Facebook best practices and research
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Facebook best practices and research
Research, roundups, case studies on using Facebook effectively
Curated by Debra Askanase
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Notes from Mari Smith Facebook Changes Webinar: Privacy Settings and A New Metric – People Talking About

Notes from Mari Smith Facebook Changes Webinar:   Privacy Settings and A New Metric – People Talking About | Facebook best practices and research | Scoop.it

Facebook Changes: A Complete Guide - by Mari Smith. Especially good primer on new privacy settings.

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Suggested by Beth Kanter
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Recent Facebook Changes Roundup

Recent Facebook Changes Roundup | Facebook best practices and research | Scoop.it

Beth Kanter's best links that describe and parse the recent FB changes.

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Beth Kanter's comment, October 3, 2011 8:22 PM
One reason I suggested this was technical. I've gotten notifications that people have suggested stuff in my dashboard here at scoop.it - but I can't see or figure out where to accept them .. So curious ...
Debra Askanase's comment, October 4, 2011 11:47 AM
Beth, I see the suggestions in two places: 1.) an email from scoop.it (which I'll send you via email so you can see it) and 2.) in my scoop.it dashboard.
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What the Facebook Subscribe Feature Means to Nonprofit News Sharing - Online Fundraising, Advocacy, and Social Media -

What the Facebook Subscribe Feature Means to Nonprofit News Sharing - Online Fundraising, Advocacy, and Social Media - | Facebook best practices and research | Scoop.it

The subscribe feature opens the door to Facebook users being able to follow updates from people they don't know without becoming friends. This post outlines how to subscribe, and implications for nonprofits.

 

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Facebook’s ticker privacy scare, and what you should do about it | Naked Security

Facebook’s ticker privacy scare, and what you should do about it | Naked Security | Facebook best practices and research | Scoop.it
Facebook users are scaring each other over the new ticker, worried that privacy has been compromised.
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Suggested by Noland Hoshino
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The Ultimate Facebook Marketing Cheat Sheet

The Ultimate Facebook Marketing Cheat Sheet | Facebook best practices and research | Scoop.it

30 tips and tricks for Facebook marketing, from vanity URLs to understanding the importance of EdgeRank.

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Suggested by Ash Shepherd
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Mind the Statistics: Creating Engaging Fan Pages for your Brand on Facebook

Mind the Statistics: Creating Engaging Fan Pages for your Brand on Facebook | Facebook best practices and research | Scoop.it
What makes an engaging Facebook Page an asset for your brand? Tips for creating engagement, maintaining fan loyalty, and creative examples from real life case studies.
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20 Ways to Increase Your Facebook Likes - also comparable information about paid ads

20 Ways to Increase Your Facebook Likes -  also comparable information about paid ads | Facebook best practices and research | Scoop.it
Facebook "likes" are social media's version of building the traditional email subscribers list. So it is vital on a social web to invest in tactics that build up your Facebook likes so as to spread your message and brand to your fans.
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Infographic Of The Day: How To Use Facebook To Market Your Brand | Co. Design

Infographic Of The Day: How To Use Facebook To Market Your Brand | Co. Design | Facebook best practices and research | Scoop.it

What happens when fans engage with your brand on Facebook, on three different levels, put into a great infographic.

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Facebook Pages vs. Facebook Groups: Pros and Cons | Brian Carter

Facebook Pages vs. Facebook Groups: Pros and Cons | Brian Carter | Facebook best practices and research | Scoop.it

Great chart and supporting statistics outlining major differences between Facebook Pages and (new-ish) Facebook Groups.

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Should You Feed Your Blog to Facebook?

Should You Feed Your Blog to Facebook? | Facebook best practices and research | Scoop.it

What happened when Facebook integration with HootSuite failed, and the impact that had on the blog. Kivi Leroux Miller's research states unequivcably that you should feed your blog into Facebook.

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How to Effectively Manage Critics, Trolls and Spammers on Facebook Pages

How to Effectively Manage Critics, Trolls and Spammers on Facebook Pages | Facebook best practices and research | Scoop.it

Great tips for managing those Facebook spammers, trolls, and critics, including: customized pages rule tab, and forcing folks to give an email address.

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How to collect email subscribers on your Facebook Page

How to collect email subscribers on your Facebook Page | Facebook best practices and research | Scoop.it

There's more to collecting email addresses than an app. Step-by-step description to  creating an opt-in email collection tab (with image) to your Facebook Page.

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Making Facebook Groups Rock | jewpoint0.org

Making Facebook Groups Rock | jewpoint0.org | Facebook best practices and research | Scoop.it

Here are some helpful hints to make your Facebook group a truly vibrant platform

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How to Use Secret Facebook Groups to Enhance Your Business

How to Use Secret Facebook Groups to Enhance Your Business | Facebook best practices and research | Scoop.it
Facebook Secret Groups: perfect for small businesses, coaches and and mastermind groups. Find out how to create your Secret Group on Facebook.
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Five Facebook Changes and What You Need to Know

Five Facebook Changes and What You Need to Know | Facebook best practices and research | Scoop.it
Learn about the recent changes on Facebook: the new Timeline, Ticker, Smart Lists, the Subscribe Button and the nowTop Stories and Recent Stories.
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10 Recent Upgrades to Facebook Your Nonprofit Needs to Know About

10 Recent Upgrades to Facebook Your Nonprofit Needs to Know About | Facebook best practices and research | Scoop.it

Facebook has been making a flurry of changes to the functionality of Facebook Profiles, Facebook Pages, Facebook Community Pages, and Facebook Places Pages over the last two months.

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Facebook Autoposting - A Social Media No-No | Social Media Today

Facebook Autoposting - A Social Media No-No | Social Media Today | Facebook best practices and research | Scoop.it
On average, Facebook Pages that show posts via a third party app such as HootSuite or TweetDeck, as opposed to linking the old fashioned manual way, receive 70% fewer likes and comments.
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Suggested by Ash Shepherd
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20 Ways to Promote Your Facebook Fan Page

20 Ways to Promote Your Facebook Fan Page | Facebook best practices and research | Scoop.it
Grow your Facebook fan base by following these tips to promote your Facebook page and to show people where to find you on Facebook.
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How to target your nonprofit ads in Facebook

How to target your nonprofit ads in Facebook | Facebook best practices and research | Scoop.it
Facebook ads are often easy to miss. But NTEN made their's stand out with a simple option available to all of us. In this post, I show you how.
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How Consumers Interact With Brands on Facebook [STUDY]

How Consumers Interact With Brands on Facebook [STUDY] | Facebook best practices and research | Scoop.it
A new study from Constant Contact sheds light on why consumers "like" brands in the first place, and what keeps them engaged on the world's largest social network.
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39 Questions Your Nonprofit Can Answer with Facebook Insights | NetWitsThinkTank.com

39 Questions Your Nonprofit Can Answer with Facebook Insights | NetWitsThinkTank.com | Facebook best practices and research | Scoop.it
Facebook Pages include a reporting module called Insights which enables Page admins to understand how to better use their Page to market their cause and organization. Following are just some of the questions you can answer with these reports.
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How to keep your Facebook Page messaging consistent with a topic calendar

How to keep your Facebook Page messaging consistent with a topic calendar | Facebook best practices and research | Scoop.it

Think about developing a content calendar for Facebook, with ideas.

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How Younger Adults React to Brands on Social Networks - eMarketer

How Younger Adults React to Brands on Social Networks - eMarketer | Facebook best practices and research | Scoop.it

Do millennials really interact most with brands on social sites? Fascinating look at millenials' interaction with brands.

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Four Things Mark Zuckerberg Should Tell Every CMO | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Four Things Mark Zuckerberg Should Tell Every CMO | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Facebook best practices and research | Scoop.it

Syncapse dug into the data on marketers' Facebook pages and unearthed several lessons for mistake-prone social-media marketers. Data about FB page engagement, number of times/week to post, and what kind of content. Also how local matters.

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