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5 Ways to Enhance Your Facebook Timeline Page With Images

5 Ways to Enhance Your Facebook Timeline Page With Images | Facebook Marketing Essentials | Scoop.it
Are you wondering how to visually enhance your Timeline Facebook page? This article provides five actionable tips you can employ now.
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Facebook Marketing Essentials
If you want to learn about using Facebook for marketing these are the essentials
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The Write Connection - Social Media Marketing | Scoop.it

The Write Connection - Social Media Marketing | Scoop.it | Facebook Marketing Essentials | Scoop.it

Facebook is the most popular social media platform for business marketing. My intention with this curation is to bring together the best advice on using Facebook for marketing from around the web.
I hope you find it useful.

 

Chas Begley
Internet Marketing Professional

The Write Connection also curates several other social media topics on Scoop.it. You can access them all at the link above.

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Photoshop Templates for Facebook’s Timeline Redesign

Photoshop Templates for Facebook’s Timeline Redesign | Facebook Marketing Essentials | Scoop.it
Updated 1/31/2013 - Download our FREE Photoshop templates and create your own custom cover photo and profile image for Facebook's redesigned Timeline
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12 Tips When Using Facebook Promoted Posts

12 Tips When Using Facebook Promoted Posts | Facebook Marketing Essentials | Scoop.it

Chas Begley: Facebook has been ramping up its opportunities for increaing advertising revenue. Promoted posts allow businesses with a Facebook page to pay for an individual post to appear in more newsfeeds of fans. 

 

This post tells you absolutely everything you need to know: http://goo.gl/x2C9U

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Is the New Facebook Timeline a Failure in Design?

Is the New Facebook Timeline a Failure in Design? | Facebook Marketing Essentials | Scoop.it

Chas Begley: Drawing on the results of a study by Simple Usability (available here: http://goo.gl/mJV49) Jeff Bullas takes a look at the effectiveness of Facebook's Timeline for brands.

 

Perhaps against the commonly perceived notions the study found that cover images have did not have a major impact on users.

 

However it also revealed that people are interested in companies' histories particularly in their earliest days. The article highlight's Ben and Jerry's use of pictures from their humble beginnings to illustrate the point.

 

One major lesson was that regular updates are vital and that users rarely waited for older sections on the Timeline to load or scroll back more than a month. What visitors to a Timeline particularly took note of was their friends interactions with the brand and that this encouraged more interaction from the user themselves. In other words; interaction encourages interaction and creates momentum.

 

Other areas covered in the article were that users often missed the fact that a brand had pinned a post it considered important and that users were not interacting the row of apps at the top of the Timeline and missing the 'more apps' arrow.

 

Simple Usability's MD Guy Redwood said of the study:


“the average user doesn’t fully understand the new layout, or interact with it in the way intended. The mechanics of obtaining ‘Likes’ has become more difficult for brands, they now need to drive engagement more than ever. Page editors no longer have the ability to set targeted landing tabs or applications for non-fans. In the past you could direct people onto a particular tab to encourage likes or interaction with a promotion“.

 

These were the main takeaways from the report:

 

1. Brands should also make full use of new functionality – such as the Timeline and cover Image – to engage users, being aware that the latter has to be used imaginatively and not just considered to be a Facebook ‘billboard.’
2. Page managers should consider how promotions, competitions and themed content can be contained within a specific timeframe that doesn’t require excessive scrolling.
3. There is also no longer the opportunity to set a default landing tab or application, so brand managers should think about how the cover Image and pinned post functionality can support and reinforce competitions and campaigns.
4. The relationships and interactions a user’s friends have with a brand are now more prevalent than ever before, as such brands should focus on nurturing positive brand mentions wherever they may be on Facebook.

 

The article can be read here on Jeff Bullas' blog:
http://goo.gl/KWmYv

 

 

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Facebook Timeline Picture Sizes

Facebook Timeline Picture Sizes | Facebook Marketing Essentials | Scoop.it

All the information you need on Facebook Timeline's picture sizes

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7 Tips for Better Facebook Ad Performance [Report]

7 Tips for Better Facebook Ad Performance [Report] | Facebook Marketing Essentials | Scoop.it
Agencies enjoyed higher CTRs than in-house marketers, while those pointing ads outside the Facebook ecosystem can expect a higher CPC. Social Fresh’s new Facebook Ads survey combines helpful insights with five industry expert tips for marketers.
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The Best Uses For The Facebook Timeline We've Seen So Far

The Best Uses For The Facebook Timeline We've Seen So Far | Facebook Marketing Essentials | Scoop.it

A look at a few accounts that are doing Timeline very well

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5 Ways to Turn Facebook Likes into Marketing Results

5 Ways to Turn Facebook Likes into Marketing Results | Facebook Marketing Essentials | Scoop.it

More often than not, Facebook marketing is a numbers game and the goal is to get as many Likes as possible. However, the true value of social media is not about how many fans and followers you have—it’s about what you do with them.

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8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool

8 Tactful Ways to use your Personal Facebook Account as a Marketing Tool | Facebook Marketing Essentials | Scoop.it
We’re going to look at how to set up your personal profile for marketing and eight things you can do with your personal profile that can’t be done with business pages.

*Always take care when pushing business messages out on personal Facebook accounts - you may lose friends or business or both 

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9 Excellent Examples of Brands Using Facebook's New Page Design

9 Excellent Examples of Brands Using Facebook's New Page Design | Facebook Marketing Essentials | Scoop.it

Some excellent examples of how businesses have adapted their facebook page to the new Facebook aTimeline

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Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand

Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand | Facebook Marketing Essentials | Scoop.it
While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind.
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New Facebook Brand Pages Guide: Everything You Need to Know

New Facebook Brand Pages Guide: Everything You Need to Know | Facebook Marketing Essentials | Scoop.it
Facebook’s new timeline-styled brand pages launched today and all Pages will switch over to the new format as of March 30. Some brands have already made the change. This guide will walk you through the new features and offer tips to get you ready.
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Facebook drives 10-times more video-shares than Twitter, as online TV-viewing rises sharply

Facebook drives 10-times more video-shares than Twitter, as online TV-viewing rises sharply | Facebook Marketing Essentials | Scoop.it

New figures reveal that video-viewing across connected TVs and mobile devices is rising sharply, and could pave the way for online video viewing to hit new heights in 2012.


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5 Steps to Facebook Advertising - Whiteboard Friday

5 Steps to Facebook Advertising - Whiteboard Friday | Facebook Marketing Essentials | Scoop.it
With so many advertising options available within Facebook, how do you know which campaign will best support your goals? In today's Whiteboard Friday, Lauren Vacarello walks us through getting started with Facebook advertising.
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Facebook's social search is coming

Facebook's social search is coming | Facebook Marketing Essentials | Scoop.it

Facebook CEO Mark Zuckerberg says the social network is already handling a billion search queries per day, and that it is interested in launching a social search engine powered by the activity of its users — something that could turn out to be Google’s worst nightmare.

 

 

 

“Search engines are really evolving towards giving you a set of answers… like, I have a specific question, answer this question for me. And when you think about it from that perspective, Facebook is pretty uniquely positioned to answer a lot of the questions that people have. That’s one obvious thing that would be interesting for us to do in the future.”

 

 

 

Read More: http://gigaom.com/2012/09/12/watch-out-google-facebooks-social-search-is-coming/


Via Antonino Militello, The Write Connection
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Facebook Ads - What Are They All About?

Facebook Ads - What Are They All About? | Facebook Marketing Essentials | Scoop.it

Chas Begley: There is still a lot of confusion around Facebook ads and how they can be used:

 

What is the difference between Facebook's Direct, Inside and Online channels?

What is the difference between an ad and a sponsored story?

How do marketplace and page post ads work?

What is the mechanism for spreading sponsored stories?

Can I create offers?

 

Ben Pickering explains exactly how it all works on Social Media Examiner here:

http://goo.gl/WMvhy ;

 

 

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PinView Turns Your Facebook Timeline Into a Pinterest Board

PinView Turns Your Facebook Timeline Into a Pinterest Board | Facebook Marketing Essentials | Scoop.it

Chas Begley: PinView is a Facebook app that alters the Timeline to replicate Pinterest. This may be useful for marketers who want to stand out and offer something different on their Facebook page. 

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5 Ways Businesses Are Using Facebook Timelines

5 Ways Businesses Are Using Facebook Timelines | Facebook Marketing Essentials | Scoop.it

A look at some case studies of how businesses are successfully using Facebook Timelines. 

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How Facebook Open Graph can enhance a marketing campaign

How Facebook Open Graph can enhance a marketing campaign | Facebook Marketing Essentials | Scoop.it

Here we’ll explain what Open Graph is and explore how marketers could benefit from implementing it, and how Facebook can be applied to campaigns in ways beyond fan pages and ads to generate Likes.

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5 Ways to Enhance Your Facebook Timeline Page With Images

5 Ways to Enhance Your Facebook Timeline Page With Images | Facebook Marketing Essentials | Scoop.it
Are you wondering how to visually enhance your Timeline Facebook page? This article provides five actionable tips you can employ now.
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How Serious Is Facebook About Search?

How Serious Is Facebook About Search? | Facebook Marketing Essentials | Scoop.it
An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive? It’s clear that Facebook needs better internal search.
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How to Use the New Facebook Page Admin Panel

How to Use the New Facebook Page Admin Panel | Facebook Marketing Essentials | Scoop.it
The Admin Panel, is a one-stop shop for the tools and tips brands need to manage their Facebook presences. Learn how to use it here.
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50 Fascinating Facebook Facts And Figures

50 Fascinating Facebook Facts And Figures | Facebook Marketing Essentials | Scoop.it
Facebook grows at over 10 million users a month and sits currently at number two on web traffic rankings according to Alexa.com. Last year Facebook even surpassed Google for the top ranking for total time spent online.

These and many more fascinating facebook facts

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The Complete Guide to Setting Up the New Facebook Page Design

The Complete Guide to Setting Up the New Facebook Page Design | Facebook Marketing Essentials | Scoop.it
Learn how to set up your Facebook business page with the new release of the Timeline feature.
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9 Hot Tips for Small Business Marketing on Facebook

9 Hot Tips for Small Business Marketing on Facebook | Facebook Marketing Essentials | Scoop.it
Think you need a large budget and a whole army to maintain a marketing campaign on Facebook? Think again. Here are a few time-saving tricks.
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Facebook’s Future - What will Zuckerburg and Co. do with the IPO 'Pot of Gold'?

Facebook’s Future - What will Zuckerburg and Co. do with the IPO 'Pot of Gold'? | Facebook Marketing Essentials | Scoop.it
In a few months, Facebook will finally launch as a publicly traded company and the giant of social media will receive a veritable pot of gold to fund its future operations.
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