Facebook best practices and research
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Facebook best practices and research
Research, roundups, case studies on using Facebook effectively
Curated by Debra Askanase
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Marketers Analyze What It Means When Customers 'Like' Their Pages - eMarketer

Marketers Analyze What It Means When Customers 'Like' Their Pages - eMarketer | Facebook best practices and research | Scoop.it
Companies think fans want to be heard and to hear news about the brand.
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17 Ways to Resuscitate a Fading Facebook Page

17 Ways to Resuscitate a Fading Facebook Page | Facebook best practices and research | Scoop.it

Great post with a lot of very specific, do-able ideas for promoting engagement and page awareness.

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Infographic: The Cost of Facebook Marketing | Marketing Technology Blog

Infographic: The Cost of Facebook Marketing | Marketing Technology Blog | Facebook best practices and research | Scoop.it
As this infographic shows, more and more marketers are spending more time and relying on Facebook as a portion of their Marketing efforts.
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10 Ways to "Solve" Facebook for B2B

This JESS3-illustrated case derives 10 actionable Facebook marketing lessons from a BrandGlue / Eloqua collaboration that increased Eloqua's Fan community by 2,...
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What Facebook Users Are “Liking” [Infographic] — SocialMouths

What Facebook Users Are “Liking” [Infographic] — SocialMouths | Facebook best practices and research | Scoop.it
Learn what kind of content Facebook users like and the reasons they like brands in this infographic by Crowd Science...

Via Jonha Richman
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What Twitter Users Think About the Brands They Follow - eMarketer

What Twitter Users Think About the Brands They Follow - eMarketer | Facebook best practices and research | Scoop.it

64% say that they are following brands because they are current customers. Over 50% are more likely to purchase and recommend because of following.

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21 Resources for Effective Facebook Fan Pages | Vandelay Design Blog

21 Resources for Effective Facebook Fan Pages | Vandelay Design Blog | Facebook best practices and research | Scoop.it
Most businesses now recognize Facebook as an excellent platform for connecting and communicating with their customers and/or users.
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4 Essential Facebook Page Apps to Improve Communication With Fans

4 Essential Facebook Page Apps to Improve Communication With Fans | Facebook best practices and research | Scoop.it
For businesses, trying to determine which Facebook apps can help your organization can be daunting. To get you started, here are four time-saving Facebook apps that allow you to better reach and communicate with your audience.
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Why US Facebook users fan a brand on Facebook

Why US Facebook users fan a brand on Facebook | Facebook best practices and research | Scoop.it

Why FB users fan a brand. Also includes: bothered by changes, heaviest users exploring Google+.

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Review of new Facebook security settings

Review of new Facebook security settings | Facebook best practices and research | Scoop.it
In a blog post, Facebook said that 600,000 accounts are compromised per day.
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Idealware Nonprofit Social Media Decision Guide

Idealware Nonprofit Social Media Decision Guide | Facebook best practices and research | Scoop.it

With more than 750 million people signed up for Facebook alone, there’s little doubt that social media can be a powerful part of most organizations’ communications mix. But what can it be used for—outreach and engagement? Event management? Advocacy? How about fundraising? For many nonprofits, it’s far more obvious that such tools can be useful than how to use them.

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How to Launch your Facebook Page Like Apollo 11

How to Launch your Facebook Page Like Apollo 11 | Facebook best practices and research | Scoop.it

If you have no fans at all, what to do? Basics on Facebook promo, engagement.

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I think we need some time apart, it's not me, it's you Brian Solis

I think we need some time apart, it's not me, it's you Brian Solis | Facebook best practices and research | Scoop.it

Good info about why people like/do not like brands

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This Is Why You Were Friended or Unfriended [STUDY]

This Is Why You Were Friended or Unfriended [STUDY] | Facebook best practices and research | Scoop.it
While some Internet interactions are online-only relationships, the most common reason we add friends on Facebook is because we know people in real life.
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Facebook testing Private Messages for Pages | ZDNet

Facebook testing Private Messages for Pages | ZDNet | Facebook best practices and research | Scoop.it
Facebook has confirmed it is testing a new feature: Private Messages for Pages.
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Are Nonprofits Raising Money Via Social Networks? - Online Fundraising, Advocacy, and Social Media -

Are Nonprofits Raising Money Via Social Networks? - Online Fundraising, Advocacy, and Social Media - | Facebook best practices and research | Scoop.it

"Master Social Fundraisers" are organizations that have raised over $100K on Facebook last year. What are they doing right? Review of 2011 Nonprofit Social Network Benchmark Report includes other social media as well.

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Separating You and Me? 4.74 Degrees

Separating You and Me? 4.74 Degrees | Facebook best practices and research | Scoop.it

Research based on Facebook users: Scientists at Facebook and the University of Milan reported on Monday that the average number of acquaintances separating any two people in the world is not six but 4.74. The best type of posts to spread amongst weak ties? News.

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Facebook Users Are Slow to ‘Like’ Brands and Retailers - eMarketer

Facebook Users Are Slow to ‘Like’ Brands and Retailers - eMarketer | Facebook best practices and research | Scoop.it
Branded Facebook pages are ‘liked’ by only a minority of web users. Brands and individuals have shared space on Facebook for some time, blurring the line between social networking and marketing.
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Four Types of Facebook Cause Marketing Campaigns

Four Types of Facebook Cause Marketing Campaigns | Facebook best practices and research | Scoop.it

Four types of cause marketing that brands and nonprofits have implemented on Facebook:

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What Encourages Facebook Engagement? - eMarketer

What Encourages Facebook Engagement? - eMarketer | Facebook best practices and research | Scoop.it
Brands that include photos and calls to action see higher engagement rates with those posts.
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3 Ways to Boost Interaction With Your Facebook Fans

3 Ways to Boost Interaction With Your Facebook Fans | Facebook best practices and research | Scoop.it

Are you looking for fresh ideas to engage your Facebook fans? 3 interesting ideas with examples.

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Reach Beats Frequency in Facebook's New Layout | Digital - Advertising Age

Reach Beats Frequency in Facebook's New Layout | Digital - Advertising Age | Facebook best practices and research | Scoop.it
Five weeks after Facebook at F8 revamped what users see when they visit the site, the verdict is in on the implications for brands and their messages.
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How to Time Your Facebook Posts to Reach the Most Fans

How to Time Your Facebook Posts to Reach the Most Fans | Facebook best practices and research | Scoop.it
How frequently should you post to your Facebook page? Check out these tricks and metrics to help boost your social engagement on the world's largest social network.
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12 ways Facebook users can like your nonprofit Facebook Page

12 ways Facebook users can like your nonprofit Facebook Page | Facebook best practices and research | Scoop.it

Wonderful tutorial about the many ways fans can press the Like button and Like your page

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