Mastering Facebook, Google+, Twitter
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The Social Revolution of Facebook [Infographic]

The Social Revolution of Facebook [Infographic] | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook has reach over a billion active users and as our social history continues to unfold, each of our activities gathers quite a bit of intelligent...
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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Rescooped by massimo facchinetti from Content Marketing & Content Curation Tools For Brands
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5 Strategies To Growth-Hack Social Engagement

5 Strategies To Growth-Hack Social Engagement | Mastering Facebook, Google+, Twitter | Scoop.it
There is more to a powerful social media strategy than posting content and hoping for the best. Take this approach, and you'll be disappointed with the results more times than not. Instead, making noise on social media comes down to two things:Posting compelling and unique contentDoing anything and everything you can to boost engagement
Via Brian Yanish - MarketingHits.com, Therese Torris
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Therese Torris's curator insight, Today, 8:17 AM
Basic but sound. Basic works.
 
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How to Prepare for Google's Big Mobile First Index Update [Video]

How to Prepare for Google's Big Mobile First Index Update [Video] | Mastering Facebook, Google+, Twitter | Scoop.it
Google's slowly rolling out its mobile-first index, which means you need to ensure your website is mobile optimized.
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Facebook Releases New Report on Video Consumption Behaviors on Facebook and Instagram

Facebook Releases New Report on Video Consumption Behaviors on Facebook and Instagram | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook has released a new report on key video consumption stats across Facebook and Instagram
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Rescooped by massimo facchinetti from Linkedin for Business Marketing
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How to Build Thought Leadership with LinkedIn

How to Build Thought Leadership with LinkedIn | Mastering Facebook, Google+, Twitter | Scoop.it
Learning how to build thought leadership with Linkedin isn't just for people who are looking for a new job.

Via Peg Corwin
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Peg Corwin's curator insight, July 15, 12:48 PM

Linkedin marketers, here's a basic post with a good list of weekly tasks to keep visible on LinkedIn.  Fav tip - update your profile every Sunday to get it into the feed Monday.

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3 Great LinkedIn Lead Generation Hacks

3 Great LinkedIn Lead Generation Hacks | Mastering Facebook, Google+, Twitter | Scoop.it
An entire cottage industry of LinkedIn software hacks, browser extensions and other add-ons are making it easier than ever to generate leads on the world’s largest social media platform for profess…
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Rescooped by massimo facchinetti from Public Relations & Social Marketing Insight
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How to Use LinkedIn Video for Social Selling

How to Use LinkedIn Video for Social Selling | Mastering Facebook, Google+, Twitter | Scoop.it

When it comes to innovation, being first isn’t a prerequisite for being the best. This seems to be the guiding principle behind the recent introduction of LinkedIn video, the business-oriented social media giant’s first attempt at incorporating native video content into its extensive range of benefits and features.


As practically the last among the largest and most popular social media platforms to add a native video feature, all eyes are on LinkedIn, as users eagerly anticipate how this new feature will change the way they maximize their presence on the site. Initially tested among select users in the United States, LinkedIn video is scheduled to be launched to all LinkedIn users within the next few months.


LinkedIn video offers all sorts of new possibilities to its tremendous user base of professionals, social sellers and marketers. Now, LinkedIn users can upload and share videos directly from their mobile phones, allowing their network to enjoy unique and original video content that’s relevant to their industry and more importantly, is of interest to their target market....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 21, 1:56 AM

Melonie Dodaro shares the lowdown on LinkedIn’s newest feature, LinkedIn video, and how you can use it to give your social selling efforts a welcome boost.

Rescooped by massimo facchinetti from Linkedin for Business Marketing
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LinkedIn starts letting people natively upload videos that play automatically

LinkedIn starts letting people natively upload videos that play automatically | Mastering Facebook, Google+, Twitter | Scoop.it

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Peg Corwin's curator insight, July 15, 12:23 PM

LinkedIn may soon allow you to natively upload videos that automatically play with the sound off in the feed. "In addition to providing typical stats on these videos such as views, likes, and shares, LinkedIn will also provide basic employment information about viewers such as the companies where they work and their job titles.” 

Michel Charvolin's curator insight, July 20, 11:36 PM

http://worldtransferonline.blogspot.com/

Get a better deal for your international money exchange: http://bit.ly/2o1u9jo

Rescooped by massimo facchinetti from Social Selling
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5 Social Media Marketing Ideas for business in 2017

5 Social Media Marketing Ideas for business in 2017 | Mastering Facebook, Google+, Twitter | Scoop.it
5 Social Media Marketing Ideas for business in 2017 create killer content, videos to explain products, start from small audience, respond customers, don't bombard products

Via Gina Tucker
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Owned, Paid & Earned: 3 Types of Social Content You Need

Owned, Paid & Earned: 3 Types of Social Content You Need | Mastering Facebook, Google+, Twitter | Scoop.it
Not all types of social media are created equal. As the social media marketing industry matures, so do the various types of content that marketers need to learn and master. No matter what platform yo…

Via Stefano Principato
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Rescooped by massimo facchinetti from The MarTech Digest
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Facebook Retargeting: 157-Point Guide For Sweet Results - KlientBoost

Facebook Retargeting: 157-Point Guide For Sweet Results - KlientBoost | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook retargeting has a lot in common with retargeting on Google AdWords. The more you spend time on creating remarketing campaigns on Facebook, the better you’ll get.

But what are the first steps you need to take in order to get started with Facebook remarketing? Who should you retarget with your Facebook ads? What are the best Facebook retargeting tactics? How does the remarketing audience setup work?

That’s exactly what we’re going to uncover in this complete guide to Facebook retargeting campaigns.

Via marketingIO
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marketingIO's curator insight, July 17, 9:45 PM

This is the DEFINITIVE guide on FB retargeting.

 

Subscribe to The MarTech Digest: bit.ly/miocom #MarTech

Rescooped by massimo facchinetti from Marketing Digital et Social Media
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Microsoft Brings LinkedIn to Your Desktop in a New Windows 10 App

Microsoft Brings LinkedIn to Your Desktop in a New Windows 10 App | Mastering Facebook, Google+, Twitter | Scoop.it
Microsoft's LinkedIn launched a Windows 10 app, bringing notifications from the professional social networking site to users' desktops.

Via Ronald Bannon MBA, C.Adm., FCMC, BOUTELOUP Jean-Paul
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Ronald Bannon MBA, C.Adm., FCMC's curator insight, July 17, 2:36 PM

LinkedIn rolled out its new desktop app for Windows 10 on Monday, which means the careers-focused social networking service will be more integrated into parent company Microsoft's signature operating system. LinkedIn announced the launch of its PC desktop app in a blog post that promised "a richer, more engaging and connected LinkedIn experience" for the millions of users who already access LinkedIn via web browser on Windows 10. Microsoft said it is starting to roll out the LinkedIn desktop app in the Windows Store today in certain markets, and it will be available globally by the end of the month.

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The Biggest Contradictions in the 2017 State of Social Marketing Report | Simply Measured

The Biggest Contradictions in the 2017 State of Social Marketing Report | Simply Measured | Mastering Facebook, Google+, Twitter | Scoop.it
Today we hosted a webinar unveiling the results from our 2017 State of Social Marketing Report. The webinar served as an exclusive first look into the minds of
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Rescooped by massimo facchinetti from MarketingHits
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The Secret to Getting Large Facebook Link Thumbnail Image Sizes

The Secret to Getting Large Facebook Link Thumbnail Image Sizes | Mastering Facebook, Google+, Twitter | Scoop.it
Want a large Facebook Link Thumbnail? You need a BIG blog post image. Learn the minimum and optimal image sizes so you don't get a teensy link thumbnail.
Via Brian Yanish - MarketingHits.com
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Psychology of Persuasion: How to write Facebook Ads that convert - Sebastian Kull - Online Marketing Blog

If you are like me, you are probably scrolling quite frequently through your Facebook news feed. In fact, we are on average 22 times a day active on Facebook.What you’ll notice is the huge amount of ads popping into your eyes. No wonder, that Facebook is struggling to fit even more ads into their feed, …
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Rescooped by massimo facchinetti from Digital Brand Marketing
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How to Use LinkedIn's New Trending Topics Module to Boost Your Presence

How to Use LinkedIn's New Trending Topics Module to Boost Your Presence | Mastering Facebook, Google+, Twitter | Scoop.it
LinkedIn has quietly unveiled an addition to its often-maligned news feed, and it could provide significant benefit to those looking to expand their reach and influence on the platform..

Via THE *OFFICIAL ANDREASCY*, malek, Os Ishmael
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Rescooped by massimo facchinetti from Linkedin for Business Marketing
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LinkedIn Is Testing A New Feature That Matches You With A Mentor

LinkedIn Is Testing A New Feature That Matches You With A Mentor | Mastering Facebook, Google+, Twitter | Scoop.it
LinkedIn aims to tap the entire user community to make matches between mentees and leaders with less commitment than traditional mentorship relationships.

Via Peg Corwin
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Peg Corwin's curator insight, July 15, 12:40 PM

Find a mentor through LinkedIn?  They are testing a dashboard where mentors and mentees and sign up to be matched for "lightweight" questions.  They will facilitate conversations too.

Rescooped by massimo facchinetti from Facebook for Business Marketing
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How to Get 200 Targeted Facebook Followers Per Day

How to Get 200 Targeted Facebook Followers Per Day | Mastering Facebook, Google+, Twitter | Scoop.it
Alright, I’m putting my foot down: People need to stop saying “Facebook is dead.” We’ve seen marketers say the same thing about SEO over and over again. In the face of newer platforms, some people jumped to the conclusion that platforms like Facebook are on their way out. But SEO is far from dead. And …

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Peg Corwin's curator insight, July 15, 1:44 PM

"Smart business owners use social media because they know that talking TO consumers is better than talking AT them." To get highly targeted followers, create specific goals in a niche, figure out the right niche content, create a consistent posting schedule and engage in Facebook groups.

Rescooped by massimo facchinetti from All About LinkedIn
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How to Make Your LinkedIn Profile Work Even Harder for You

LinkedIn recently rolled out some new features aimed at helping you get

Via Anita Windisman
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Facebook celebs can start making groups for their fans

Facebook celebs can start making groups for their fans | Mastering Facebook, Google+, Twitter | Scoop.it
Today, Facebook is rolling out a new feature called "Groups for Pages," which will let artists, brands, businesses and newspapers create their own fan clubs
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Links Posted On Facebook Are About To Get Messier – Here’s How To Fix Them

Links Posted On Facebook Are About To Get Messier – Here’s How To Fix Them | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook’s Custom Link modification function is about to go away. If you’re creating Facebook content which includes a link, and suddenly find that the options to edit the automatically generated…
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Rescooped by massimo facchinetti from Social Selling: with a focus on building business relationships online
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Social Selling Action Plan

This new how-to guide from We Are Social and Hootsuite helps organisations and individuals get started on their social selling journey.

Via Anita Windisman
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The Significant Seven Social Video Platforms of 2017

The Significant Seven Social Video Platforms of 2017 | Mastering Facebook, Google+, Twitter | Scoop.it
Each of the significant seven social video platforms has a different personality, so each one should play a different role in your upcoming marketing plans.

Via Nicholas Bodell
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Rescooped by massimo facchinetti from digital marketing strategy
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How to make your visuals stand out on social media news feeds

How to make your visuals stand out on social media news feeds | Mastering Facebook, Google+, Twitter | Scoop.it
Average just won’t cut it... 95 million images and videos are posted to Instagram every day, and more than 250 billion photos have been uploaded to Faceboo. Marketing topic(s):Social media optimisation (SMO). Advice by Expert commentator.

Via malek
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malek's curator insight, July 17, 7:45 PM

The need for brands to stand out in the digital era is obvious, yet every day you’ll see generic and uninspiring images carelessly repurposed across the web.

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Why All Businesses Should Embrace Instagram in 2017 (Infographic) - Biz Epic

Why All Businesses Should Embrace Instagram in 2017 (Infographic) - Biz Epic | Mastering Facebook, Google+, Twitter | Scoop.it
Why is Instagram such an important marketing tool for all businesses this year? Discover Instagram stats and facts for 2017 from this infographic.

Via Ivan P Widjaya, Online Marketing
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Ivan P Widjaya's curator insight, July 17, 10:52 PM
Why businesses need to use Instagram (infographic)
Rescooped by massimo facchinetti from digital marketing strategy
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Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic]

Six Social Media Behaviors Your Brand Needs to Stop Right Now [Infographic] | Mastering Facebook, Google+, Twitter | Scoop.it
What you should do on social media is not always be clear, but what you shouldn't do is clearer. Avoid these six social media actions if you want social media branding and business success.

Via malek
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malek's curator insight, July 16, 9:04 AM

some guidelines that brands should follow to help ensure social media branding and business success.