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6 Factors that turn social media strategy into RESULTS

6 Factors that turn social media strategy into RESULTS | Mastering Facebook, Google+, Twitter | Scoop.it
These seven factors make the difference between social media strategy success and failure.
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The Changing Landscape for Social Media and Marketing #INFOGRAPHIC

The Changing Landscape for Social Media and Marketing #INFOGRAPHIC | Mastering Facebook, Google+, Twitter | Scoop.it

The constant innovation and the ever-changing technology forced companies and businesses to rethink their strategies. The tactics or marketing campaigns that were deployed in 2014 or even in 2013 are no longer relevant for the targeted customer and for almost all of industries today. A new infographic published on Visual.ly goes into detail of how influencer marketing is becoming paramount and the king of content for 2015.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, Today, 2:27 PM

This is an excellent infographic and article and article on how influencers are more important to customers in the brand itself. Today consumers have access to reviews on websites / blogs and within social media to help them in their buying decisions. Or in many cases they can simply ask their friends and followers within social media for help.


Brands need to understand that the conversations about their products and services are happening online with or without them. Playing a key role is monitoring the discussions using social listening tools.

Rescooped by massimo facchinetti from B2B Lead Generation and Social Media
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The 7 Biggest, Counterintuitive Social Media Mistakes You May Be Making - The Buffer Blog

The 7 Biggest, Counterintuitive Social Media Mistakes You May Be Making - The Buffer Blog | Mastering Facebook, Google+, Twitter | Scoop.it
These 7 social media mistakes are easy to make, but some counterintuitive advice could help you avoid them all.

Via Liana Ling
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50+ Digital Marketing Tools to grow your Startup

50+ Digital Marketing Tools to grow your Startup | Mastering Facebook, Google+, Twitter | Scoop.it
50+ Digital Marketing Tools

Via TechinBiz
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Rescooped by massimo facchinetti from Ukr-Content-Curator
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12 Common Mistakes that are Ruining Your Social Media Marketing Strategy

12 Common Mistakes that are Ruining Your Social Media Marketing Strategy | Mastering Facebook, Google+, Twitter | Scoop.it
When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation.

Via donhornsby, steve batchelder, Vladimir Kukharenko
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Scott Wachtel's curator insight, March 27, 9:32 AM

I have seen it happen over and again with different organizations. They disappear from people's timelines For no apparent reason. 

DrAlfonso Orozco C.'s curator insight, March 27, 4:10 PM

For a beter Social Media.>>>>>>>>>>>>>

GulfToBayWeb's curator insight, March 27, 10:50 PM

These mistakes are easily made, but they are just as easy to avoid 

Rescooped by massimo facchinetti from Transmedia Storytelling meets Tourism
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Social Sharing Habits: New Research Reveals What People Like to Share

Social Sharing Habits: New Research Reveals What People Like to Share | Mastering Facebook, Google+, Twitter | Scoop.it
Are social shares part of how you measure social marketing RO)? Read the most recent findings on social sharing to get the insights you need.

Via Soraia Ferreira
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Marco Favero's curator insight, March 24, 4:30 PM

aggiungi la tua intuizione ...

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How to Learn Social Media Marketing: 15 Blogs for Beginners - Business 2 Community

How to Learn Social Media Marketing: 15 Blogs for Beginners - Business 2 Community | Mastering Facebook, Google+, Twitter | Scoop.it
Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media plat…
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12 Easy Steps to Massive Business Success With Pinterest

12 Easy Steps to Massive Business Success With Pinterest | Mastering Facebook, Google+, Twitter | Scoop.it
70 million people can't be wrong. Use the power of Pinterest to grow your business now.

Via Bonnie Burns, Scott McElreath, Ivo Nový, malek
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Gina Tucker's curator insight, March 9, 8:18 PM

Pinterest is a valid source of leads! monitor all your social channels to access your audience at every opportunity. 

Jakarta Web Developer's curator insight, March 21, 4:44 PM

Web Design & Development

https://www.facebook.com/JakartaWebDeveloper

Marco Favero's curator insight, March 21, 7:25 PM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic] | Mastering Facebook, Google+, Twitter | Scoop.it
Learn helpful data on the components of a tweet when you respond to people on Twitter -- and use it to inform your own social media response strategy.

Via Kamal Bennani
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Steve Cassady's curator insight, March 21, 2:29 PM

Nice Tips on optimizing your tweet when you respond to people on Twitter.  Includes some basics, but interest metrics are also included.

Rescooped by massimo facchinetti from MarketingHits
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Instagram Brings Hashtag Pages to Website

Instagram Brings Hashtag Pages to Website | Mastering Facebook, Google+, Twitter | Scoop.it
Clicking on hashtags on Instagram for the Web now brings users to pages containing all photos and videos posted publicly with those hashtags.

Via Brian Yanish - MarketingHits.com
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IBM intègre Twitter à BlueMix et Watson Analytics

IBM renforce son partenariat avec Twitter, intégrant désormais les données du service de microblogging dans deux de ses plateformes (...)

Via Patrick Bouillaud
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Fun, Fascinating Facts about Facebook, Twitter & Pinterest (Infographic)

Fun, Fascinating Facts about Facebook, Twitter & Pinterest (Infographic) | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook, Twitter and Pinterest are 3 of the top Social Platforms used personally as well as professionally.  Most of us in the business world are well-aware of the statistics showing busineses shou…
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Marco Favero's curator insight, March 19, 3:22 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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10 Steps To a Complete LinkedIn Profile Makeover [TUTORIAL]

10 Steps To a Complete LinkedIn Profile Makeover [TUTORIAL] | Mastering Facebook, Google+, Twitter | Scoop.it

When a prospect arrives on your LinkedIn profile, are they inspired to take action and reach out? If the answer is no, then you need a profile makeover


Via Kamal Bennani
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INFOGRAPHIC: Facebook’s Active Users Percentage Drops in 4Q 2014

INFOGRAPHIC: Facebook’s Active Users Percentage Drops in 4Q 2014 | Mastering Facebook, Google+, Twitter | Scoop.it
Just one of the 10 largest social networks saw a decline in percentage of active users in the fourth quarter of 2014 versus the year-ago period: Facebook.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, March 18, 3:44 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Social Media Useful Info
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How to Use LinkedIn: The Ultimate List of LinkedIn Tips

How to Use LinkedIn: The Ultimate List of LinkedIn Tips | Mastering Facebook, Google+, Twitter | Scoop.it
With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?

Via John van den Brink, Ivo Nový
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Rescooped by massimo facchinetti from Pinterest
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ShareThis Study Looks At Pinterest And Purchases

ShareThis Study Looks At Pinterest And Purchases | Mastering Facebook, Google+, Twitter | Scoop.it
ShareThis has a new report out combining third-party purchase data and its own social data to examine the value of a pin on Pinterest.

Via Kelly Lieberman
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Marco Favero's curator insight, March 27, 5:13 AM

aggiungi la tua intuizione ...

Webgrrl's curator insight, March 27, 9:44 AM

Always good to know. Nice informative ~ easy to comprehend infographic - study on the types of Pinterest users. In regards to the devices used, I am in the 23% it seems.  I am a loyal desktop user for pretty much everything.. (old skool!)

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Facebook Wants To Own Everything You Do On The Internet

Facebook Wants To Own Everything You Do On The Internet | Mastering Facebook, Google+, Twitter | Scoop.it
Facebook’s F8 conference today, it unveiled a number of big new changes to its service that transforms Messenger into a platform, expands Facebook Video even further and offers deeper integrations than ever for developers.

The changes are actually really cool and great news for developers — Facebook is finally turning Messenger into the hub for everything, like LINE and WeChat already did in Asia — but they also signal something much larger.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, March 26, 2:36 PM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from Social Media, SEO, Mobile, Digital Marketing
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How to increase your LinkedIn profile views by 425%

How to increase your LinkedIn profile views by 425% | Mastering Facebook, Google+, Twitter | Scoop.it

How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.


Via Kamal Bennani
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Janet Vasil's curator insight, March 25, 3:38 PM

This article outlines a good strategy for making the most of LinkedIn.

ManufacturingStories's curator insight, March 25, 3:47 PM

Easy & effective LinkedIn profile improvement strategies .

Rescooped by massimo facchinetti from Content Strategy |Brand Development |Organic SEO
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Why Aren’t More Brands Taking Advantage Of Instagram?

Why Aren’t More Brands Taking Advantage Of Instagram? | Mastering Facebook, Google+, Twitter | Scoop.it
We recently looked at a study from Yesmail, which found a shockingly low percentage of brands are using Instagram despite the visual social service providing excellent engagement for most brands that are taking advantage.

Via Level343
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7 Modern Facebook Best Practices: 2015 Edition

7 Modern Facebook Best Practices: 2015 Edition | Mastering Facebook, Google+, Twitter | Scoop.it

Facebook has changed – a lot.

It’s no longer in its infancy. It has matured and is now in the teenage phase, constantly updating its look and its friend groups to maintain its popularity.

You, as a Facebook Marketer, need to be updating with it. When it dyes its hair purple or starts wearing nail polish on only one hand, you need to follow suit (because this cool kid is a powerful friend to have).

But how do you make sure you’re as tight with Facebook as possible? How do you make sure Facebook will share your content, let you talk to your own Friends?

How do you make sure you’re getting as much out of this relationship as Facebook is?




Via Kamal Bennani
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Marketing Leap's curator insight, March 22, 9:18 PM

Your perception changes when you start to look at Social Media & particularly Facebook as part of a relationship. Read on for some great ideas on working your Facebook page.

Venkatesh Iyer (venkyiyer.com)'s curator insight, March 23, 2:00 AM

I still have to get that audience targeting habit going.

Carlene Kelsey's curator insight, March 25, 10:26 AM

7 Ways to use Facebook for your Online Social Media Marketing

Rescooped by massimo facchinetti from Training, eBook, Social Media & Web Design
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Everything You Need To Know About The Google-Twitter Partnership

Everything You Need To Know About The Google-Twitter Partnership | Mastering Facebook, Google+, Twitter | Scoop.it
Google e Twitter ha recentemente raggiunto un accordo che ancora una volta ha dato l'accesso a Google firehose di Twitter. Editorialista Neil Patel riassume quello che sappiamo finora e offre previsioni e consigli per la ricerca di marketing.

Via Manish Dhane, Marco Favero
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Marco Favero's curator insight, March 21, 7:44 AM

aggiungi la tua intuizione ...

Nancy Schott-Mensh's curator insight, March 21, 8:10 AM

Google + will get real time access to the tweets posted by Twitter users and these will show up in Google's search engine to everyone, regardless of whether they are currently using Twitter or not.  This is expected to increase Twitter's market share and profitability, as well!

Rescooped by massimo facchinetti from Facebook for Business Marketing
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Facebook To Become Better For Selling Products

Facebook To Become Better For Selling Products | Mastering Facebook, Google+, Twitter | Scoop.it

Via Peg Corwin
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Peg Corwin's curator insight, March 20, 11:49 AM

Heads up, everybody, Facebook has acquired shopping search engine TheFind.  The company will use its talent for to improve shopping, which includes making its ads better and more personal

SageRave's curator insight, March 21, 6:14 PM

I think I'll stick with going to a company's site for my shopping needs. I like the change in atmosphere. However, it might make things easier for freelancer business service providers.

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#INFOGRAPHIC: Average Like Totals for Facebook Pages Creep Up

#INFOGRAPHIC: Average Like Totals for Facebook Pages Creep Up | Mastering Facebook, Google+, Twitter | Scoop.it
The average number of likes for Facebook pages when divided into groups by size was up only slightly in most cases in February 2015 compared with the year-ago month, according to social analytics provider Quintly.

Quintly divided its page groups as follows:

  • 1,000 likes and under: 360 average likes in February 2015, versus 352 in February 2014
  • 1,000 to 10,000 likes: 3,963 versus 3,941
  • 10,000 to 100,000 likes: 36.415 versus 35,941
  • 100,000 to 1 million: 340,895 versus 345,193
  • 1 million to 10 million: 2,827,640 versus 2,681,352
  • 10 million and above: 23.710,346 versus 22,892,577

Via Brian Yanish - MarketingHits.com
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Why Social Media Advertising Is Set To Explode In The Next 3 Years - Marketing Land

Why Social Media Advertising Is Set To Explode In The Next 3 Years - Marketing Land | Mastering Facebook, Google+, Twitter | Scoop.it
Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game.

Via brandinmind
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Report: Sprout Social, HootSuite, TweetDeck Are Top-Ranked Social Management Tools

Report: Sprout Social, HootSuite, TweetDeck Are Top-Ranked Social Management Tools | Mastering Facebook, Google+, Twitter | Scoop.it
Sprout Social received the highest customer satisfaction score in G2 Crowd's report, aggregated from more than 600 reviews by business professionals.
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Marco Favero's curator insight, March 19, 3:22 AM

aggiungi la tua intuizione ...

Rescooped by massimo facchinetti from The Social Media Slant Magazine
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Guest post: 5 common Pinterest marketing misconceptions

Guest post: 5 common Pinterest marketing misconceptions | Mastering Facebook, Google+, Twitter | Scoop.it
Even though Pinterest has been with us for a while now and can drive significant traffic, many marketers are still unsure how to effectively incorporate this social network in their marketing strategies. They think Pinterest is a different version of Instagram or a more visually-oriented Facebook.

Via Cendrine Marrouat - SocialMediaSlant.com
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