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How to Measure Your Social Media Traffic Using Google Analytics | Social Media Examiner

How to Measure Your Social Media Traffic Using Google Analytics | Social Media Examiner | Mastering Facebook, Google+, Twitter | Scoop.it
Social media traffic: How to track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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LinkedIn Mobile: What Marketers Need to Know

LinkedIn Mobile: What Marketers Need to Know | Mastering Facebook, Google+, Twitter | Scoop.it

In this article Viveka von Rosen will explore the latest mobile apps from LinkedIn and what they mean for marketers.


Via Kamal Bennani, Marco Favero
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How to Create More Exposure Using LinkedIn

How to Create More Exposure Using LinkedIn | Mastering Facebook, Google+, Twitter | Scoop.it
Wondering how your business can get more out of LinkedIn? Discover how to create an integrated LinkedIn marketing presence for your business.

Via Stefano Principato
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malek's curator insight, February 4, 9:18 AM

LinkedIn publishing is a way to develop thought leadership content, share details about your business services and notify your network of upcoming events. Essentially, it’s a personal blog or distribution channel.

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How social media really works in B2B

How social media really works in B2B | Mastering Facebook, Google+, Twitter | Scoop.it

The southbound No 35 bus brings flat whites and new social media strategies from the Beards in Shoreditch to Suits in The City. The top deck chatter is

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6 Effective Ways to Use Hashtags for Social Media Marketing

6 Effective Ways to Use Hashtags for Social Media Marketing | Mastering Facebook, Google+, Twitter | Scoop.it
Any word can be a hashtag. However, if you know how to use hashtags for social media marketing properly, it can cause growth and further exposure. 

Via malek
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malek's curator insight, February 2, 7:51 PM
3. Keep it short and easy to remember

If you’re creating your own hashtag, make sure that it’s short, sweet and easy to remember or type. Else, it will be lost in the stream.

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Yahoo to cut 15 percent jobs, close several units: WSJ

Yahoo to cut 15 percent jobs, close several units: WSJ | Mastering Facebook, Google+, Twitter | Scoop.it
Yahoo Inc (YHOO.O) Chief Executive Marissa Mayer is set to reveal cost-cutting plans that include slashing 15 percent of its workforce, or roughly 1,600 jobs, and closing several business units, the Wall Street Journal reported on Monday.

Via Richard Platt
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Richard Platt's curator insight, February 1, 7:28 PM

Yahoo CEO Marissa Mayer is set to reveal cost-cutting plans that include slashing 15% of its workforce, or roughly 1,600 jobs, and closing several business units, the Wall Street Journal reported on Monday.  The plans are expected to be announced after Yahoo's fourth-quarter results on Tuesday, citing people familiar with the matter. It did not specify which business units might be closed.  

Yahoo had about 11,000 employees as of June 30, according to its website, down from a Dec. 31, 2014 total of about 12,500 full-time employees and what it called fixed term contractors.  Last week Yahoo confirmed plans to close its offices in Argentina and Mexico. The company declined to specify how many jobs were affected, but said the offices were small and "sales-focused." Yahoo has struggled to expand its Internet business, which includes selling search and display ads on its news and sports sites and email service, in the face of competition from Alphabet's Google unit and Facebook. 

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Why Duplicating Tweets is a Good Strategy

Why Duplicating Tweets is a Good Strategy | Mastering Facebook, Google+, Twitter | Scoop.it
Duplicating your tweets can get them in front of a wider audience. Here's how to make it work for you.

Via Franck Rocca
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Franck Rocca's curator insight, January 31, 12:27 PM

Dupliquer vos tweets pour plus de visibilité.
Sur Twitter il peut être assez difficile de s'assurer que vos tweets seront bien visible. Les dupliquer en les publiant à différent moment pourrait vous assurer cette visibilité. Bien sûr vous n'êtes pas obligé de faire un copié/collé avec les mêmes mots.

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Please Retweet - What is The Effect of Adding a "Retweet" CTA to Your Tweets? 

Please Retweet - What is The Effect of Adding a "Retweet" CTA to Your Tweets?  | Mastering Facebook, Google+, Twitter | Scoop.it
As marketers and business owners, we’ve all heard or read about the importance of adding calls-to-action on our content, but many are less informed when it comes to the specifics of those CTAs.

While there is an abundance of information available recommending testing the text, colors, and placements of our CTAs on our websites and blogs, there is less information surrounding using CTAs on social media sites like Twitter. With only 140 characters to get your message across, add your destination link, include the appropriate Twitter handles and hashtags, is it still worth trying to squeeze a call-to-action into your tweets?

These are the questions SEJ set out to answer in its latest independent study. Specifically, will a “retweet” CTA increase reader engagement (measured in retweets)? If so, which CTA is most effective?

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, January 31, 3:48 PM

A very interesting study on the power of the ReTweet call to action. How often do you ask for a Retweet in your tweets? 5%, 10%, 20% or higher

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25 Ways to Use Twitter for Marketing

25 Ways to Use Twitter for Marketing | Mastering Facebook, Google+, Twitter | Scoop.it

Although marketing through social media is the norm, Twitter is still an enigma for many. I can’t recount just how many times I have heard business owners and marketers tell me, “I just don’t get Twitter.”

This article, helps you understand Twitter’s place in the marketing mix, first by explaining its value and then by listing 25 ways to use it.

Twitter’s Value for Marketing


Via Brian Yanish - MarketingHits.com
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La SocialMediAbility delle Aziende Italiane - 2016

Ricerca Osservatorio sulla SocialMediAbility delle Aziende Italiane, giunta alla sua quarta edizione. L’indagine, promossa e realizzata dall’Executive Master in Social Media Marketing & Digital Communication, ha continuato il monitoraggio avviato nel 2010 del panel di 720 aziende italiane, appartenenti a 6 diversi settori: Alimentare, Arredamento, Banche, Hospitality, Moda e, novità di quest’anno, aziende che, pur operando in settori diversi (manifattura, legno, gomma e plastica, metallurgia), sono accomunate da un modello di business di tipo B2B.

Via Stefano Principato
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The Rocket Formula for social media campaign planning

The Rocket Formula for social media campaign planning | Mastering Facebook, Google+, Twitter | Scoop.it
A great article that guides you through the process of social media campaign planning. Get significat results from your campaign with the right planning.
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16 of the Best Brands on Instagram Right Now

16 of the Best Brands on Instagram Right Now | Mastering Facebook, Google+, Twitter | Scoop.it

Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart.


Via Kamal Bennani
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A Comprehensive Guide to Twitter Video | Sprout Social

A Comprehensive Guide to Twitter Video | Sprout Social | Mastering Facebook, Google+, Twitter | Scoop.it

As Twitter Video grows in popularity, your brand should consider using this medium to increase engagement in a completely fun and unique way.


Via Kamal Bennani
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5 Easy Ways to Refresh Your LinkedIn Profile

5 Easy Ways to Refresh Your LinkedIn Profile | Mastering Facebook, Google+, Twitter | Scoop.it
You wouldn’t send an outdated resume to a potential employer, so why let your LinkedIn profile languish with old and outdated information?
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Marco Favero's curator insight, January 27, 9:12 AM

aggiungere la vostra comprensione ...

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Facebook Celebrates 12th Birthday With Friends Day #friendsday

Facebook Celebrates 12th Birthday With Friends Day #friendsday | Mastering Facebook, Google+, Twitter | Scoop.it
riends are the backbone of Facebook, and the social network is marking its 12th birthday Thursday, which it is referring to as Friends Day, with several announcements, including a new video product.

Facebook said that by midday Thursday, most users worldwide will see a “personalized video experience” atop their News Feeds, in which photos depicting “special moments” with their friends will be stitched together into short films.

Via Brian Yanish - MarketingHits.com
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10 Facebook Features that Businesses Should Use More Often | Cision

10 Facebook Features that Businesses Should Use More Often | Cision | Mastering Facebook, Google+, Twitter | Scoop.it

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? But its popularity made me wonder if there are existing Facebook features that may be underutilized by businesses, communication professionals and marketers. After all, Facebook has been around for a (relatively) long time, so there must be some features that are currently under-appreciated but may be very helpful.The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 4, 1:07 AM

Facebook will release a bunch of new features in 2016, but there are a few existing ones that are underutilized. Check out how to leverage these 10 legacy features.

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Become A Google+ Wizard - TCEA 2016

Google+ is a great tool for connecting with other educators and like-minded individuals. Get plugged into an amazing circle of some of the best educators aroun…

Via Tom D'Amico (@TDOttawa)
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WhatsApp, the popular messaging service owned by Facebook, Hits 1 billion users

WhatsApp, the popular messaging service owned by Facebook, Hits 1 billion users | Mastering Facebook, Google+, Twitter | Scoop.it

WhatsApp, the popular messaging service owned by Facebook, said it reached 1 billion users on Monday.


Via TechinBiz
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malek's curator insight, February 3, 4:00 PM

The best kept secret: How will Whatsapp Make money?

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What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings

What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings | Mastering Facebook, Google+, Twitter | Scoop.it

Online word-of-mouth can drive exponential traffic growth, attract broad media coverage, and result in tons of backlinks and social shares. Matt Round describes the 11 key traits you should include when devising interactive content that taps into the impulse to share things on Facebook and Twitter.


Via Kamal Bennani
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GetRaasta's curator insight, February 2, 1:04 AM

Creating a content that goes viral is always a challenging task, this info graphic explains it in an easy way .

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The End of Twitter - The New Yorker

The End of Twitter - The New Yorker | Mastering Facebook, Google+, Twitter | Scoop.it

It wasn’t that long ago that I—and many other people I know—would have argued that Twitter was more than just another social network. I would have told you that Twitter was more like a utility, a service so fundamental that I could imagine a scenario in which it was literally underwritten. Twitterneeded to exist. A stream of those hundred-and-forty-character tweets was how you found the most crucial, critical, and thought-provoking stories of the moment.When bombs went off during the Boston Marathon, in April of 2013, users sat glued to the feed, suddenly privy to something visceral and real, somethinghappening. And Twitter provided the view, an unedited, unscripted look into the world as it changed, through police-scanner blasts, eyewitness reports, and grainy citizen-journalist photography. It was raw, but it was streamlined.But cracks in Twitter’s façade had been showing already. Changes to the product made it hard to follow conversations or narratives. A lack of rigor in verifying reliable sources made information suspect or confusing. More troubling was the growing wave of harassment and abuse that users of the service were dealing with—a quagmire epitomized by the roving flocks of hateful, misogynistic, and well-organized “Gamergate” communities that flooded people’s feeds with hate speech and threats. The company seemed to bewholly unprepared to handle mob violence, with few tools at its disposal to moderate or quell uprisings. Even its beloved celebrity users couldn’t be protected. In August of 2014, Robin Williams’s daughter, Zelda, was driven offthe service after a series of vicious attacks....


Via Jeff Domansky
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Jayne Courts's curator insight, February 1, 5:24 AM

do you rely on Twitter?

Tommy Donovan's curator insight, February 1, 1:56 PM

As a millennial myself, I have been given a great opportunity to easily understand the growing social media age as I grow older. I have grown up with MySpace, until it died, and now I currently closely monitor my Facebook, Instagram, and Snapchat, just as everyone else I know does. The one difference with me, is that although I have a Twitter handle, I do not tweet, nor am I rarely on the site. This is simply a personal choice. I never truly saw the benefit of Twitter. I whole-heartedly agree that the interface and direct purpose of Twitter, of providing in-the-moment news and information is very important, but I do not agree with what it has been trying to do to the other social media world. Getting all information and news from Twitter may seem to make life easier, by making all news more concise, but I think it is simply stealing views and the purpose of other sites. The age of the newspaper is becoming more and more dead everyday, all thanks to social media in general, but Twitter is the one social media site that one of its main purpose is to generate views of news.

Twitter is slowly dying now, mostly because the excitement of a new social media site is dying down. the big next "thing" will come into play, and Twitter will be a thing of the past, just like MySpace.

Other social media sites, such as Facebook and Instagram, offer more than just one product, more than just 140 character thought. Until Twitter can figure out how to offer more, possibly following the minds of WeChat, it will not stay relevant.

David Bellis's curator insight, February 4, 6:58 AM

Most users have anecdotal evidence supporting this - I certainly do. 

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5 ways Chipotle creates an awesome social media strategy

5 ways Chipotle creates an awesome social media strategy | Mastering Facebook, Google+, Twitter | Scoop.it

In this article you'll find social media lessons from Chipotle's social media strategy.


Via Kamal Bennani
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How to Create Custom Instagram Feeds :

How to Create Custom Instagram Feeds : | Mastering Facebook, Google+, Twitter | Scoop.it
Do you want an efficient way to stay in touch with accounts on Instagram? Discover how to use Mashfeed and Iconosquare to create customized Instagram feeds.

Via Wes Thomas, steve batchelder, malek, Os Ishmael
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12 Things You Might Not Know About Social Media | Visual.ly

12 Things You Might Not Know About Social Media | Visual.ly | Mastering Facebook, Google+, Twitter | Scoop.it
Check out how to get the best out of social media- drive visitors to your website and engage them with great content and visuals.
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What Criteria Matter Most When Choosing a Social Media Management Tool?

What Criteria Matter Most When Choosing a Social Media Management Tool? | Mastering Facebook, Google+, Twitter | Scoop.it
As social media continues to grow, more and more social media management tools have become available, but how do you choose one? Lilach Bullock has some ideas.

Via Mike Allton
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Mike Allton's curator insight, January 28, 3:25 PM

What Criteria Matter Most When Choosing a Social Media Management Tool?

In this fabulous guest post from +Lilach Bullock, she breaks down what really matters the most when trying to decide on which social media tool to use:

 - Performs as Advertised
 - Stays Relevant
 - Intuitive
 - Cost Effective

To learn more, and to see which of the top four tools performed best according to these criteria, read on!

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9 Steps to Make Pinterest Work for Your Brand

9 Steps to Make Pinterest Work for Your Brand | Mastering Facebook, Google+, Twitter | Scoop.it
If you're not on Pinterest yet, you could be missing out on a valuable segment of social media users

Via Kelly Lieberman
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How to Use Pinterest Analytics to Improve Your Marketing : Social Media Examiner

How to Use Pinterest Analytics to Improve Your Marketing : Social Media Examiner | Mastering Facebook, Google+, Twitter | Scoop.it
Do you want more from Pinterest? Discover five ways to use Pinterest analytics and improve  your Pinterest marketing.
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