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6 Factors that turn social media strategy into RESULTS

6 Factors that turn social media strategy into RESULTS | Mastering Facebook, Google+, Twitter | Scoop.it
These seven factors make the difference between social media strategy success and failure.
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Mastering Facebook, Google+, Twitter
How to master the biggest social network
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15 Ways to Get More ROI From Social Media This Month

15 Ways to Get More ROI From Social Media This Month | Mastering Facebook, Google+, Twitter | Scoop.it
Get your numbers up by being 'authentic,' using the right social channels and using paid promotions.
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The Art of Building Your Twitter Following, According to Twitter - Hootsuite

The Art of Building Your Twitter Following, According to Twitter - Hootsuite | Mastering Facebook, Google+, Twitter | Scoop.it

"Follow people likely to engage
While it’s a no-brainer that you’ll need to follow others on Twitter in order to get followers yourself, who you follow makes a huge difference between an engaged and passive community


Create content that drives interaction
Showcase qualities in easily shareable and interesting ways. The number one way to do this is through visuals. Tweets with rich media get 313 percent greater engagement, and 52 percent more Retweets—numbers that can’t be scoffed at. With the ability to add GIFs, Vines, or attach up to four photos per Tweet, the possibilities are endless.


Track engagement
Now that your engagement and follower levels are naturally growing, it’s a good idea to keep tabs on and measure the impact of your Twitter efforts. Monitoring not only the number of followers you have, but their overall value in contributing to Twitter conversations offers important insight. It’s also recommended to monitor what Tweets are getting the most traction, as you can inform your content strategy based on findings there."


marketingIO: One Source for All Marketing Technology Challenges. See our solutions




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marketingIO's curator insight, February 8, 12:50 PM

Nothing earth shattering, just the basics (that are often ignored).

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What makes your online fans click 'unfollow'

What makes your online fans click 'unfollow' | Mastering Facebook, Google+, Twitter | Scoop.it
Brand managers must understand their online audiences in order to build loyalty and trust. If you're wondering why some of your followers have jumped ship, this infographic can shed some light.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, February 8, 8:13 AM

Do You Know What makes your Online Fans Click Unfollow? Here are Some Reasons from Recent Research.

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Why Snapchat Will Be Great for B2B Companies - Medium

Why Snapchat Will Be Great for B2B Companies - Medium | Mastering Facebook, Google+, Twitter | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions


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Adina Ciobanescu's curator insight, February 7, 8:55 PM

Snapchat is raising as an unexpected BtoB marketing tool. 

Marco Favero's curator insight, February 8, 4:10 AM

aggiungi la tua intuizione ...

malek's comment, February 8, 8:38 AM
SnapChat value proposition is rapidly evolving
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Ways to Integrate Social Media with Email Marketing

Ways to Integrate Social Media with Email Marketing | Mastering Facebook, Google+, Twitter | Scoop.it

Email marketing is an evergreen platform, whereas social media is a trending and popular platform especially among the youths. They both go hand in hand and are not mutually exclusive. The social media is going under a lot of evolution and integrating it with email marketing will help the...


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Marco Favero's curator insight, February 8, 4:09 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from digital marketing strategy
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3 Quick Ways to Drive Conversions on Pinterest

3 Quick Ways to Drive Conversions on Pinterest | Mastering Facebook, Google+, Twitter | Scoop.it
How well is your social media strategy engaging Pinterest's ever-growing userbase? Improve your pins' conversion power with these strategies.

Via malek
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malek's curator insight, February 5, 5:09 PM

 “70 percent of brand engagement on Pinterest is generated by users”

drula eric's curator insight, February 6, 11:16 PM

In the tough economy of today, marketing search engines has become an essential part of any company's marketing mix, the results are very measurable. One can simply hire a search marketing firm to optimize their website and see their organic rankings rise, drive traffic to their improved website. They can also opt for the PPC campaign and watch click through rate and conversion rate generated by the campaign. This online marketing company can also keep track of sales leads as well as income generated by the search marketing effort. These companies can also help to directly measure the total return on investment in research and verify its positive effect on business.

However, hiring an appropriate or the best search marketing business can be a difficult task, because it is really hard to believe that any company can help generate the best results for the company. However, we will check some suggestions when selecting such a company on the basis of their experience and services for business growth. https://fr.pinterest.com/esselte974/

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Facebook Celebrates 12th Birthday With Friends Day #friendsday

Facebook Celebrates 12th Birthday With Friends Day #friendsday | Mastering Facebook, Google+, Twitter | Scoop.it
riends are the backbone of Facebook, and the social network is marking its 12th birthday Thursday, which it is referring to as Friends Day, with several announcements, including a new video product.

Facebook said that by midday Thursday, most users worldwide will see a “personalized video experience” atop their News Feeds, in which photos depicting “special moments” with their friends will be stitched together into short films.

Via Brian Yanish - MarketingHits.com
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10 Facebook Features that Businesses Should Use More Often | Cision

10 Facebook Features that Businesses Should Use More Often | Cision | Mastering Facebook, Google+, Twitter | Scoop.it

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? But its popularity made me wonder if there are existing Facebook features that may be underutilized by businesses, communication professionals and marketers. After all, Facebook has been around for a (relatively) long time, so there must be some features that are currently under-appreciated but may be very helpful.The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful....


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Jeff Domansky's curator insight, February 4, 1:07 AM

Facebook will release a bunch of new features in 2016, but there are a few existing ones that are underutilized. Check out how to leverage these 10 legacy features.

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Become A Google+ Wizard - TCEA 2016

Google+ is a great tool for connecting with other educators and like-minded individuals. Get plugged into an amazing circle of some of the best educators aroun…

Via Tom D'Amico (@TDOttawa)
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WhatsApp, the popular messaging service owned by Facebook, Hits 1 billion users

WhatsApp, the popular messaging service owned by Facebook, Hits 1 billion users | Mastering Facebook, Google+, Twitter | Scoop.it

WhatsApp, the popular messaging service owned by Facebook, said it reached 1 billion users on Monday.


Via TechinBiz
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malek's curator insight, February 3, 4:00 PM

The best kept secret: How will Whatsapp Make money?

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What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings

What's it Take to "Go Viral?" 11 Traits to Give Your Idea Wings | Mastering Facebook, Google+, Twitter | Scoop.it

Online word-of-mouth can drive exponential traffic growth, attract broad media coverage, and result in tons of backlinks and social shares. Matt Round describes the 11 key traits you should include when devising interactive content that taps into the impulse to share things on Facebook and Twitter.


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GetRaasta's curator insight, February 2, 1:04 AM

Creating a content that goes viral is always a challenging task, this info graphic explains it in an easy way .

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The End of Twitter - The New Yorker

The End of Twitter - The New Yorker | Mastering Facebook, Google+, Twitter | Scoop.it

It wasn’t that long ago that I—and many other people I know—would have argued that Twitter was more than just another social network. I would have told you that Twitter was more like a utility, a service so fundamental that I could imagine a scenario in which it was literally underwritten. Twitterneeded to exist. A stream of those hundred-and-forty-character tweets was how you found the most crucial, critical, and thought-provoking stories of the moment.When bombs went off during the Boston Marathon, in April of 2013, users sat glued to the feed, suddenly privy to something visceral and real, somethinghappening. And Twitter provided the view, an unedited, unscripted look into the world as it changed, through police-scanner blasts, eyewitness reports, and grainy citizen-journalist photography. It was raw, but it was streamlined.But cracks in Twitter’s façade had been showing already. Changes to the product made it hard to follow conversations or narratives. A lack of rigor in verifying reliable sources made information suspect or confusing. More troubling was the growing wave of harassment and abuse that users of the service were dealing with—a quagmire epitomized by the roving flocks of hateful, misogynistic, and well-organized “Gamergate” communities that flooded people’s feeds with hate speech and threats. The company seemed to bewholly unprepared to handle mob violence, with few tools at its disposal to moderate or quell uprisings. Even its beloved celebrity users couldn’t be protected. In August of 2014, Robin Williams’s daughter, Zelda, was driven offthe service after a series of vicious attacks....


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Jayne Courts's curator insight, February 1, 5:24 AM

do you rely on Twitter?

Tommy Donovan's curator insight, February 1, 1:56 PM

As a millennial myself, I have been given a great opportunity to easily understand the growing social media age as I grow older. I have grown up with MySpace, until it died, and now I currently closely monitor my Facebook, Instagram, and Snapchat, just as everyone else I know does. The one difference with me, is that although I have a Twitter handle, I do not tweet, nor am I rarely on the site. This is simply a personal choice. I never truly saw the benefit of Twitter. I whole-heartedly agree that the interface and direct purpose of Twitter, of providing in-the-moment news and information is very important, but I do not agree with what it has been trying to do to the other social media world. Getting all information and news from Twitter may seem to make life easier, by making all news more concise, but I think it is simply stealing views and the purpose of other sites. The age of the newspaper is becoming more and more dead everyday, all thanks to social media in general, but Twitter is the one social media site that one of its main purpose is to generate views of news.

Twitter is slowly dying now, mostly because the excitement of a new social media site is dying down. the big next "thing" will come into play, and Twitter will be a thing of the past, just like MySpace.

Other social media sites, such as Facebook and Instagram, offer more than just one product, more than just 140 character thought. Until Twitter can figure out how to offer more, possibly following the minds of WeChat, it will not stay relevant.

David Bellis's curator insight, February 4, 6:58 AM

Most users have anecdotal evidence supporting this - I certainly do. 

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5 ways Chipotle creates an awesome social media strategy

5 ways Chipotle creates an awesome social media strategy | Mastering Facebook, Google+, Twitter | Scoop.it

In this article you'll find social media lessons from Chipotle's social media strategy.


Via Kamal Bennani
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How to Use Hashtags on Twitter, Facebook & Instagram

How to Use Hashtags on Twitter, Facebook & Instagram | Mastering Facebook, Google+, Twitter | Scoop.it
Learn what a hashtag is, why it works, and how it works on Twitter, Facebook, and Instagram.
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How to Use Facebook Messenger for Your Business

How to Use Facebook Messenger for Your Business | Mastering Facebook, Google+, Twitter | Scoop.it

Looking for a new way to connect with customers and prospects on Facebook? Messenger for business pages makes it easy to offer instant customer service.


Via Kamal Bennani
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2DiFore Marketing Solutions's curator insight, Today, 7:40 AM

Business owners here is a secret weapon that will help to increase your engagement with your followers. Our team manages over 10 business pages and converse with potential clients on their behalf everyday which help to increase their closing rates....start today!

Rescooped by massimo facchinetti from Public Relations & Social Media Insight
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How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts | Mastering Facebook, Google+, Twitter | Scoop.it

The BuzzSumo team decided to compile as much data as possible on marketing on Facebook, and then complete an in-depth analysis.Overall, they analyzed over 1 billion Facebook posts and came up with findings that will change the way you market on Facebook. They were kind enough to share their data with me, and allow me to walk you through it.I’ll break down the findings, and let you know exactly how you should use them....


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Jeff Domansky's curator insight, February 8, 12:48 AM

Neil Patel shares eight excellent Facebook tips. Recommended reading. 9/10

Rescooped by massimo facchinetti from LinkedIn Marketing Strategy
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How to Double Your LinkedIn Connections in Just 5 Minutes a Day

How to Double Your LinkedIn Connections in Just 5 Minutes a Day | Mastering Facebook, Google+, Twitter | Scoop.it
Because getting to 500+ connections doesn't just magically happen.

Via Noland Hoshino
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How Facebook is changing at age 12

How Facebook is changing at age 12 | Mastering Facebook, Google+, Twitter | Scoop.it

On this episode of MashTalk, we look at how Facebook has changed over 12 years and pit the iPhone 7 rumors head-to-head with the Samsung Galaxy S7 rumors.


Via Rami Kantari
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LinkedIn Mobile: What Marketers Need to Know

LinkedIn Mobile: What Marketers Need to Know | Mastering Facebook, Google+, Twitter | Scoop.it

In this article Viveka von Rosen will explore the latest mobile apps from LinkedIn and what they mean for marketers.


Via Kamal Bennani, Marco Favero
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malek's curator insight, February 6, 5:44 PM

Must Rescoop if you go to LinkedIn frequently

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How to Create More Exposure Using LinkedIn

How to Create More Exposure Using LinkedIn | Mastering Facebook, Google+, Twitter | Scoop.it
Wondering how your business can get more out of LinkedIn? Discover how to create an integrated LinkedIn marketing presence for your business.

Via Stefano Principato
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malek's curator insight, February 4, 9:18 AM

LinkedIn publishing is a way to develop thought leadership content, share details about your business services and notify your network of upcoming events. Essentially, it’s a personal blog or distribution channel.

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How social media really works in B2B

How social media really works in B2B | Mastering Facebook, Google+, Twitter | Scoop.it

The southbound No 35 bus brings flat whites and new social media strategies from the Beards in Shoreditch to Suits in The City. The top deck chatter is

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6 Effective Ways to Use Hashtags for Social Media Marketing

6 Effective Ways to Use Hashtags for Social Media Marketing | Mastering Facebook, Google+, Twitter | Scoop.it
Any word can be a hashtag. However, if you know how to use hashtags for social media marketing properly, it can cause growth and further exposure. 

Via malek
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malek's curator insight, February 2, 7:51 PM
3. Keep it short and easy to remember

If you’re creating your own hashtag, make sure that it’s short, sweet and easy to remember or type. Else, it will be lost in the stream.

Rescooped by massimo facchinetti from Internet of Things - Company and Research Focus
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Yahoo to cut 15 percent jobs, close several units: WSJ

Yahoo to cut 15 percent jobs, close several units: WSJ | Mastering Facebook, Google+, Twitter | Scoop.it
Yahoo Inc (YHOO.O) Chief Executive Marissa Mayer is set to reveal cost-cutting plans that include slashing 15 percent of its workforce, or roughly 1,600 jobs, and closing several business units, the Wall Street Journal reported on Monday.

Via Richard Platt
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Richard Platt's curator insight, February 1, 7:28 PM

Yahoo CEO Marissa Mayer is set to reveal cost-cutting plans that include slashing 15% of its workforce, or roughly 1,600 jobs, and closing several business units, the Wall Street Journal reported on Monday.  The plans are expected to be announced after Yahoo's fourth-quarter results on Tuesday, citing people familiar with the matter. It did not specify which business units might be closed.  

Yahoo had about 11,000 employees as of June 30, according to its website, down from a Dec. 31, 2014 total of about 12,500 full-time employees and what it called fixed term contractors.  Last week Yahoo confirmed plans to close its offices in Argentina and Mexico. The company declined to specify how many jobs were affected, but said the offices were small and "sales-focused." Yahoo has struggled to expand its Internet business, which includes selling search and display ads on its news and sports sites and email service, in the face of competition from Alphabet's Google unit and Facebook. 

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Why Duplicating Tweets is a Good Strategy

Why Duplicating Tweets is a Good Strategy | Mastering Facebook, Google+, Twitter | Scoop.it
Duplicating your tweets can get them in front of a wider audience. Here's how to make it work for you.

Via Franck Rocca
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Franck Rocca's curator insight, January 31, 12:27 PM

Dupliquer vos tweets pour plus de visibilité.
Sur Twitter il peut être assez difficile de s'assurer que vos tweets seront bien visible. Les dupliquer en les publiant à différent moment pourrait vous assurer cette visibilité. Bien sûr vous n'êtes pas obligé de faire un copié/collé avec les mêmes mots.

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Please Retweet - What is The Effect of Adding a "Retweet" CTA to Your Tweets? 

Please Retweet - What is The Effect of Adding a "Retweet" CTA to Your Tweets?  | Mastering Facebook, Google+, Twitter | Scoop.it
As marketers and business owners, we’ve all heard or read about the importance of adding calls-to-action on our content, but many are less informed when it comes to the specifics of those CTAs.

While there is an abundance of information available recommending testing the text, colors, and placements of our CTAs on our websites and blogs, there is less information surrounding using CTAs on social media sites like Twitter. With only 140 characters to get your message across, add your destination link, include the appropriate Twitter handles and hashtags, is it still worth trying to squeeze a call-to-action into your tweets?

These are the questions SEJ set out to answer in its latest independent study. Specifically, will a “retweet” CTA increase reader engagement (measured in retweets)? If so, which CTA is most effective?

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, January 31, 3:48 PM

A very interesting study on the power of the ReTweet call to action. How often do you ask for a Retweet in your tweets? 5%, 10%, 20% or higher