A recent study of up to 20,000 Facebook Pages answers these questions and more: what is the best time to post? What content is most engaging? How frequently should I post? How long should status messages be? Should I ask fans to like my content?
In February 2011, Idealware surveyed 505 nonprofit organizations using Facebook. This report sums up the results of the survey, with high-level takeaways of the data, as well as overviews of how much time organizations are spending on Facebook, how many have set goals and how they’re keeping track of their own results. This is all interspersed with case studies and quotes from the interviews to shed light on what success means on Facebook and to provide ideas on how to use the site.
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in.
Syncapse dug into the data on marketers' Facebook pages and unearthed several lessons for mistake-prone social-media marketers. Data about FB page engagement, number of times/week to post, and what kind of content. Also how local matters.