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How to Merge Up to 6 Facebook Pages - JonLoomer.com

How to Merge Up to 6 Facebook Pages - JonLoomer.com | Facebook Marketing Resources from Mike Gingerich | Scoop.it
Facebook has changed the process for merging Facebook Pages, but now you can merge up to six Pages at once. Here's how...
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Facebook Photo Contest Case Study – Engagement and Reach Results

Facebook Photo Contest Case Study – Engagement and Reach Results | Facebook Marketing Resources from Mike Gingerich | Scoop.it
About the author Related Posts :TabSite Launches 2 Stage Contests - Main and Finalist StagesPosting your Contest or Promotion to Facebook Timeline - Best PracticesBoost Page Engagement with ContestsHow to Post to the Facebook News Feed to Maximize...
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Best Times to Post on Social Media [INFOGRAPHIC]

Best Times to Post on Social Media [INFOGRAPHIC] | Facebook Marketing Resources from Mike Gingerich | Scoop.it

Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge.

We obviously can’t be online all day, even for those of us who are social media managers or strategist. But how do you know when to best reach your audience? There are a couple different ways to determine when your audience is online: view the infographic and visit the article link for insights and takeaways...


Via Lauren Moss
Mike Gingerich's insight:

Interesting.  Not sure if I can agree with a blanket best time on Facebook Pages.  In general, yes, after 8 p.m. things will start slowing down but 8 am. seems late for the start as well.

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Kitchen Nightmares: Amy's Baking Company creates new Facebook page? - ABC15.com (KNXV-TV)

Kitchen Nightmares: Amy's Baking Company creates new Facebook page? - ABC15.com (KNXV-TV) | Facebook Marketing Resources from Mike Gingerich | Scoop.it
ABC15.com (KNXV-TV)
Kitchen Nightmares: Amy's Baking Company creates new Facebook page?
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Facebook EdgeRank and the Value of Contests for Engagement

Facebook EdgeRank and the Value of Contests for Engagement | Facebook Marketing Resources from Mike Gingerich | Scoop.it
Engagement: In Social Media terms, this is the ability to get your audience to interact with your brand.
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Facebook ‘focused on basics’ for News Feed and mobile ads

Facebook ‘focused on basics’ for News Feed and mobile ads | Facebook Marketing Resources from Mike Gingerich | Scoop.it

 

There’s a vision many people have when they think about mobile advertising. Hyperlocal, real-time, something that incorporates features like text, push notifications, QR codes and GPS.

 

Facebook News Feed product manager Jeff Kanter says that idea is interesting, but for now, mobile ads can be much simpler and still be effective.


“A lot of people will talk about the holy grail of advertising where you’re walking down the street and your phone is buzzing with alerts about deals around you and a movie’s playing nearby,” he says. “I think it’s an awesome vision and the world will get there, but at this point in time, mobile advertising is working really well because it’s where people are spending their time and it can achieve the same brand objectives that advertisers are trying to do elsewhere.”


Many have imagined Facebook would be well-positioned to lead the way in this “holy grail” future, which would rely on powerful identity and location data, as well as a platform that could reach a large audience with enough frequency. But for the social network, which only got into the mobile ad business one year ago, it’s all about the basics first.


Via Brian Yanish - MarketingHits.com
Mike Gingerich's insight:

Helpful read on the new News Feed coming.

silverbridgesocialmedia's comment, March 15, 2:05 PM
Great! Makes finding and sharing this stuff worth it!
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Five Key Tips For Facebook Page Marketers - AllFacebook

Five Key Tips For Facebook Page Marketers - AllFacebook | Facebook Marketing Resources from Mike Gingerich | Scoop.it
Let's keep it simple. There are five things you should be doing on your Facebook pages to help ensure that you grow your fan counts, engage your fan bases, and ensure that those fans see your posts in their Facebook news feeds.
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Five Key Tips For Facebook Page Marketers
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Social as a Service: Can Facebook Money App Azimo Disrupt the $400bn Remittance Market?

Social as a Service: Can Facebook Money App Azimo Disrupt the $400bn Remittance Market? | Facebook Marketing Resources from Mike Gingerich | Scoop.it
According to the World Bank peer-to-peer money transfer services handle $400bn of cash transfers every year.  Given that these services, dominated by big playe
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Very interesting!  The key is that it uses the connections of the largest social network on the planet (Facebook) AND goes further than most in that it allows international transfers.  That's huge.

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How to Post to the Facebook News Feed to Maximize Engagement

How to Post to the Facebook News Feed to Maximize Engagement | Facebook Marketing Resources from Mike Gingerich | Scoop.it
  You want to increase engagement on your Facebook page. You know that contests, deals, and offers can help so you’ve decided to run a promotion on your Facebook Page. You&rsqu...
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Quick tips on Posting to Facebook to maximize engagement...

Simply having a contest or promotion live is not the end. You’ve got to capture attention and drive fans and their friends to the promotion.

To many businesses are failing to get the word out properly and then wondering why the engagement is lower than expected on their Facebook promotion.

 

Getting the attention of and making it easy for all fans (desktop and mobile) to access the promotion on Facebook can totally make or break your promotion getting traction!  It can mean the difference between 5 entries and 500 entries; between 5 Likes and Shares and 5000 Likes and Shares!

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TECH TALK: Use social media as a customer service tech tool

TECH TALK: Use social media as a customer service tech tool | Facebook Marketing Resources from Mike Gingerich | Scoop.it
Social media use by persons of all ages continues to grow. It's not a fad, it's penetrated to become part of our fabric as a society. As businesses h
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Many use social media as part of a sales and marketing strategy but increasingly we are now seeing social media used by businesses as a fast and efficient support and customer service tool.

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Brace Yourself, More Facebook Timeline Changes are Coming! | Social Media Today

Brace Yourself, More Facebook Timeline Changes are Coming! | Social Media Today | Facebook Marketing Resources from Mike Gingerich | Scoop.it
If you have been in the social media game for a few years, you know that Facebook LOVES making changes. (Good, back to 1 column >> Brace Yourself, More Facebook Timeline Changes are Coming!
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Currently in New Zealand only but we antipate things moving to the U.S.

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4 Ways to Boost Your Facebook Engagement With Promotions

4 Ways to Boost Your Facebook Engagement With Promotions | Facebook Marketing Resources from Mike Gingerich | Scoop.it
Do you want to boost your Facebook engagement? Are you wondering if promotions will help? 79% of Facebook fans are more likely to purchase from a brand th
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79% of Facebook fans are more likely to purchase from a brand they have liked, so pursuing more fans and deeper engagement with existing fans is a huge priority!

 

Promotions have the ability to draw visitors to a Facebook Page, and when used correctly, can be a very valuable tool to accomplish your business’s engagement objectives.

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Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC]

Why Sales on Social Media Will Be Huge By 2015 [INFOGRAPHIC] | Facebook Marketing Resources from Mike Gingerich | Scoop.it
Shopping on social media may not be big right now, but by 2015, it's expected to explode.
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Facebook Gives New Mobile Page Ads More Color And Context To Make Every Pixel Count | TechCrunch

Facebook Gives New Mobile Page Ads More Color And Context To Make Every Pixel Count | TechCrunch | Facebook Marketing Resources from Mike Gingerich | Scoop.it
You scrolled right past the old design for Facebook's "Pages You Might Like" mobile ads. Too much gray, not enough description. But they just got updated to show colorful banners and explain what a business does.
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Pet Store Uses TabSite to Grow Online Community via Facebook

Pet Store Uses TabSite to Grow Online Community via Facebook | Facebook Marketing Resources from Mike Gingerich | Scoop.it
About the author Related Posts :Facebook Timeline Cover Image for Breast Cancer Awareness5 Steps to Visual Imagery Sharing Across Multiple Social NetworksMaximizing Social Media - Insights for Social aimed at Mobile and Local - Webinar ReplayTabSite...
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Facebook Completes One-Column Timeline Rollout - The Next Web

Facebook Completes One-Column Timeline Rollout - The Next Web | Facebook Marketing Resources from Mike Gingerich | Scoop.it
Facebook on Tuesday announced it has completed rolling out the new sections on its Timeline profiles to everyone. Furthermore, the company says users are now collectively adding almost 200 million items daily.
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An Overview of Web Remarketing

An Overview of Web Remarketing | Facebook Marketing Resources from Mike Gingerich | Scoop.it
Remarketing (or Retargeting) to those that have visited your website Generating sales and leads for your business on the web is powerful.  The web allows anyone, anywhere to potentially discover and buy from your firm.
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I tried to distill Remarketing down to layman's terms...

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Here's How to Choose the Right Promotion App for Your Facebook Page

Here's How to Choose the Right Promotion App for Your Facebook Page | Facebook Marketing Resources from Mike Gingerich | Scoop.it
Need a Promo App for your Facebook Fan Page? In this blogpost, Mike from TabSite breaks down the different promotion types & how to choose the right one.
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Building Facebook Engagement with app promotions on tabs...

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How to Post for Maximum Engagement on Facebook | The Marketing Nut

How to Post for Maximum Engagement on Facebook | The Marketing Nut | Facebook Marketing Resources from Mike Gingerich | Scoop.it
How to Post for Maximum Engagement on Facebook
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HOW TO POST FOR MAXIMUM ENGAGEMENT TO YOUR FACEBOOK NEWS FEED
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How to Use Your Facebook Page to Build Your Nonprofit Email List

How to Use Your Facebook Page to Build Your Nonprofit Email List | Facebook Marketing Resources from Mike Gingerich | Scoop.it
Guest Post on the value of a Facebook Page Email optin by John Haydon, originally posted on www.JohnHaydon.com. Published with permission.   How to Use Your Facebook Page to Build Your Nonpro...
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Facebook marketing that helps build your e-mail list, a great tip!

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How to Post for Maximum Engagement on Facebook | The Marketing Nut

How to Post for Maximum Engagement on Facebook | The Marketing Nut | Facebook Marketing Resources from Mike Gingerich | Scoop.it
How to Post for Maximum Engagement on Facebook
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Tips on how to post to your news feed.  This is key to getting engagement and maximizing your posts and custom tab apps.

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The Challenge of Getting Visibility on Facebook [infographic]

The Challenge of Getting Visibility on Facebook [infographic] | Facebook Marketing Resources from Mike Gingerich | Scoop.it

Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.

 

If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time.


Via Lauren Moss
Mike Gingerich's insight:

Images and video are the future, prepare now!

Martin (Marty) Smith's curator insight, January 30, 8:27 AM

Excellent infographic on something that is a mystery wrapped in an enigma for me still. Facebook's EdgeRank is crazy, but this infogrpahic helps understand how to form Facebook marketing in a way consistent with their (Facebook's) ecosystem. 

Martin (Marty) Smith's comment, January 30, 8:52 AM
Firas, great stuff on your dv8 Scoop. What is "dv8"? Marty
Philippe Trebaul's curator insight, March 2, 6:34 AM
The Challenge of Getting Visibility on Facebook [infographic].

"Many face the challenge of getting visibility on Facebook in the newsfeed, especially for business pages.  And, maybe that’s why I’m hearing more and more people talking about moving over to Google+.

It’s estimated that only about 10% of the people who follow your Facebook page, actually see your content. So you’re left to spend an unreal amount of time posting pictures, videos, polls and links in the hope that your followers will see and engage with your content. Or, you can advertise your content with promoted posts and offers in an attempt to get attention in the newsfeed.


If you’re committed to marketing your business on Facebook (and with over 1 billion users, who isn’t?), the infographic below may help you choose how to engage for the best return on your investment of time".


The Challenge of Getting Visibility on Facebook [infographic] via @MYDstudio http://sco.lt/...


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4 Ways to Boost Your Facebook Engagement With Promotions

4 Ways to Boost Your Facebook Engagement With Promotions | Facebook Marketing Resources from Mike Gingerich | Scoop.it
Do you want to boost your Facebook engagement? Are you wondering if promotions will help? 79% of Facebook fans are more likely to purchase from a brand th
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Power tips to help you decide on the best type of promotion for your Facebook Page.

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TabSite - Fan Page Platform | Easily Customize your Facebook Page

TabSite - Fan Page Platform | Easily Customize your Facebook Page | Facebook Marketing Resources from Mike Gingerich | Scoop.it
Tabsite is powerfully simple way of customizing your Facebook Page without knowing coding. Now with MicroSites! Easy. Powerful. Social. TabSite
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TabSite enhances Contest sharing tools for Facebook Pages.

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INFOGRAPHIC: Facebook Growing In Middle East, North Africa - AllFacebook

INFOGRAPHIC: Facebook Growing In Middle East, North Africa - AllFacebook | Facebook Marketing Resources from Mike Gingerich | Scoop.it

Facebook is continuing to grow, shooting past 1 billion users, but where are these people coming from? Big growth in ME & North Africa are contributing.

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TabSite Integrates HootSuite into Facebook Promotions - Equities.com

TabSite Integrates HootSuite into Facebook Promotions - Equities.com | Facebook Marketing Resources from Mike Gingerich | Scoop.it
TabSite Integrates HootSuite into Facebook PromotionsEquities.comNow all TabSite users have the ability to access their HootSuite account right from within the TabSite Manager setup of any Facebook page Engagement App.
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