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Facebook best practices and research
Research, roundups, case studies on using Facebook effectively
Curated by Debra Askanase
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Facebook Pages vs. Facebook Groups: Pros and Cons | Brian Carter

Facebook Pages vs. Facebook Groups: Pros and Cons | Brian Carter | Facebook best practices and research | Scoop.it

Great chart and supporting statistics outlining major differences between Facebook Pages and (new-ish) Facebook Groups.

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Should You Feed Your Blog to Facebook?

Should You Feed Your Blog to Facebook? | Facebook best practices and research | Scoop.it

What happened when Facebook integration with HootSuite failed, and the impact that had on the blog. Kivi Leroux Miller's research states unequivcably that you should feed your blog into Facebook.

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How to Effectively Manage Critics, Trolls and Spammers on Facebook Pages

How to Effectively Manage Critics, Trolls and Spammers on Facebook Pages | Facebook best practices and research | Scoop.it

Great tips for managing those Facebook spammers, trolls, and critics, including: customized pages rule tab, and forcing folks to give an email address.

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How to collect email subscribers on your Facebook Page

How to collect email subscribers on your Facebook Page | Facebook best practices and research | Scoop.it

There's more to collecting email addresses than an app. Step-by-step description to  creating an opt-in email collection tab (with image) to your Facebook Page.

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Facebook Posting Techniques That Really Work

A recent study of up to 20,000 Facebook Pages answers these questions and more: what is the best time to post? What content is most engaging? How frequently should I post? How long should status messages be? Should I ask fans to like my content?

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Beth Kanter's comment, August 20, 2011 9:11 PM
great post!
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Why I Don't "Like" You by Carie Lewis on Prezi

This presentation will cover what to do (and not to do) to build lasting relationships with your fans after they click the Like (or Follow) button.
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Facebook Metrics Nonprofits Need to Know - Online Fundraising, Advocacy, and Social Media -

Facebook Metrics Nonprofits Need to Know - Online Fundraising, Advocacy, and Social Media - | Facebook best practices and research | Scoop.it

Facebook stats for 40 organizations surveyed in the 2011 eNonprofit Benchmarks Study. Good benchmarks, metrics to look at when assessing your own nonprofit Facebook Page.

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Using Facebook To Meet Your Mission: Results of a Survey | Idealware

In February 2011, Idealware surveyed 505 nonprofit organizations using Facebook. This report sums up the results of the survey, with high-level takeaways of the data, as well as overviews of how much time organizations are spending on Facebook, how many have set goals and how they’re keeping track of their own results. This is all interspersed with case studies and quotes from the interviews to shed light on what success means on Facebook and to provide ideas on how to use the site.

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Research Insights Into Measuring Facebook Fan Activity

Research Insights Into Measuring Facebook Fan Activity | Facebook best practices and research | Scoop.it
Recent research on Facebook fan activity from Lithium and comScore offer three big takeaways for organizations that manage Facebook fan Pages.
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The Science of Social Timing Part 1: Facebook and Twitter Social Networks

The Science of Social Timing Part 1: Facebook and Twitter Social Networks | Facebook best practices and research | Scoop.it
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune in.
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Quantifying Facebook Engagement: More than Just Co... - Lithosphere Community

Quantifying Facebook Engagement: More than Just Co... - Lithosphere Community | Facebook best practices and research | Scoop.it
Further analysis of how Facebook fans engage with Pages, and engagement benchmarks to consider for your Page.
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6 Daily Habits for Facebook Marketing Success

6 Daily Habits for Facebook Marketing Success | Facebook best practices and research | Scoop.it
The daily habits you need to adopt to stay focused on what really matters when it comes to Facebook marketing: real fan engagement...
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How to keep your Facebook Page messaging consistent with a topic calendar

How to keep your Facebook Page messaging consistent with a topic calendar | Facebook best practices and research | Scoop.it

Think about developing a content calendar for Facebook, with ideas.

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How Younger Adults React to Brands on Social Networks - eMarketer

How Younger Adults React to Brands on Social Networks - eMarketer | Facebook best practices and research | Scoop.it

Do millennials really interact most with brands on social sites? Fascinating look at millenials' interaction with brands.

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Four Things Mark Zuckerberg Should Tell Every CMO | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

Four Things Mark Zuckerberg Should Tell Every CMO | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Facebook best practices and research | Scoop.it

Syncapse dug into the data on marketers' Facebook pages and unearthed several lessons for mistake-prone social-media marketers. Data about FB page engagement, number of times/week to post, and what kind of content. Also how local matters.

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5 Tips for Driving Facebook Fans to Your Website

5 Tips for Driving Facebook Fans to Your Website | Facebook best practices and research | Scoop.it
Facebook marketing strategy: How to to drive traffic back to your brand website with strategic use of Facebook tabs, your brand content, teasers and contests.
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How to Recruit for Israel Programs Using Facebook

A detailed overview of tactics and strategies to reach young adults on Facebook using page and newsfeed optimization.
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Looking Beyond the Like: How to Measure Your Performance on Facebook

Looking Beyond the Like: How to Measure Your Performance on Facebook | Facebook best practices and research | Scoop.it

Looking at the Facebook exported metrics and what they can offer

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Facebook Custom Landing Tabs + Measurement = Best Practice

Facebook Custom Landing Tabs + Measurement = Best Practice | Facebook best practices and research | Scoop.it

Measuring Custom Facebook Tabls: Great summary post on why you want to create a custom welcome tab, good examples, how to measure success by Beth Kanter

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7 Tips for Easy Promotion of Nonprofit Facebook Pages

7 Tips for Easy Promotion of Nonprofit Facebook Pages | Facebook best practices and research | Scoop.it
DIOSA Communications has an extremely useful list of tips for nonprofit users of Facebook.
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4 Proven Steps to Facebook Page Success

4 Proven Steps to Facebook Page Success | Facebook best practices and research | Scoop.it
A winning formula to create a successful, thriving and engaging Facebook page...
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New Facebook study reveals which posts spark the most engagement | Articles

What types of Facebook status updates spark the most engagement. A study of journalists' pages, but easily transferrable information to other sectors.
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Are Your Facebook Fans Real Fans? - Lithosphere Community

Are Your Facebook Fans Real Fans? - Lithosphere Community | Facebook best practices and research | Scoop.it
Digging into the complex dynamics of deep fan engagement within Facebook Pages. Great benchmarks about how fans engage, and what you can expect from your Facebook Page.
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