
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Facebook launches a new 'best of' page for media companies

Facebook launches a new 'best of' page for media companies | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook has launched a new "Facebook Media" page today that's intended to show off media companies and public figures that use the social service most effectively. The move shows that Facebook def...
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17 Statistics That Show Social Media is the Future of Customer Service

17 Statistics That Show Social Media is the Future of Customer Service | Mastering Facebook, Google+, Twitter | Scoop.it
Millions of people are taking service issues to social media channels as their preferred communication route. These questions and complaints are public, and the only real question for businesses is how - not if - they will respond. Listening is no longer an end, but rather a means to evaluating where you need to engage.
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5 Ways to Fall into Instagram Marketing

5 Ways to Fall into Instagram Marketing | Mastering Facebook, Google+, Twitter | Scoop.it

Instagram. Everyone loves it. It’s one of the world’s most popular social media platforms, because it focuses on visual content. In fact, 90% of the information transmitted to the brain is visual—and visuals are processed 60,000X faster in the brain than text. It’s no wonder why there are more than 75 million active daily users on the platform. You can share your thoughts and ideas through photography and video, and with the use of filters and other photo-editing capabilities, you can transform your photos into little pieces of artwork for the world to see.


Via Brian Yanish - MarketingHits.com
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Your Complete Crowdfunding Campaign Checklist #infographic

Your Complete Crowdfunding Campaign Checklist #infographic | Mastering Facebook, Google+, Twitter | Scoop.it
Launching a crowdfunding campaign may be exciting, but it's also exhausting. Use this checklist to help you through the hectic months ahead!

Via Stefano Principato
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Marco Favero's curator insight, September 20, 2:50 PM

aggiungi la tua intuizione ...

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3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales | Mastering Facebook, Google+, Twitter | Scoop.it

Instagram is a unique medium for brand advertising unlike any other platform in the social space. The visually driven community allows users to communicate in the universal language of photos and videos, opening the world to the possibility of more "humanized'' content.


Instagram’s growth and reach speaks to its massive appeal to the millennial audience. Instagram provides huge advertising opportunities to drive brand awareness and purchase intent to those brands that understand users want content made for users by other users who understand them best.


Via Brian Yanish - MarketingHits.com
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Cassandra Roderick's curator insight, September 20, 9:27 PM

This article reviews the different marketing tools that can be used when marketing through social media, specifically Instagram. The three ways that a company can use Instagram to market are humanizing the content, utilizing influencers, and gaining powerful analytics. Instagram is a social media site that most Millenials are influenced by, and the best way to grab the attention of Millenials is to connect with them. They need to feel that the company is actually understanding their needs, and not just voicing off the same old advertisement. Through targeted influencers a company is able to speak to different individuals from different demographics, and be able to relate to them through those parameters. The company must use science and artful advertising in order to build the connection with the consumers. Finally, the meaningful analytics is a tool where Instagram is able to provide useful insights into their users. They can find out about their likes and dislikes, and other data that can be used to find out what would be the best way to reach out to these individuals. 

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Nine best practice tips for Facebook advertising - Econsultancy (blog)

Nine best practice tips for Facebook advertising - Econsultancy (blog) | Mastering Facebook, Google+, Twitter | Scoop.it
Nine best practice tips for Facebook advertising
Econsultancy (blog)
Here's a list of things that all marketers can do to improve their Facebook advertising. I love reading digital marketing success stories.
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Marco Favero's curator insight, September 20, 2:46 AM

aggiungi la tua intuizione ...

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The Role of Social Media in Business | Visual.ly

The Role of Social Media in Business | Visual.ly | Mastering Facebook, Google+, Twitter | Scoop.it
Social media does have a role in marketing, but that role depends on your business and how it best fits the needs of your business. visit @templatesfo
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14 Social Media Marketing Tools Recommended by the Pros - nEWzSY.comnEWzSY.com

14 Social Media Marketing Tools Recommended by the Pros - nEWzSY.comnEWzSY.com | Mastering Facebook, Google+, Twitter | Scoop.it
Are you looking for social media marketing tools? This article shares 15 tools to add to your social media marketing toolbox.

Via João Greno Brogueira
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8 tips to rock your Twitter profile

8 tips to rock your Twitter profile | Mastering Facebook, Google+, Twitter | Scoop.it
A profile is a powerful way to stand out on Twitter. Unfortunately, many small business owners and solo-entrepreneurs still have not taken the time to optimize theirs. So, today, let's talk about t...

Via Cendrine Marrouat - www.socialmediaslant.com
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Marco Favero's curator insight, September 18, 1:42 PM

aggiungi la tua intuizione ...

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How to Use Social Psychology to Improve Your Marketing

How to Use Social Psychology to Improve Your Marketing | Mastering Facebook, Google+, Twitter | Scoop.it

Are you planning a social media campaign?

Do you wonder why some marketing campaigns are more successful than others?

The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.

This article shares the concepts ALS used to achieve overwhelming success and how you can use them.


Via Brian Yanish - MarketingHits.com
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Mike Allen's curator insight, September 18, 9:16 AM

the key factor is opinion networking starting with leaders in sectors in each local area

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Three Uses For Google+ That Don't Involve Social Networking - Gizmodo

Three Uses For Google+ That Don't Involve Social Networking - Gizmodo | Mastering Facebook, Google+, Twitter | Scoop.it
Three Uses For Google+ That Don't Involve Social Networking Gizmodo Google+ first popped up as Mountain View's answer to Facebook, but as the platform has grown its most useful components have been nothing to do with social networking in the...
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Facebook, Twitter or LinkedIn: Which is the Best to Work for? #infographic

Facebook, Twitter or LinkedIn: Which is the Best to Work for? #infographic | Mastering Facebook, Google+, Twitter | Scoop.it

Social media marketing has created a number of jobs – but which is the best to work for? And which employees get the best bonuses? Brandify has all the answers in this infographic.


Via Brian Yanish - MarketingHits.com
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The Power of Multi-Channel Digital Marketing Campaign #infographic

The Power of Multi-Channel Digital Marketing Campaign #infographic | Mastering Facebook, Google+, Twitter | Scoop.it

Wise business owners wanting to make their mark in this highly integrated world make use of effective digital marketing channels to promote their products, services and brands. But if business owners really want to take their digital marketing efforts to the next level and generate substantial amounts of profits in the process, they need to adopt other strategies that would produce even better results.


Enter Multi-Channel Digital Marketing campaigns – a strategy that combines various kinds of indirect and indirect marketing channels to generate favorable actions or responses from targeted audiences.


Via Brian Yanish - MarketingHits.com
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10 Training Steps To Set Up Google Plus For Your Business

10 Training Steps To Set Up Google Plus For Your Business | Mastering Facebook, Google+, Twitter | Scoop.it
If you're thinking about Google Plus training for your business, you may have two questions on your mind. The first very common question about Google Plus training for business is why it matters. And the second question is what steps are required to create a Google Plus business page.
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