Facebook best practices and research
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Facebook best practices and research
Research, roundups, case studies on using Facebook effectively
Curated by Debra Askanase
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Embed Facebook Posts on Your WordPress.com Site

Embed Facebook Posts on Your WordPress.com Site | Facebook best practices and research | Scoop.it
Using your WordPress.com site as your digital hub on the web just got a bit easier. We're delighted to let you know that you can embed Facebook posts directly into your blog. Here's how. First, cli...

Via Cendrine Marrouat - cendrinemarrouat.com
Debra Askanase's insight:

Step-by-step "how-to"  instructions - invaluable!

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New Research: Do Pictures of People Increase Facebook Engagement?

New Research: Do Pictures of People Increase Facebook Engagement? | Facebook best practices and research | Scoop.it
Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand.
Debra Askanase's insight:

They actually analyze which body part people react to better in an image!

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Infographic: Google+ and Facebook Face Off

Infographic: Google+ and Facebook Face Off | Facebook best practices and research | Scoop.it
Here's a fascinating comparison of two social media behemoths from Social Annex. The graphic takes a look at everything from what people are doing on the platforms to the demographics of users.
Debra Askanase's insight:

Big picture overview of differences in demographics, purpose, main features, top brands

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NCLocal's curator insight, September 10, 2013 1:28 PM

Love to see this comparison

Neuros's curator insight, September 11, 2013 9:24 AM

Facebook vs Google+

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Facebook Begins Penalizing "Low Quality" Content on Pages

Facebook Begins Penalizing "Low Quality" Content on Pages | Facebook best practices and research | Scoop.it
What is "Low Quality" content on Facebook pages? You'd better find out because Facebook will be penalizing you for posting it very soon! If not already.
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I Can Do Things's curator insight, September 5, 2013 2:32 PM

Understanding Facebook algorithm EdgeRank is and will be the most vital for successfully sailing stormy Facebook waters. 

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How to Use the New Facebook Insights | Social Media Examiner

How to Use the New Facebook Insights | Social Media Examiner | Facebook best practices and research | Scoop.it
Discover how the new Facebook Insights can help you easier measure your Facebook marketing and user engagement to make better strategic marketing decisions.
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SocialEvolutionism's curator insight, August 29, 2013 9:52 AM

A must have tool ( Facbook Insights) for Social Media Manager/consultant. Want to track the performance of your Facebook. 

thanks Jon Loomer great post

Michael Pingree's curator insight, September 10, 2013 11:44 PM

What an improvement over the old insights...

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In case you missed it, the Facebook algorithm - Christopher S. Penn : Awaken Your Superhero

In case you missed it, the Facebook algorithm - Christopher S. Penn : Awaken Your Superhero | Facebook best practices and research | Scoop.it
Facebook recently detailed an algorithm change to its News Feed, aiming at resurfacing older updates that it thinks are relevant, even if they’re not as fresh.
Debra Askanase's insight:

New algorhithm now includes whether or not you and other people across FB are hiding a given post.

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7 Powerful Facebook statistics you should know for a more engaging Facebook page - - The Buffer Blog

7 Powerful Facebook statistics you should know for a more engaging Facebook page - - The Buffer Blog | Facebook best practices and research | Scoop.it
If you're after a more engaging Facebook page, these 7 stats might change the way you approach it.
Debra Askanase's insight:

Quick tips, such as photos get more engagement, shorter updates are better than long, types of questions to ask, etc.

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Beth Kanter's comment, July 25, 2013 7:42 PM
So interesting .. I just posted a longish update and it performed the best of the month .... do you think that some advice taken with grain of salt?
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SocialFish | 5 Things You Should Know About Changes in Facebook Functionalities

There are new changes to Facebook almost every month that cause a lot of panic and irritation among its users.
Debra Askanase's insight:

Notes on recent updates, including the ability to change dates on updates, and new insights.

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10 Best Indian Facebook Campaigns Of Quarter 2 2013 - Business 2 Community

10 Best Indian Facebook Campaigns Of Quarter 2 2013 - Business 2 Community | Facebook best practices and research | Scoop.it
Business 2 Community
10 Best Indian Facebook Campaigns Of Quarter 2 2013
Business 2 Community
A clean layout, informative tabs and smooth execution created for a good user experience on the app.
Debra Askanase's insight:

A particularly interesting nonprofit tagging campaign included.

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How to Drive More Facebook Traffic to Your Website | Social Media Examiner

How to Drive More Facebook Traffic to Your Website | Social Media Examiner | Facebook best practices and research | Scoop.it
Facebook Domain Sponsored Stories: Drive traffic to your website, increase your reach and traffic, and promote user interaction with your website.
Debra Askanase's insight:

Learn about Domain Sponsored Stories in Facebook Advertising. That is when Facebook promotes actions a fan has taken by sharing something from your website.

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Facebook is Killing Its Annoying 'Sponsored Stories' Ad Format

Facebook is Killing Its Annoying 'Sponsored Stories' Ad Format | Facebook best practices and research | Scoop.it
If you use Facebook regularly, chances are you've seen those sneaky ads that pop up in the middle of your news feed saying friend name likes page name along
Debra Askanase's insight:

Thank goodness! Facebook is also killing about half of its 27 types of ad formats. More news to come on that, I'd expect...

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Sultan Semlali's curator insight, June 17, 2013 8:41 AM

Facebook is bringing a lot of changes to its advertising platform. Not sure if I find the Sponsored Stories annoying... What do you think...

Charlie Oliver's comment, June 17, 2013 12:28 PM
Sponsored stories was a big #FAIL as far as I'm concerned. Whatever they have in the pipeline for this June 20th announcement, it'd better be GOOD.
Debra Askanase's comment, June 21, 2013 9:46 AM
Charlie- agree that Sponsored Stories didn't seem very effective from my experience. What I find more heartening is that Facebook is rethinking and streamlining its advertising options. Ideally, it will increase effectiveness of the ones that will remain.
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How to add "posts by others" to your Facebook page - Communicate and Howe!

How to add "posts by others" to your Facebook page - Communicate and Howe! | Facebook best practices and research | Scoop.it
Posts by others to your Facebook page don't always show up even if your settings say they are ok. Here's how to add them.
Debra Askanase's insight:

An oldie but worth its weight in gold (figuratively). How to add posts by others so that they will automatically show up on the page and not in that box on the right-hand side.

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Facebook Ads vs Promoted Posts: A Side-by-Side Comparison — socialmouths

Facebook Ads vs Promoted Posts: A Side-by-Side Comparison — socialmouths | Facebook best practices and research | Scoop.it
Confused about the different methods of Facebook advertising? We are comparing Facebook Ads vs Promoted Posts side by side

Via Peg Corwin
Debra Askanase's insight:

Great side-by-side comparison of Ads vs. Promoted posts. A lot of what you may know already: use Ads to get Likes, use promoted posts to push important content out to your fans. One thing not mentioned: best to use Promoted Posts once you've seen that the post has a lot of virality already, so you know it will be well-received.

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Peg Corwin's curator insight, May 27, 2013 9:16 PM

"If you have minimal likes, start off with Facebook ads to develop likes and get targeted followers. Once you’ve got a fan base going, start to use your Promoted Posts to show off your events, promotional offers, news and given you have targeted followers, these readers will be inclined to read the post and even share it across their network."


Thoughtful comparison of two common paid promotions.

Naomi Assaraf's curator insight, June 4, 2013 11:44 AM

LOVE this article! Way to break throught the clutter and explain it properly! Thanks so much for this scoop! 

Norman Reiss's curator insight, June 12, 2013 8:18 AM

But you must have great content before you promote

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Hashtags Make Your Facebook Posts Less Likely To Go Viral

Hashtags Make Your Facebook Posts Less Likely To Go Viral | Facebook best practices and research | Scoop.it
The Facebook analytics firm EdgeRank Checker has published the results of a new study that finds posts including hashtags are actually less likely to...
Debra Askanase's insight:

Hashtags on Facebook = less likely to go viral, but hashtags on twitter = more likely!

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Debra Askanase's curator insight, September 15, 2013 2:53 PM

Hashtags on twitter = more likely to go viral, but hashtags on Facebook = less likely to go viral!

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Your Facebook Post's Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In 30 Minutes

Your Facebook Post's Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In 30 Minutes | Facebook best practices and research | Scoop.it
Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think.
Debra Askanase's insight:

50% of FB Post Reach achieved in 30 min. Be cognizant of when you core audience is online.

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Norman Reiss's curator insight, September 13, 2013 10:54 AM

Another reason to time your posts at a time your readers are likely to be paying attention

 

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New Facebook Contest and Promotion Rules, What Marketers Need to Know | Social Media Examiner

New Facebook Contest and Promotion Rules, What Marketers Need to Know | Social Media Examiner | Facebook best practices and research | Scoop.it
New Facebook contest rules: here's what marketers need to know to create and administer promotions on Facebook after the latest changes.
Debra Askanase's insight:

What's new, what you need to know, how to make it work for you!

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8 Social Media KPI's You Should Track and Monitor - IMPACT Branding & Design

8 Social Media KPI's You Should Track and Monitor - IMPACT Branding & Design | Facebook best practices and research | Scoop.it
Is your social media campaign generating any ROI? Identify the success of your campaign with these 8 social media KPI's.
Debra Askanase's insight:

Some solid KPIs for Facebook tracking, when you move from just analyzing insightst to creating a tracking spreadsheet.

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How to Get More Shares on Your Facebook Page

From EJewishPhiilanthropy.com guest post by John Haydon

Debra Askanase's insight:

John Haydon explains each element of "edgerank," Facebook's newsfeed optimization algorhithm, plus secrets to gaining more Facebook Page fan engagement.

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Tracey Savage's curator insight, August 27, 2013 3:50 AM

Very good article on 'How to get more shares on Facebook".

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Facebook Introduces Embeddable Posts

Facebook Introduces Embeddable Posts | Facebook best practices and research | Scoop.it
Facebook is making its posts embeddable to give them wider circulation in news stories and blog posts.
Debra Askanase's insight:

Not "best practices and research" but certainly newsworth. For content publishers: you will eventually be able to grab public posts and embed them. For Facebook users: beware!

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Elodie Binard's curator insight, August 1, 2013 6:23 AM

Facebook is making its posts embeddable to give them wider circulation in news stories and blog posts.

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The Complete Guide To Hashtag Etiquette [INFOGRAPHIC] - AllTwitter

The Complete Guide To Hashtag Etiquette [INFOGRAPHIC] - AllTwitter | Facebook best practices and research | Scoop.it
The Complete Guide To Hashtag Etiquette [INFOGRAPHIC]
Debra Askanase's insight:

Some basic hashtag etiquette tips for creating them and using them.

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Debra Askanase's curator insight, July 15, 2013 11:47 AM

Some basic hashtage etiquette practices for creating and using hashtags

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What is New on Facebook This June 2013?

What is New on Facebook This June 2013? | Facebook best practices and research | Scoop.it
Blog post at NetMediaBlog : Have you ever logged in to your Facebook account and everything looked different? That’s because Facebook always changes things around. It[..]
Debra Askanase's insight:

Hashtags, Instagram, emoticons, and more...

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4 Easy Steps to Implement a Facebook Marketing Strategy | Social Media Examiner

4 Easy Steps to Implement a Facebook Marketing Strategy | Social Media Examiner | Facebook best practices and research | Scoop.it
Facebook: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook marketing strategy in place.
Debra Askanase's insight:

Love the Facebook Editorial Calendar and the Social Media Activity Calendar. The second, the activity calendar, is great for not getting "sucked in" to social media time wasting.

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SocialEvolutionism's curator insight, July 8, 2013 1:19 PM

Four crucial points that require full attention to have Facebook marketing strategy in place whether you are a novice or A Pro.

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Facebook allows page admins to sort comments chronologically or by activity

Facebook allows page admins to sort comments chronologically or by activity | Facebook best practices and research | Scoop.it
Ever since Facebook first applied the reply function to comments on pages, many admins were a little frustrated that the comments weren't in chronological order.

Via Martin Gysler, Gerrit Bes
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LoisCortez's curator insight, July 3, 2015 1:05 AM

good one

Tentronix NZ's curator insight, August 4, 2016 3:01 PM

An interesting and useful change for all Facebook admins.

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Quick Hack To Find Your Facebook / Email Overlap

Quick Hack To Find Your Facebook / Email Overlap | Facebook best practices and research | Scoop.it
Say you have 100,000 email subscribers and 60,000 Facebook fans. You know there’s a big overlap there. But, just how big is that overlap? Thanks to a clever little hack using Facebook’s Power Editor, we now know how to estimate that.
Debra Askanase's insight:

AWESOME hack to upload your email list and have Facebook send ads only to that list. From @ MRSSlabs

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Sultan Semlali's curator insight, June 17, 2013 8:44 AM

And the answer is... Custom Audiences...

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6 Simple Steps to Using Facebook Promoted Posts

6 Simple Steps to Using Facebook Promoted Posts | Facebook best practices and research | Scoop.it
The average Facebook Business Page post will only reach  16% of its audience. If you have 100 likes on your Facebook page, your posts will appear on the home feeds of approximately 16 people who have liked your page.
Debra Askanase's insight:

A very simple and understandable walkthrough of how to create and control Facebook promoted posts

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