You can’t measure analytics before you set objectives. You risk wasting time doing things that aren’t helping you achieve your goals, and I wouldn’t want you to waste any of your precious time. It really is precious, I know. Before you start pinning and repinning and counting your followers, decide what you want to get out of Pinterest. Here are some ideas.
If you have products on your website that can be pinned, it might be a good idea to aim for increasing website traffic via Pinterest. Whenever you or anyone else pins from your website, it creates a link on Pinterest. If people click through to your website to see this product, you will be able to tell based on referral traffic.
Tools: Google Analytics, Reachli, Pinfluencer
Increase Brand Awareness
Even if you don’t sell products to pin you can still use Pinterest to build your brand by sharing your content, office, employees and more. When people follow you it might be the first time they’ve heard of your company, but if they see it or hear it again, they might remember who you are and recognize your brand more easily.
Tools: Pinreach, Reachli, Curalate, Octopin
by Lindsey Weintraub
Via Ivo Nový