Facebook, non profits & digital
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Facebook, non profits & digital
Useful stuff for Facebook page admins. News about charities and fundraising that catches my eye, plus anything generally useful for charity digital types
Curated by David Pearce
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What is EdgeRank?

What is EdgeRank? | Facebook, non profits & digital | Scoop.it

A useful illustration of Facebook’s edgerank algorithm here. Including some practical tips on translating the metric Facebook is interested in, into an action you can take as a page admin.
 

Also, once again, the importance of imagery is underlined. All my posts with images are always the most commented, shared and liked.

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There is no such think as Facebook EdgeRank! (But compelling imagery still helps)

There is no such think as Facebook EdgeRank! (But compelling imagery still helps) | Facebook, non profits & digital | Scoop.it
The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you’ll need to do it without using the word EdgeRank. EdgeRank, Facebook’s original News Feed ranking system, is dead.
David Pearce's insight:

Apparently Facebook have not used the term EdgeRank in years. This article explains that  "Affinity, Weight and Time Decay — are still factors in News Feed ranking, but “other things are equally important,”"

 

However, Facebook is not that hard to figure out for page admins; keep planning and testing your way to success,

 

A recent post by one of my team consisted of nothing but an image and the reach was over 30,000 - all organic and on a page with only around 4,500 fans at the time. A compelling message was the key, this is it https://www.facebook.com/photo.php?fbid=10151863880261155&set=a.10151077981271155.498632.47612991154&type=1&theater

 

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"Young Donors Want Web Sites To Show Results" and to work on their smartphone

"Young Donors Want Web Sites To Show Results" and to work on their smartphone | Facebook, non profits & digital | Scoop.it
A new survey of 2,600 donors in their 20s and early 30s found that 60 percent want a nonprofit's online presence to give more details about the people it serves.
David Pearce's insight:

Interesting prefered methods of giving for younger donors - Online (84%) or in person (48%).

Also worth noteing younger people have an expectation that websites should be optmised for mobile:

"More than eight in 10 young donors have smartphones and use them to read e-mails and articles from nonprofits. Three-quarters of those donors said their biggest frustration when interacting with a nonprofit on a mobile device was finding that its site was designed for a desktop, not for easy access on the go"

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Thomsoncares? - A Socialmedia customer service case study by Jarrod Williams

Losing your bags when your off on a relaxing holiday isn't a rare occurrence, but something we could all do without.
David Pearce's insight:

This is how to fail!

 

The polar opposite of the Storify example I shared a while back http://sco.lt/54S3JR

 

Thomson do a lot wrong here, namely not listening, being overzealous with blocking people and then not knowing or understanding how blocking works!

 

A perfect socail media shitstorm created by the brand itself. 

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Great reflection on getting it wrong with Twitter - "Storify's social media fail"

Although "a fail" the reaction by Storify when they quickly realised their mistake was good: "Rather than deleting anything, I left the tweet up, favorited a few of the reactions we saw and let others know we had some lessons to learn here"
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Heads up - private messages ain't private on Facebook

From 5 Things You Should Know About Changes in Facebook Functionalities. Facebook is nosey!
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To make things happen, you need something worth believing in - Seth's Blog

To make things happen, you need something worth believing in - Seth's Blog | Facebook, non profits & digital | Scoop.it
To make things happen, you need something worth believing in. Seth says, "Sales (of concepts, of services, of goods) don't get made because you've spent a sleepless night working on your telekenisis. They happen because you've made something worth buying, because you've outlined something worth believing in."
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Can 4 Economists Build the Most Economically Efficient Charity Ever?

Can 4 Economists Build the Most Economically Efficient Charity Ever? | Facebook, non profits & digital | Scoop.it
Does a lack of restriction on spending help circumvent corruption? That is what is implied here in an article about "the only organization that distributes private donations, made online, directly to the poor with no strings attached"
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"Nothing good comes from complex fundraising" - @jeffbrooks

"Nothing good comes from complex fundraising" - @jeffbrooks | Facebook, non profits & digital | Scoop.it
It's like my Dad always says, Keep It Simple Stupid. KISS

Because "good fundraising is always disarmingly simple: Feed a baby. Stop a disease. Save a puppy."
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"I'm a convert to text giving"

"I'm a convert to text giving" | Facebook, non profits & digital | Scoop.it
Fundraising Detective Craig Linton
on being a "convert to text giving."

"As I blogged about a few weeks ago, the last couple months at work have been taken up with running the Little Heroes Nursery Appeal to raise £100,000 in 100 days. The great news is we did it and announced a final total of ..."
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Why are charities obsessed with celebrating anniversaries? | nfpSynergy

Why are charities obsessed with celebrating anniversaries? | nfpSynergy | Facebook, non profits & digital | Scoop.it

A rare post not about Facebook for me. This blog reminds me of the adage; just because you think your cause is really important, it doesn’t mean the public will. You have to show them.

 

So, what is Joe Saxton's guess as to why are charities obsessed with celebrating anniversaries?

 

"My guess is that the trustees or CEO of these charities get carried away with a self-inflated sense of their own and their organisation’s importance. And once the idea takes hold, driven by some dominant trustee who cannot take no for an answer, the celebrations stumble their way towards climax". 

 

The problem appears to be leadership.

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Study: Facebook Boosts Voter Turnout

Study: Facebook Boosts Voter Turnout | Facebook, non profits & digital | Scoop.it

This is interesting, in a "61-million-person experiment, researchers show online social networks influence political participation, with close relationships mattering most"

In particular what caught my eye was that the research went beyond using clicks to measure the intention to vote and tried to estimate how many people actually voted: "...the team used publicly available voting records. In their analyses, they developed a technique that prevented Facebook from knowing which users actually voted or registered, but it allowed the researchers to compare rates of turnout between users"

 

 

 


Via Ilona Buchem
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Facebook fans ‘spend 24% more’ says the Director of Marketing at Play.com

Facebook fans ‘spend 24% more’ says the Director of Marketing at Play.com | Facebook, non profits & digital | Scoop.it

Some interesting stats here and also so good news for Facebook that a major retailer is making positive noise about the vaule of a like:

 

“We know that there is a lot of discussion at the moment about how to quantify the value of social fans. Our results show that through intelligent engagement, social fans, particularly on Facebook, are massively valuable to online retailers."

"In fact, Facebook fans can be more valuable to online retailers than those gained through paid-for channels. Our approach has helped Rakuten’s Play.com attract over two million pounds of sales in 2011 that can be directly attributed to Facebook."


Adam Stewart, Director of Marketing at Rakuten’s Play.com (@adster1)

 

 

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Could this data help you get re tweets?

Could this data help you get re tweets? | Facebook, non profits & digital | Scoop.it
Based on this post I propose this could be good copy to help you get re tweets: "Good people of twitter I need you. Please re tweet this new blog post..."
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Photos and Facebook are still the winners in peer to peer fundraising

Photos and Facebook are still the winners in peer to peer fundraising | Facebook, non profits & digital | Scoop.it
A really interesting post from Beth Kanter called "7 Things I learned About Social Media Powered Online Fundraising and A Big Heartfelt Thank You for #OceanLoveEarl" It's all about the fundraising Beth did recently in memory of her dad. Not only was it touching, it illustrated what works well for peer to peer fundraising:
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The funnel is dead, long live the sales cycle!

The funnel is dead, long live the sales cycle! | Facebook, non profits & digital | Scoop.it
"Shopping is becoming an iterative rather than a serial process" Replace "shopping"with giving and this article has some interesting implications for charities when they try to map out supporter journeys - mobile is now potential point of contact at any phase of the cycle.
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The Kings Fund use great visuals to unpick the politics & policy of the NHS

The Kings Fund use great visuals to unpick the politics & policy of the NHS | Facebook, non profits & digital | Scoop.it
Great use of animation to explain a large complex subject - the Lansley plan for the NHS and what it looks like we end up with
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5 mistakes charities make when measuring digital

5 mistakes charities make when measuring digital | Facebook, non profits & digital | Scoop.it
Top tip from @charitychap, "...before measuring anything, decide the top four things you want to increase at your charity. These are your goals."
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Timing of posts with Facebook's newly rolled out page analytics

Timing of posts with Facebook's newly rolled out page analytics | Facebook, non profits & digital | Scoop.it
There's a new "when your fans are online" tab in Facebook's analytics. When you hover over the day a line of when your fans saw posts in a recent one week sample is overlayed onto the humb back whale that is the whole of Facebook. I plan to use this data to inform a few tests with post time and see how it effects other metrics like "talking about this".
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Facebook's 20% text rule explained

Facebook's 20% text rule explained | Facebook, non profits & digital | Scoop.it
"The 20% rules states that an image in an ad must have no more than 20% of its area covered with text." This has always puzzled me slightly,
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Make giving enjoyable for mobile fundraising wins!

Make giving enjoyable for mobile fundraising wins! | Facebook, non profits & digital | Scoop.it
Article about how people are using their mobile and how that effects giving:

Head of insight at JustGiving, Elizabeth Kessick explains: "People use their mobile devices in a different way than their desktop computers, often filling spare time browsing and viewing, not really expecting to transact. This is why mobile giving transactions need to be incredibly easy, transparent, and safe: if you see a story which compels you to donate, you want to be able to get your phone out right that moment and show your support."
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About that first tweet | Unity Trust Bank

About that first tweet | Unity Trust Bank | Facebook, non profits & digital | Scoop.it
A practical guide to SocialMedia for Charities & SocialEnterprises produced by Social Misfits Media and sponsored by Unity Trust Bank
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The two paths of Facebook advertising

The two paths of Facebook advertising | Facebook, non profits & digital | Scoop.it

"Promoted posts and sponsored stories vs. non-social ads such as the Facebook Exchange...how does Facebook think about its advertising. A good background for those wanting to look at the larger context of a Facebook ad strategy." @askdebra

 

What I found particularly interesting is Facebook’s ideological belief "that ads should be content. They need to be essentially just organic information that people are producing on the site" and how that may, or may not, converge with the traditional non social approach in the future.

 

 


Via Debra Askanase
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5 Reasons Why Zuckerberg Has Not Killed HTML5 - SitePoint

5 Reasons Why Zuckerberg Has Not Killed HTML5 - SitePoint | Facebook, non profits & digital | Scoop.it
Did Zuckerberg kill HTML5?

In short. No. Here are 5 good reasons

1. Facebook still uses HTML5
2. We don't know what Facebook was doing
3. Native will always be better than non-native
4. Facebook's problem's are not yours
5. It's all about share price

Is it all about number 5 for Facebook now?

In short. Yes.

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Facebook Promoted Post – Test Results

Facebook Promoted Post – Test Results | Facebook, non profits & digital | Scoop.it
Some interesting "Real Life Results From A Facebook Promoted Post"

This post underlines the critical importance of measuring real clicks by humans your own way. You can't rely on Facebook to measure it for you.

Also it appears Facebook's new targeting is not yet fully connected to promoted posts because "the reach estimates in the promotion tool do not reflect a decrease in reach when targeting is used".
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