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6 Factors that turn social media strategy into RESULTS

6 Factors that turn social media strategy into RESULTS | Mastering Facebook, Google+, Twitter | Scoop.it
These seven factors make the difference between social media strategy success and failure.
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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A Handy Little Guide to Creating Visual Content for Social Media

A Handy Little Guide to Creating Visual Content for Social Media | Mastering Facebook, Google+, Twitter | Scoop.it

Learn to create visual content for social media that your followers will love.


Via Pedro Da Silva
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How to Unlock the True Value of Pinterest for Your Ecommerce Store

How to Unlock the True Value of Pinterest for Your Ecommerce Store | Mastering Facebook, Google+, Twitter | Scoop.it
With over 70 million users, Pinterest really does offer huge potential to direct more traffic to your online store. Sure, we appreciate that sometimes it can be hard to keep up with all the different…

Via Kelly Lieberman
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Instagram Apps to Take Graphics From Good to GREAT

Instagram Apps to Take Graphics From Good to GREAT | Mastering Facebook, Google+, Twitter | Scoop.it
Want to create branded Instagram images? Of course you do! Here's 20 Instagram apps to take graphics from good to GREAT...in a snap!

Via Kamal Bennani
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Everything You Wanted to Know About Facebook User Behavior, in 3 Infographics

Everything You Wanted to Know About Facebook User Behavior, in 3 Infographics | Mastering Facebook, Google+, Twitter | Scoop.it
So you don't have to creep over strangers shoulders or acquire mind-reading superpowers.

Via Mat Loup
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7 Things Content Marketers Need to Know About Layout, Instagram's New App

7 Things Content Marketers Need to Know About Layout, Instagram's New App | Mastering Facebook, Google+, Twitter | Scoop.it

Brands love Instagram, and now, Instagram is showing a little love back.


The popular photo-sharing app is making it easier for brands to experiment with visual storytelling with Layout, its first complimentary app for photo editing. Instagrammers have already been using third-party apps like Pic Stitch, InstaFrame, and PhotoGrid to edit and collage their photos for years. In fact, Instagram found that 20 percent of its monthly users were using other companies’ apps to compose shareable images. Now, Instagram hopes to blow the competition out of the water by providing users with the tools to be even more creative with their ‘grams. (As the kids call it....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 24, 11:41 PM

Content marketers just got a really fun new toy—one that'll up your visual content game faster than you can say "selfie."

Shiv kumar's curator insight, May 25, 5:14 AM

http://mcdonaldsblog.in/

Marco Favero's curator insight, May 25, 5:22 AM

aggiungi la tua intuizione ...

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Social Media Is the Best Marketer for Your Events #Infographic

Social Media Is the Best Marketer for Your Events #Infographic | Mastering Facebook, Google+, Twitter | Scoop.it
When planning an event, don't forget to plan your social media efforts for it. After all, social media boosts engagement and attendance at events.

How should you use social media for your next event? The following Maximillion infographic offers tips and stats.

Via Brian Yanish - MarketingHits.com, Gerrit Bes
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Marco Favero's curator insight, May 24, 5:59 AM

aggiungi la tua intuizione ...

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Social enterprise spin-offs hit high gear - Times Higher Education

Social enterprise spin-offs hit high gear - Times Higher Education | Mastering Facebook, Google+, Twitter | Scoop.it
The number of people employed by social enterprises spun off from universities rose by almost 150 per cent between 2012-13 and 2013-14, figures reveal

Via Ian Harris
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Ian Harris's curator insight, May 23, 10:59 PM

This is an interesting phenomena! This might be a very constructive role for universities!

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9 Pinterest Hacks to Drive Traffic, Sales and Profits

Ready to market your business on Pinterest, but don’t know where to start? Learn how you can grow your Pinterest traffic, sales and profits. Plus: - How to use…

Via Kelly Lieberman
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Peg Corwin's curator insight, May 25, 4:44 PM

Always something to learn, even if you are a Pinterest pro.  For example, hashtags are not supported in Pinterest search.

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21 time-saving Pinterest tools

21 time-saving Pinterest tools | Mastering Facebook, Google+, Twitter | Scoop.it
We’ve found time-saving tools for Twitter and Facebook and our daily social media marketing workflows. Now that we’ve turned attention toward Pinterest, we’re excited to discover the best time-saving tools for pinning, analyzing, and image building, too.
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How to Improve the Visibility of Your LinkedIn Profile

How to Improve the Visibility of Your LinkedIn Profile | Mastering Facebook, Google+, Twitter | Scoop.it
Do you use LinkedIn to market yourself?

Want to make it easier for people to find you in Internet searches?

With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile.

In this article you’ll discover how to create visibility for your LinkedIn public profile.

Via Ivo Nový
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Marco Favero's curator insight, May 23, 4:10 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Content Marketing & Content Strategy
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How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs

How To Use Pinterest Analytics to Get More Followers, Repins & Click-Throughs | Mastering Facebook, Google+, Twitter | Scoop.it
You spend hours a day pinning, or load up your boards for the next several days using Viraltag. But many people are asking, “How do I really know if what I’m doing on Pinterest is working?” Whe…

Via Stefano Principato
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Social Media Image Size Chart 2015 #INFOGRAPHIC

Social Media Image Size Chart 2015  #INFOGRAPHIC | Mastering Facebook, Google+, Twitter | Scoop.it

What your social media sites and posts look like matters. But sizing images for every different social network can be a daunting task. This one chart simplifies the process, and tomorrow we'll share a free tool that helps you create and re-size them. 


Via Brian Yanish - MarketingHits.com
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Gerrit Bes's curator insight, May 21, 3:17 AM

Handy Overview !

Anzhelika Hrushetska's curator insight, May 21, 4:19 AM

Resume of all photo size! Nice 

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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5 Instagram Best Practices to Build Massive Following

5 Instagram Best Practices to Build Massive Following | Mastering Facebook, Google+, Twitter | Scoop.it

Learn five Instagram best practices by an Expert to build massive following and raving fans.


Via Kamal Bennani
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Twitter unveils Audience Insights to detail follower demographics, interests and behaviors

Twitter unveils Audience Insights to detail follower demographics, interests and behaviors | Mastering Facebook, Google+, Twitter | Scoop.it

Twitter is unveiling a new analytics tool that should provide marketers with a deeper understanding about the people interacting with them on the social network

Called Audience Insights, the dashboard can provide information about a variety of characteristics, categorized into demographics, interests, lifestyle, purchasing behavior, TV viewing behavior and mobile footprint.


Via Kamal Bennani
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#Infographic How Periscope and Meerkat Stack Up Against Established Social Apps

#Infographic How Periscope and Meerkat Stack Up Against Established Social Apps | Mastering Facebook, Google+, Twitter | Scoop.it

Thousands of people are estimated to have watched Floyd Mayweather defeat Manny Pacquiao via live-streaming Twitter app Periscope and rival Meerkat. The buzz was so great that Twitter CEO Dick Costolo declared Periscope "the winner" of the so-called "Fight of the Century."


Via Brian Yanish - MarketingHits.com
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The Complete Social Media Image Size Guide: With Awesome Design Tips #Infographic

The Complete Social Media Image Size Guide: With Awesome Design Tips #Infographic | Mastering Facebook, Google+, Twitter | Scoop.it
t’s a lot of pressure to stay active across every social media platform, and it can be hard to keep up with the latest trends and techniques.

But like it or not, social media is here to stay. And entrepreneurs, business people, marketers, and others with a message to get out are taking notice.

Why? Social media can be an enormously useful tool in the business world. You can boost brand recognition and loyalty, connect with potential or current customers, advertise products and promotions, share helpful or inspiring content, and more. Best of all, getting started on these platforms is free and just requires an investment of some time and creativity — which can pay off in big ways.

Via Brian Yanish - MarketingHits.com
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Rescooped by massimo facchinetti from Training, eBook, Social Media & Web Design
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19 tips and tools for social sharing and searching

19 tips and tools for social sharing and searching | Mastering Facebook, Google+, Twitter | Scoop.it
La settimana scorsa ho condiviso alcuni suggerimenti di social media con un gruppo di giornalisti che stavano addestrando a UCLan. Ecco una versione leggermente modificata con punte che vanno dal evidente per il meno conosciuto. Io ho ...

Via Lelio Simi, Marco Favero
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Marco Favero's curator insight, May 26, 3:40 AM

aggiungi la tua intuizione ...

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Best Alternatives to Hootsuite | Listly List

Hootsuite is the most well known social media management tool. It's very powerful, has a free version, integrates with a huge number of social networks. It allows you to publish and schedule as well as monitor and analyse. But is it the best? Whilst it may well suit many individuals and businesses, Hootsuite will not be the best fit for everyone. The good news is that there are plenty of alternatives, and that is where this list comes in! | Agora Pulse, Oktopost, Socialdraft, Buffer, and Rignite

Via malek
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malek's curator insight, May 23, 3:04 PM

Plan your marketing campaign with an easy to use drag and drop calendar. Mobile ready

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How To Use Twitter To Help Create Your Buyer Personas

How To Use Twitter To Help Create Your Buyer Personas | Mastering Facebook, Google+, Twitter | Scoop.it
Something that is crucial when using Twitter for business is to know who you it is you are trying to speak to so that the right people see your content. Sounds simple, right? Figuring out who it is y…
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Marco Favero's curator insight, May 24, 6:00 AM

aggiungi la tua intuizione ...

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How to be a Great Brand Storyteller on Twitter

How to be a Great Brand Storyteller on Twitter | Mastering Facebook, Google+, Twitter | Scoop.it
Imagine you are faced with the decision of purchasing one of two products. They’re identical in price and features.

Via Rami Kantari
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Social Media Marketing: Guide To Etiquette #infographic

Social Media Marketing: Guide To Etiquette #infographic | Mastering Facebook, Google+, Twitter | Scoop.it
What do you think of when you hear the word etiquette?

For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media?

In general terms, etiquette is a set of guidelines on how to behave properly around other people. While you might not have face-to-face interaction with all of your followers, the way you present yourself online directly affects people’s opinion of your brand. You might be surprised at the amount of companies, even the big ones, that don’t quite understand this simple fact and have posted inappropriate updates that made light of important events or misused certain hashtags. The simplest way to avoid this problem is to read over your posts before pressing publish. If you think it could somehow be misconstrued or you’re not sure what the hashtag means, it’s best to simply not post the update.

Via Brian Yanish - MarketingHits.com
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KLM’s Social Efforts Generated €25 Million in 2014 — A Look Inside The Strategy

KLM’s Social Efforts Generated €25 Million in 2014 — A Look Inside The Strategy | Mastering Facebook, Google+, Twitter | Scoop.it
The head of KLM's social media team talked strategy with SocialTimes at the Socialbakers Engage conference in Prague, explaining how the airline turns unhappy passengers into brand ambassadors.

Via Mat Loup
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How to Turn Pinterest into a Revenue Generating Machine #Infographic

How to Turn Pinterest into a Revenue Generating Machine #Infographic | Mastering Facebook, Google+, Twitter | Scoop.it
Since its launch in 2010, Pinterest has enjoyed steady yearly growth.
Naysayers who thought the “dream board” social platform was a fad were, clearly, wrong: According to recent estimates from Business Insider: 
• 21% of all U.S. adult internet users are on Pinterest — as of December 2014 — a jump for 40% over the previous year.
• The percentage of Millennials who are using Pinterest is rising faster than any other social network (including Snapchat).
• The site is the most popular social network among the wealthiest consumers.
 Pinterest remains more popular with women than it is with men, but one of the things that makes Pinterest unique among social networking platforms is that it’s popular among all age brackets: Millennials, Gen Xers and Baby Boomers.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, May 23, 4:11 AM

aggiungi la tua intuizione ...

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4 Tips for Stunning Social Media Visuals (Infographic)

4 Tips for Stunning Social Media Visuals (Infographic) | Mastering Facebook, Google+, Twitter | Scoop.it

Images are critically important in social media marketing strategy across just about every platform. While networks like Instagram and Pinterest are obvious, most of the other major networks have made changes to their platforms to make visuals more prominent and give images more space.


Via Stefano Principato
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Stefano Principato's curator insight, May 21, 5:18 AM
  1. Be consistent with color.
  2. Show personality through typography.
  3. Choose the right imagery and filters.
  4. Don't overlook positioning.
Marketing Leap's curator insight, May 21, 7:37 PM

People process visual information 60,000 times faster than text, which explains why 93% of the most engaging posts on Facebook include images.

Arnaud d'Haen's curator insight, May 22, 3:58 AM

images should be #relevant and #remarkable for your business.

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How Small Businesses Are Using Social Media #Infographic

How Small Businesses Are Using Social Media #Infographic | Mastering Facebook, Google+, Twitter | Scoop.it
Nearly half (47%) of small businesses do not actively use social media, and 25% say they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.

The report was based on data from a survey of 354 small business owners or managers in the United States; 55% of respondents are part of companies with fewer than 10 employees and less than $1 million in annual revenue.

Via Brian Yanish - MarketingHits.com
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Marketing Leap's curator insight, May 21, 7:31 PM

As an outsource marketing agency, I see this everyday small businesses trying to compete on an uneven playing field. As a small business, if you don't want to lose ground to your competitors you need to go where your customers are - Social Media.