“2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. Three-quarters of businesses have a dedicated social ...”
Via Fred Zimny
Each year, the list of branded social media accomplishments grows longer, and the Shorty Awards are never far behind in recognizing them.This year's roster of finalists, being announced today, includes nominees in categories ranging from "Best Brand on Vine" to the delightfully meta "Best Use of Social Media by One Brand Responding to Another Brand.""New platforms continue to emerge and evolve at an unrelenting pace. While most struggle to keep up, Shorty Awards finalists are thriving in this environment," Greg Galant, executive producer and cofounder of the Shorty Awards tells Adweek. "We'll be celebrating their creations on every form of social media."Check out the full list of finalists below....
Via Jeff Domansky
Pinterest can be a great source of traffic even better than Facebook as seen on some sites. So I created this infographic with 17 easy to absorb tips which can be used to drive more Pinterest website traffic. You can use the tips in this infographic to drive traffic to both websites and blogs. If you would like to get more Pinterest website traffic make sure you read this infographic, it should take you very little time…
De nombreuses marques utilisent les médias sociaux pour prospecter. Pourtant, seulement un tiers des entreprises sait influer sur son e-réputation et 50% ignorent même comment la mesurer, selon le baromètre Entreprises et médias sociaux d'Idaos Lab.
What’s your earliest memory of social media?Friendster, perhaps? Or Myspace?It’s easy to forget that Facebook has been with us for just a single decade, but 47 percent of Americans now cite the social network as their number one influencer of purchases. Twitter opened its doors to the public in July 2006, but 34 percent of marketers have used the platform to successfully generate leads.So what’s coming next? Where and what will social be in a decade from now? This infographic from Total Customer looks at the past, present and future of social media.
Did you know that women use social media more often and in more ways than their male counterparts?
What if I told you that more women use Facebook, Tumblr, Pinterest, Instagram and Twitter than men – men dominate on LinkedIn, and that’s it – and that they’re more likely to use social media sites several times each day?
Moreover, women are more likely to engage with brands on social media than men, consume more news from social sources and are leading the trend towards mobile. This visual from Finances Online takes a closer look at why women dominate social media worldwide.
Tenere traccia delle azioni sociali è facile, finché è in realtà proprio sito web. Strumenti di monitoraggio robusti come Google Analytics e altri plugin rendono facile per monitorare la frequenza di condivisione di contenuto. Ma cosa succede se si vuole tenere traccia dei siti che non corri? Con scavo minimo, si può scoprire ...
While LinkedIn had offered advertising options before, its introduction of sponsored updates last year is particularly useful to B2B companies in getting content viewed by a wider audience—but also by a targeted audience looking for their products or services.
Even before you entered into the world of “business”, you were watching your competition. Whether it was in a classroom or on a sports team, you not only wanted to keep up, you wanted to know where the marker was set so you could go one step further. It was about finding new opportunities and setting new goals based on someone you aspired to beat.At this time, when search is so important and detailed, and the Internet has grown so extensively, you have tons of different factors to consider when spying on your competition. This is where marketing tools come into play.In many cases, tools that help you monitor your own web performance also can help you gather data on your competition. So, you might be using some of these tools already, without using the features that help you evaluate your competitors. Here are some of the best tools out there...
Via Jeff Domansky
Techniques to increase Facebook 'Likes'Boosting engagement across different social media networks is a concern for many marketers today, even though the co. Marketing topic(s):Facebook Marketing. Advice by Guest Expert.
I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it. Sure it’s quick and easy to share with Scoopit. But it not quick and easy to consume. For me it's all about the econ...
Marty Note (here is comment I wrote on Dr. V's blog)
Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.
Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.
I was taught NOT to pass through links on Scoop.it early on by the great curator Robin Good. Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.
Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.
For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.
When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.
This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.
So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.
To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.
In 2014, Pinterest isn’t just for foodies, fashionistas, and DIYers; it’s a place small businesses – especially retailers – should know and love. Sure, your company’s social media efforts might already include Facebook and Twitter, but Pinterest is the ideal marketplace for buyers. Purchases are just a few clicks away. In fact, “the average order placed by Pinterest shoppers is $169, the average from Facebook is $95 and the average from Twitter is $70” (RichRelevance).
Lately I had a little problem with Google Analytics. Live results wasn't counting perfectly the number of live users online. Obviously, I am a little disappointed about it, and basically,… - Ma-NO is a web design and web development agency specialised in website design and online marketing. Ma-No web design company offering web design, SEO, SEM, web hosting, e-commerce, website development and search engine optimization, social media management.
When it comes to helping you out with Social Media, we often like to categorize things. For example, we’d write about the optimal timing of your posts, or how to come up with the best headlines, and the like.
Social Media Marketing For Startups & Beyond - 3 Takeaways Business 2 Community Though larger companies may have more headcount dedicated to social media, these are some of the same questions that we still continue to hear even from supposedly...