The selfie has become so ubiquitous in fact, that the Oxford Dictionary added it officially as a word in 2013 and named it the Word of the Year. Brands have been quick to jump on this as well, companies like Target, AXE, Samsung, and Sony have all used the selfie to activate new UGC inside their communities.
Social benchmarking company Unmetric and the Shorty Awards (which is accepting entries until Feb. 18 for Best Facebook Campaign) took a look at brand participation in the selfie trend over the past year in the infographic below.
1. Evolution, social media and digital media is creating trends. The artist in me is witnessing the evolution of the self-portrait (selfie). I wonder what Vincent Van Gogh would have produce with this technology. This inclusion might seem trivial at first but the act of making ones mark is a trait we possess and is evolving through digital and social media. The selfie is the cave painting of this age, the technology represents of how far we've come and the very act shows that basic instinct we still possess.
3. This was included as it reflected the headspace Mark Zuckerberg had in the beginning of facebook, evolving to the company as it is today. I searched Mark Zuckerberg to gain some insight into the person behind facebook.
5. The evolution of Mark Zuckerberg to the age of 30, the incredible story of the man is only matched by the company’s own rise. This along with other story’s on facebook complete an overview to understanding the whole picture of my topic.
7. Facebook hiring philosophy, this is an insight into the company and the people that they have or require to evolve the social media site. I find information like this allows me to better understand the company's mindset.
Robin Good: Participatory culture writer and book author Henry Jenkins interviews cyberculture pioneer Howard Rheingold (Net Smart, 2012) by asking him to explain some of the concepts that have helped him become a paladin of the and "new literacies" so essential for survival in the always-on information-world we live in today.
This is part three of a long and in-depth interview (Part 2, Part 1) covering key concepts and ideas as the value of "community" and "networks", the architecture of participation, affinity working spaces, and curation.
Here is a short excerpt of Howard response to a question about curation and its value as both a “fundamental building block” of networked communities and as an important form of participation:
Howard Rheingold: "...at the fundamental level, curation depends on individuals making mindful and informed decisions in a publicly detectable way.
Certainly just clicking on a link, “liking” or “plussing” an item online, adding a tag to a photograph is a lightweight element that can be aggregated in valuable ways (ask Facebook).
But the kind of curation that is already mining the mountains of Internet ore for useful and trustworthy nuggets of knowledge, and the kind that will come in the future, has a strong literacy element.
Curators don’t just add good-looking resources to lists, or add their vote through a link or like, they summarize and contextualize in their own words, explicitly explain why the resource is worthy of attention, choose relevant excerpts, tag thoughtfully, group resources and clearly describe the grouping criteria."
In other words, "curators" are the ones creating the metadata needed to empower our emerging collective intelligence.
Curation Is The Social Choice About What Is Worth Paying Attention To.
8. This links a series of three interviews quite lengthy but there is some insightful information for the novice in the digital information age. There is video links within the article, including a great question and answer with Robin Good on curation. The video brings a balance to this inclusion.
11. The dangers of marketing experiments are expose in social media. It is no surprize this goes on and people shouldn’t be so shocked. Other inclusions in my scoop indicate why social media platforms need to be responsible to be taken seriously as life tools.
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16. This is a site showing graphics of user rates in social media. I like this type of communication for reading data; I find it easier to digest this knowledge in this way. There is also a clever supporting video, adds entertainment to the scoop.
18. This gave me insight into an area of facebook I wasn’t aware of before using scoopit. I’m now more aware of the content of my newsfeed that is promoted and it’s useful information to include for anyone using the platform.
“ I use mindfulness to quell the storms in my teacup of a mind - and I think some of you do too. I'd love to hear your mindfulness moments and exercises... (I use mindfulness to quell the storms in my teacup of a mind - and I think some of you do too.”
21. This facebook link shows people using social media to share knowledge on being present and in control. I note that social media can be the cure and the cause. This is interesting for my own experiment.
Everyone has been a patient. Everyone has communicated with some sort of medical professional. Truth is, healthcare impacts all of our lives and as more people turn to the Internet to find answers, physicians and hospitals are using social media to stay connected with their patients.
Why social media? Social media sites allow hospitals to engage with patients, employees and other facilities by sharing relevant information, answering questions and prompting conversation. Facebook, Twitter, LinkedIn and Pinterest are on the rise, and we can expect significant growth in healthcare communication in the coming years on these platforms.
This infographic from Physician Designs highlights why social media makes sense for health professionals and hospitals. Adding to this graphic is the fact that, “41% of nearly 23,000 respondents said that they use social media to research healthcare decisions, with nearly all those respondents—94%— saying that Facebook was their primary source” (Pew, 2012). With these numbers in mind, hospitals cannot afford to ignore social media.
It is understandable why the health care industry has been slow to accept social media. Patient privacy is paramount in the industry and social media seems to be just the opposite. So what are the benefits?
Benefits • Reach new patients • Answer questions from current patients • Educate and inform
Concerns • Patient privacy • Hospital liability • Health Insurance Portability and Accountability Act (HIPAA)
Clear social media guidelines help prevent any issues from arising. (Check out this helpful article by Mashable). These guidelines should state what your organization wants to accomplish by using social media and whom you want to reach. These guidelines should also clarify which staff members can contribute to the accounts. Planning and preparing in the beginning will minimize any risk involved.
Below are the four social media sites physicians and hospitals should utilize to build their brands and connect with patients and employees. While the demographic makeup of these sites may be shifting, the amount of people using social media sites is growing at an astounding rate. Included in each section is a list of hospitals and professionals to follow for inspiration and guidance while building your hospital’s social media sites.
Facebook Facebook’s features allow you to bring current and potential customers into your hospital in a virtual manner. Posting pictures of staff members volunteering for a charitable organization or videos of staff members explaining why they love their job produce memorable content for patients, all while boosting staff morale. These glimpses into hospital life provide insight to current and potential patients.
Top three pages to follow on Facebook: • Regions Hospital • University of MD Medical Center • Wellmont Health System
Twitter Twitter can be used as a platform to answer patient questions quickly and efficiently. With that in mind, it seems that physicians are turning to Twitter to do just that. This movement makes perfect sense as the rest of society is transitioning to being constantly connected to the Internet. Several physicians are now providing general well-being tips and links to health-related articles on Twitter. Many physicians embracing Twitter give advice to worried patients and guide them to reliable material. Hospitals who embrace Twitter as part of their social media plan grant instant access to their followers and make them feel connected and informed. This can lead to a higher level of respect and understanding of what the hospital contributes to the community.
Top three accounts to follow on Twitter: • Ed Bennett • Mike Sevilla • Hive Strategies
LinkedIn The connections LinkedIn creates between current and past employees, other hospitals and future patients are phenomenal. Posting recent updates about activities occurring within the hospital can create these connections. Updates including graphics or videos tend to be more engaging and easier for viewers to follow. Posts on LinkedIn tend to to start positive conversations about health-related topics. On LinkedIn, a services page is available where hospitals can list what types of services they provide. Each of the examples below built excellent service pages that followed a consistent design and included concise, memorable text.
Top three profiles to follow on LinkedIn: • Apollo Hospitals • Children’s Hospital of Wisconsin • The Mount Sinai Hospital (our client!)
Pinterest Pinterest provides a stockpile of resources. Hospitals can utilize Pinterest as a tool to bring current and potential clients into their network in a fun, social and easy manner. Pinterest boards for patients can be anything from gluten-free recipes, to spine health tips, to parenting tips. This wealth of topics and interests is what makes Pinterest a dynamic resource for hospitals.
Top hospitals to follow on Pinterest: • BJC Healthcare • Nationwide Children’s Hospital • Baylor Health Care System
With the accessibility of mobile mediaToday, most people use their smartphones, tablets and laptops daily. This, plus the fact that these social media sites are gaining additional members daily, makes it easier for hospitals to connect with patients through social media. Facebook, Twitter, LinkedIn and Pinterest provide hospitals the opportunity to increase their social media presence and create a positive impact in their community.
How do you feel about hospitals and physicians using social media sites? Tell us what you think in the comment box below!
22. In regard to participation online this highlights the basic pros and cons of social media for its users in relation to healthcare. I never thought this would be a good match but after reading this I’m more open to the idea. It highlights the potential for social media.
Robin Good: Postano is a social media content aggregation and curation platform that can be integrated in your web site or Facebook page.
Through its internal dashboard it can be set to agregate coming from any of your social media channels. From Wordpress or Tumblr blogs to Facebook Pages, Twitter, Instagram and Pinterest accounts, Postano offers a comprehensive array of social media sources to tap into. Additionally you can add any RSS feeds that may be relevant to you.
Postano allows you to pick and select which content you want to publish and how you want to it look and appear. Your curated channel can be finally integrated as a full embed in your website and/or added as a tab to your Facebook page.
One great key feature available as a WordPress plugin but also usable with any other publishing platform allows for all of the content and links "embedded" in your site via POstano to be also fully indexed by standard search engines.
23. A good example of a curation tool for brands, this highlights the fun and effectiveness of curating. It shows another side, the possibilities of curation in both social and work, maybe even a mix of both. Its intergration into social media sites was the reason for its inclusion.
These three habits will help you manage your social-media footprint and make you more effective, whether you use the medium for work or pleasure. Here's a functional, easy guide to do just that.
1. The Self Control app limits your use of email and social media, locking you out of designated sites for pre-determined periods, while still giving you broader online access. If you can't stop trolling Facebook to see if your latest update got liked. And if you suffer from both afflictions, ranting anonymously and surfing in dangerous water, this could put you on a much needed time-out.
2. Let's say you're careful about what you post. Very careful. You know about the risks of over-sharing. But, your'e always ready to respond. Always available. That can be exhausting, and exhaustion often leads to irritation, which usually ends with embarrassment.
What to do?
Get off the grid. Knowledge workers should change their always-on mentality and stop answering email after business hours. Why: It improves your mood. Effective workers enjoy what they do.
3. The final habit you should employ could be one of the most important of all. Make sense of all the white noise out there. All the voices. How do we filter it all? Turn to curation, a growing, but misunderstood, concept that can save you tremendous amounts of time directing you to what you need to know.
I like a service called spundge (http://www.spundge.com ), which helps me filter search results so they are more effective, saving me a ton of time. When you're searching for specific, nuanced topics, this site gives you results in an easy-to-digest format that spares me from Google readers and extraneous searches. Now I spend that time on what I should be doing: Working.
This habit I can't stress enough, and it's only getting more refined. The next step in curation is personalization.
Personalization is what Facebook mastered from the get-go. Suddenly, each person's online experience was truly personalized. A company called Gravity (http://www.gravity.com ) is moving this concept further. It uses adaptive artificial-intelligence techniques to make news sites more individually relevant..."
2. Firstly is a site with great tips on managing your footprint on social media. The site then has a link to an article of the opposite of what I’m doing this semester; getting away from technology to ground yourself. I included this because I am aware this is important to be clear minded in all aspects of your life and being more effective in the moment.
You could almost hear the collective intake of breath when Facebook confirmed on Wednesday that it is buying WhatsApp for a staggering $19 billion, and immediately the second-guessing began: How could Facebook possibly justify paying so much? Was it a sign of desperation, or a smart move to acquire a potential competitor? Whatever the pros and cons of that massive number, I think the acquisition makes one thing clear: Mark Zuckerberg is not going to let anyone else disrupt Facebook before he does so himself.
We’ve seen this same pattern executed already, albeit in ways that had much less eye-popping price tags attached to them. Buying Instagram, for example, was a very similar move to quickly acquire an app that threatened the social network’s dominance in photos — and for a price that at the time seemed extremely high, even if it now seems pedestrian. SnapChat was a similar bet, although Facebook’s $3-billion offer was ultimately rejected.
9. Included for facebook cover page advice, more for business than social but I find that you can use your imagination with this advice to make the facebook experience more interesting for yourself and your friends; first impressions.
More than 100 teachers from across Europe participated in the SMILE (Social Media in Learning and Education) action and undertook a pedagogical journey to explore jointly the challenges and opportunities involved when using social media in learning and education.
The outcomes of the project, funded by a Digital Citizenship Research Grant from Facebook, are now published in a digital handbook. You can find pedagogical materials and resources from the learning laboratory with many valuable reflections and suggestions on some critical aspects of the use of social media as regards school policies, pedagogical principles, professional development, responsible use and challenges to adoption.
12. Any innovation in education deserves to be heard even if it’s just to start the conversation. This example shows the use of facebook being used in education. Interesting to see the comment of the teacher regarding the enthusiasm of the students.
13. This article shows the results of research of activity on social media of the Scottish referendum regarding their independence. A good example using social media to measure the public’s interaction on national issues. The use of facebook to be heard.
Today I had an interesting discussion with a colleague who questioned the value of sharing and curation in education. We were discussing social media tools to be used in a new project and as usual the discussion was a lively comparison of the pros and cons of various tools: discussion in Facebook, curation in Scoopit, link lists in Diigo, Twitter for links and tips, Slideshare for presentations, YouTube for films etc etc. Many of us find this digital diversity perfectly natural but it's always valuable to meet the child who has noticed that the emperor has no clothes on. Are we all so busy sharing that we don't stop to wonder if anyone is listening?
15. This comment piece was included to address of the issue of what we share online. Giving some thought to whether we should share and checking for duplication, then leading to the idea of actually not and finding an original idea to produce. The discussion in the comments below was just as interesting and worth including for this alone.
19. An entertaining video on the problems with facebook this gives my users a break from reading another article. Included to help balance the communication delivery of the scoop, and provide differing views to the topic.
In the past decade or so, study after study has demonstrated the benefits of mindfulness for improving health, lifting mood, reducing stress, boosting creativity, enhancing empathy and altruism, and increasing overall enjoyment of life. Only in the past few years, however, have companies like Google, Facebook, UnitedHealth Group, Target, eBay, and General Mills begun to introduce mindfulness to the workplace and then studied the results. A new white paper entitled “How mindfulness can help your employees and impact your company’s bottom line” (available as PDF download here) breaks new ground by summarizing the relevant research and making extensive recommendations for…
20. Mindfulness and the need to reboot ourselves is finally being acknowledged. Now this is becoming more excepted and available to organizations; technology can be part of the problem but could help provide a solution.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.