Facebook Strategies & Updates
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Rescooped by Maria D. from Facebook for Business Marketing
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What Does the Perfect Facebook Post Look Like? [Infographic]

What Does the Perfect Facebook Post Look Like? [Infographic] | Facebook Strategies & Updates | Scoop.it
Is there such a thing as the perfect Facebook post? Our friends at Salesforce think so ... and they can show you how to create one.

Via Peg Corwin
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Peg Corwin's curator insight, May 28, 2013 5:45 PM

Infographic lays out the pieces.


Don't forget that call to action!

Sultan Semlali's curator insight, June 2, 2013 7:03 AM

Not that easy to create the perfect Facebook post. This infographic gives great advices: make your post short, add a picture, include a link, promote using ads during the first 24 hours...

Rescooped by Maria D. from Facebook for Business Marketing
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CONTESTS - How to Ensure Your Facebook Contests Attract Genuine Fans

CONTESTS - How to Ensure Your Facebook Contests Attract Genuine Fans | Facebook Strategies & Updates | Scoop.it
Facebook contests: learn how to reward your current customers, convert engaged fans and avoid contest cheaters.

Via Peg Corwin
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Peg Corwin's curator insight, June 10, 2013 9:15 AM

Tips are:

  • "Award appropriate prizes
  • Choose winners wisely
  • Enforce identification using a Facebook app (prevents people from using multiple dummy email accounts.)
  • Enable sharing options with care (esp if your products are focused on a niche audience)
  • Identify and ban potential cheaters"


"Contests are a good way to grow and reward your audience. The key is to make sure that the community you attract with each contest is genuinely interested in your product or service."


My Comment:


Despite my distaste for contests, the data shows that these do drive social media engagement.  The above are good points to get engagement from the fans you really want.

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infographics & things

infographics & things | Facebook Strategies & Updates | Scoop.it
Edgerank dictates what shows up in your News Feed and why. For users and brands, understanding it can mean controlling what you see on a daily basis. (Edgerank dictates what shows up in your News Feed and why.
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Rescooped by Maria D. from Facebook for Business Marketing
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Top Ten Ways To Improve Your Facebook Reach

Top Ten Ways To Improve Your Facebook Reach | Facebook Strategies & Updates | Scoop.it
Facebook fan page owners rarely get one 100% of their fans to see the page posts. Post reach could be as low as 2%. So, how do you overcome this?

Via Peg Corwin
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Peg Corwin's curator insight, June 3, 2013 9:04 AM

SUMMARY

  1. Track timing and frequency of your posts to find your own sweet spot.
  2. Test audience targeting with individual posts (the little target symbol on the post publisher).
  3. Vary your content type – photos and status updates typically get the highest reach.
  4. Include CTAs (calls to action) – social CTAs and sales/conversion CTAs (see slides 13-15 for further explanation).
  5. Increase your response time – fans expect a response in 30 minutes yet currently the average response time is a whopping 22 hours according toSocialBakers.
  6. Pay for more reach with Facebook’s various ad products.
  7. Host events such as “Live Q&A during xx times” or “Expert Friday.”
  8. Spotlight fans – e.g. Fan of the week, Fan Page Friday.
  9. Run a contest.
  10. Build a Facebook Interest List for your topic – and be sure to add your own page.
Small Social's curator insight, June 5, 2013 5:23 PM

Need to improve your facebook business page reach take a look at this article to see how

Rescooped by Maria D. from The MarTech Digest
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How to Get More Likes on Facebook - Infographic - KISSmetrics

How to Get More Likes on Facebook - Infographic - KISSmetrics | Facebook Strategies & Updates | Scoop.it
Photos get 53% more Likes, 104% more comments, and 84% more click-throughs. Click here to learn more about how to get more Facebook Likes.

Via marketingIO
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marketingIO's curator insight, June 7, 2013 7:27 AM
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