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Facebook best practices and research
Research, roundups, case studies on using Facebook effectively
Curated by Debra Askanase
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Facebook Link Previews: Now Large and In Charge

Facebook Link Previews: Now Large and In Charge | Facebook best practices and research | Scoop.it
Facebook link posts used to have a wee little image and non-clickable text. Now they've got big photos and clickable text. Should you change your Facebook strategy? What does it all MEAN?? We'll tell you.
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I Can Do Things's curator insight, October 14, 2013 7:39 AM

This is a great move towards helping advertisers generate higher click-through rates. Looking forward to seeing it rolled out asap!

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How to Use the New Facebook Insights

How to Use the New Facebook Insights | Facebook best practices and research | Scoop.it
Discover how the new Facebook Insights can help you easier measure your Facebook marketing and user engagement to make better strategic marketing decisions.
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LEAD GEN - Generating And Converting Leads From Facebook – Mission Possible

LEAD GEN - Generating And Converting Leads From Facebook – Mission Possible | Facebook best practices and research | Scoop.it
Social Media is about conversations, but the big question for brands has always been how to translate that into business results.

Via Peg Corwin
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Peg Corwin's curator insight, September 17, 2013 7:42 AM

FACEBOOK LEAD GENERATION tips:


- "Good content is a must
- Don't sell directly
- Ask questions - let your fans talk
- Listen and respond
- Benchmarke agains your competitors
- Provide exclusive content or deals directing fans from Facebook to your website
- Make sure to add a website link to every piece of interesting content
- Upsell or target the right fans
- Advertise to specific client profile
- Facebook ad ROI made possible"


Read details to learn how you can generate leads from Facebook.


If you like this scoop, please consider a thumbs up or share.

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Facebook and Social Media Strategy | Social Media Today

Facebook and Social Media Strategy | Social Media Today | Facebook best practices and research | Scoop.it
Is it time for you to close your Facebook brand page? Here are three important things to consider
Debra Askanase's insight:

Related to whether or not it's worth it to pay for greater reach on Facebook or not. A user suggestion by Gregg Mudd.

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Hashtags Make Your Facebook Posts Less Likely To Go Viral

Hashtags Make Your Facebook Posts Less Likely To Go Viral | Facebook best practices and research | Scoop.it
The Facebook analytics firm EdgeRank Checker has published the results of a new study that finds posts including hashtags are actually less likely to...
Debra Askanase's insight:

Hashtags on Facebook = less likely to go viral, but hashtags on twitter = more likely!

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Debra Askanase's curator insight, September 15, 2013 2:53 PM

Hashtags on twitter = more likely to go viral, but hashtags on Facebook = less likely to go viral!

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Your Facebook Post's Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In 30 Minutes

Your Facebook Post's Lifespan May Be Shorter Than You Think, 50% Of Post Reach Is Achieved In 30 Minutes | Facebook best practices and research | Scoop.it
Of course, we as marketers know that timeliness of a Facebook post is crucial. It could be even more important than we think.
Debra Askanase's insight:

50% of FB Post Reach achieved in 30 min. Be cognizant of when you core audience is online.

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Norman Reiss's curator insight, September 13, 2013 10:54 AM

Another reason to time your posts at a time your readers are likely to be paying attention

 

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New Facebook Contest and Promotion Rules, What Marketers Need to Know | Social Media Examiner

New Facebook Contest and Promotion Rules, What Marketers Need to Know | Social Media Examiner | Facebook best practices and research | Scoop.it
New Facebook contest rules: here's what marketers need to know to create and administer promotions on Facebook after the latest changes.
Debra Askanase's insight:

What's new, what you need to know, how to make it work for you!

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8 Social Media KPI's You Should Track and Monitor - IMPACT Branding & Design

8 Social Media KPI's You Should Track and Monitor - IMPACT Branding & Design | Facebook best practices and research | Scoop.it
Is your social media campaign generating any ROI? Identify the success of your campaign with these 8 social media KPI's.
Debra Askanase's insight:

Some solid KPIs for Facebook tracking, when you move from just analyzing insightst to creating a tracking spreadsheet.

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How to Get More Shares on Your Facebook Page

From EJewishPhiilanthropy.com guest post by John Haydon

Debra Askanase's insight:

John Haydon explains each element of "edgerank," Facebook's newsfeed optimization algorhithm, plus secrets to gaining more Facebook Page fan engagement.

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Tracey Savage's curator insight, August 27, 2013 3:50 AM

Very good article on 'How to get more shares on Facebook".

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Facebook Introduces Embeddable Posts

Facebook Introduces Embeddable Posts | Facebook best practices and research | Scoop.it
Facebook is making its posts embeddable to give them wider circulation in news stories and blog posts.
Debra Askanase's insight:

Not "best practices and research" but certainly newsworth. For content publishers: you will eventually be able to grab public posts and embed them. For Facebook users: beware!

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Elodie Binard's curator insight, August 1, 2013 6:23 AM

Facebook is making its posts embeddable to give them wider circulation in news stories and blog posts.

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The Complete Guide To Hashtag Etiquette [INFOGRAPHIC] - AllTwitter

The Complete Guide To Hashtag Etiquette [INFOGRAPHIC] - AllTwitter | Facebook best practices and research | Scoop.it
The Complete Guide To Hashtag Etiquette [INFOGRAPHIC]
Debra Askanase's insight:

Some basic hashtag etiquette tips for creating them and using them.

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Debra Askanase's curator insight, July 15, 2013 11:47 AM

Some basic hashtage etiquette practices for creating and using hashtags

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What is New on Facebook This June 2013?

What is New on Facebook This June 2013? | Facebook best practices and research | Scoop.it
Blog post at NetMediaBlog : Have you ever logged in to your Facebook account and everything looked different? That’s because Facebook always changes things around. It[..]
Debra Askanase's insight:

Hashtags, Instagram, emoticons, and more...

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4 Easy Steps to Implement a Facebook Marketing Strategy | Social Media Examiner

4 Easy Steps to Implement a Facebook Marketing Strategy | Social Media Examiner | Facebook best practices and research | Scoop.it
Facebook: How to integrate your Facebook marketing with your overall marketing plan and get your Facebook marketing strategy in place.
Debra Askanase's insight:

Love the Facebook Editorial Calendar and the Social Media Activity Calendar. The second, the activity calendar, is great for not getting "sucked in" to social media time wasting.

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SocialEvolutionism's curator insight, July 8, 2013 1:19 PM

Four crucial points that require full attention to have Facebook marketing strategy in place whether you are a novice or A Pro.

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Top 5 Tips for Promoting Facebook Posts Like a Pro

Top 5 Tips for Promoting Facebook Posts Like a Pro | Facebook best practices and research | Scoop.it
Are you using Facebook promoted posts yet? Do you actually WANT people to see your content? Here are 5 tips to get you started.
Debra Askanase's insight:

Takeaway to remember: the power editor is your friend!

 

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Andrew McRobert's curator insight, August 19, 8:54 AM

18. This gave me insight into an area of facebook I wasn’t aware of before using scoopit. I’m now more aware of the content of my newsfeed that is promoted and it’s useful information to include for anyone using the platform.

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ATTN Nonprofits: Facebook Now Recommends Pages in the News Feed

ATTN Nonprofits: Facebook Now Recommends Pages in the News Feed | Facebook best practices and research | Scoop.it
Facebook now also recommends pages in the news feed, but only if your nonprofit has opted-in to have your page recommended. Until today page recommendations only occurred when individuals liked a p...
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Facebook's New Resource for Businesses | News | eZanga.com

Facebook's New Resource for Businesses | News | eZanga.com | Facebook best practices and research | Scoop.it
Today Facebook launched a new resource site for marketers to find information and resources for improving their Facebook marketing.
Debra Askanase's insight:

Could be useful for businesses to know about Facebook's "Facebook for Business" site. User suggestion = thank you.

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Embed Facebook Posts on Your WordPress.com Site

Embed Facebook Posts on Your WordPress.com Site | Facebook best practices and research | Scoop.it
Using your WordPress.com site as your digital hub on the web just got a bit easier. We're delighted to let you know that you can embed Facebook posts directly into your blog. Here's how. First, cli...

Via Cendrine Marrouat - www.socialmediaslant.com
Debra Askanase's insight:

Step-by-step "how-to"  instructions - invaluable!

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New Research: Do Pictures of People Increase Facebook Engagement?

New Research: Do Pictures of People Increase Facebook Engagement? | Facebook best practices and research | Scoop.it
Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand.
Debra Askanase's insight:

They actually analyze which body part people react to better in an image!

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Infographic: Google+ and Facebook Face Off

Infographic: Google+ and Facebook Face Off | Facebook best practices and research | Scoop.it
Here's a fascinating comparison of two social media behemoths from Social Annex. The graphic takes a look at everything from what people are doing on the platforms to the demographics of users.
Debra Askanase's insight:

Big picture overview of differences in demographics, purpose, main features, top brands

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NCLocal's curator insight, September 10, 2013 1:28 PM

Love to see this comparison

Neuros's curator insight, September 11, 2013 9:24 AM

Facebook vs Google+

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Facebook Begins Penalizing "Low Quality" Content on Pages

Facebook Begins Penalizing "Low Quality" Content on Pages | Facebook best practices and research | Scoop.it
What is "Low Quality" content on Facebook pages? You'd better find out because Facebook will be penalizing you for posting it very soon! If not already.
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I Can Do Things's curator insight, September 5, 2013 2:32 PM

Understanding Facebook algorithm EdgeRank is and will be the most vital for successfully sailing stormy Facebook waters. 

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How to Use the New Facebook Insights | Social Media Examiner

How to Use the New Facebook Insights | Social Media Examiner | Facebook best practices and research | Scoop.it
Discover how the new Facebook Insights can help you easier measure your Facebook marketing and user engagement to make better strategic marketing decisions.
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SocialEvolutionism's curator insight, August 29, 2013 9:52 AM

A must have tool ( Facbook Insights) for Social Media Manager/consultant. Want to track the performance of your Facebook. 

thanks Jon Loomer great post

Michael Pingree's curator insight, September 10, 2013 11:44 PM

What an improvement over the old insights...

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In case you missed it, the Facebook algorithm - Christopher S. Penn : Awaken Your Superhero

In case you missed it, the Facebook algorithm - Christopher S. Penn : Awaken Your Superhero | Facebook best practices and research | Scoop.it
Facebook recently detailed an algorithm change to its News Feed, aiming at resurfacing older updates that it thinks are relevant, even if they’re not as fresh.
Debra Askanase's insight:

New algorhithm now includes whether or not you and other people across FB are hiding a given post.

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7 Powerful Facebook statistics you should know for a more engaging Facebook page - - The Buffer Blog

7 Powerful Facebook statistics you should know for a more engaging Facebook page - - The Buffer Blog | Facebook best practices and research | Scoop.it
If you're after a more engaging Facebook page, these 7 stats might change the way you approach it.
Debra Askanase's insight:

Quick tips, such as photos get more engagement, shorter updates are better than long, types of questions to ask, etc.

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Beth Kanter's comment, July 25, 2013 7:42 PM
So interesting .. I just posted a longish update and it performed the best of the month .... do you think that some advice taken with grain of salt?
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SocialFish | 5 Things You Should Know About Changes in Facebook Functionalities

There are new changes to Facebook almost every month that cause a lot of panic and irritation among its users.
Debra Askanase's insight:

Notes on recent updates, including the ability to change dates on updates, and new insights.

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10 Best Indian Facebook Campaigns Of Quarter 2 2013 - Business 2 Community

10 Best Indian Facebook Campaigns Of Quarter 2 2013 - Business 2 Community | Facebook best practices and research | Scoop.it
Business 2 Community
10 Best Indian Facebook Campaigns Of Quarter 2 2013
Business 2 Community
A clean layout, informative tabs and smooth execution created for a good user experience on the app.
Debra Askanase's insight:

A particularly interesting nonprofit tagging campaign included.

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