Reaching their latest milestone of 1 Billion active users, Facebook continues to lead the social media revolution and redefine what it means to network. Social networkers ourselves, we at BuzzBack wanted to stay connected with our respondents. Check out how important Facebook plays a role in the lives of 250 of its users.
Facebook’s own Marketing page as seen above, has had this structure for many months – we’ve known it’s been coming but yesterday it was finally announced to the masses.
Quite possibly one of the biggest developments for brands since timeline was introduced, global pages now allows brands that have one page or multiple country-based pages to have a universal, yet localised, presence. Based on a user’s location (determined by IP address and other unspecified inputs), the user will be directed to the ‘local’ version of a page, letting them see localised cover photos, profile photos, applications, milestones, “about” information, and news feed stories. The global page structure will include localised pages for specific markets (single or multicountry regions) but also allow for a default ‘global’ presence for any markets that do not have their own Facebook presence.
Importantly, it means that brands can promote one global page name, one global vanity URL, and one global Like count. This allows for more effective searches that should return the correct, official global page rather than simply the biggest market page.
With 8 in 10 teens owning personal computers, the increase in web surfing and rapid proliferation of social media platforms isn’t the least bit surprising. However, this makes it more difficult for parents to control what their children see and the activities they partake in. With the introduction of smart phones and tablets, Internet use and the risks that have come with it have risen concurrently. With Facebook leading the social media revolution, we decided to see how 240 parents of Facebook users under 17 feel about the social media site when it comes to privacy and their kids.
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