Wow, it’s really not a small task these days to keep up with all the recent changes to Social Media. Only a few weeks ago, we talked about the biggest, new Facebook changes where especially the link posting iterations changed a lot of our behaviors.
Via Jennifer Beever
This handy infographic from the team at renderpositive is intended to help small businesses to understand how to use Twitter better, and how can it help your business connect with potential customers, amplify your brand message, and ultimately grow.
Recently four members of the Plus Your Business team got together to discuss Google+. As you will hear in this one hour session, they really took up four unique perspectives and covered a tremendous amount of ground.
Do you ever find yourself scrolling through the home feed or one of your lists, looking for a little bit of conversation, only to find link after link after link? Sometimes, I just want to be able to reply to a tweet without having to read a blog post first. That got me thinking.
If I, a member of the Twitter audience, don’t always have (or want to take) the time to click on a link and read the article before responding or retweeting, then why should I expect my audience would have a different sentiment? I came to the conclusion that only tweeting links asks a lot of your audience.
Tweeting only links asks a lot of your audience. I think I need to start mixing it up.— Bridget Willard (@YouTooCanBeGuru) November 26, 2013
I’m guilty! This post is as much as a confession as an admonition. Including work, I have three Twitter accounts and four blogs. Though I’m not on a regular blogging schedule, I’m producing content and, of course, I want people to read it.
It’s so easy for us news junkies to read an article and tweet it out. The blogger junkies write blogs and tweet it out. And after a while, if you look at your own feed, you may realize that you are, indeed, a linker. Maybe it’s a good time to mix up your content. Carol Stephen discuses it in her blog post, “Tweeting for Engagement: Links Versus Text?” In the comments she brings up a good point:
“I like the idea of having tweets that are complete thoughts, that require very little of your audience as far as clicking and reading~that idea seems considerate.” Carol Stephen
I know many people don’t think they have anything valuable to say, but I would disagree. You have opinions, opine. This is what Twitter is about. Whether you want to talk about who had the worst dress at the AMA show or who should be the next Ambassador to the U.N., you will have an audience of like-minded people – they may even overlap.
But if you do tweet with links, here are some of the best practices.
Social media monitoring can be used to perform various tasks in the advancement of your own brand. Generating leads, finding influencers and identifying key sites are just a few that could be mentioned.
Via Kamal Bennani
Les médias sociaux dépassent la géographie, l'ampleur et la diversité du public sur les sites, ce qui les rend extrêmement importants
Facebook n’est plus le seul et unique réseau social que les gens utilisent. Une nouvelle tendance prend de plus en plus d’ampleur. Les utilisateurs de certains des plus grands pays au monde s'orientent vers des sites régionaux. D'autres se dirigent en masse vers les réseaux sociaux basés aux États-Unis, ce qui signifie que certains des plus grands sites sociaux sont des communautés mondiales d’abord et avant tout.
Guy mentioned that he often hears social media ‘experts’ say to only post to their fanpages once or twice a day. He says they are wrong, that you should update more often and I agree. The more often I post on any fanpage the more reach I get.
Via Kamal Bennani
A study of more than 8,000 consumers showed that 74 percent of customers use at least three channels when interacting with customer service.
Customer service contact channels are increasing, and customer usage of those channels continue to grow. Data shows that over time, customers will continue to increase the number of contact channels being used as part of the customer experience. It’s critical that your customer service management strategy is prepared to address customer needs and effectively deliver the type of service customers expect consistently across each of those channels.
The team at Parature compiled this customer service infographic outlining the historical change in how customer service takes place between customers and the enterprises that serve them.
Here, Kawasaki outlined the “Five P’s of Social Media”, which are basically different guidelines on how to orient your social media messaging based on the way that your business communicates with customers & prospects along with what specific social network you will be using.