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How To Get The Most Out Of LinkedIn Groups

How To Get The Most Out Of LinkedIn Groups | Mastering Facebook, Google+, Twitter | Scoop.it
There are many ways LinkedIn can help develop connections and build new relationships, one of which is through the groups function which is a handy yet underused function.
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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LinkedIn Reaches 500 Million Members, Adds ‘Matched Audiences’ for Ad Retargeting

LinkedIn Reaches 500 Million Members, Adds ‘Matched Audiences’ for Ad Retargeting | Mastering Facebook, Google+, Twitter | Scoop.it
LinkedIn has announced that it’s reached a new milestone of 500 million members, up from the 467 million it last reported back in October.

Via THE *OFFICIAL ANDREASCY*, malek
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The Ultimate Guide to LinkedIn Conversion Tracking

The Ultimate Guide to LinkedIn Conversion Tracking | Mastering Facebook, Google+, Twitter | Scoop.it
Finally we have native LinkedIn Conversion Tracking! Take a look at our latest post to find out what it's about and how to add to your existing campaigns.

Via Pedro Da Silva
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How To Use LinkedIn For Sales and Marketing

How To Use LinkedIn For Sales and Marketing | Mastering Facebook, Google+, Twitter | Scoop.it
Here are a handful of proven strategies to follow if you want to sell your products and services to the 500 million professionals gathered over on LinkedIn. Having spent 60 straight months testing, d…
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Facebook Analytics Adds Pages Support and Launches Automated Insights 

Facebook Analytics Adds Pages Support and Launches Automated Insights  | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook Analytics Adds Pages Support and Launches Automated Insights at F8.

Via Peg Corwin
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Peg Corwin's curator insight, April 22, 8:42 AM

Have you seen the new Facebook Analytics? If you have a Facebook pixel, you are seeing website analytics as well as those from Facebook.  A challenge to Google Analytics down the road?

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The 6 Best Social Media Marketing Practices You Should Use in 2017 [Infographic] 

The 6 Best Social Media Marketing Practices You Should Use in 2017 [Infographic]  | Mastering Facebook, Google+, Twitter | Scoop.it
Is 2017 the year you make full use of social media as a marketing platform? Want to know the key areas you should be taking advantage of?
 

Via donhornsby
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donhornsby's curator insight, April 25, 10:21 AM
Is 2017 the year you make full use of social media as a marketing platform? Want to know the key areas you should be taking advantage of?
 
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LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B - Marketing Land

LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B - Marketing Land | Mastering Facebook, Google+, Twitter | Scoop.it
There are some awesome use cases for this new feature for LinkedIn advertisers:

  • Add all of your current customers’ email addresses into a Matched Audiences segment. 
  • Add all of your current customers’ email addresses into a Matched Audiences segment to use as a product updates messaging channel. 
  • Add all of your leads that never closed into an audience and advertise to them, and be sure to exclude current customers from #1 above. 
  • Add all leads that haven’t closed to an exclusion list for all of your campaigns. 

Via marketingIO
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marketingIO's curator insight, April 24, 10:15 PM

Awesome! This changes the landscape in the LI v. FB choice.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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How LinkedIn Quietly Changed the Game For Sales & Marketing on the Platform

How LinkedIn Quietly Changed the Game For Sales & Marketing on the Platform | Mastering Facebook, Google+, Twitter | Scoop.it
A massive new upgrade to its messaging system just took LinkedIn from afterthought to prime-time player in terms of real-time sales and marketing. If LinkedIn is just another social media platform yo…
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Boost Your Organic Reach on Facebook

Boost Your Organic Reach on Facebook | Mastering Facebook, Google+, Twitter | Scoop.it
Audience targeting on Facebook doesn't directly increase organic reach but it can increase engagement. And more engagement results in greater organic reach over time. A win-win!

Via Mike Allton
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Mike Allton's curator insight, April 24, 11:36 AM
Did you know you can target your regular Facebook posts to specific members of your audience, and that this can have a dramatic effect on engagement and organic reach?
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Everything Facebook launched at both days of F8 and why

Everything Facebook launched at both days of F8 and why | Mastering Facebook, Google+, Twitter | Scoop.it
Typing with telepathy? Hearing through your skin? An augmented reality developer platform? These are just a few of the launches and demos Facebook showed off..
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How to Conduct a Social Media Audit

How to Conduct a Social Media Audit | Mastering Facebook, Google+, Twitter | Scoop.it
Wondering if your social media marketing efforts are paying off? Discover how to perform an audit of your social media channels.
Via Pedro Da Silva
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Move over, Facebook: Elon Musk announces plans for technology to enable telepathic communication - SiliconANGLE

Move over, Facebook: Elon Musk announces plans for technology to enable telepathic communication - SiliconANGLE | Mastering Facebook, Google+, Twitter | Scoop.it
Move over, Facebook: Elon Musk announces plans for technology to enable telepathic communication - SiliconANGLE
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7 Free Social Media Marketing Tools You Need To Start Using

7 Free Social Media Marketing Tools You Need To Start Using | Mastering Facebook, Google+, Twitter | Scoop.it
To stay ahead of the curve on industry trends, it is crucial to analyze how your money is being budgeted. Flexibility can be beneficial, especially when a new trend emerges and more money can be dist…
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2 Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game

2 Solid Reasons Why Text Analytics Can Amp Up Your Social Listening Game | Mastering Facebook, Google+, Twitter | Scoop.it
Opinion: With a text-based analytics mindset, you can free yourself from the optimization hamster wheel Sigmund Freud once wrote, “Dreams are the royal road to the unconscious.” If he were alive…
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Rescooped by massimo facchinetti from Public Relations & Social Marketing Insight
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8 LinkedIn Marketing tips to rev up your LinkedIn social media efforts

8 LinkedIn Marketing tips to rev up your LinkedIn social media efforts | Mastering Facebook, Google+, Twitter | Scoop.it

For some reason many are intimidated with added LinkedIn Marketing strategies to their social media marketing mix. I have been putting more focus on this platform and finding a different level of clientele is hanging out there...some big hitters, with big marketing budgets.


Here are 8 LinkedIn Marketing tips that can be implemented fast and with very little if not not cost...just time.


Via Jeff Domansky
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Jeff Domansky's curator insight, April 26, 10:01 AM

Practical LinkedIn marketing tips from Bizarre Marketing.

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How to Revive Your Dwindling Organic Facebook Reach

How to Revive Your Dwindling Organic Facebook Reach | Mastering Facebook, Google+, Twitter | Scoop.it
Creating a Facebook page is part and parcel of launching a business.  With one, your business establishes a presence on the largest social network in the world. Without one, some might accuse you
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How To Use Pin Descriptions to Drive Pinterest Traffic

How To Use Pin Descriptions to Drive Pinterest Traffic | Mastering Facebook, Google+, Twitter | Scoop.it
How to create strong Pin descriptions that drive more Pinterest traffic to your blog and website. Simple DIY Marketing tips to increase Pinterest traffic.

Via Kelly Lieberman
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Peg Corwin's curator insight, April 26, 2:09 AM

Pinterest description tips include: think like a pinner searching for your topic, use keywords at the beginning of the description, keep it to 1-2 sentences. add a call to action.

Online Marketing 's curator insight, April 26, 1:19 PM

Pinterest description tips include: think like a pinner searching for your topic, use keywords at the beginning of the description, keep it to 1-2 sentences. add a call to action.

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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Twitter Video: How to Create Engaging Video Content 

Twitter Video: How to Create Engaging Video Content  | Mastering Facebook, Google+, Twitter | Scoop.it
Do you want to use more video in your Twitter marketing? Discover how to use three types of video on Twitter to better engage your audience.

Via Stefano Principato
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How to Develop Your Instagram Community  

How to Develop Your Instagram Community   | Mastering Facebook, Google+, Twitter | Scoop.it
Increase your follower count and develop your Instagram community with these essential strategies.

Via donhornsby
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donhornsby's curator insight, April 25, 10:35 AM
Unfortunately, your Instagram community may be lacking—perhaps it doesn’t have the number of followers you’d like, or perhaps you want to expand your reach. Here’s how you can kick your social marketing strategy to high gear to better develop your community.
 
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WeChat users spend more time than Facebook users but not on brand pages

WeChat users spend more time than Facebook users but not on brand pages | Mastering Facebook, Google+, Twitter | Scoop.it
WeChat users are spending more time on the messaging app each day but they are not engaging with official brand accounts.
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6 Important Trends That Will Impact Social Media for B2B

6 Important Trends That Will Impact Social Media for B2B | Mastering Facebook, Google+, Twitter | Scoop.it
Social media for B2B has become an integral part of PR — so much so that the vast majority of journalists use these channels in their own reporting. Social networks are a part of life — w…
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How to Use Facebook Stories For Business

How to Use Facebook Stories For Business | Mastering Facebook, Google+, Twitter | Scoop.it

Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories!


Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many.


But it makes sense.  Everyone is there.  And those not there, Facebook feels they should be. So they woo their users, and hopeful users, with delicious digital candy.


What’s In It For You


For most people, Stories will be purely fun.  Business owners, however, have a new tool to leverage in nurturing relationships and optimizing their know/like/trust factor.


This article will provide insight on:


- Quickly integrating Facebook Stories into your Facebook marketing strategy


- Determining how to best use the features to amplify your personal and business brand


- Finding your comfort zone with the new Facebook Camera...


Via janlgordon, Jeff Domansky
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Digitalhub's curator insight, April 19, 12:41 PM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeff Domansky's curator insight, April 24, 7:46 AM

Here's some tips on how to use Facebook Stories to market your business.

Michel Charvolin's curator insight, April 25, 6:46 AM
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LinkedIn Publishing Trends Every Marketer Must Know

LinkedIn Publishing Trends Every Marketer Must Know | Mastering Facebook, Google+, Twitter | Scoop.it
Learn the trends in B2B publishing and sharing on LinkedIn discovered in five-year analysis – Content Marketing Institute
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The Growth Hacker's Guide to LinkedIn Publishing - Autopilot Blog

The Growth Hacker's Guide to LinkedIn Publishing - Autopilot Blog | Mastering Facebook, Google+, Twitter | Scoop.it
I almost gave up on LinkedIn. Then, I noticed a few people driving an insane number of leads and opportunities from the platform. Here's how.
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The Complete Guide to Pinterest for eCommerce

The Complete Guide to Pinterest for eCommerce | Mastering Facebook, Google+, Twitter | Scoop.it
iWeb are looking at how to take full advantage of Pinterest for eCommerce! Pinterest is the world’s catalogue of ideas, a social network that allows users to visually share, and discover new intere…
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Take Your Instagram Marketing to New Levels With This Cool Approach - DIY Marketers

Take Your Instagram Marketing to New Levels With This Cool Approach - DIY Marketers | Mastering Facebook, Google+, Twitter | Scoop.it
Social media – you either love it or hate it. And while it seems like every week there’s a new social network that’s all the rage, very few have achieved the staying power that Facebook, Twitter and LinkedIn have achieved. The one exception to those sites is Instagram, which now has 58 times more engagement …
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