Mastering Facebook, Google+, Twitter
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Social Media and the Female Holiday Shopper (Infographic) | Business 2 Community

Social Media and the Female Holiday Shopper (Infographic) | Business 2 Community | Mastering Facebook, Google+, Twitter | Scoop.it
Retailers are ramping up for the post-Thanksgiving holiday shopping season but what will ultimately drive sales for your business?

Via Rami Kantari
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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3 Ways to Find Prospects Using Twitter 

3 Ways to Find Prospects Using Twitter  | Mastering Facebook, Google+, Twitter | Scoop.it

Sei alla ricerca di modi creativi per generare lead con Twitter? Scopri tre modi per trovare il vostro prossimo clienti su Twitter.


Via Stefano Principato, Marco Favero
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Rescooped by massimo facchinetti from Social Media Marketing
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50 Amazing Social Media Marketing Ideas, Strategies & Tips

50 Amazing Social Media Marketing Ideas, Strategies & Tips | Mastering Facebook, Google+, Twitter | Scoop.it
Is social media part of your marketing strategy? If it is, you know how hard it can be to keep up with all of the latest news from the different social platforms. Things changing constantly can make…

Via Scott McElreath, Andrew Greenyer
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Sean Chester's curator insight, February 24, 4:08 AM

Always bringing you ideas to try. pick 1 and implement today

Allan Forbes's curator insight, February 24, 5:59 AM

Is social media part of your marketing strategy? If it is, you know how hard it can be to keep up with all of the latest news from the different social platforms. Things changing constantly can make…

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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10 Simple Ways to Choose the Best Social Media Platform

10 Simple Ways to Choose the Best Social Media Platform | Mastering Facebook, Google+, Twitter | Scoop.it
There are so many social networks these days. If you’re new to social media, or you’re a startup and you’ve been busy with other things, how do you choose the best one? Here are some ways you c…

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Important Pinterest Metrics: Where to Focus Your Attention

Important Pinterest Metrics: Where to Focus Your Attention | Mastering Facebook, Google+, Twitter | Scoop.it
Learn about the most important Pinterest metrics that you should pay attention to in order to evaluate your return on investment (ROI) via Simple Pin Media

Via Kelly Lieberman
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MartinVermaak's comment, February 24, 6:54 AM
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donhornsby's curator insight, February 24, 8:32 AM
If you’re killing it in product sales/leads from Pinterest, but your page views are growing slowly, that’s okay. A page view is just a number. What’s happening on the site side is what’s important. So figure out what ROI metrics are important to you and go with those. What’s working for someone else might not be working for you.
 
Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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How to Get More Likes on Facebook: 52 Strategies and Ideas

How to Get More Likes on Facebook: 52 Strategies and Ideas | Mastering Facebook, Google+, Twitter | Scoop.it
One question every business has on Facebook is “How do I get more Likes?” Though they aren’t everything, Likes are a strong representation of how many people your social media marke…

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Twiterature – The Art Of Literature On Twitter

Twiterature – The Art Of Literature On Twitter | Mastering Facebook, Google+, Twitter | Scoop.it
You can find Twitter users sharing their poetry, short stories, and even the work of famous writers, all in little bite-sized 140-character updates. If you're not sure where to start on your literary journey on Twitter, we've got a few tips to get you going - from who to follow, what hashtags to keep an eye on, and even how to get your Twitterary works out to a wider audience.

Via Laura Brown
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Rescooped by massimo facchinetti from MarketingHits
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Create the Perfect Facebook Business Page Now [Start Guide]

Create the Perfect Facebook Business Page Now [Start Guide] | Mastering Facebook, Google+, Twitter | Scoop.it
A complete guide to creating a Facebook Business page. Everything you need to know about Facebook pages from creation to posting to management and more.
Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Digital Content Marketing
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How to Use Pinterest to Understand Your Niche

How to Use Pinterest to Understand Your Niche | Mastering Facebook, Google+, Twitter | Scoop.it
You can use Pinterest to understand your customers, analyze your competitors and brainstorm new product and content ideas. We show you how to do it.

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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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How to Use Facebook Ads to Boost Your Best Content 

How to Use Facebook Ads to Boost Your Best Content  | Mastering Facebook, Google+, Twitter | Scoop.it
Social Media Marketing Podcast 237. In this episode Larry Kim explores how to get your best content to perform better with paid advertising.

Via Stefano Principato
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Bonnie McEwan's curator insight, February 18, 12:45 PM
Used strategically, Facebook ads are a cost-effective way to build brand recognition and mission awareness for your nonprofit organization.
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Create Pins for Visual Recognition, aka Pinterest — blog ambitions

Create Pins for Visual Recognition, aka Pinterest — blog ambitions | Mastering Facebook, Google+, Twitter | Scoop.it
Pinterest uses visual recognition to deliver and relate pins. Make sure your pins are relevant to your blog posts with these Pinterest graphic tips.

Via Kelly Lieberman
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Rescooped by massimo facchinetti from I can explain it to you, but I can't understand it for you.
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Facebook now lets you find and apply for jobs on mobile and desktop

Facebook now lets you find and apply for jobs on mobile and desktop | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook now lets users discover and apply for job openings from business pages directly from within its app and website.
Via Riaz Khan
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Rescooped by massimo facchinetti from The MarTech Digest
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How Successful Marketers Use Social Proof to Drive Growth - CMSWire

How Successful Marketers Use Social Proof to Drive Growth - CMSWire | Mastering Facebook, Google+, Twitter | Scoop.it
A major key to achieving this, especially on the social web, is social proof, the psychological phenomenon whereby people will do something because our peers, who we may regard as better informed, are doing it.

In the battle for consumers’ attention, social proof often provides the stickiness that companies need to make their brands, content and products desirable. 

The best part is, if you play your cards right, it doesn’t even have to take so long to build up your social proof signals. Bear in mind, though, that by itself, social proof isn’t going to do much except make a lot of noise. You still need something to make noise about. Sure, it’s possible to build a certain level of social proof mystique out of thin air, but eventually these efforts will fizzle out.

Let’s take a look at some of the most powerful yet sustainable ways to cultivate social proof – even with limited resources and a relatively unknown brand.

Via marketingIO
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marketingIO's curator insight, February 14, 9:06 PM

An excellent how-to article on the elusive social proof. Superb.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

Rescooped by massimo facchinetti from Serious Play
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10 YouTube URL Tricks You Should Know About

10 YouTube URL Tricks You Should Know About | Mastering Facebook, Google+, Twitter | Scoop.it
YouTube is the premier online video site with a staggering number of videos. These URL tricks can help you get more out of the service with minimal effort.

Via Ariana Amorim
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Rescooped by massimo facchinetti from Public Relations & Social Marketing Insight
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How to Boost your Conversion Rates with Twitter | Pagewiz

How to Boost your Conversion Rates with Twitter | Pagewiz | Mastering Facebook, Google+, Twitter | Scoop.it

Social media offers businesses a great platform for improving their brand awareness, boosting their engagement, and getting more traffic, among other benefits. But some of the more overlooked uses for social media for marketing are lead generation, lead nurturing and for boosting your conversion rates.

 

And Twitter, in my experience, is one of the best platforms for finding leads. In this blog post, I’m going to share my best tips for how you can use Twitter to improve your conversions.


Via Jeff Domansky
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Jeff Domansky's curator insight, February 23, 12:18 PM

In this blog post, Lilach Bullock shares her best tips for how you can use Twitter to improve your conversions. Are you doing all of these?

Rescooped by massimo facchinetti from Facebook for Business Marketing
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8 Instagram Marketing Predictions for 2017 From the Pros 

8 Instagram Marketing Predictions for 2017 From the Pros  | Mastering Facebook, Google+, Twitter | Scoop.it
Wondering how marketing on Instagram will change in 2017? To get a feel for what's next, we reached out to social media pros to get their thoughts.

Via Peg Corwin
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Peg Corwin's curator insight, February 17, 8:59 PM

Just one of the Instagram predictions: "My prediction is that Instagram is going to become a shopping haven for end users and a cash cow for marketers."

Rescooped by massimo facchinetti from Digital Brand Marketing
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20 Instagram Landing Page Examples That Seal the Conversion

20 Instagram Landing Page Examples That Seal the Conversion | Mastering Facebook, Google+, Twitter | Scoop.it

Instagram continues to move up the social media ladder. From a niche site for amateur photographers and a few filters to one of the top used image-sharing platforms, the advertising opportunities cannot be ignored by marketers looking to expand their audiences. And, as we continue to march toward an app-first online experience, mobile continues to outpace desktop in traffic.

 

Mobile-first sites such as Instagram will continue to reap the benefits, meaning your ads have greater potential — and create higher ROI if you combine ads with an Instagram landing page.

 

What is an Instagram landing page?

An Instagram landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and videos to convince its visitors to convert on an offer. And, since Instagram is primarily used as an app on mobile devices, it is important to design a mobile-friendly page. Visitors land on the page after clicking a promotional link on Instagram....


Via Jeff Domansky, Os Ishmael
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Jeff Domansky's curator insight, February 23, 1:43 AM

Learn how to design a high-converting Instagram landing page based on these 20 example critiques. What did they do well and what could be A/B tested?

Rescooped by massimo facchinetti from Digital Brand Marketing
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20 Fab Ways to Actually Tell Your Stories On Social Media

20 Fab Ways to Actually Tell Your Stories On Social Media | Mastering Facebook, Google+, Twitter | Scoop.it
Is it possible to narrate a story with social media posts that are supposed to be short and sweet? Yes! Here're 20 creative social media storytelling ideas.

Via Karen Dietz, Os Ishmael
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Karen Dietz's curator insight, February 22, 11:31 AM

In all my years of curating, I've looked at tons of articles promoting storytelling on social media. The problem? The posts are not really about storytelling. They are about photo sharing, 140-character opinions, posting links, and anything else you can think of. There's been mention of your collective tweets/posts/photos adding up to "your story" -- but that's a vague notion at best. None of this is really helpful.

 

Finally Alfred Lua from Buffer has written an intelligent piece that really does talk about storytelling -- yes, real stories -- and how to do it on different social media platforms. Yay!

 

Go grab these ideas and start having a field day sharing your stories.

donhornsby's curator insight, February 23, 9:22 AM
Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? 

It turns out there are many ways to use social media for storytelling!
 
Janet Vasil's curator insight, February 23, 3:22 PM
Storytelling idea for social media posts, not just headlines.
Rescooped by massimo facchinetti from Public Relations & Social Marketing Insight
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20 Instagram Landing Page Examples That Seal the Conversion

20 Instagram Landing Page Examples That Seal the Conversion | Mastering Facebook, Google+, Twitter | Scoop.it

Instagram continues to move up the social media ladder. From a niche site for amateur photographers and a few filters to one of the top used image-sharing platforms, the advertising opportunities cannot be ignored by marketers looking to expand their audiences. And, as we continue to march toward an app-first online experience, mobile continues to outpace desktop in traffic.

 

Mobile-first sites such as Instagram will continue to reap the benefits, meaning your ads have greater potential — and create higher ROI if you combine ads with an Instagram landing page.

 

What is an Instagram landing page?

An Instagram landing page is a standalone web page that uses persuasive elements like testimonials, benefit-oriented copy, and videos to convince its visitors to convert on an offer. And, since Instagram is primarily used as an app on mobile devices, it is important to design a mobile-friendly page. Visitors land on the page after clicking a promotional link on Instagram....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 23, 1:43 AM

Learn how to design a high-converting Instagram landing page based on these 20 example critiques. What did they do well and what could be A/B tested?

Rescooped by massimo facchinetti from Linkedin for Business Marketing
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12 Social Media Marketing Predictions for 2017 From the Pros : Social Media Examiner

12 Social Media Marketing Predictions for 2017 From the Pros : Social Media Examiner | Mastering Facebook, Google+, Twitter | Scoop.it
Are you wondering how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will change this year? We reached out to social media pros for their thoughts.

Via Peg Corwin
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Peg Corwin's curator insight, February 17, 8:49 PM

"In 2017, if LinkedIn enables live-streaming video, it will become a game-changer for B2B marketers. Companies will be able to target specific audiences with live content focused on specific business needs, broadcasting to a verified lead your sales team can follow up with."

Rescooped by massimo facchinetti from The MarTech Digest
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Pinterest Marketing Guide by Crazy Egg - CrazyEgg

Pinterest Marketing Guide by Crazy Egg - CrazyEgg | Mastering Facebook, Google+, Twitter | Scoop.it
10 Tips for Getting More from Pinterest Marketing
1. Pin at the Right Time
2. Include Text on Your Image
3. Find More Interesting Items to Pin
4. Write Longer Pin Descriptions
5. Include Prices
6. Create More Boards and Name Them Well
7. Use Group Boards for More Engagement
8. Be Conversational
9. Use a Widget
10. Rearrange Your Boards

Via marketingIO
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marketingIO's curator insight, February 21, 9:47 PM

I only scooped these ten tips. There's a full guide when you CT.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

drula eric's curator insight, February 23, 3:17 AM
Ce programme combine une énorme quantité de motivation, des stratégies de marketing pour appliquer tout ce ainsi que les leçons dans le développement personnel. Il est un programme exceptionnel qui rassemble tout ce que j'ai Pour apprendre à générer ce revenu. https://dexeril.com/2017/02/22/1-mbm-multi-business-management-world-2/?iframe=true&theme_preview=true
Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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How to Use Facebook Groups to Grow Your Website Traffic

How to Use Facebook Groups to Grow Your Website Traffic | Mastering Facebook, Google+, Twitter | Scoop.it
There is an abundance of Facebook groups out there. I am sure you’re even joined a couple of eCommerce groups yourself. However, did you know that Facebook groups are not only for connecting and le…

Via Stefano Principato
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Does Engagement Still Matter as a Social Media Metric?

Does Engagement Still Matter as a Social Media Metric? | Mastering Facebook, Google+, Twitter | Scoop.it
PR and digital marketers frequently consider engagement a key social media metric. Yet some believe online engagement is faltering. Fewer brands engage with followers, they assert. Very few companies…
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Rescooped by massimo facchinetti from Online Marketing Resources
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How to Make the Most of the New Facebook Post Options

Have you noticed a whole bunch of new Facebook post options on your business page? They open many new marketing opportunities for you. Let us show you!
Via Pedro Da Silva
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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12 Social Media Marketing Predictions for 2017 From the Pros 

12 Social Media Marketing Predictions for 2017 From the Pros  | Mastering Facebook, Google+, Twitter | Scoop.it
Are you wondering how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will change this year? We reached out to social media pros for their thoughts.

Via Stefano Principato
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Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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A Reference Guide to Marketing On All Social Channels [Infographic] 

A Reference Guide to Marketing On All Social Channels [Infographic]  | Mastering Facebook, Google+, Twitter | Scoop.it
Our friends over at Ucraft put together this stunning infographic showcasing the core elements of success on any social channel. This is a great reference point for beginners looking to get started on a channel, as...read more

Via Stefano Principato
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