Facebook best practices and research
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Facebook best practices and research
Research, roundups, case studies on using Facebook effectively
Curated by Debra Askanase
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Vertical Industries See Range of Engagement on Facebook - eMarketer

Vertical Industries See Range of Engagement on Facebook - eMarketer | Facebook best practices and research | Scoop.it

Cost-per-click and click-through rates for Facebook ads by types of industry. Industries such as electronics, travel and entertainment more social-marketing-friendly.

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TechCrunch | How To Use Facebook Timeline For Brand Pages: New Feature Details

TechCrunch | How To Use Facebook Timeline For Brand Pages: New Feature Details | Facebook best practices and research | Scoop.it
What does the launch of Facebook Timeline for Pages mean for your brand? Unprecedented control, an opportunity to boost engagement, but also lot of initial work.
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You Can Now Change The Name Of Your Facebook Page (Finally!)

You Can Now Change The Name Of Your Facebook Page (Finally!) | Facebook best practices and research | Scoop.it

Form to submit a Facebook name change finally available!

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Even Sexy Brands Struggle With Low Engagement on Facebook | Digital - Advertising Age

Study shows that Facebook fan bases and actual engagement aren't the same thing.

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What 120 Billion Facebook Impressions Can Tell Us | ClickZ

What 120 Billion Facebook Impressions Can Tell Us | ClickZ | Facebook best practices and research | Scoop.it

The type of post affects organic coverage, as notedin this BlitzLocal survey of 120b Facebook Impressions.

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Facebook Fan Page Design

Facebook Fan Page Design | Facebook best practices and research | Scoop.it

Facebook become one of the best business source and most emerging as well as popular business solutions. There are a number of ways a business can be popularized or advertised on Facebook. One of the way is to creating a Fan Page of your company organization or whatever you want to be popular among your customer or you can say your fans.

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Study: Only 1% of Facebook 'Fans' Engage With Brands | Digital - Advertising Age

Study: Only 1% of Facebook 'Fans' Engage With Brands | Digital - Advertising Age | Facebook best practices and research | Scoop.it
"[Facebook is] great to get decent reach, but to change the way people interact with a brand overnight is just unrealistic."...
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Timing Your Social Media Marketing [Infographic] | @pamdyer

Timing Your Social Media Marketing [Infographic] | @pamdyer | Facebook best practices and research | Scoop.it
Social media marketers always wonder about timing - when is it best to post on Twitter and Facebook for optimum engagement?

Via Jonha Revesencio
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What Do Facebook’s New Timeline Apps Mean for Nonprofits?

What Do Facebook’s New Timeline Apps Mean for Nonprofits? | Facebook best practices and research | Scoop.it

What the open graph Timeline apps mean for nonprofits on Facebook + interview with Causes about their Timelineapp.

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Beth Kanter's comment, January 25, 2012 6:36 PM
Thanks selecting my post for your collection! And, also enjoyed your post on timeline apps. I went back and forth on calling it Open Graph apps and Timeline apps - but think that is more user friendly language.
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Most information from friends with weak ties, according to Facebook study

Most information from friends with weak ties, according to Facebook study | Facebook best practices and research | Scoop.it

People actually receive the bulk of their information from people to whom they have relatively weak, distant connections, the study found

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How (and why) to engage with other Facebook Pages as a Page (Video Tutorial)

How (and why) to engage with other Facebook Pages as a Page (Video Tutorial) | Facebook best practices and research | Scoop.it

Awesome video tutorial on how to use your Page to engage with other Facebook Pages

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Facebook Timeline Covers To Spread Your Organization’s Brand? A good idea or not?

Facebook Timeline Covers To Spread Your Organization’s Brand?  A good idea or not? | Facebook best practices and research | Scoop.it

Last week,  Facebook rolled out the Facebook Timeline to all users. Beth Kanter mentions a few examples of organizations that have rolled out photos that supporters can install on their personal Facebook profiles.

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Getting Insight from Facebook Insight Requires Sense Making Skills

Getting Insight from Facebook Insight Requires Sense Making Skills | Facebook best practices and research | Scoop.it
If you want extract value from your social media strategy, you need to use measurement.
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HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

HOW TO: Custom Design Your Nonprofit’s Facebook Timeline | Facebook best practices and research | Scoop.it

How to custom design a Nonprofit Facebook Timeline Page, with great tips on custom icons for tabs and profile photos.

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Video Tour of the New Facebook Pages Timeline Layout

Facebook has announced that all Pages will be upgraded to the new Timeline layout on March 30th. Everything you know about using and administrating your Face...
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Facebook Fan Gates Are Dead: How Do I Get Fans? | Brian Carter

Facebook Fan Gates Are Dead: How Do I Get Fans? | Brian Carter | Facebook best practices and research | Scoop.it

A stunning change with the new Facebook Timeline is that you can no longer have a landing/welcome tab for your business page. Everyone is going to land on your Timeline Page with the big cover photo. You’ll still have apps (tabs) but they’ll be even harder for people to find.

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Study: Only 1% of Facebook 'Fans' Engage With Brands | Digital - Advertising Age

Study: Only 1% of Facebook 'Fans' Engage With Brands | Digital - Advertising Age | Facebook best practices and research | Scoop.it
"[Facebook is] great to get decent reach, but to change the way people interact with a brand overnight is just unrealistic."...
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5 Ways to Increase Your Facebook Fan Engagement

5 Ways to Increase Your Facebook Fan Engagement | Facebook best practices and research | Scoop.it
Want to increase your Facebook fan engagement?
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What effect does Facebook Page design have on fan growth and engagement?

What effect does Facebook Page design have on fan growth and engagement? | Facebook best practices and research | Scoop.it
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Is Facebook Giving Fan Pages The Shaft?

Is Facebook Giving Fan Pages The Shaft? | Facebook best practices and research | Scoop.it
The new Facebook subscribe feature offers nonprofits a great opportunity to engage with fans in a more personal way.
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Facebook Timeline Apps: New Way to Engage?

Facebook Timeline Apps: New Way to Engage? | Facebook best practices and research | Scoop.it
The introduction of timeline apps are the next iteration of Facebook's strategy to know everything you like on the web and what you're doing right now.
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Understanding Likes and Comment ratios and benchmarks

Understanding Likes and Comment ratios and benchmarks | Facebook best practices and research | Scoop.it
Here's an excerpt from chapter 11 of The Like Economy: How Businesses Make Money With Facebook, Brian Carter's latest book, from Pearson Education's Que Publishing.
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Beth Kanter's comment, January 25, 2012 6:36 PM
I ordered this book, but have not read it yet. Have you?
Debra Askanase's comment, January 25, 2012 7:15 PM
Beth - I haven't read it but I want to. Haven't ordered it. I've got such a long queue of books on my night table to read already, that this will have to wait. I'll wait for your review :)
Beth Kanter's comment, January 25, 2012 9:15 PM
LOL .. I have the same problem. I have it in the que .. not sure if I will also have time to review it .. just wondering if I should move it in priority ....
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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It | Facebook best practices and research | Scoop.it
Measure Networked Nonprofit View more presentations from Beth Kanter As part of my work this year as Visiting Scholar at the Packard Foundation,  I've...
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23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012 | Social @ Blogging Tracker

23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012 | Social @ Blogging Tracker | Facebook best practices and research | Scoop.it
Improve fans engagement and enhance your Facebook Page in year 2012 with these cost-effective facebook applications! A total of 23++ facebook apps to rock your Page!
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10 Ways to Add Facebook Functionality to Your Website

10 Ways to Add Facebook Functionality to Your Website | Facebook best practices and research | Scoop.it
Integrating Facebook into your website is an easy and free way to include a social dimension with the rest of your website business activity...
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