Facebook is the most popular social media platform for business marketing. My intention with this curation is to bring together the best advice on using Facebook for marketing from around the web. I hope you find it useful.
Chas Begley Internet Marketing Professional
The Write Connection also curates several other social media topics on Scoop.it. You can access them all at the link above.
Chas Begley: Facebook has been ramping up its opportunities for increaing advertising revenue. Promoted posts allow businesses with a Facebook page to pay for an individual post to appear in more newsfeeds of fans.
Chas Begley: Drawing on the results of a study by Simple Usability (available here: http://goo.gl/mJV49) Jeff Bullas takes a look at the effectiveness of Facebook's Timeline for brands.
Perhaps against the commonly perceived notions the study found that cover images have did not have a major impact on users.
However it also revealed that people are interested in companies' histories particularly in their earliest days. The article highlight's Ben and Jerry's use of pictures from their humble beginnings to illustrate the point.
One major lesson was that regular updates are vital and that users rarely waited for older sections on the Timeline to load or scroll back more than a month. What visitors to a Timeline particularly took note of was their friends interactions with the brand and that this encouraged more interaction from the user themselves. In other words; interaction encourages interaction and creates momentum.
Other areas covered in the article were that users often missed the fact that a brand had pinned a post it considered important and that users were not interacting the row of apps at the top of the Timeline and missing the 'more apps' arrow.
Simple Usability's MD Guy Redwood said of the study:
“the average user doesn’t fully understand the new layout, or interact with it in the way intended. The mechanics of obtaining ‘Likes’ has become more difficult for brands, they now need to drive engagement more than ever. Page editors no longer have the ability to set targeted landing tabs or applications for non-fans. In the past you could direct people onto a particular tab to encourage likes or interaction with a promotion“.
These were the main takeaways from the report:
1. Brands should also make full use of new functionality – such as the Timeline and cover Image – to engage users, being aware that the latter has to be used imaginatively and not just considered to be a Facebook ‘billboard.’ 2. Page managers should consider how promotions, competitions and themed content can be contained within a specific timeframe that doesn’t require excessive scrolling. 3. There is also no longer the opportunity to set a default landing tab or application, so brand managers should think about how the cover Image and pinned post functionality can support and reinforce competitions and campaigns. 4. The relationships and interactions a user’s friends have with a brand are now more prevalent than ever before, as such brands should focus on nurturing positive brand mentions wherever they may be on Facebook.
Agencies enjoyed higher CTRs than in-house marketers, while those pointing ads outside the Facebook ecosystem can expect a higher CPC. Social Fresh’s new Facebook Ads survey combines helpful insights with five industry expert tips for marketers.
More often than not, Facebook marketing is a numbers game and the goal is to get as many Likes as possible. However, the true value of social media is not about how many fans and followers you have—it’s about what you do with them.
Facebook’s new timeline-styled brand pages launched today and all Pages will switch over to the new format as of March 30. Some brands have already made the change. This guide will walk you through the new features and offer tips to get you ready.
With so many advertising options available within Facebook, how do you know which campaign will best support your goals? In today's Whiteboard Friday, Lauren Vacarello walks us through getting started with Facebook advertising.
Facebook CEO Mark Zuckerberg says the social network is already handling a billion search queries per day, and that it is interested in launching a social search engine powered by the activity of its users — something that could turn out to be Google’s worst nightmare.
“Search engines are really evolving towards giving you a set of answers… like, I have a specific question, answer this question for me. And when you think about it from that perspective, Facebook is pretty uniquely positioned to answer a lot of the questions that people have. That’s one obvious thing that would be interesting for us to do in the future.”
An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive? It’s clear that Facebook needs better internal search.
Facebook grows at over 10 million users a month and sits currently at number two on web traffic rankings according to Alexa.com. Last year Facebook even surpassed Google for the top ranking for total time spent online.