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6 Factors that turn social media strategy into RESULTS

6 Factors that turn social media strategy into RESULTS | Mastering Facebook, Google+, Twitter | Scoop.it
These seven factors make the difference between social media strategy success and failure.
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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10 Experts Predict Digital Marketing Trends For 2015

10 Experts Predict Digital Marketing Trends For 2015 | Mastering Facebook, Google+, Twitter | Scoop.it

Here’s what the experts had to say when they were asked which digital marketing trends they see dying in 2015 and which trends they see catching more steam.

 


Via Kamal Bennani
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5 Ways to Improve Your Pinterest Marketing

5 Ways to Improve Your Pinterest Marketing | Mastering Facebook, Google+, Twitter | Scoop.it
“Do you want more pins and repins? Are you looking for ways to drive more traffic and engagement? If you want your content pinned more often, you need to make it easy for visitors to take action.”
Via Bonnie Burns, Webaholic, Jakarta Web Developer, malek
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Bonnie Burns's curator insight, December 22, 12:18 PM

Discover how to optimize your images for pinning and repurpose your most popular pins for increased engagement.

Jakarta Web Developer's curator insight, December 25, 3:27 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

Rescooped by massimo facchinetti from Social Media Marketing Know-How
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How to Improve Social Media Marketing in 2015 - Tech Cocktail

How to Improve Social Media Marketing in 2015 - Tech Cocktail | Mastering Facebook, Google+, Twitter | Scoop.it
“Don't dismiss social media marketing as unimportant or ineffective. It's smart, useful marketing for your business -- so learn to do it better in 2015.”
Via Hannah Kramer
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Twitter : Comment fonctionne le marché noir des faux followers ?

Twitter : Comment fonctionne le marché noir des faux followers ? | Mastering Facebook, Google+, Twitter | Scoop.it
“ Selon deux chercheurs italiens en sécurité informatique, Andrea Stroppa et Carlo De Micheli, le marché pour l'achat de faux abonnés sur Twitter pèserait 360”
Via Isabelle Clément, Olivier JADZINSKI
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The Future of Social Media: 25 Experts Share Their 2015 Predictions - Business 2 Community

The Future of Social Media: 25 Experts Share Their 2015 Predictions - Business 2 Community | Mastering Facebook, Google+, Twitter | Scoop.it
Social Media has cemented its hold on businesses as more and more marketers indicate that they are placing a high value on it and are wanting to master social tactics that effectively engage their au…...
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How to Optimize Your LinkedIn Profile for Social Selling #Infographic

How to Optimize Your LinkedIn Profile for Social Selling #Infographic | Mastering Facebook, Google+, Twitter | Scoop.it
Does your LinkedIn profile read like a standard resume?

  • Title – Check
  • Several bullets detailing what you’ve done – Check
  • A listing of every employer you’ve ever worked for – Check


Although that format may be great if you are looking for a job, it will NOT attract business prospects to you. So how can you optimize your LinkedIn profile to get the attention of your ideal prospects?


Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, December 23, 3:30 PM

aggiungi la tua intuizione ...

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Top 7 Anticipated Social Media Trends for 2015

Top 7 Anticipated Social Media Trends for 2015 | Mastering Facebook, Google+, Twitter | Scoop.it
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well. While some of the older trends will continue to rule, new social media trends are expected to occur as well. And they are likely to dominate the online marketing world for some time.

Via chezmadeline, donhornsby
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donhornsby's curator insight, December 23, 8:53 AM
(From the article): Creativity to be the Key to Success

No matter how much you are spending time on social media, it won’t fetch any result until and unless you are creative. You cannot expect the audience to react in an excellent manner to messages that are cliché and old. Instead, try to think something out of the box. Be it on Twitter, Facebook, Instagram, or any other platform, you will have to design the content in a manner as creative as possible. And once it is creative, the content is sure to be unique enough to attract numerous viewers.

Most of the major social media platforms, such as Twitter and others, are likely to remain relevant in 2015 as well. However, marketers will need to pay out more money to make their advertisements appear on platforms, such as Facebook. Hence, companies need to significantly increase their budget for social media marketing for 2015. Besides, they will also be focusing more in 2015 on using social media as the perfect platform for driving business revenues.

Momentum Factor's curator insight, December 23, 1:24 PM

Here's another list of trends we should expect to see in social media over the next year. Many of these have already come to pass, such as the rise of Instagram, or video becoming more popular... Still, there are a couple surprises...

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Oubliez Airbnb : l’économie du partage va s’étendre bien au-delà

Oubliez Airbnb : l’économie du partage va s’étendre bien au-delà | Mastering Facebook, Google+, Twitter | Scoop.it
Sécurité, santé, énergie : le phénomène de l'économie collaborative va encore grandir, selon un expert du secteur invité à la conférence Le Web.
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5 Ways to Improve Your Pinterest Marketing

5 Ways to Improve Your Pinterest Marketing | Mastering Facebook, Google+, Twitter | Scoop.it

Do you want more pins and repins?Are you looking for ways to drive more traffic and engagement?If you want your content pinned more often, you need to make it easy for visitors to take action.


Via Bonnie Burns
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Bonnie Burns's curator insight, December 22, 12:18 PM

Discover how to optimize your images for pinning and repurpose your most popular pins for increased engagement.

Jakarta Web Developer's curator insight, December 25, 3:27 AM

be Social:  
https://www.facebook.com/JakartaWebDeveloper

Rescooped by massimo facchinetti from Social Media Marketing Know-How
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All Twitter image sizes and best practices on how to use them

All Twitter image sizes and best practices on how to use them | Mastering Facebook, Google+, Twitter | Scoop.it
Twitter image sizes span a wide range that marketers find impossible to remember. We created this guide to be a quick reference and included best

Via Hannah Kramer
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Why Pinterest's New Promoted Pins Will Attract Advertisers

Why Pinterest's New Promoted Pins Will Attract Advertisers | Mastering Facebook, Google+, Twitter | Scoop.it
When you want to find something on the web, you Google it. Google is to search what Kleenex is to tissues. But there is a relative newcomer in the world of search that is approaching search not like an answering machine but as a discovery tool.

That newcomer is Pinterest with its new promoted pins program. It’s creating an ideal playground where brands and people can make meaningful connections. 

As an early beta tester, we’re finding that the promoted pins program does more than generate conversions. It also increases engagement and performs as an awareness driver for clients. And these advertising options are helping Pinterest set itself apart from other social channels in a few ways.

Via Brian Yanish - MarketingHits.com
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What's Changing in Social Media Marketing in 2015

What's Changing in Social Media Marketing in 2015 | Mastering Facebook, Google+, Twitter | Scoop.it
In 2015, new trends will require that companies make changes to their social media marketing strategy to remain relevant and competitive.
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20 Top Free Social Media Content Tools

20 Top Free Social Media Content Tools | Mastering Facebook, Google+, Twitter | Scoop.it
If there is one thing I know about people, it is that we all love free things—more specifically, free things that provide us with value. When it comes to content, some investments are necessary (good writers, solid proofreading, keyword research), but there are some awesome tools out there that you can access at no cost. So, I wanted to share a great, in-depth list of several free social media content tools to help you get the best campaign possible without having to take much out of your budget.
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Marco Favero's curator insight, Today, 6:46 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Social Media and Content Marketing
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6 Social Media Templates to Save You Hours of Work

6 Social Media Templates to Save You Hours of Work | Mastering Facebook, Google+, Twitter | Scoop.it
Whether you're managing social media for a company or just looking to boost your online profile, here are six social media templates to save you time

Via Rami Kantari, Moumita Dasgupta
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10 Social Media Predictions for 2015 - Social Times (blog)

10 Social Media Predictions for 2015 - Social Times (blog) | Mastering Facebook, Google+, Twitter | Scoop.it
“We asked experts for their marketing and social media predictions for 2015. Here’s what they had to say.”
Via Hannah Kramer
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The Top 5 Viral Events of 2014 - SocialTimes

The Top 5 Viral Events of 2014 - SocialTimes | Mastering Facebook, Google+, Twitter | Scoop.it
“Going viral is a coveted status many content creators hope for. Here are the top five viral events of 2014.” - ALS Ice Bucket Challenge - 2014 FIFA World Cup - Ellen’s Oscar Selfie - Hollaback Video - #Ferguson
Via Ivo Nový
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Five things great brands will do differently on social media in 2015 - The Guardian

Five things great brands will do differently on social media in 2015 - The Guardian | Mastering Facebook, Google+, Twitter | Scoop.it
Social media marketing is coming of age, but we need a common sense shake up for the medium to truly deliver for brands next year
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4 Instagram Tools for Scheduling Instagram Updates

4 Instagram Tools for Scheduling Instagram Updates | Mastering Facebook, Google+, Twitter | Scoop.it
Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you're in the middle of an event or on the road, there are scheduling tools to help you. In this article I'll share four tools to schedule Instagram updates. Why Use Tools to Sch

Via Jenni Hilton
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Jenni Hilton's curator insight, December 23, 8:35 AM

Be careful and read the comments in this article. IG terms of service does not allow 3rd party apps to save login information. That is a violation.

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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10 Visual Strategies To Grow Your Pinterest Following and Presence

10 Visual Strategies To Grow Your Pinterest Following and Presence | Mastering Facebook, Google+, Twitter | Scoop.it

Gone are the days of Pinterest being a virtual cork board for women searching for the perfect outfit.

 Today Pinterest:

►Drives more referral traffic than Google+, Twitter AND YouTube! (Social Media Today)

►Generates 4x’s the revenue that Twitter does (MediaBistro), and…

►Has 50% higher conversion rates than other traffic (Pinterest)

In short, it’s a vast piece of web real estate that as a brand you can NOT afford to ignore!

In fact, Pinterest can return double, triple even quadruple the investment than any other social platform…IF you leverage it to its fullest potential.

To help you do just that I’ve got 10 easy to implement and highly effective visual strategies that when leveraged will foster massive growth in your Pinterest presence and following....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 22, 10:59 PM

Here's a quick refresher on social marketing to help you activate your Pinterest results.

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Infographic: Facebook vs. LinkedIn for professionals

Infographic: Facebook vs. LinkedIn for professionals | Mastering Facebook, Google+, Twitter | Scoop.it

Facebook might be building a professional network, but for now, LinkedIn is still the default professional social network for many people. But maybe the two aren’t so different after all.


Via Bonnie Burns
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Bonnie Burns's curator insight, December 22, 12:22 PM

A new infographic shows the similarities and differences between Facebook and LinkedIn. Which do you prefer for professional networking?

Rescooped by massimo facchinetti from Digital Content Marketing
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2014's top 8 moments in the business of social media

2014's top 8 moments in the business of social media | Mastering Facebook, Google+, Twitter | Scoop.it
Take a look at these eight social media campaigns that captured the public's attention in 2014.

Via brandinmind
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The 16 things social media taught me this year - Daily Genius

The 16 things social media taught me this year - Daily Genius | Mastering Facebook, Google+, Twitter | Scoop.it
If you managed to use this internet this year without hearing about social media (or using it for that matter), you’re either my mom or living under a rock. Social media is more mainstream than ever, and with many new platforms entering the market and older ones enduring, it can be hard to keep track of […]

Via Tom D'Amico (@TDOttawa)
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4 Brands Using Holiday Pinterest Gift Ideas To Create Sales

4 Brands Using Holiday Pinterest Gift Ideas To Create Sales | Mastering Facebook, Google+, Twitter | Scoop.it
Tis’ the season for pinning! Whether you are looking for a DIY ornament project or need the recipe to your favorite treat, Pinterest is one social media platform that allows you to easily find…

Via Kamal Bennani
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LinkedIn Will Be a Powerhouse in 2015

LinkedIn Will Be a Powerhouse in 2015 | Mastering Facebook, Google+, Twitter | Scoop.it
When you think of social networks, Facebook or Twitter is probably the first thing that comes to mind -- but they’re not the only game in town. There’s another popular platform that’s used by 332 million people worldwide and gains two new members every second. At least 40 percent of its users check the site’s activity daily and more than eight percent visit during work hours.
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