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How to Measure Your Social Media Traffic Using Google Analytics | Social Media Examiner

How to Measure Your Social Media Traffic Using Google Analytics | Social Media Examiner | Mastering Facebook, Google+, Twitter | Scoop.it
Social media traffic: How to track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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Twitter CEO: You Don’t Have to Tweet to Use Twitter

Twitter CEO: You Don’t Have to Tweet to Use Twitter | Mastering Facebook, Google+, Twitter | Scoop.it

Twitter only added 4 million users in the fourth quarter of 2014, but Twitter chief exec Dick Costolo isn’t worried about the platform's long-term appeal.

 

One of the most interesting tidbits in the interview is Costolo’s stance on what he says to people he meets who don’t use Twitter. Usually their position is that they don’t have anything to tweet. Costolo’s answer: that’s fine – you don’t have to tweet to use Twitter.


I meet people who say, “Oh, I don’t tweet.” I think there’s still a misconception that the reason they’d sign up is to tweet. When I meet them, I tell them, “No, you don’t have to.”



Via Ivo Nový
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Marco Favero's curator insight, Today, 6:48 AM

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The Hierarchy of Needs for an Engaged Social Media Audience

The Hierarchy of Needs for an Engaged Social Media Audience | Mastering Facebook, Google+, Twitter | Scoop.it
Maslow's hierarchy of needs has been adapted many times—from starting a business to managing human resources. What would social media hierarchy of needs look like?
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10 Amazing Facts About Pinterest Marketing That Will Surprise You

10 Amazing Facts About Pinterest Marketing That Will Surprise You | Mastering Facebook, Google+, Twitter | Scoop.it
Since its inception in 2010, Pinterest has enjoyed an exponential rise in users. Here are some amazing facts about Pinterest Marketing that will surprise

Via Ariadna's Fantasy
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Marco Favero's curator insight, February 26, 6:46 AM

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5 Essential and Time-Saving Social Media Automation Tools for Marketers

5 Essential and Time-Saving Social Media Automation Tools for Marketers | Mastering Facebook, Google+, Twitter | Scoop.it
Are you pressed for time but want to feed content to your social media marketing channels regularly?Do you find yourself doing repetitive social media marketing tasks in your business? 

In this blog post, you'll discover 5 time-saving social media automation tools that you can use to put your marketing efforts on autopilot.


Via Kamal Bennani
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Marco Favero's curator insight, February 26, 6:48 AM

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With the Internet of Things, brands can take marketing to the next level

With the Internet of Things, brands can take marketing to the next level | Mastering Facebook, Google+, Twitter | Scoop.it
What does it mean to be the chief marketing officer of an agency? Well, according to creative agency MRY's CMO David Berkowitz, it's an unusual, challenging and rewarding role to be a marketer's marketer. "Our brands are B2C, and I am in a B2B business. For our brands, it's easier to differentiate themselves; their products taste or look or feel different, or go after different targets. For us, it's a more crowded marketplace. It's tough, I get that; it's also why I like that challenge, especially when I get to market our work or people as our differentiators."

As part of his job, Berkowitz must stay ahead of the curve when it comes to marketing and tech trends, so that he can not only educate his staff, but also position MRY as a thought leader in the space. A hot topic right now, of course, is the Internet of Things.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, February 25, 1:03 PM

Going to be great, when my coffee maker knows I went to bed at 2am and I'm just about to wake up and it has 4 shots of fresh espresso ready.

Rescooped by massimo facchinetti from Les réseaux sociaux (Facebook, Twitter...) apprendre à mieux les connaître et à mieux les utiliser
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Un réseau social qui se porte sur des tee-shirts connectés

Un réseau social qui se porte sur des tee-shirts connectés | Mastering Facebook, Google+, Twitter | Scoop.it
Un tee-shirt connecté pour transposer les réseaux sociaux dans la vraie vie : une perspective qui devient réalité grâce aux travaux des chercheurs des Tangible Media Group et Fluid Interface Group du MIT.

Passer du smartphone au tee-shirt pour faire de nouvelles rencontres, tel est l'objectif du projet mené conjointement par les Tangible Media Group et Fluid Interface Group du MIT. Ces derniers ont déjà travaillé autour des vêtements connectés, qui se développent actuellement grâce à la possibilité de tisser des composants directement dans le textile.

Via Mau
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How to jazz up your Pinterest page with music

How to jazz up your Pinterest page with music | Mastering Facebook, Google+, Twitter | Scoop.it
You can easily add audio from a variety of sites and services to give your boards some musical pizzazz.

Via Kelly Lieberman
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9 of the Best Free Social Media Analytics Tools

9 of the Best Free Social Media Analytics Tools | Mastering Facebook, Google+, Twitter | Scoop.it

Want to know what’s working on social media?


Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.


Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, February 24, 4:17 PM

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Mr Tozzo's curator insight, February 25, 3:06 AM

9 of the Best Free Social Media Analytics Tools

Bart van Maanen's curator insight, February 25, 7:23 AM

Met dit online gereedschap krijg je een beter beeld over wat er gebeurt met je social media berichten en die van anderen. Daardoor kun je uitvinden wat voor jou goed werkt en hoe je je posts kunt verbeteren.

Rescooped by massimo facchinetti from The Content Marketing Hat
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The Ultimate Guide to a Perfect LinkedIn Profile

The Ultimate Guide to a Perfect LinkedIn Profile | Mastering Facebook, Google+, Twitter | Scoop.it
Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.

Via Mike Allton
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Mike Allton's curator insight, February 23, 6:08 PM

LinkedIn has over 300 million users and most of them login monthly. That's a lot of potential contacts! Make sure that your profile is representing you well.

Marco Favero's curator insight, February 24, 6:16 AM

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6 creative ways to use Twitter lists for your business

6 creative ways to use Twitter lists for your business | Mastering Facebook, Google+, Twitter | Scoop.it

Lists are one of the most underused features on Twitter. And yet, they can provide some huge benefits. You just have to understand how you can use them.


Here are 6 creative ways in this article. There are many more, of course. But they should give you some food for thought!


See them at http://socialmediaslant.com/creative-ways-twitter-lists-business/


----------------


Cendrine Marrouat


Via Cendrine Marrouat - SocialMediaSlant.com
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Marco Favero's curator insight, February 23, 5:47 PM

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Infographie: le marketing sur Facebook ce qui a changé pour les annonceurs en 2015-%post_id%

  Facebook a multiplié les changements dans son réseau social tout au long de l'année dernière. Aussi, pour les agences et marques les recettes de 2014 ne sont plus adaptées à la réalité de 2015. C'est pourquoi Crowdly propose une infographie qui met en avant les différents changements opérés par Facebook tout au long de l'année 2014 pour répondre à ces questions. Ce qu'il faut retenir : - la fin de la chasse aux likes - Facebook login - Custom audience - Lookalike audience - Retargeting   Pierre Berendes Follow @berendes  
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LinkedIn Adds Notification Center To Company Pages

LinkedIn Adds Notification Center To Company Pages | Mastering Facebook, Google+, Twitter | Scoop.it
New dashboard shows a snapshot of a page's likes, comments and shares and all mentions on the network.

Via Noland Hoshino
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Marco Favero's curator insight, February 22, 8:16 AM

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9 Steps to Creating A Powerful LinkedIn Profile

9 Steps to Creating A Powerful LinkedIn Profile | Mastering Facebook, Google+, Twitter | Scoop.it
LinkedIn is great to build your reputation and grow a professional network. Creating a perfect LinkedIn profile is vital for that memorable first impression

Via Noland Hoshino, Ivo Nový
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Marketing Partners LLC's curator insight, February 20, 1:50 PM

The platform for getting business done.  So log facebotch, twit 'er 

Marco Favero's curator insight, February 21, 5:36 AM

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Pinterest's plan to win over agency creatives - Digiday

Pinterest's plan to win over agency creatives - Digiday | Mastering Facebook, Google+, Twitter | Scoop.it
Pinterest's brand and agency team spent the last two years teaching strategists about the platform. This year, they want the creatives to get on board.

Via Kelly Lieberman
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Marco Favero's curator insight, Today, 6:50 AM

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Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates] | Mastering Facebook, Google+, Twitter | Scoop.it
When people arrive at your Facebook Page, where do you think they first look? I'll give you some hints. It's a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.

That's right -- it's your Facebook cover photo.

Since it's one of the most noticeable parts of your page, it's crucial that you follow Facebook cover photo best practices. Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Read on to learn what you should (and shouldn't) do in your cover photo. 

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, February 26, 6:46 AM

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Sharing Your Story in 140 Characters – Brian Fanzo @iSocialFanz

Sharing Your Story in 140 Characters – Brian Fanzo @iSocialFanz


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, February 25, 3:13 PM

My friend Brian rocks another great presentation at IBM Interconnect

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How to Leverage the New Twitter Partnership with Google

How to Leverage the New Twitter Partnership with Google | Mastering Facebook, Google+, Twitter | Scoop.it

The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.


Via Kamal Bennani
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Marco Favero's curator insight, February 26, 6:49 AM

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Pinterest to hit 50 million active users in US next year, new data says

Pinterest to hit 50 million active users in US next year, new data says | Mastering Facebook, Google+, Twitter | Scoop.it

The visual bookmarking service is projected to have just more than 47 million monthly active users in the U.S. this year, and top 50 million next year, according to a new estimate from researcher eMarketer.


Via Bonnie Burns
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How to Find and Remove Fake Followers from Twitter and Instagram

How to Find and Remove Fake Followers from Twitter and Instagram | Mastering Facebook, Google+, Twitter | Scoop.it
Are fake followers clogging your social media accounts? This article shares four tools for finding and removing fake followers from Twitter and Instagram.

Via Peter Azzopardi
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Peter Azzopardi's curator insight, February 24, 4:50 PM

Would you like to get rid of them?

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Pinterest is the fastest growing network

Pinterest is the fastest growing network | Mastering Facebook, Google+, Twitter | Scoop.it
GlobalWebIndex has produced an infographic highlighting the fastest growing social networks, outside of China, in 2014. It shows that Pinterest was the fastest growing social platform last year, w

Via Mat Loup
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Facebook quietly built an in-house CRM to deal with advertisers

Facebook quietly built an in-house CRM to deal with advertisers | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook just keeps on building enterprise software for itself.
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Don’t Give Up On Facebook Advertising Before Trying These 4 Things

Don’t Give Up On Facebook Advertising Before Trying These 4 Things | Mastering Facebook, Google+, Twitter | Scoop.it
If you’ve tried Facebook ads and are still frowning upon the results, it’s time to kiss FB and make up. Here are 4 tricks for maximizing ROI.

Via malek
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malek's curator insight, February 23, 7:09 AM

Without knowing your customer acquisition cost (CAC), you have no idea what type of ROI you are generating, or how to grow your campaign after it starts.never

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10 Most Popular Social Bookmarking Websites of 2015

10 Most Popular Social Bookmarking Websites of 2015 | Mastering Facebook, Google+, Twitter | Scoop.it
Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are a number of advantages to submitting your content to one (or m…
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5 Ways Small Businesses can Use Twitter to Get More Customers

5 Ways Small Businesses can Use Twitter to Get More Customers | Mastering Facebook, Google+, Twitter | Scoop.it

“Branding,” “visibility,” and “loyalty” are all well and good, but chances are, if you’re a small business owner, you have a single question burning in your mind whenever you discuss the benefits of using Twitter: “How can tweeting get me more customers?”

All other benefits of Twitter aside, it is more than possible to use it as a lead generation tool to discover, interact with, and convert customers. Here are five ways that small businesses can use Twitter to do just that.


Via Ivo Nový
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Marco Favero's curator insight, February 22, 8:20 AM

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A Quick Guide To LinkedIn Groups

A Quick Guide To LinkedIn Groups | Mastering Facebook, Google+, Twitter | Scoop.it
If you haven't really got to grips with LinkedIn yet I'm hoping to persuade you to try something new. LinkedIn groups.

Via Noland Hoshino
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