Facebook best practices for companies
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Pinterest Strategy: Are You Pinning with Purpose? | Social Media Today

Pinterest Strategy: Are You Pinning with Purpose? | Social Media Today | Facebook best practices for companies | Scoop.it

You can’t measure analytics before you set objectives. You risk wasting time doing things that aren’t helping you achieve your goals, and I wouldn’t want you to waste any of your precious time. It really is precious, I know. Before you start pinning and repinning and counting your followers, decide what you want to get out of Pinterest. Here are some ideas.

 

Drive Traffic

If you have products on your website that can be pinned, it might be a good idea to aim for increasing website traffic via Pinterest. Whenever you or anyone else pins from your website, it creates a link on Pinterest. If people click through to your website to see this product, you will be able to tell based on referral traffic.

Tools: Google Analytics, Reachli, Pinfluencer

 

Increase Brand Awareness

Even if you don’t sell products to pin you can still use Pinterest to build your brand by sharing your content, office, employees and more. When people follow you it might be the first time they’ve heard of your company, but if they see it or hear it again, they might remember who you are and recognize your brand more easily.

Tools: Pinreach, Reachli, Curalate, Octopin

 

by Lindsey Weintraub


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Rescooped by Rita Rodrigues from Social Media Strategies
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Twitter Best Practices: 9 Steps to a Better Strategy | Social Media Today

Twitter Best Practices: 9 Steps to a Better Strategy | Social Media Today | Facebook best practices for companies | Scoop.it
What are your goals on Twitter? To learn? To share? To meet people? To sell? Here are 9 steps to figuring out your Twitter strategy.

 

1. Pick who to follow carefully: The quality of what you read and what you can learn from Twitter is directly related to the quality of the Twitter accounts you follow.

 

2. Organize who you follow: Start lists around topics you care about. Use tools such asTweetdeck and Hootsuite to keep track of multiple areas of interest.

 

3. Block irrelevant and spammy accounts.

 

4. Retweet (RT) people you hope to build relationships with: Pay special attention to just a few people who share good stuff and retweet them a few times.

 

5. Find a few new people to follow: Look into the Twitter streams of people you respect and see who they are retweeting and talking to.

 

6. Share just a few things you’ve found on the web: If you share good content others will pass it along and you will get noticed. How do you increase your chances of this? Use relevant hashtags.

 

7. 'Favorite' content from others: Each time you favorite someone else’s tweet they get a notification.

 

8. Learn the Twitter lingo: The network has its own useful Twitter Glossary, but more importantly pay attention to how others are using Twitter.

 

9. Be patient: This is the hardest part for most people. However, the advantage of growing an account packed with genuine people who share real content and exist as an online community is invaluable.

 

by Mike Johansson

 


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Mehdi BH's comment, March 6, 2013 11:38 AM
So true, and yet many still don't apply half of these advices..