Everything You Need To Know For Digital, Social & Search Marketing
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Everything You Need To Know For Digital, Social & Search Marketing
Latest developments, tips and trends in social and digital
Curated by George Cole
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The BEST email subject lines: 62 formulas to get your emails read - SumoMe

The BEST email subject lines: 62 formulas to get your emails read - SumoMe | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Skyrocket open rates with this massive list of subject line formulas so your subscribers ACTUALLY read your emails.
George Cole's insight:
Actually pretty useful prompt - made me think a lot harder about subject lines!
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20 examples of websites following the EU cookie law: 2016 edition

20 examples of websites following the EU cookie law: 2016 edition | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Back in 2012, we marked the introduction of the EU cookie law with this post and this handy guide.
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Answering the key question of content auditing: Where do I start?

Answering the key question of content auditing: Where do I start? | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Functional content, on-site content, static content or whatever term you prefer to use, is the lifeblood of any brand’s digital presence.
George Cole's insight:
Timely.
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Expanded Text Ads Have Arrived: What Does It Mean For You? By James @ThoughtShiftUK

Expanded Text Ads Have Arrived: What Does It Mean For You? By James @ThoughtShiftUK | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
How will expanded text ads change the layout of text ads headline and description character limit? What new opportunities will arise for advertisers in paid
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7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing

7 Reasons Why Keyword Phrases Aren’t Dead for SEO and Content Marketing | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Think keywords don’t matter anymore? Wrong. Here are seven reasons why keywords are worth your time – Content Marketing Institute
George Cole's insight:
I never thought they were dead... but still useful
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What 300 Million Pop-ups Taught Us About Email Signup Rates - SumoMe

What 300 Million Pop-ups Taught Us About Email Signup Rates - SumoMe | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
How your email pop-ups should be converting
George Cole's insight:
Useful benchmark stats from Sumo Me about average conversion rate of website email sign-up pops
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How to Create an Evergreen Facebook Ad Campaign

How to Create an Evergreen Facebook Ad Campaign | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Days 1-4: Introduce Related Content #1
Days 5-8: Introduce Related Content #2
Days 9-12: Introduce Product Overview
Days 13-16: Introduce Product Benefit #1
Days 17-20: Introduce Product Benefit #2
Days 21-24: Introduce Product Benefit #3
Days 25-28: Introduce Product Benefit #4
George Cole's insight:
Evergreen FB ad campaigns are the only way forward
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SEO is more than just organic traffic: Are you taking all the credit you deserve?

SEO is more than just organic traffic: Are you taking all the credit you deserve? | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Search marketing evolves on a daily basis.
George Cole's insight:
Interesting to read that lots of traffic is assigned to diredt when it's actually organic - if a user types a quiery direct in the search bar
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Four incredibly useful sources of global marketing statistics

Four incredibly useful sources of global marketing statistics | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
As marketers, we know that our jobs require so much more than, well, 'doing' marketing.
George Cole's insight:

One for layer...

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From Google Ventures: 5 Rules For Writing Great Interface Copy

From Google Ventures: 5 Rules For Writing Great Interface Copy | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
John Zeratsky gives pointers on the importance of crafting those little bits of text in the UI design of software products.
George Cole's insight:

Truth. So many website (probably including ours) can be a little obtuse about explaining things.

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Content, Shares, and Links: Insights from Analyzing 1 Million Articles

Content, Shares, and Links: Insights from Analyzing 1 Million Articles | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links.
George Cole's insight:

Content shares and links are normally distributed and there's no correlation between the two...

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How to stop referral spam from screwing up your Google Analytics | Econsultancy

George Cole's insight:

Useful - we also seem to have loads

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25 Wonderful Examples of Animated GIFs in Email Marketing Templates

25 Wonderful Examples of Animated GIFs in Email Marketing Templates | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
A collection of 25 wonderful examples of animated GIFs in email marketing templates that make static emails more creative and engaging for the subscribers.
George Cole's insight:
I love the idea of sprucing up email marketing with animated gifs - especially for a christmas card...
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All Facebook Image Dimensions and Ad Specs [2016]

All Facebook Image Dimensions and Ad Specs [2016] | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
What are the Facebook image dimensions for ads and pages now? They are all here -- AND UPDATED -- in one awesome infographic!
George Cole's insight:
Useful guide to Facebook's ever changing image dimensions
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23 mobile UX mistakes that Google doesn't like

23 mobile UX mistakes that Google doesn't like | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
What mobile UX mistakes should marketers be looking out for?
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Rekindle the Flame: How to Fall Back in Love with Social Media

Rekindle the Flame: How to Fall Back in Love with Social Media | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Social media management is a tough job that not everybody understands or appreciates. Rekindle your love for social media and stay focused on what matters.
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Publishers turn to video to offset organic reach drop on Facebook

Publishers turn to video to offset organic reach drop on Facebook | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Earlier this year, Facebook announced News Feed updates to incorporate qualitative user feedback and prioritize content from friends and family.
George Cole's insight:
Changes to Facebook's algo in early 2016 have given organic reach an even smaller slice of the pie - video seems to be some kind of solution.
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Designing The Perfect Web Banner Ad: 50 Examples To Help You Get it Right

Designing The Perfect Web Banner Ad: 50 Examples To Help You Get it Right | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
George Cole's insight:
Some good ideas for how to create winning banners
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According to 32,198 emails, most retailers use boring subject lines

According to 32,198 emails, most retailers use boring subject lines | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Ah, the humble subject line. Gatekeeper of your offers. The crux of your campaigns. And the source of unrivalled consternation.
George Cole's insight:
Useful concepts to consider when writing email subject lines; urgency, friendliness, offbeatness, directness, curiosity
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Google kills right-hand PPC ads: How should marketers respond?

Google kills right-hand PPC ads: How should marketers respond? | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
No doubt you’re all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs).
George Cole's insight:

Think this could be costly for small budget PPC advertisers and those previously bidding for position 4...

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Why the 'brands as publishers' trend is utter nonsense

Why the 'brands as publishers' trend is utter nonsense | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Before a piece of marketing can have a chance of persuading anyone of anything it needs to be seen.
George Cole's insight:

A good read -we definitely need a call for honesty in what works in terms of content marketing, and at what cost.

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Two innovative display advertising case studies [APAC]

Two innovative display advertising case studies [APAC] | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
Recently, we've covered the trends in display advertising as well as some of the issues which came up in 2015.
George Cole's insight:

Takeaways: put you best customers into a Facebook CWA then generate a custom audience off the back of it.

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Are backlinks still important for achieving high Google rankings? | Econsultancy

Are backlinks still important for achieving high Google rankings? | Econsultancy | Everything You Need To Know For Digital, Social & Search Marketing | Scoop.it
For a long time search experts and content marketers have understood that search engines use the number and variety of backlinks to a page as a quality signal that has an impact on rankings.
George Cole's insight:

Feeling better for that fact that we write good content rather than milking backlinks now!

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How Google defines ‘quality content’ | Econsultancy

George Cole's insight:

Quality = no heavy keywording, long page dwell time and readability

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