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How To Design Facebook Ads That Get Results

How To Design Facebook Ads That Get Results | Social Media | Scoop.it

According to this year’s Social Media Marketing Report, the area most marketers (68%) want to learn about when it comes to content is how to create original visual assets. One reason for this could be the explosive growth of Facebook advertising. While most businesses on Facebook have seen a drop in reach and engagement, the smart businesses are advertising and profiting. 


Via Brian Yanish - MarketingHits.com
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Die Google Analytics Anleitung für kleine Unternehmen

Die Google Analytics Anleitung für kleine Unternehmen | Social Media | Scoop.it
Wissen Sie, wie viele Kontakte und Umsätze über Ihre Firmen-Website generiert werden? Mit Google Analytics lässt sich das und noch vieles mehr messbar machen.
Saskia Buchkremer's insight:

Google Analytics

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Do People Trust Content From Marketers?

Do People Trust Content From Marketers? | Social Media | Scoop.it

Most consumers (74%) say they generally trust educational material from a business as long as it seems objective and doesn't explicitly try to sell a product/service, according to a recent report from Kentico.

 

However, trust is extremely fragile: Even just adding a product pitch to the end of an otherwise objective blog post or newsletter brings the credibility level down significantly, with only 45% of consumers saying they trust such content....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 12, 2014 1:23 AM

What else reduces trust of content by consumers? The report says:

"Other factors that make consumers skeptical about content from marketers include referencing things that can't be verified with other sources (46% say this prevents them from trusting information), leaving out/not addressing different perspectives (17%), and presenting information in way that hides it is coming from a company (15%)."


Lots more valuable info in this good read. 9/10

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Infografik: Wie optimiere ich meine Facebook Posts?

Infografik: Wie optimiere ich meine Facebook Posts? | Social Media | Scoop.it
Diese Infografik liegt schon ein wenig in unserem Posteingang und hat es bisher leider nicht in den Redaktionsplan geschafft. Zum Glück ist der Inhalt noch
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