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Facebook 3rd behind integrated hashtags & urls. Super Bowl social TV record 2.5 times last yr - Lost Remote

Facebook 3rd behind integrated hashtags & urls. Super Bowl social TV record 2.5 times last yr - Lost Remote | Facebook Graph Search is coming up | Scoop.it
Super Bowl smashes social TV records

Via Gary Hayes
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Gary Hayes's curator insight, February 5, 2013 3:35 PM

Updated: Last night’s game, halftime show, commercials and power outage combined to make it the most social event on television to date, according to data from Bluefin Labs and Trendrr. The Super Bowl tallied up 30.6M social media comments (Twitter, public Facebook data and GetGlue checkins), 2.5 times last year’s social activity of 12.2 million.

TiVo’s data (above) found that Taco Bell’s “Viva Young” commercial — a common winner across different measurement platforms — resonated the most, followed by Doritos “Goat For Sale” and Hyundai Santa Fe “Pick Your Team.” TiVo measures whether viewers skip over — or skip back and watch — commercials in real time.

With commercial hashtags, #Clydesdales (Budweiser) was the most popular followed by #Doritos, #CrackInStyle (Wonderful Pistachios), #CalvinKlein and #GodMadeAFarmer (Ram), accorded to Networked Insights.

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85% of tablet users watch TV at same time, the barriers of Social TV check-in & 2nd screen leads 1st?

85% of tablet users watch TV at same time, the barriers of Social TV check-in & 2nd screen leads 1st? | Facebook Graph Search is coming up | Scoop.it
How to bring together the powerful world of televised media with the fast-growing world of the second screen and social media.

Via Gary Hayes
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Gary Hayes's curator insight, February 11, 2013 3:08 PM

How are people consuming television and als0 using the second screen?

Check-ins, what are your friends watching now? Apps like GetGlue (http://getglue.com/apps) award badgesDirect interaction using # sign and a word. Using the hashtag creates a chat on Twitter and allow viewers to share their thoughtsGaming and Earning pointsLearn more about the show you are watching

Could the dominant screen become the “second screen” instead of the first? Marketers hope so! They want that 30 second spot during the Super Bowl to become a 5 or 10 minute experience on your second screen.

Jeni Mawter's curator insight, February 11, 2013 8:22 PM

Writers for children and young adults will need to embrace writing for the 2nd screen!

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Four Things Marketers Can Do With Facebook Graph Search - AllFacebook

Four Things Marketers Can Do With Facebook Graph Search - AllFacebook | Facebook Graph Search is coming up | Scoop.it
Facebook's new search engine, graph search, is every amateur stalker's dream. Many posts already discussed the new feature for personal use, dating, and marketing, and dozens of others explained about graph search optimization.
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Hands on With Facebook Graph Search - Social Media Today

Hands on With Facebook Graph Search - Social Media Today | Facebook Graph Search is coming up | Scoop.it
I was overjoyed this past weekend when I was granted access to Facebook Graph Search. ... A Social Media Today community · About Social Media Today. The world's best thinkers on energy & climate. The world's best ...
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How To Optimize Your Fan Page For Facebook Graph Search - OMI | OMI Blog | Social Media Marketing and Digital Media

How To Optimize Your Fan Page For Facebook Graph Search - OMI | OMI Blog | Social Media Marketing and Digital Media | Facebook Graph Search is coming up | Scoop.it
Learn tips on how to optimize your business page for Facebook Graph Search to ensure your brand appears in social searches once it's released platform wide.
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SocialFish | How to Improve Your Facebook Page SEO

Facebook's new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search.
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Social TV app GetGlue gears up for Grammys

Social TV app GetGlue gears up for Grammys | Facebook Graph Search is coming up | Scoop.it
Social entertainment app GetGlue, which has steadily grown to 4 million users since launching in June 2010, has a new iPhone update due Thursday.

 

Social TV app GetGlue wants to become an even stickier second-screen destination.

A new personalized TV guide, already on GetGlue's iPad and Web versions, is part of its updated iPhone app (just out in the App Store; it will hit the Google Play store for Android in coming weeks). The service has special events tied to Sunday's Grammys, as well as the Feb. 24 Academy Awards and the NCAA men's basketball tournament in March.

The New York-based tech start-up, which released its free iPhone app in June 2010, has seen users grow to 4 million. It has partnered with 75 major networks and most major Hollywood studios and distributors. Founder Alex Iskold says GetGlue's mission is to transform the "water cooler that we have been using to discuss television in person."

GetGlue came to life in the early stages of the so-called second-screen phenomenon, in which TV viewers simultaneously watch TV and interact with friends on smartphones and tablets..

It's among several entrants that connect entertainment programming with social networks. Among them: social TV guide Dijit(which last week acquired TV app Miso); Yahoo's IntoNow app; TV watching rewards program Viggle; interactive program guide Zeebox; and Nintendo's TVii on the Wii U console's touch-screen game-pad controller.

Nearly half the U.S. population uses social media while watching TV, according to research firm InSites Consulting. The younger the viewer, the more likely they are to be social second-screen users, says InSite's co-founder Joeri Van den Bergh, author of How Cool Brands Stay Hot: Branding to Generation Y.

Second-screen apps do more than just provide more information about what you're watching, he says. "You don't want to miss the show that everyone will talk about the next day, but you can't afford to miss the latest hilarious status update or comment of your friend, either," Van den Bergh says.

 

Here is a sticker that GetGlue users can get when they "check in" while watching AMC's "The Walking Dead" TV series when it returns Feb. 10. Users can also ask GetGlue to mail them real-world stickers of the check-ins they have earned.(Photo: AMC)

 

Social networking tied to TV programming has risen three-fold in the last year, says Meghann Elrhoul, vice president of client services and analytics at research firm Trendrr. During the Super Bowl, activity rose even more — from 3 million interactions in 2011 to more than 50 million.

"What you are seeing now is really the tipping point, where networks, brands and most importantly, consumers are adopting and embracing this behavior," says Elrhoul, whose firm has been tracking social platforms and TV viewing since 2008.

Just as location-based apps such as Foursquare and Yelp let you check in at places, GetGlue users check in when they're watching a certain TV show, movie or sports event (gone are previous check-in options allowing books, video games and topics such as coffee). . Within the GetGlue app, viewers of Downton Abbey or the Super Bowl, for example, can chat about the broadcast. "It kind of opens up this community conversation, where you are able to watch together," says longtime user Greg Sahadachny, 30, of Silver Spring, Md. The app also allows you to post your check-ins on Facebook, Twitter and Tumblr

As a reward, when you check in during the real-time broadcast, you might get a virtual sticker for that event, be it a football game, TV episode or movie opening. When users have checked in enough times, they can ask GetGlue to send them real-world stickers of their achievements. "I try to get every sticker for my favorite shows," says Jenna Vento, 22, a student at the University of Georgia who is partial to USA Network's Psych.

The iPhone update

For the Grammys, GetGlue is working with The Recording Academy for special stickers and prizes, including two tickets to next year's Grammys. During the NCAA men's basketball tournament, Turner Sports and GetGlue will have a series of March Madness stickers.

GetGlue users can already check in and earn stickers while viewing Oscar-nominated films. The company is working with ABC and the Academy of Motion Picture Arts and Sciences official show website (Oscar.go.com) for special promotions during the Feb. 24 broadcast.

That synergy helps GetGlue stand out in the social-TV market, says Natan Edelsburg, who tracks the category on news site LostRemote.com. "Social platforms are now the glue that makes TV grow, and vice versa," says Edelsburg, who helps produce the Shorty Awards for the best uses of social media.

Advertisers are tuning in for social-TV rewards, too. During the Super Bowl, GetGlue had more than 200,000 check-ins and 400,000-plus total activities (likes, replies, votes, etc.) And 15% of all Pepsi mentions on Twitter during the halftime show came from GetGlue.

The soft drink company has worked with GetGlue for two years — including last year's Super Bowl and two seasons of The X Factor — and sponsored special advertiser-promoted stickers for this year's big game. "Having access to the super-engaged GetGlue consumer is big for us," says Andrea Harrison, director of digital engagement at Pepsi.

Balancing the needs of app users and advertisers "is going to be a challenge for GetGlue and anyone else in the space going forward," says Janko Roettgers of news site GigaOm. Advertisers want better ways to connect with consumers, he says, but "consumers just want TV to be easier, and more fun."


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As the social TV industry comes of age, stay tuned for what Facebook has in store

As the social TV industry comes of age, stay tuned for what Facebook has in store | Facebook Graph Search is coming up | Scoop.it
Despite, and in fact perhaps even thanks to the unstoppable rise of social media, we still watch a ton of television (by which I mean content).

Another fact: the way we look at ...

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What Facebook's Graph Search Means For Marketers - Social Media ...

What Facebook's Graph Search Means For Marketers - Social Media ... | Facebook Graph Search is coming up | Scoop.it
Jason Falls discusses what the new Facebook feature, Graph Search, will mean for marketers. This new feature allows you to search for recommendations based on what your friends have said, done, or recommended on ...
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Graph - It! Facebook's Graph Search & the Future of Social Media ...

Graph - It! Facebook's Graph Search & the Future of Social Media ... | Facebook Graph Search is coming up | Scoop.it
... it like the pay to promote message system? Keep reading to discover the good, bad and ugly about Facebook's recent foray into graph search and what (if anything) it means for small business. ... Graph – It!
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5 Ways Facebook’s Graph Search Could Help Your Social Media Marketing

5 Ways Facebook’s Graph Search Could Help Your Social Media Marketing | Facebook Graph Search is coming up | Scoop.it
5 Ways Facebook’s Graph Search Could Help Your Social Media Marketing - http://t.co/XVTVMlFO
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