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Facebook Now Gives Brands, Users New Opportunity to Stay Connected | Social Media Today

Facebook Now Gives Brands, Users New Opportunity to Stay Connected | Social Media Today | Mastering Facebook, Google+, Twitter | Scoop.it
In September, Facebook altered its EdgeRank algorithm and users began to see fewer Page posts in their News Feeds. Backlash from brands, Page owners and their fans was almost immediate. Soon after, “Interest Lists” started getting a lot of attention.
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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Frontback, the once-hot startup that rejected a $40 million Twitter acquisition, is back from the dead

Frontback, the once-hot startup that rejected a $40 million Twitter acquisition, is back from the dead | Mastering Facebook, Google+, Twitter | Scoop.it
The selfie app Frontback has found a new partner and narrowly avoided shutting down.

Via jean-luc scherer
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10 LinkedIn Marketing Tactics for B2B Marketing Success

10 LinkedIn Marketing Tactics for B2B Marketing Success | Mastering Facebook, Google+, Twitter | Scoop.it
Your LinkedIn marketing tactic shouldn't be all about connecting with great employees. You should also add B2B marketing techniques to your repertoire.
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25 Actionable Social Media Strategies to Try Today

25 Actionable Social Media Strategies to Try Today | Mastering Facebook, Google+, Twitter | Scoop.it

Per raccogliere tutti questi suggerimenti preferiti in un unico luogo, abbiamo compilato i nostri 25 migliori strategie di social media in un ebook gratuito che potete scaricare qui sotto.

 

Abbiamo incluso le strategie per Twitter, Facebook, Pinterest, e più, ognuno dei quali è possibile implementare oggi, in pochi minuti e pochi clic.

 

Leggi oltre per una lista completa delle strategie che sono inclusi, così come una pagina di esempio del libro ....


Via Jeff Domansky, Marco Favero
massimo facchinetti's insight:

Kevan Lee condivide una raccolta delle migliori strategie di social media che attualmente lavorano nel marketing digitale, raggruppati in un ebook di facile lettura.

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Marco Favero's curator insight, Today, 9:03 AM

Kevan Lee condivide una raccolta delle migliori strategie di social media che attualmente lavorano nel marketing digitale, raggruppati in un ebook di facile lettura.

Marc Wachtfogel, PhD's curator insight, Today, 9:27 AM

Kevan Lee condivide una raccolta delle migliori strategie di social media che attualmente lavorano nel marketing digitale, raggruppati in un ebook di facile lettura.

Jean-Pierre Blanger's curator insight, Today, 10:28 AM

Kevan Lee condivide una raccolta delle migliori strategie di social media che attualmente lavorano nel marketing digitale, raggruppati in un ebook di facile lettura.

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How To Curate Good Content That Makes Your Brand Look Good In Social Media

How To Curate Good Content That Makes Your Brand Look Good In Social Media | Mastering Facebook, Google+, Twitter | Scoop.it
Last week I wrote about the problems in content curation platforms. How we are flooded with lots of content and don’t have a way to filter the good from the bad. Or how the ones we have are not goo…

Via Vladimir Kukharenko
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Post Smart: When Not to Post on Social Media [INFOGRAPHICS]

Post Smart: When Not to Post on Social Media [INFOGRAPHICS] | Mastering Facebook, Google+, Twitter | Scoop.it
“It was the best of times, it was the worst of times: to tweet,” writes Shea Bennett at Adweek.

Coming up with little tweaks that improve the reach of you social media messages has become an o
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Marco Favero's curator insight, Today, 9:02 AM

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Twitter Seeks To Attract More Users With New Homepage

Twitter Seeks To Attract More Users With New Homepage | Mastering Facebook, Google+, Twitter | Scoop.it
The social network becomes a tad more user-friendly.
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Breaking The Rules of B2B Social Media

Breaking The Rules of B2B Social Media | Mastering Facebook, Google+, Twitter | Scoop.it
The crazy thing about B2B social media marketing and the rules to follow is that nobody can agree on what the rules even are.
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6 Simple Ways to Tap Into the Power of Influencer Marketing

6 Simple Ways to Tap Into the Power of Influencer Marketing | Mastering Facebook, Google+, Twitter | Scoop.it

Learn six must-try techniques for getting influencers to share your content to ensure that you get the most out of every asset you create.


Via Kamal Bennani
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How to Launch Your Brand on Social Media

How to Launch Your Brand on Social Media | Mastering Facebook, Google+, Twitter | Scoop.it
Create a Plan You need to integrate your social media efforts into your company’s overall communications plan. Having a solid social strategy is just as important as any other business plan and wil…
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Marco Favero's curator insight, Today, 9:03 AM

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Pinterest’s Game Plan: More Men On The Site, More Women And Minorities Behind The Scenes

Pinterest’s Game Plan: More Men On The Site, More Women And Minorities Behind The Scenes | Mastering Facebook, Google+, Twitter | Scoop.it
Ch-ch-ch-ch-changes.

Via Kelly Lieberman
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6 Social Media Strategies for Engaging Customers - Business 2 Community

6 Social Media Strategies for Engaging Customers - Business 2 Community | Mastering Facebook, Google+, Twitter | Scoop.it
Have you felt your social media posts stagnate? Perhaps you are embarking on your company’s social media journey for the first time. Properly engaging your followers can be tough for businesses, es…
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Who Are the Most Social Publishers in 2015? (Infographic)

Who Are the Most Social Publishers in 2015? (Infographic) | Mastering Facebook, Google+, Twitter | Scoop.it
Bigger publishers seem to do well on big networks like Facebook and Twitter, there is still space for smaller, up-and-coming publishers on emerging platforms like Vine and Snapchat.
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Marco Favero's curator insight, July 31, 3:00 AM

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6 Strategies for Pinterest Buyable Pins

6 Strategies for Pinterest Buyable Pins | Mastering Facebook, Google+, Twitter | Scoop.it
Pinterest is no longer just a shopping list. It's a shopping site. Move over, Amazon.

Via Kelly Lieberman
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Cracking the Instagram Code: Proven Ways to Get More Likes #INFOGRAPHIC

Cracking the Instagram Code: Proven Ways to Get More Likes #INFOGRAPHIC | Mastering Facebook, Google+, Twitter | Scoop.it
It’s official: Instagram is a beast. According to Sprout, it has over 300 million users (nearly a third of that in the U.S alone) who share over 70 million photos and videos every day. Nearly a quarter of Internet users have an Instagram account. Forrester found that Instagram scores the highest when it comes to brand engagement with a per-follower engagement rate of 4.21%.

The command is clear. If you or your brand isn’t on Instagram yet, it’s high time to do so. But is there a strategic way to gain followers and garner engagement?

Via Brian Yanish - MarketingHits.com
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When is the best time to post on social media? Analysis of 100+ million posts suggests there is no single answer.

When is the best time to post on social media? Analysis of 100+ million posts suggests there is no single answer. | Mastering Facebook, Google+, Twitter | Scoop.it
Nemanja Spasojevic, Adithya Rao, Zhisheng Li, and Prantik Bhattacharyya share findings from their large-scale analysis of user behaviour on social networks. Every network has a unique audience with...
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How to Incorporate Video Into Your Social Media Marketing Campaign

How to Incorporate Video Into Your Social Media Marketing Campaign | Mastering Facebook, Google+, Twitter | Scoop.it

Did you know that, an estimated 74 percent of all internet traffic in 2017 will be video? And that viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading it in a text article.What if I told you videos are shared 1200 percent more times than links and text combined. And that websites with videos have up to 800 percent more conversion than the same website without a video.It's no secrete that video content is on the rise, and to stand out you need to do something that very few others are doing.This infographic (featured below) from Salesforce, illustrates important marketing tips that you need to know to integrate video into your social media strategy....


Via Jeff Domansky
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Do you have videos in your content library. Are you considering adding video to your content marketing strategy? If not, you should. Why? Useful tips.

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Jeff Domansky's curator insight, Today, 3:03 AM

Do you have videos in your content library. Are you considering adding video to your content marketing strategy? If not, you should. Why? Useful tips.

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Can Iceland's QuizUp Become The Next Facebook?

Can Iceland's QuizUp Become The Next Facebook? | Mastering Facebook, Google+, Twitter | Scoop.it
Every budding entrepreneur with an app in his back pocket has, it seems, a story about how they landed on the idea that will form the next Facebook. Thor Fridriksson's was born in the embers of Iceland's financial crisis, rescued from near oblivion by silicon valley venture funds and will sink [...]
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Report: Fashion and Automotive Brands Dominate Social Media

Report: Fashion and Automotive Brands Dominate Social Media | Mastering Facebook, Google+, Twitter | Scoop.it
The top brands use stunning visual content to highlight craftsmanship, innovation and artistry, and create sensory experiences, while promoting new products or collections.
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Complete guide to social media automation — Creative Boom

The complete guide to social media automation - Creative Boom - Medium

So how can you keep making the most of social media without interrupting your workflow?At Creative Boom, automation is our secret. Not automation that makes it obvious that we’re automating everything… which can sometimes seem worse than not saying anything at all. No. The kind of clever automation that makes it look like we’re naturally updating our social media channels, when in actual fact we’re elsewhere, attending a client meeting and not even looking at our smartphones.I’ve put together the following helpful tips — based on our own experiences — that will show you how to automate your social media without giving the game away, so you can save time and get on with being creative…...


Via Jeff Domansky
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Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10

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barbarabrn's curator insight, Today, 8:43 AM

Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10

socialmediacombo's curator insight, Today, 11:51 AM

Katy Cowan shares how you can automate all of your social media marketing, leaving you more time to be creative and work on your own business. Recommended reading! 9/10

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Facebook Testing Buy & Sell Button

Facebook Testing Buy & Sell Button | Mastering Facebook, Google+, Twitter | Scoop.it
Look out, eBay and craigslist: Here comes Facebook.

The social network is apparently testing a Buy & Sell button—not surprisingly, in the New Zealand city of Auckland—which takes users to a page where they can browse items that are available for sale in the area.

Via Brian Yanish - MarketingHits.com
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Summary: How to Win Friends & Influence People

Summary: How to Win Friends & Influence People | Mastering Facebook, Google+, Twitter | Scoop.it
Looking for a comprehensive, easy-to-read summary of the best-selling book, How to Win Friends and Influence People? This guide (or PDF) summarizes it all.

Via Dinamika SOE
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Email vs. Social Media Marketing: Which is Better? (Infographic)

Email vs. Social Media Marketing: Which is Better? (Infographic) | Mastering Facebook, Google+, Twitter | Scoop.it
While some prefer one over the other, data indicates that email and social media have a symbiotic relationship.
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Why Google+ has to shrink to grow

One day in 2013, I received an email from Google informing me that YouTube was preparing to fix its notoriously bad comment section. The proposed savior was Google+, then a little over 2 years old....
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Good Habits of Highly Effective Twitter and LinkedIn Users

Good Habits of Highly Effective Twitter and LinkedIn Users | Mastering Facebook, Google+, Twitter | Scoop.it
I think it’s time we sat down and had a serious conversation about using Twitter and LinkedIn for business purposes. It’s no mystery that both of these services are great marketing tools…
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Marco Favero's curator insight, July 31, 6:53 AM

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9 Laws of Social Media Marketing

9 Laws of Social Media Marketing | Mastering Facebook, Google+, Twitter | Scoop.it
Remember how in elementary school science you learned about the physical laws that ordered the universe? And how, once you knew about the underlying rules of energy and matter, the details of a lot of things just made more sense?

Susan Gunelius has applied the idea to social media marketing. She’s asked the question: What are the fundamental laws that underlie everything we do on social media? And how can you understand those laws to better serve your brand?

Here are the laws that Gunelius feels are the building blocks of social media:

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, July 31, 3:13 AM

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steve batchelder's curator insight, July 31, 5:18 AM

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