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How To Better Optimise Your Twitter Business Page

How To Better Optimise Your Twitter Business Page | Mastering Facebook, Google+, Twitter | Scoop.it
Twitter can be an incredibly useful tool for connecting with customers, but there are always ways of improving it and ensuring that you're realising its full potential...
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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11 Simple Tricks To Enhance Your Social Media Images

11 Simple Tricks To Enhance Your Social Media Images | Mastering Facebook, Google+, Twitter | Scoop.it
Humans are, by nature, very visual beings.

In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing.


Each of the two optic nerves, which carry signals from the retina to the brain, consists of a million fibers, compared to the auditory nerve carrying a mere 30,000.


That’s all to say that social media images are a vital part of your content reaching the maximum amount of people, people who are very visual beings!


Marketers that have dabbled in creating engaging images for social media know just how tough and time-consuming it can be. I’m no expert, but I’ve learned a thing or two about creating social media images after lots of practice (and mistakes!), and I’m excited to share with you my favorite social media design tips and principles to help enhance your social media images.


Via Jeff Domansky
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Jeff Domansky's curator insight, August 25, 11:59 PM

Here are 11 practical ways to make your social media images more effective

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Looking for tips to optimize your presence on Pinterest?

Looking for tips to optimize your presence on Pinterest? | Mastering Facebook, Google+, Twitter | Scoop.it

You've heard of Pinterest but do you know how to use it successfully? Find out how to optimize your Pinterest profile and effectively get website clicks.


Via Kamal Bennani, Brian Yanish - MarketingHits.com
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5 Examples of How Brands are Using Instagram Stories to Enhance their Messaging

5 Examples of How Brands are Using Instagram Stories to Enhance their Messaging | Mastering Facebook, Google+, Twitter | Scoop.it
Brands are already using Instagram's new "Stories" feature in creative and engaging ways.

Via malek
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malek's curator insight, August 25, 9:17 AM

Instagram’s published a new blog post which looks at how five brands have utilized Stories to extend their brand message and add a new dimension to their Instagram presence.

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The State of Social Media in 2016 for B2B

The State of Social Media in 2016 for B2B | Mastering Facebook, Google+, Twitter | Scoop.it
After the recent hype with Snapchat, I decided to write a blog post on the state of social media in 2016, but from the B2B perspective. Mainly because everyone is like “You have to get on Snapc…
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How buying Instapaper could help Pinterest become a media portal like Facebook

How buying Instapaper could help Pinterest become a media portal like Facebook | Mastering Facebook, Google+, Twitter | Scoop.it
In buying Instapaper, Pinterest gets technology to replant publishers' content within its walled garden and more data on what content people like to consume.
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3 Tips to Get Noticed on LinkedIn (From a Former Employee)

3 Tips to Get Noticed on LinkedIn (From a Former Employee) | Mastering Facebook, Google+, Twitter | Scoop.it
You've just spent hours slaving away at your keyboard. Your fingers ache, your eyes start to blur.

Have you been working on the next great literary masterpiece?

Or your PhD dissertation?

Nope. You've spent all that time making sure your LinkedIn profile is finally complete.

Let's be real: Few things inspire stress in job seekers quite like LinkedIn. That's because you know that if you get it right, you can build your brand, land jobs and grow your network.

And the good news for you is that I have an insider perspective on this all works. I'm a former employee of LinkedIn and I've looked through thousands of profiles to hire my own employees.

Via Anita Windisman
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Facebook is testing a big change with how videos play in the News Feed

Facebook is testing a big change with how videos play in the News Feed | Mastering Facebook, Google+, Twitter | Scoop.it
Videos in your Facebook News Feed may soon autoplay with the sound on. The change is currently being tested in Australia.
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7 Digital Agencies That Are Transforming Social Media

7 Digital Agencies That Are Transforming Social Media | Mastering Facebook, Google+, Twitter | Scoop.it
Digital agencies are fast becoming a major factor in the growth of businesses. This is surpassing the simple sales factor, and becoming a situation where a digital agency can jump in and literally he…
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7 Things Smart Entrepreneurs Do on Instagram

7 Things Smart Entrepreneurs Do on Instagram | Mastering Facebook, Google+, Twitter | Scoop.it
Influential Instagrammers use these tips and tricks to supercharge their feeds.
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Rescooped by massimo facchinetti from Surviving Social Chaos
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Instagram Stories: 6 Things You Need to Know

Instagram Stories: 6 Things You Need to Know | Mastering Facebook, Google+, Twitter | Scoop.it
Instagram new "stories" feature presents your business with a great opportunity. Read this post to learn how to best use this feature!

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donhornsby's curator insight, August 22, 9:04 AM
Instagram Stories are an important addition to the social media landscape. But don’t let the feature overwhelm you. Use what you learned here to start dominating with Instagram stories and reach a new audience.
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How 8 Agencies Are Building Their Brands on Snapchat

How 8 Agencies Are Building Their Brands on Snapchat | Mastering Facebook, Google+, Twitter | Scoop.it
Learn how these agencies are staying ahead of the curve by marketing themselves on Snapchat.
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60+ LinkedIn Profile Tips for Marketers

60+ LinkedIn Profile Tips for Marketers | Mastering Facebook, Google+, Twitter | Scoop.it
Are your LinkedIn profile views flat-lining? Here’s what you need to do to make it better and get yourself found – Content Marketing Institute
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Paid vs. Free LinkedIn – Which Option Makes Sense for Me?

Paid vs. Free LinkedIn – Which Option Makes Sense for Me? | Mastering Facebook, Google+, Twitter | Scoop.it
As LinkedIn continues to grow and expand, it’s account offerings continue to evolve. As has always been the case, members still have free and paid options from which to choose. Choosing between pai…
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Where will Social Media Users go in 2017?

Where will Social Media Users go in 2017? | Mastering Facebook, Google+, Twitter | Scoop.it

As social media networks continue to evolve at a breakneck speed, so does the demographic of users on the respective platforms. We looked at the data and pulled together current 2016 trends with early predictions about where social media users will go in 2017.


Key points


- Facebook isn’t dead, yet. Millennials are still on Facebook, they’re just using the platform in a different way than their older counterparts. Rather than sharing personal stories and updates, they’re sharing third-party content.


- Instagram ads bring big brand awareness. 97% of branded Instagram campaigns have generated a significant increase in ad recall. This is expected to grow even more as Instagram ad targeting becomes even more advanced.


- Video will dominate. Video content will be responsible for 85% of search traffic in the US by 2019. There is already a massive rise in video content, especially on Facebook.


- Snapchat might revolutionize ads. Leaked documents from the company show Snapchat is looking to capitalize on their large, young demographic. This includes image recognition technology to introduce a new round of advertisements that encourage users to share a brand’s message through user-generated content....


Via Jeff Domansky
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Jeff Domansky's curator insight, Today, 1:02 AM

As social media networks continue to evolve, so do consumers. NewsCred pulled together predictions about where social media users will go in 2017.

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11 Simple Design Tips to Enhance Your Social Media Images

11 Simple Design Tips to Enhance Your Social Media Images | Mastering Facebook, Google+, Twitter | Scoop.it
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 perc…
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18 Free Tools for Analysing Social Media Activity

18 Free Tools for Analysing Social Media Activity | Mastering Facebook, Google+, Twitter | Scoop.it

If you’re interested in tracking a social media audience, you can find plenty of help with a variety of free social media analytics tools. 


Via Daniel Watson
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Daniel Watson's curator insight, August 24, 11:42 PM

 

Social media marketing is rapidly becoming a mainstream activity for both small and large businesses. In order to determine whether or not you are getting a decent return on your time and effort, you need access to a wide range of social media analytic tools. Fortunately, many are available and this excellent article highlights 18 social media analytic tools, most of which are totally free or offer a less features free offering.

minimumroar's comment, August 25, 4:48 AM
Thats sweet
Brett.Ashley.Crawford's curator insight, August 25, 10:13 AM
#arts Free usually isn't free but worth investigating if you are looking for insight
Rescooped by massimo facchinetti from The MarTech Digest
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How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner

How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner | Mastering Facebook, Google+, Twitter | Scoop.it
Right now, branded links are an underemphasized aspect of social media marketing, and branding in general. If you’re a marketer looking for the next best tactic for increasing your brand awareness and CTR (as most marketers tend to do), consider purchasing a branded link shortening domain.

Generic top-level domains (GTLDs) are the new domain extensions provided by ICANN, which recently released more than 1,000 “strings.” In addition to the common .com, .org, .us, and so on, there are now many more possibilities: .deal, .link, .xyz, .cool, .marketing, and even .pizza!

It’s hard not to consider the real opportunities for your company’s brand. Brands like Slack (slack.help) are jumping on board with clever domain names they can use to improve their performance online.

Via marketingIO
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marketingIO's curator insight, August 23, 8:28 PM

Worth the buy.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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Can Instagram Drive Traffic To Your Website? | Agorapulse

Can Instagram Drive Traffic To Your Website? | Agorapulse | Mastering Facebook, Google+, Twitter | Scoop.it

Is getting Instagram traffic a myth? Yeah, we'd say so. With the planning tips in this article, you'll be smiling at your clickthroughs.


Via Kamal Bennani
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The 4 Crucial Steps Needed To Actually Drive Sales From Facebook

The 4 Crucial Steps Needed To Actually Drive Sales From Facebook | Mastering Facebook, Google+, Twitter | Scoop.it
Have you marketed on Facebook but haven’t seen any significant improvement in your sales? Sometimes it may seem easier to focus your energy elsewhere in your business rather than pursue a medium th…
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4 Ways Videos Can Propel Your Social Media Marketing Performance

4 Ways Videos Can Propel Your Social Media Marketing Performance | Mastering Facebook, Google+, Twitter | Scoop.it
Your social media catalogue might be brimming with options but the marketing outputs often seem less than satisfactory. While written content is good to share, social platforms are actually getting s…
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5 Things we’ve learned after a year with LinkedIn Ads

5 Things we’ve learned after a year with LinkedIn Ads | Mastering Facebook, Google+, Twitter | Scoop.it

HubSpot customers have been running LinkedIn Sponsored Updates through HubSpot for almost a year now. Using these powerful social ads to get more from their content and inbound strategy.


When we first integrated LinkedIn Ads into HubSpot, we weren’t sure what to expect.


But since launch, we’ve had the opportunity to review our customer’s performance and we’re excited to share what we’ve learned.


Via Jeff Domansky
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Jeff Domansky's curator insight, August 23, 3:54 AM

What's a good conversion rate for LinkedIn ads and how you should be trying to evaluate success?

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What to Do With All Those Random LinkedIn Invites

What to Do With All Those Random LinkedIn Invites | Mastering Facebook, Google+, Twitter | Scoop.it
The secret sauce of LinkedIn lies in the power of your professional network - discover how to build it the right way using these key strategies.
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Rescooped by massimo facchinetti from Social Media Management for Hotels
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5 Reasons Every Hotel Needs to Use Facebook To Grow Their Business

5 Reasons Every Hotel Needs to Use Facebook To Grow Their Business | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook is considered the most popular Social Media network for businesses today. Discover 5 Reasons Every Hotel Needs to Use Facebook To Grow Their Business.

Via Are Morch
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3 Biggest mistakes one can make in managing a social media account | Visual.ly

3 Biggest mistakes one can make in managing a social media account | Visual.ly | Mastering Facebook, Google+, Twitter | Scoop.it
What are the biggest social media mistakes you can make with the managing a social media account?
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Rescooped by massimo facchinetti from Leadership and Management
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How to Monitor Multiple Social Media Metrics in a Single Dashboard : Social Media Examiner

How to Monitor Multiple Social Media Metrics in a Single Dashboard : Social Media Examiner | Mastering Facebook, Google+, Twitter | Scoop.it
Do you manage multiple social media profiles for your business? Discover how to set up a customized dashboard to track key social media metrics.
Via Rami Kantari
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