Facebook best practices and research
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Facebook best practices and research
Research, roundups, case studies on using Facebook effectively
Curated by Debra Askanase
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Rescooped by Debra Askanase from Measuring the Networked Nonprofit
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How Facebook Reach Is Calculated and What It Means For You

How Facebook Reach Is Calculated and What It Means For You | Facebook best practices and research | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

Facebook has changed the way its metrics program calculates reach.    Reach is a simple concept - the number of who have seen any given Facebook post in their newsfeed.   The reach figures are fir the first 28 days after you publish a post and include people who view on your desktop and mobile.  Your post counts as having reached someone when it is loaded and show in the news feed.   As of July 2, your reach data includes both people who viewed your post via a desktop AND mobile.

 

There was also a tweak to FB reach metric.    "the desktop News Feed will no longer count Reach until a user scrolls and loads the Page's story."   What is a load is not defined, but FB is now loading fewer stories in the newsfeed.   It means that your reach numbers are more accurate because it reflects impressions that are more likely to have read your post - vs just scrolling past it in a full newsfeed.

 

What does that mean?

 

-Your reach numbers could look better or worse.   If you have a big mobile audience, your reach numbers will grow.    The fact that they only counting reach numbers of people who actually consumed your content means that the number is a better reflection of true reach.

 

My takeaway:  You need to also measure engagement - by looking at the metrics for interactivity as well.

 

 


Via Beth Kanter
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SocialFish | Facebook Edgerank: What You Need to Know

Title says it all, really....
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life_of_a_facebook_photo.png (1000x2033 pixels)

life_of_a_facebook_photo.png (1000x2033 pixels) | Facebook best practices and research | Scoop.it
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Rescooped by Debra Askanase from Nonprofit Digital Engagement
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Facebook page admins beware! What you CANNOT do on Facebook | MarketingGum.com

Facebook page admins beware! What you CANNOT do on Facebook | MarketingGum.com | Facebook best practices and research | Scoop.it
If you don't want your page deleted along with losing all your fans, you need to know the rules. Find out the most often broken Facebook rules so your page isn't next...

Via steve heye
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Create Free Facebook Cover Photos

Free Facebook Cover Photo:List of websites and applications you can use for creating FREE Facebook Cover Photos.
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Facebook, Twitter, YouTube marketers: This is why you never, ever start campaigns on Friday

Facebook, Twitter, YouTube marketers: This is why you never, ever start campaigns on Friday | Facebook best practices and research | Scoop.it
There are good times to start social media marketing campaigns, and there are absolutely horrible why-on-earth-would-you-choose-that times. How's a savvy online marketer to know which is which?
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Rescooped by Debra Askanase from Just Story It! Biz Storytelling
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35 Smart Social Media Business & Consumer Insights from @BrianSolis

35 Smart Social Media Business & Consumer Insights from @BrianSolis | Facebook best practices and research | Scoop.it
Engage or Die 1. Our opportunity with social media is to do something more meaningful than just marketing. 2. Social media is not here to save you.

 

There are a lot of great tips and research about Facebook practices offered here - really worth reading!

 

Read the full article here: http://www.toprankblog.com/2011/06/social-business-smarts-brian-solis/ ;


Via Karen Dietz
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3 Facebook Timeline Marketing Tips for Success | Social Media Examiner

3 Facebook Timeline Marketing Tips for Success | Social Media Examiner | Facebook best practices and research | Scoop.it
Facebook Page marketing: How to pin, highlight and use milestones to give more visibility to your Facebook updates.
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Promoted Facebook Posts for Nonprofits: The ROI of $30 Spent in Advertising

Promoted Facebook Posts for Nonprofits: The ROI of $30 Spent in Advertising | Facebook best practices and research | Scoop.it
Like nonprofits, I am generally thrifty. Spending $30 on one “Promoted Post” on the Nonprofit Organizations Facebook Page felt like a significant expense. Was it worth it? Would I do it...
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What time of day should you post to your Facebook page?

What time of day should you post to your Facebook page? | Facebook best practices and research | Scoop.it

Great article about using Post Planner app to figure out when your Facebook fans are responding to different types of Facebook posts and updates.

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How 8 popular brands are using Facebook tabs | Articles

How 8 popular brands are using Facebook tabs | Articles | Facebook best practices and research | Scoop.it
Companies like Target, Delta, and Threadless are using this important feature to drive business, spark awareness, and build a deeper level of engagement.
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A Facebook Promotion Connects a Charity With a Loyal Donor - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

A Facebook Promotion Connects a Charity With a Loyal Donor - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas | Facebook best practices and research | Scoop.it

How a Facebook promotion grew its page 5,000 new fans and connected with fans

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The Value of Facebook "Likes"

The Value of Facebook "Likes" | Facebook best practices and research | Scoop.it

Awesome analysis of why the value of the network is so valuable...not just measuring the relative value of a Like.

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"The Power of Like 2" Offers New Insights into How Social Marketing Delivers ROI (comScore Voices)

"The Power of Like 2" Offers New Insights into How Social Marketing Delivers ROI (comScore Voices) | Facebook best practices and research | Scoop.it
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Rescooped by Debra Askanase from Social media news
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Facebook Changes: Are You Up-to-Date?

Facebook Changes: Are You Up-to-Date? | Facebook best practices and research | Scoop.it
The social network and its affiliates have rolled out at least nine changes to Facebook ads--plus a few other shifts--in the past few months.

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11 Things You Didn't Know About Facebook Pages

From targeting by language to repositioning photos, 11 tips for making your Facebook Page more engagiing and targeted.

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How to Determine Facebook and Twitter ROI [INFOGRAPHIC] | Social Media Today

How to Determine Facebook and Twitter ROI [INFOGRAPHIC] | Social Media Today | Facebook best practices and research | Scoop.it

Some interesting information in here, much of it in the "here's an idea" category. Bottom line: figure out what you need to measure and go measure it. Also some ideas for content generation to get eyeballs and fans.

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Rescooped by Debra Askanase from EPIC Infographic
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The Complete Social Media Sizing Cheat Sheet [INFOGRAPHIC]

The Complete Social Media Sizing Cheat Sheet [INFOGRAPHIC] | Facebook best practices and research | Scoop.it

Different social media platforms have different guidelines and sizing that’s why we always find ourselves looking for the correct sizing for our Google+ cover pic, Facebook timeline Cover size or the appropriate sizing for the branding and text in the background of your new Twitter profile.

 

Full graphic here: http://ijustdid.org/2012/06/social-media-size-cheat-sheet/


Via Jonha Richman
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Debra Askanase's comment, June 26, 2012 7:14 AM
This is such a great find - thank you! Rescooped it for my two topics.
Jonha Richman's comment, June 26, 2012 11:39 AM
@Debra - Thank you, glad you find it helpful :) I always find myself looking for the specific sizing per platform and I think it's great to have them handy in just one list :)
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Optimizing Facebook Engagement – Text, Links, Photos or Videos? | Social Media Today

Optimizing Facebook Engagement – Text, Links, Photos or Videos? | Social Media Today | Facebook best practices and research | Scoop.it
Facebook Engagement is a critical issue for social marketers, not only because consumer interaction has become a cornerstone of the new marketing landscape, but also because Facebook Engagement is critically tied to brand visibility on the platform.
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3 Facebook Timeline Marketing Tips for Success | Social Media Examiner

3 Facebook Timeline Marketing Tips for Success | Social Media Examiner | Facebook best practices and research | Scoop.it
Facebook Page marketing: How to pin, highlight and use milestones to give more visibility to your Facebook updates.
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[Infographic] How to Get More Likes, Comments and Shares on Facebook | Dan Zarrella

[Infographic] How to Get More Likes, Comments and Shares on Facebook | Dan Zarrella | Facebook best practices and research | Scoop.it

Marketing data compiled on shares, Likes, and length of posts, and type of posts for Facebook.

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TechCrunch | Facebook Finally Cracks Down On Auto-Sharing Spam With “10-Second Rule”

TechCrunch | Facebook Finally Cracks Down On Auto-Sharing Spam With “10-Second Rule” | Facebook best practices and research | Scoop.it
If you hate accidental auto-sharing, you're in luck. Now you have to be watching or reading something for at least 10 seconds before Facebook apps can auto-share the activity to your Timeline.
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TechCrunch | Your Average Facebook Post Only Reaches 12% Of Your Friends

TechCrunch | Your Average Facebook Post Only Reaches 12% Of Your Friends | Facebook best practices and research | Scoop.it
You're not unpopular, it's just the nature of the news feed. Amongst all the business-related news at FMC, Facebook revealed that the average news feed story from a user profile reaches just 12% of their friends.
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Six Creative Ways To Use Photos To Increase Engagement On Your Facebook Page

Six Creative Ways To Use Photos To Increase Engagement On Your Facebook Page | Facebook best practices and research | Scoop.it

Brilliant!! From @johnhaydon - 6 simple ways to increase traffic on your facebook page

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