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Rescooped by massimo facchinetti from Social Media Marketing Know-How
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Why Established Mindsets Pose One of the Biggest Challenges to Social Media Marketing

Why Established Mindsets Pose One of the Biggest Challenges to Social Media Marketing | Mastering Facebook, Google+, Twitter | Scoop.it
It’s difficult to get your head around how much data is being generated each day via online activity. It’s used to be that if your market was in the 18-24 demographic group you might go to a TV n…

Via Riaz Khan, João Greno Brogueira, Hannah Kramer
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The World of Social Media 2014: Statistics, Facts & Figures

The World of Social Media 2014: Statistics, Facts & Figures | Mastering Facebook, Google+, Twitter | Scoop.it

It’s been a big year for the world, and it’s been a big year for social media.


The World Cup, Sochi Olympics, iPhone 6 announcement, death of Robin Williams and missing Malaysia Flight 370 were huge on Twitter, Facebook and, well, everywhere that had any kind of share button.


Social media today is increasingly used as a way to rally communities around common causes to inspire (and sometimes try to force) change.


This year, everything from the Ukrainian Crisis to the Ferguson jury decision has triggered enormous social and global conversation, something that just wasn’t possible even a decade ago.


Check the visual for an in-depth look at social media around the world in 2014, which comes courtesy of AddThis.


Via Ivo Nový
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malek's curator insight, December 19, 8:49 AM

Support meaningful interactions:  the number one reason why social media is thriving on a narrow scale.

Couples talk to others about their wedding questions, dilemmas and options to get feedback. Having extra opinions outside of immediate family and friends is a good avenue for couples that don’t necessarily want to share all of the details of their day in advance. Couples like to post their speeches, pictures and ideas, or weigh in with their opinions on other members’ weddings.

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What we Learned About Social Media in 2014 #INFOGRAPHIC

What we Learned About Social Media in 2014 #INFOGRAPHIC | Mastering Facebook, Google+, Twitter | Scoop.it
Did you know that Tumblr and Pinterest were the fastest growing social media sites in 2014?

Pinterest grew by 110 percent and Tumblr did better still, registering growth of 120 percent. Both platforms boast social’s youngest users, too, with 70 percent of their audience aged between 16 and 34 years-old.

Via Brian Yanish - MarketingHits.com
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Arnaud d'Haen's curator insight, December 18, 3:27 AM

I see a decline in frequent Facebook usage amongst babyboomers. Trend or anomaly? Let's check it out in 2015

Marco Favero's curator insight, December 18, 3:54 AM

aggiungi la tua intuizione ...

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Pinterest Interests: What Marketers Need to Know

Pinterest Interests: What Marketers Need to Know | Mastering Facebook, Google+, Twitter | Scoop.it
Do you need an easy way to find new content to pin? Would you like to see pins from people other than those you follow? Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest. In this article I’ll explain how to find and use Pinterest…

Via Kelly Lieberman
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2 Ways to Unite Social Media and Email Marketing and Double Your Conversions - Business 2 Community

2 Ways to Unite Social Media and Email Marketing and Double Your Conversions - Business 2 Community | Mastering Facebook, Google+, Twitter | Scoop.it
There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for. Smart marketers know that w…

Via Hannah Kramer
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3 Successful Examples of Facebook Contests | Sprout Social

3 Successful Examples of Facebook Contests | Sprout Social | Mastering Facebook, Google+, Twitter | Scoop.it

Concorsi di Facebook sono un ottimo modo per aumentare la visibilità e premiare i fan. Per l'ispirazione, ecco alcuni esempi di successo di gare ospitate da marche.


Via Kamal Bennani, Marco Favero
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Marco Favero's curator insight, December 17, 1:19 PM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from News sur les Resaux Sociaux
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L'influence à l'ère des réseaux sociaux - Hotwire

L'influence à l'ère des réseaux sociaux - Hotwire | Mastering Facebook, Google+, Twitter | Scoop.it
Qu’est-ce que l’influence ? Comment la mesurer ? Et comment trouver des influenceurs ?

Via Patrick Bouillaud
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DocAten's curator insight, December 18, 5:54 AM

Par David Mucelli 8 décembre, 2014 sur le blog de Hotwire

Nouha Belaid's curator insight, December 18, 4:20 PM

L'influence à l'ère des #réseaux_sociaux

Philippe-Didier Gauthier's curator insight, December 18, 4:41 PM

#eReputation  Une infographie intéressante pour situer l'influence par rapport à la eRéputation et par rapport à l'identité numérique.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare] | Mastering Facebook, Google+, Twitter | Scoop.it
Ottieni 30 suggerimenti per la creazione e la promozione di contenuti coinvolgenti sui social media.

Via Alessandro Rea, Marco Favero
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Marco Favero's curator insight, December 16, 5:40 PM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from All About Facebook
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Facebook launches sticker search to help express your true emotions

Facebook launches sticker search to help express your true emotions | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook might be still figuring out how to build a dislike button, but today it’s launched sticker search so you can find the best reaction for your conversation.

Via Rami Kantari
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10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | Mastering Facebook, Google+, Twitter | Scoop.it
Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing? As the Facebook news feed continues to change, it's important to figure out how to make the platform work for you. In this article I'll share Facebook pages from both large and small brands, and tips to incorporate their tactics into…

Via Ariadna's Fantasy
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Google+: How to Become an Influencer

Google+: How to Become an Influencer | Mastering Facebook, Google+, Twitter | Scoop.it
You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more.

Via Kamal Bennani
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Moons Lucien's curator insight, December 19, 6:03 PM

don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more.

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10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | Mastering Facebook, Google+, Twitter | Scoop.it
Is your Facebook engagement dropping?

Need some inspiration to pump up your Facebook marketing?

As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.

This article shares Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, December 15, 4:13 PM

aggiungi la tua intuizione ...

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Top 10 Useful Tools for the aspiring Social Media Marketer.

Top 10 Useful Tools for the aspiring Social Media Marketer. | Mastering Facebook, Google+, Twitter | Scoop.it
If you want to be a social media marketer, you need to be doing more than posting personal status updates on social media networks. In addition, employers are looking for people who can create remarkable content and manage their social media effectively.

Here are 10 social media tools out there that you should test out.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, December 15, 10:13 AM

aggiungi la tua intuizione ...

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Stats To Convince Your Boss To Invest In Social Media And Content Marketing [INFOGRAPHIC] - AllTwitter

Stats To Convince Your Boss To Invest In Social Media And Content Marketing [INFOGRAPHIC] - AllTwitter | Mastering Facebook, Google+, Twitter | Scoop.it
Stats To Convince Your Boss To Invest In Social Media And Content Marketing [INFOGRAPHIC]
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Rescooped by massimo facchinetti from Digital Content Marketing
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15 Social Media Companies To Watch In 2015 - Forbes

15 Social Media Companies To Watch In 2015 - Forbes | Mastering Facebook, Google+, Twitter | Scoop.it
This was an exciting year for social. About 300,000 apps were added to the Apple App Store. Eighty-five billion apps have been downloaded since October. Instagram’s active use grew by 23 percent.

Via brandinmind
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Rescooped by massimo facchinetti from The Marketing Technology Alert
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What’s the Best Social Media Strategy In Your Industry? [DATA] | WordStream

What’s the Best Social Media Strategy In Your Industry? [DATA] | WordStream | Mastering Facebook, Google+, Twitter | Scoop.it
What's the right social media strategy for your business? It depends on your industry. Learn the best social media strategies for verticals including business, tech, and travel.


Receive a FREE daily summary of The Marketing Technology Alert


Via iNeoMarketing
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iNeoMarketing's curator insight, December 17, 5:44 PM

Click through for the multi-page infographic.

Marco Favero's curator insight, December 18, 3:39 AM

aggiungi la tua intuizione ...

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Expand Your Pinterest Strategy Beyond Images Using Dashboards

Expand Your Pinterest Strategy Beyond Images Using Dashboards | Mastering Facebook, Google+, Twitter | Scoop.it
You may be surprised to know just how much Pinterest has grown in the last year. Sure, it had a ...

Via Kelly Lieberman
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How to Build a Successful Social Media Marketing Funnel - TechWyse

How to Build a Successful Social Media Marketing Funnel - TechWyse | Mastering Facebook, Google+, Twitter | Scoop.it

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Via iNeoMarketing
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iNeoMarketing's curator insight, December 17, 7:45 PM

Plenty of potential holes to poke, but remember the bottom line: attribution. The key metrics in the first two stages are feel-good metrics, and not tied to business metrics. It's about conversions and business metrics: from where did the conversion emanate, and what percentage of the conversions actually close.

Birgit Bauer's curator insight, December 18, 3:11 AM

Interesting Numbers .... 

Net-Presence.ca's curator insight, December 19, 7:24 AM

The foundations of Inbound Marketing include defining your target audience (Persona), understanding their (information) needs in the different stages of a buying decision (Buyers Journey) and then [planning. delivering and analyzing the results of those actions.  The "Buyers Journey" for a Sales site might be very different than the "Buyers Journey" for a no-charge magazine.  This article sheds some light on how they might differ and what that means to you, the Inbound Marketer.

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6 Crazy Easy Ways To Convert Instagram Visitors To Your List

6 Crazy Easy Ways To Convert Instagram Visitors To Your List | Mastering Facebook, Google+, Twitter | Scoop.it

Are you struggling to see results from your efforts on Instagram? You are not alone. Many business owners use the platform, but aren’t really sure how to incorporate it into their overall marketing or sales funnels. This article offers 6 crazy easy ways to convert Instagram visitors to your email list. Once you have some solid strategies in place to get these visitors into your marketing funnel, you can use Instagram knowing all your hard work is worthwhile!


Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, December 17, 10:31 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Social Media Marketing Know-How
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Social Media Trends Set To Dominate 2015 - Business 2 Community

Social Media Trends Set To Dominate 2015 - Business 2 Community | Mastering Facebook, Google+, Twitter | Scoop.it
The year has come to an end, and with it, countless marketers are reflecting on their accomplishments as a whole, no doubt including how they fared on social media.

Via Hannah Kramer
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How To Create An 'In Real Life' Pinterest Strategy

How To Create An 'In Real Life' Pinterest Strategy | Mastering Facebook, Google+, Twitter | Scoop.it
You've created the ultimate Pinterest strategy - but is that reflected in your physical location? Check out our tips for bringing Pinterest to life.

Via Kelly Lieberman
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Pinterest Finally Lets You Move Multiple Pins Across Boards

Pinterest Finally Lets You Move Multiple Pins Across Boards | Mastering Facebook, Google+, Twitter | Scoop.it

When you start pinning every single photo you like on the internet onto Pinterest, things can get a little messy. Users have long requested the ability to move multiple pins…


Via Pedro Da Silva
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16 Tools Every Social Media Manager Should Use | Visually Blog

16 Tools Every Social Media Manager Should Use | Visually Blog | Mastering Facebook, Google+, Twitter | Scoop.it
This post was originally published on Feb 4, 2014 Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers and give anyone with an...

Via Hannah Kramer
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Marco Favero's curator insight, December 16, 9:11 AM

aggiungi la tua intuizione ...

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What are the Top 10 Most Popular Posts of 2014? #smlondon - Social Media London Social Media London

What are the Top 10 Most Popular Posts of 2014? #smlondon - Social Media London Social Media London | Mastering Facebook, Google+, Twitter | Scoop.it
What are the Top 10 Most Popular Posts of 2014? #smlondon - Social Media London Social Media London http://t.co/EfHfgRXljr

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Riffle : un outil pour analyser rapidement un compte Twitter

Riffle : un outil pour analyser rapidement un compte Twitter | Mastering Facebook, Google+, Twitter | Scoop.it

Lorsqu’on cherche des personnes à suivre sur Twitter, plusieurs ressources sont à notre disposition : des outils dédiés comme Followerwonk, des listes d’utilisateurs réalisées directement sur Twitter, des sélections thématiques effectuées par des blogueurs… On peut également naviguer directement sur Twitter à la recherche de comptes intéressants. Et pour nous aider à analyser rapidement un compte, on peut utiliser un outil pratique et gratuit : Riffle. Il s’agit d’une extension Chrome qui permet de connaître en un coup d’œil les statistiques clés d’un compte Twitter et quelques infos intéressantes.


Via Frédéric DEBAILLEUL, Olivier JADZINSKI
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