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Facebook Now Gives Brands, Users New Opportunity to Stay Connected | Social Media Today

Facebook Now Gives Brands, Users New Opportunity to Stay Connected | Social Media Today | Mastering Facebook, Google+, Twitter | Scoop.it
In September, Facebook altered its EdgeRank algorithm and users began to see fewer Page posts in their News Feeds. Backlash from brands, Page owners and their fans was almost immediate. Soon after, “Interest Lists” started getting a lot of attention.
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5 Tips For Using LinkedIn For B2B Lead Generation

5 Tips For Using LinkedIn For B2B Lead Generation | Mastering Facebook, Google+, Twitter | Scoop.it
Continuing on the theme of B2B lead generation, let’s talk about the behemoth of lead generation: LinkedIn. Recently, we posted about using LinkedIn for lead generation so take a look at that post,…
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6 Ways to Use Social Media to Learn From Your Competitors

6 Ways to Use Social Media to Learn From Your Competitors | Mastering Facebook, Google+, Twitter | Scoop.it

Ecco alcuni semplici modi, uso efficiente delle risorse che è possibile utilizzare i social media per imparare dai vostri concorrenti.


Via Kamal Bennani, Marco Favero
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Marco Favero's curator insight, March 29, 5:30 PM

aggiungi la tua intuizione ...

Renaud Munier's curator insight, Today, 4:03 AM

Enjoy.

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Facebook Helps Millennials Keep Up with Headlines - eMarketer

Facebook Helps Millennials Keep Up with Headlines - eMarketer | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook Helps Millennials Keep Up with Headlines

Via Peg Corwin
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Peg Corwin's curator insight, March 28, 1:27 PM

"...millennials don’t consider this a top reason for logging on. Just 47% of respondents said this was a main reason for accessing the site."

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5 Unconventional Ways to Create Videos That Engage Facebook Fans | VerticalResponse Blog

5 Unconventional Ways to Create Videos That Engage Facebook Fans | VerticalResponse Blog | Mastering Facebook, Google+, Twitter | Scoop.it

Your Facebook audience has a craving. They’re craving video. According to recent statistics, the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last.

The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video. This featured video sits on the left side of your main page and appears like this on your video page.


Via Ivo Nový
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Marco Favero's curator insight, March 29, 5:29 PM

aggiungi la tua intuizione ...

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Why Google+ Is Dying (and Nearly Dead)

Why Google+ Is Dying (and Nearly Dead) | Mastering Facebook, Google+, Twitter | Scoop.it
Google is known for their commitment to user feedback and improving user experience; rather than abandoning their product, they’re listening to their users.
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How to Use LinkedIn: The Ultimate List of LinkedIn Tips

How to Use LinkedIn: The Ultimate List of LinkedIn Tips | Mastering Facebook, Google+, Twitter | Scoop.it
With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?

Via John van den Brink, Ivo Nový
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Firstpoint Marketing and Communications's curator insight, March 29, 10:24 AM

LinkedIn is a tool for research, a social network, a recruiting tool and a powerful social selling platform. There is more to it than you probably imagine

Emmanuel 'Manny' Gigante's curator insight, March 29, 11:56 AM

linkedin #toolkit

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ShareThis Study Looks At Pinterest And Purchases

ShareThis Study Looks At Pinterest And Purchases | Mastering Facebook, Google+, Twitter | Scoop.it
ShareThis has a new report out combining third-party purchase data and its own social data to examine the value of a pin on Pinterest.

Via Kelly Lieberman
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Marco Favero's curator insight, March 27, 5:13 AM

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Webgrrl's curator insight, March 27, 9:44 AM

Always good to know. Nice informative ~ easy to comprehend infographic - study on the types of Pinterest users. In regards to the devices used, I am in the 23% it seems.  I am a loyal desktop user for pretty much everything.. (old skool!)

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Facebook Wants To Own Everything You Do On The Internet

Facebook Wants To Own Everything You Do On The Internet | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook’s F8 conference today, it unveiled a number of big new changes to its service that transforms Messenger into a platform, expands Facebook Video even further and offers deeper integrations than ever for developers.

The changes are actually really cool and great news for developers — Facebook is finally turning Messenger into the hub for everything, like LINE and WeChat already did in Asia — but they also signal something much larger.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, March 26, 2:36 PM

aggiungi la tua intuizione ...

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How to increase your LinkedIn profile views by 425%

How to increase your LinkedIn profile views by 425% | Mastering Facebook, Google+, Twitter | Scoop.it

How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.


Via Kamal Bennani
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Janet Vasil's curator insight, March 25, 3:38 PM

This article outlines a good strategy for making the most of LinkedIn.

ManufacturingStories's curator insight, March 25, 3:47 PM

Easy & effective LinkedIn profile improvement strategies .

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Why Aren’t More Brands Taking Advantage Of Instagram?

Why Aren’t More Brands Taking Advantage Of Instagram? | Mastering Facebook, Google+, Twitter | Scoop.it
We recently looked at a study from Yesmail, which found a shockingly low percentage of brands are using Instagram despite the visual social service providing excellent engagement for most brands that are taking advantage.

Via Level343
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7 Modern Facebook Best Practices: 2015 Edition

7 Modern Facebook Best Practices: 2015 Edition | Mastering Facebook, Google+, Twitter | Scoop.it

Facebook has changed – a lot.

It’s no longer in its infancy. It has matured and is now in the teenage phase, constantly updating its look and its friend groups to maintain its popularity.

You, as a Facebook Marketer, need to be updating with it. When it dyes its hair purple or starts wearing nail polish on only one hand, you need to follow suit (because this cool kid is a powerful friend to have).

But how do you make sure you’re as tight with Facebook as possible? How do you make sure Facebook will share your content, let you talk to your own Friends?

How do you make sure you’re getting as much out of this relationship as Facebook is?




Via Kamal Bennani
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Marketing Leap's curator insight, March 22, 9:18 PM

Your perception changes when you start to look at Social Media & particularly Facebook as part of a relationship. Read on for some great ideas on working your Facebook page.

Venkatesh Iyer (venkyiyer.com)'s curator insight, March 23, 2:00 AM

I still have to get that audience targeting habit going.

Carlene Kelsey's curator insight, March 25, 10:26 AM

7 Ways to use Facebook for your Online Social Media Marketing

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Everything You Need To Know About The Google-Twitter Partnership

Everything You Need To Know About The Google-Twitter Partnership | Mastering Facebook, Google+, Twitter | Scoop.it
Google e Twitter ha recentemente raggiunto un accordo che ancora una volta ha dato l'accesso a Google firehose di Twitter. Editorialista Neil Patel riassume quello che sappiamo finora e offre previsioni e consigli per la ricerca di marketing.

Via Manish Dhane, Marco Favero
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Marco Favero's curator insight, March 21, 7:44 AM

aggiungi la tua intuizione ...

Nancy Schott-Mensh's curator insight, March 21, 8:10 AM

Google + will get real time access to the tweets posted by Twitter users and these will show up in Google's search engine to everyone, regardless of whether they are currently using Twitter or not.  This is expected to increase Twitter's market share and profitability, as well!

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Facebook To Become Better For Selling Products

Facebook To Become Better For Selling Products | Mastering Facebook, Google+, Twitter | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, March 20, 11:49 AM

Heads up, everybody, Facebook has acquired shopping search engine TheFind.  The company will use its talent for to improve shopping, which includes making its ads better and more personal

SageRave's curator insight, March 21, 6:14 PM

I think I'll stick with going to a company's site for my shopping needs. I like the change in atmosphere. However, it might make things easier for freelancer business service providers.

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How to Use Facebook Groups for Business

How to Use Facebook Groups for Business | Mastering Facebook, Google+, Twitter | Scoop.it

Are you looking for new ways to connect with Facebook fans?

 

Have you considered starting a Facebook group?

 

You may already use Facebook groups for networking, but you can also create your own Facebook groups to grow your business and nurture customer relationships.

 

In this article you’ll discover three ways to use Facebook groups for your business.


Via Brian Yanish - MarketingHits.com, donhornsby
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donhornsby's curator insight, Today, 10:55 AM

(From the article): Creating your own Facebook group is a great way to enhance customer loyalty and develop deeper customer relationships.

 

Start a dedicated fan group, current customer group or segmented customer groups.

Marco Favero's curator insight, Today, 11:52 AM

aggiungi la tua intuizione ...

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7 Visual Ideas That Will Increase Your Social Engagement |

7 Visual Ideas That Will Increase Your Social Engagement | | Mastering Facebook, Google+, Twitter | Scoop.it
Do you create visual content for social media? This article shares the seven types of social media images that get the most engagement.

Via Stephen Walker
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5 Reasons Why You Might Need Multiple Twitter Accounts

5 Reasons Why You Might Need Multiple Twitter Accounts | Mastering Facebook, Google+, Twitter | Scoop.it
The questions of whether or not to run multiple Twitter accounts tugs at most business owners’ minds at one time or another. Should we have one for customer service and another for product news? A personal account and a business account?

And while the obvious answer to the question is dependent on whether that business has the time and resources to manage multiple Twitter accounts effectively, there are some common scenarios that could warrant a second handle.

Via Brian Yanish - MarketingHits.com, donhornsby
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donhornsby's curator insight, March 29, 10:12 AM

(From the article): It can be difficult to build a following if you’re tweeting about recipes, motorcycles, video games and cupcakes. Although these might all be your interests, they probably are not shared by the majority of Twitter users out there. By creating a separate account and tweeting more focused topics on each, you will find it easier to build connections.

Marco Favero's curator insight, March 29, 5:57 PM

aggiungi la tua intuizione ...

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Report: Pinterest Links to Branded Content Shared Get More Shares

Report: Pinterest Links to Branded Content Shared Get More Shares | Mastering Facebook, Google+, Twitter | Scoop.it
Users share branded links to Pinterest content 1.5X more frequently than general branded content from around the web.
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The Changing Landscape for Social Media and Marketing #INFOGRAPHIC

The Changing Landscape for Social Media and Marketing #INFOGRAPHIC | Mastering Facebook, Google+, Twitter | Scoop.it

The constant innovation and the ever-changing technology forced companies and businesses to rethink their strategies. The tactics or marketing campaigns that were deployed in 2014 or even in 2013 are no longer relevant for the targeted customer and for almost all of industries today. A new infographic published on Visual.ly goes into detail of how influencer marketing is becoming paramount and the king of content for 2015.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, March 28, 2:27 PM

This is an excellent infographic and article and article on how influencers are more important to customers in the brand itself. Today consumers have access to reviews on websites / blogs and within social media to help them in their buying decisions. Or in many cases they can simply ask their friends and followers within social media for help.


Brands need to understand that the conversations about their products and services are happening online with or without them. Playing a key role is monitoring the discussions using social listening tools.

Marco Favero's curator insight, March 29, 8:57 AM

aggiungi la tua intuizione ...

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The 7 Biggest, Counterintuitive Social Media Mistakes You May Be Making - The Buffer Blog

The 7 Biggest, Counterintuitive Social Media Mistakes You May Be Making - The Buffer Blog | Mastering Facebook, Google+, Twitter | Scoop.it
These 7 social media mistakes are easy to make, but some counterintuitive advice could help you avoid them all.

Via Liana Ling
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Marco Favero's curator insight, March 29, 8:58 AM

aggiungi la tua intuizione ...

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50+ Digital Marketing Tools to grow your Startup

50+ Digital Marketing Tools to grow your Startup | Mastering Facebook, Google+, Twitter | Scoop.it
50+ Digital Marketing Tools

Via TechinBiz
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12 Common Mistakes that are Ruining Your Social Media Marketing Strategy

12 Common Mistakes that are Ruining Your Social Media Marketing Strategy | Mastering Facebook, Google+, Twitter | Scoop.it
When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation.

Via donhornsby, steve batchelder, Vladimir Kukharenko
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Scott Wachtel's curator insight, March 27, 9:32 AM

I have seen it happen over and again with different organizations. They disappear from people's timelines For no apparent reason. 

DrAlfonso Orozco C.'s curator insight, March 27, 4:10 PM

For a beter Social Media.>>>>>>>>>>>>>

GulfToBayWeb's curator insight, March 27, 10:50 PM

These mistakes are easily made, but they are just as easy to avoid 

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Social Sharing Habits: New Research Reveals What People Like to Share

Social Sharing Habits: New Research Reveals What People Like to Share | Mastering Facebook, Google+, Twitter | Scoop.it
Are social shares part of how you measure social marketing RO)? Read the most recent findings on social sharing to get the insights you need.

Via Soraia Ferreira
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Marco Favero's curator insight, March 24, 4:30 PM

aggiungi la tua intuizione ...

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How to Learn Social Media Marketing: 15 Blogs for Beginners - Business 2 Community

How to Learn Social Media Marketing: 15 Blogs for Beginners - Business 2 Community | Mastering Facebook, Google+, Twitter | Scoop.it
Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media plat…
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12 Easy Steps to Massive Business Success With Pinterest

12 Easy Steps to Massive Business Success With Pinterest | Mastering Facebook, Google+, Twitter | Scoop.it
70 million people can't be wrong. Use the power of Pinterest to grow your business now.

Via Bonnie Burns, Scott McElreath, Ivo Nový, malek
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Gina Tucker's curator insight, March 9, 8:18 PM

Pinterest is a valid source of leads! monitor all your social channels to access your audience at every opportunity. 

Jakarta Web Developer's curator insight, March 21, 4:44 PM

Web Design & Development

https://www.facebook.com/JakartaWebDeveloper

Marco Favero's curator insight, March 21, 7:25 PM

aggiungi la tua intuizione ...

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How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic] | Mastering Facebook, Google+, Twitter | Scoop.it
Learn helpful data on the components of a tweet when you respond to people on Twitter -- and use it to inform your own social media response strategy.

Via Kamal Bennani
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Steve Cassady's curator insight, March 21, 2:29 PM

Nice Tips on optimizing your tweet when you respond to people on Twitter.  Includes some basics, but interest metrics are also included.