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Facebook Now Gives Brands, Users New Opportunity to Stay Connected | Social Media Today

Facebook Now Gives Brands, Users New Opportunity to Stay Connected | Social Media Today | Mastering Facebook, Google+, Twitter | Scoop.it
In September, Facebook altered its EdgeRank algorithm and users began to see fewer Page posts in their News Feeds. Backlash from brands, Page owners and their fans was almost immediate. Soon after, “Interest Lists” started getting a lot of attention.
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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Google + démantelé : place à l'ère mobile pour le réseau social - Balises Infos

Google + démantelé : place à l'ère mobile pour le réseau social - Balises Infos | Mastering Facebook, Google+, Twitter | Scoop.it
Après trois ans et demi de services, le destin de Google + est donc d’être éparpillé comme une entreprise sous LBO

Via Jacques Tang
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Jacques Tang's curator insight, Today, 6:32 AM

Point sur l'avenir de Google+. Un avant goût pour l'ensemble des opérateurs néo entrants sur les médias sociaux. Instructif.

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Facebook Makes 5 Predictions For A Mobile-First Future - Search Engine Journal

Facebook Makes 5 Predictions For A Mobile-First Future - Search Engine Journal | Mastering Facebook, Google+, Twitter | Scoop.it
Get ready to put the desktop computer in the back of your mind and start thinking about mobile first. Facebook predicts that as smartphones become a more i
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What Motivates Customers to Make Recommendations on Social Media? [Infographic]

What Motivates Customers to Make Recommendations on Social Media? [Infographic] | Mastering Facebook, Google+, Twitter | Scoop.it

Want to get more customers to recommend you on their social networks? Then you'll need to know what drives them to make those recommendations and which networks they prefer.

 

The most trusted social media platform for product/service recommendation is Facebook, according to the following Social Media Link infographic, based on a recent study.

 

Some 54% of survey respondents use Facebook to share their product purchases.

 

So, what inspires consumers to write a product review? A whopping 93% cite "a positive experience with the brand," and 79% say "receiving a free product or sample."

 

Poor customer experiences inspire sharing as well: 71% say "a negative experience with a brand" motivates them to write a review, according to Social Media Link.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, March 3, 10:31 PM

Do you want your customers to make #recommendations about your #brand to friends and others on social networks? Here is a good list of key motivators.

Marco Favero's curator insight, Today, 6:32 AM

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Sylvie Bédard's curator insight, Today, 10:13 AM

Qu'est-ce qui motive les clients à faire des recommandations sur les médias sociaux? Très intéressant!

Rescooped by massimo facchinetti from Email Marketing Tips
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15 Ways to Build Your Email List With Facebook

15 Ways to Build Your Email List With Facebook | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook can be great way to build your email list! Take these 15 easy steps and grow your email list with social media, hassle-free!

Via Peg Corwin
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Peg Corwin's curator insight, March 2, 7:53 AM

Reorder tabs to make sure your email subscribe one is front and center.  Optimize your Facebook cover, Add a coupon, a landing page and an opt-in to your site page link. And more.

Money Online Traffic's curator insight, Today, 6:07 AM

To know more, register at 

http://www.ShoppingATMsecret.com
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Get More Conversions Using These 12 Twitter Stats #Infographic

Get More Conversions Using These 12 Twitter Stats #Infographic | Mastering Facebook, Google+, Twitter | Scoop.it
Twitter is an excellent social media platform to grow your brand, both personally and as a company. It is great for introducing new prospects to what you offer, and for converting your existing followers into leads and sales.

Via Level343
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Marco Favero's curator insight, March 2, 3:47 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from B2B Lead Generation and Social Media
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29 Tips on How to Succeed With Your Instagram Marketing - Infographic

29 Tips on How to Succeed With Your Instagram Marketing - Infographic | Mastering Facebook, Google+, Twitter | Scoop.it
Do you ask yourself each day how you can gain more followers on Instagram? Here are some powerful tips on how to become a guru on Instagram marketing.

Via Liana Ling
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Marco Favero's curator insight, March 1, 9:12 AM

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Rescooped by massimo facchinetti from Social Media Useful Info
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Millennials Love Snapchat Because It’s Not Facebook

Millennials Love Snapchat Because It’s Not Facebook | Mastering Facebook, Google+, Twitter | Scoop.it
It's not an archive and It's not a family photo album, but Snapchat still lets millennials keep in touch with friends by sharing moments from their lives.


Snapchat is a way of seeing the world through the eyes of other people that Facebook and Instagram just don’t offer, and I have no idea why that is.


Via Ivo Nový
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Infographic: The guide to social media shortcuts - B2B News Network

Infographic: The guide to social media shortcuts - B2B News Network | Mastering Facebook, Google+, Twitter | Scoop.it

Time is money, right? And saving time can save you money, which is where this handy infographic of social media shortcuts comes in. Thanks to the creative team at Setupablogtoday.com, we now have a useful guide to keyboard shortcuts for users of Twitter, Facebook, Tumblr, Google+ and YouTube.


Via iNeoMarketing, David Simpson, Carolyn Williams, Ivo Nový
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Hanin Abu Al Rub's curator insight, February 25, 5:10 PM

This is what I call useful... Social Media shortcuts...

LeadGenSocial's curator insight, February 27, 7:46 AM

Well... will have to spend some time learning it and getting use to it and then it might save us some time :-)

Marco Favero's curator insight, February 27, 6:11 PM

aggiungi la tua intuizione ...

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Pinterest's plan to win over agency creatives - Digiday

Pinterest's plan to win over agency creatives - Digiday | Mastering Facebook, Google+, Twitter | Scoop.it
Pinterest's brand and agency team spent the last two years teaching strategists about the platform. This year, they want the creatives to get on board.

Via Kelly Lieberman
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Marco Favero's curator insight, February 27, 6:50 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from MarketingHits
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Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]

Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates] | Mastering Facebook, Google+, Twitter | Scoop.it
When people arrive at your Facebook Page, where do you think they first look? I'll give you some hints. It's a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.

That's right -- it's your Facebook cover photo.

Since it's one of the most noticeable parts of your page, it's crucial that you follow Facebook cover photo best practices. Whether you're using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important. Read on to learn what you should (and shouldn't) do in your cover photo. 

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, February 26, 6:46 AM

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Sharing Your Story in 140 Characters – Brian Fanzo @iSocialFanz

Sharing Your Story in 140 Characters – Brian Fanzo @iSocialFanz


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, February 25, 3:13 PM

My friend Brian rocks another great presentation at IBM Interconnect

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How to Leverage the New Twitter Partnership with Google

How to Leverage the New Twitter Partnership with Google | Mastering Facebook, Google+, Twitter | Scoop.it

The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.


Via Kamal Bennani
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Marco Favero's curator insight, February 26, 6:49 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from SEO Tips, Advice, Help
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Pinterest to hit 50 million active users in US next year, new data says

Pinterest to hit 50 million active users in US next year, new data says | Mastering Facebook, Google+, Twitter | Scoop.it

The visual bookmarking service is projected to have just more than 47 million monthly active users in the U.S. this year, and top 50 million next year, according to a new estimate from researcher eMarketer.


Via Bonnie Burns
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Should I Post This? Your Guide to Social Media [Infographic]

Should I Post This? Your Guide to Social Media [Infographic] | Mastering Facebook, Google+, Twitter | Scoop.it

Social media is often used for personal expression; to show special interests, proud moments, something informative, and personal statements. Social media accounts can be an extension of who were are. We live in a time where we can reach more people than in person. It can be tempting to tell everyone everything...


Via Lauren Moss
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Marco Favero's curator insight, Today, 8:22 AM

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Neil Ferree's curator insight, Today, 12:18 PM

Before you hit the go button and post a social update to your Twitter stream or Facebook page, make sure you don't shoot yourself in the foot by posting something that might come back to bite you in the butt!


This [Infographic] is a handy guide to reference when it comes to knowing how to manage your social media presence.

Neil Ferree's curator insight, Today, 12:49 PM

Before you hit the go button and post a social update to your Twitter stream or Facebook page, make sure you don't shoot yourself in the foot by posting something that might come back to bite you in the butt!


This Infographic is a handy guide to reference when it comes to knowing how to manage your social media presence.

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4 Tips for Supercharging Your Business's LinkedIn Profile

4 Tips for Supercharging Your Business's LinkedIn Profile | Mastering Facebook, Google+, Twitter | Scoop.it
To make yourself stand out among the thousands of other people on LinkedIn, create a compelling profile using this advice.

Via Anita Windisman
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Marco Favero's curator insight, Today, 6:32 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from MarketingHits
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5 Tools to Boost Your Social Media Productivity

5 Tools to Boost Your Social Media Productivity | Mastering Facebook, Google+, Twitter | Scoop.it
Are you overwhelmed with your social media responsibilities?

Looking for ways to perform tasks more efficiently?

Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier.

In this article you’ll discover five social media tools to improve productivity.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, March 3, 3:44 AM

aggiungi la tua intuizione ...

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Pinterest Tip: How To Find Your Ambassadors on Pinterest - Write On Track

Pinterest Tip: How To Find Your Ambassadors on Pinterest - Write On Track | Mastering Facebook, Google+, Twitter | Scoop.it
Do you know which are your best performing pins? Do you know who your best ambassadors are for your business? Follow our latest Pinterest tip to find out.

Via Kelly Lieberman
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Marco Favero's curator insight, March 2, 3:47 AM

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Peg Corwin's curator insight, March 2, 5:09 PM

Learn to use Pinterest metrics to better understand your audience.

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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7 Ways to Make the Most Out of Twitter Trends

7 Ways to Make the Most Out of Twitter Trends | Mastering Facebook, Google+, Twitter | Scoop.it

Every day, hundreds of new topics, hashtags, and keywords bubble up from the swarming, churning conversational ocean of Twitter. Collectively, these “trending topics” represent a glimpse into the collective social media conversation of the day. You can think of them as conversational waves, swelling as the story or ideas behind them pick up momentum, and dissipating just as quickly when the wave of interest peaks and crashes.

 



Via Kamal Bennani
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INFOGRAPHIC: 64 Facebook Advertising and Marketing Tips

INFOGRAPHIC: 64 Facebook Advertising and Marketing Tips | Mastering Facebook, Google+, Twitter | Scoop.it
With a new year comes a new infographic from SocialMediaOnlineClasses.com offering 64 tips for advertising and marketing on Facebook

Via Peg Corwin
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Peg Corwin's curator insight, January 25, 11:16 AM

If you like your Facebook Marketing tips in a graphic, this is one you should check.

SageRave's curator insight, February 28, 2:14 PM

An infographic can serve as a great roadmap. Brief, colorful, and compact!

Marco Favero's curator insight, March 1, 9:12 AM

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Rescooped by massimo facchinetti from Surviving Social Chaos
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Social Media New Year's Resolutions [#INFOGRAPHIC]

Social Media New Year's Resolutions [#INFOGRAPHIC] | Mastering Facebook, Google+, Twitter | Scoop.it
With the New Year come the New Year’s Resolutions. Maybe yours is going to the gym, learning a new language or even just relaxing more. Whatever your personal resolutions might be, there’s also a good chance that your social media accounts could use a new start in the New Year, too. That’s why we put […]

Via donhornsby
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Twitter CEO: You Don’t Have to Tweet to Use Twitter

Twitter CEO: You Don’t Have to Tweet to Use Twitter | Mastering Facebook, Google+, Twitter | Scoop.it

Twitter only added 4 million users in the fourth quarter of 2014, but Twitter chief exec Dick Costolo isn’t worried about the platform's long-term appeal.

 

One of the most interesting tidbits in the interview is Costolo’s stance on what he says to people he meets who don’t use Twitter. Usually their position is that they don’t have anything to tweet. Costolo’s answer: that’s fine – you don’t have to tweet to use Twitter.


I meet people who say, “Oh, I don’t tweet.” I think there’s still a misconception that the reason they’d sign up is to tweet. When I meet them, I tell them, “No, you don’t have to.”



Via Ivo Nový
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Marco Favero's curator insight, February 27, 6:48 AM

aggiungi la tua intuizione ...

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The Hierarchy of Needs for an Engaged Social Media Audience

The Hierarchy of Needs for an Engaged Social Media Audience | Mastering Facebook, Google+, Twitter | Scoop.it
Maslow's hierarchy of needs has been adapted many times—from starting a business to managing human resources. What would social media hierarchy of needs look like?
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Rescooped by massimo facchinetti from All about Business
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10 Amazing Facts About Pinterest Marketing That Will Surprise You

10 Amazing Facts About Pinterest Marketing That Will Surprise You | Mastering Facebook, Google+, Twitter | Scoop.it
Since its inception in 2010, Pinterest has enjoyed an exponential rise in users. Here are some amazing facts about Pinterest Marketing that will surprise

Via Ariadna's Fantasy
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Marco Favero's curator insight, February 26, 6:46 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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5 Essential and Time-Saving Social Media Automation Tools for Marketers

5 Essential and Time-Saving Social Media Automation Tools for Marketers | Mastering Facebook, Google+, Twitter | Scoop.it
Are you pressed for time but want to feed content to your social media marketing channels regularly?Do you find yourself doing repetitive social media marketing tasks in your business? 

In this blog post, you'll discover 5 time-saving social media automation tools that you can use to put your marketing efforts on autopilot.


Via Kamal Bennani
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Marco Favero's curator insight, February 26, 6:48 AM

aggiungi la tua intuizione ...

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With the Internet of Things, brands can take marketing to the next level

With the Internet of Things, brands can take marketing to the next level | Mastering Facebook, Google+, Twitter | Scoop.it
What does it mean to be the chief marketing officer of an agency? Well, according to creative agency MRY's CMO David Berkowitz, it's an unusual, challenging and rewarding role to be a marketer's marketer. "Our brands are B2C, and I am in a B2B business. For our brands, it's easier to differentiate themselves; their products taste or look or feel different, or go after different targets. For us, it's a more crowded marketplace. It's tough, I get that; it's also why I like that challenge, especially when I get to market our work or people as our differentiators."

As part of his job, Berkowitz must stay ahead of the curve when it comes to marketing and tech trends, so that he can not only educate his staff, but also position MRY as a thought leader in the space. A hot topic right now, of course, is the Internet of Things.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, February 25, 1:03 PM

Going to be great, when my coffee maker knows I went to bed at 2am and I'm just about to wake up and it has 4 shots of fresh espresso ready.