Measure Networked Nonprofit View more presentations from Beth Kanter As part of my work this year as Visiting Scholar at the Packard Foundation, I've...
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Research, roundups, case studies on using Facebook effectively
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Debra Askanase
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Scooped by Debra Askanase onto Facebook best practices and research |
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If you use Facebook regularly, chances are you've seen those sneaky ads that pop up in the middle of your news feed saying friend name likes page name along
Debra Askanase's insight:
Thank goodness! Facebook is also killing about half of its 27 types of ad formats. More news to come on that, I'd expect... 
Sultan Semlali's curator insight,
June 17, 8:41 AM
Facebook is bringing a lot of changes to its advertising platform. Not sure if I find the Sponsored Stories annoying... What do you think... 
Charlie Oliver's comment,
June 17, 12:28 PM
Sponsored stories was a big #FAIL as far as I'm concerned. Whatever they have in the pipeline for this June 20th announcement, it'd better be GOOD.
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Posts by others to your Facebook page don't always show up even if your settings say they are ok. Here's how to add them.
Debra Askanase's insight:
An oldie but worth its weight in gold (figuratively). How to add posts by others so that they will automatically show up on the page and not in that box on the right-hand side. Delete the scoop?
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Confused about the different methods of Facebook advertising? We are comparing Facebook Ads vs Promoted Posts side by side Via Peg Corwin
Debra Askanase's insight:
Great side-by-side comparison of Ads vs. Promoted posts. A lot of what you may know already: use Ads to get Likes, use promoted posts to push important content out to your fans. One thing not mentioned: best to use Promoted Posts once you've seen that the post has a lot of virality already, so you know it will be well-received. 
Peg Corwin's curator insight,
May 27, 9:16 PM
"If you have minimal likes, start off with Facebook ads to develop likes and get targeted followers. Once you’ve got a fan base going, start to use your Promoted Posts to show off your events, promotional offers, news and given you have targeted followers, these readers will be inclined to read the post and even share it across their network." Thoughtful comparison of two common paid promotions. 
Naomi Assaraf's curator insight,
June 4, 11:44 AM
LOVE this article! Way to break throught the clutter and explain it properly! Thanks so much for this scoop! Delete the scoop?
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Understanding how Facebook EdgeRank directly affects who sees your content on the News Feed based on personal interaction and network reaction
Debra Askanase's insight:
Edgerank, the Facebook algorhithm, revised and explained. It's a combination of personal interaction and network reaction. Also timeliness. Delete the scoop?
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New Facebook cover photos: Here are some examples of what you can do with your Facebook cover photo and how to leverage the new rules to boost your business.
Debra Askanase's insight:
Great examples of Facebook cover photos that meet the guidelines. Delete the scoop?
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Debra Askanase's insight:
Short 3-minute video from John Haydon, who talks about how he worked with an animal shelter to attract new Likes to the Facebook Page, get them involved, and raise money from Facebook fans. 
Chris Lentzy's curator insight,
May 2, 9:03 AM
Slowly but surely more and more charities are turning to social media for donations Delete the scoop?
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Many brands today are posting on Facebook as a means of connecting with their customers and prospects. However, very few have mastered the basics such as the ideal post length, use of imagery, use of color and linking.
Debra Askanase's insight:
This is by no means a "perfect Facebook post," but it certainly offers things to consider and think about. Tips such as targeting posts, thinking about mobile viewers when uploading images, and increasing engagement by asking questions are good tips. Thanks to Julia Campbell for sharing this on Google Plus originally. Delete the scoop?
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Facebook quietly relaxed its Page Guidelines around Cover Images. The main rule that remains in place for Cover Images is that you cannot exceed 20% Via Ryan Crowder 
Ryan Crowder's curator insight,
March 26, 10:56 AM
A handy tool for determining the 20% text rule on Facebook cover photos. Delete the scoop?
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Nowadays everyone has a Facebook page. Most companies use Facebook as a bond with their consumers. But what am I going to talk about on my Facebook page? 
Erika Navas's curator insight,
April 30, 5:20 AM
"Many businesses fail with their Facebook strategy because they think of what they want to communicate before thinking of what people want to read" Delete the scoop?
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Facebook on Thursday unveiled its first major redesign of the News Feed since 2009, making the page more visually rich, and giving users new options to filter what they see by d...
Debra Askanase's insight:
How the new subfeeds may, or may not, affect your marketing efforts. Very appropriate for any type of Facebook brand or organizational page to read. Delete the scoop?
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Facebook Graph Search: learn how to increase your exposure and prepare your Page so that it comes up more often in Facebook searches.
Debra Askanase's insight:
Did you know that photo tagging is highly optimized for search in Facebook? Or that your About section of your Facebook Page should be keyword rich? These are two of the great tips offered in this article. What are your tips for better Facebook graph search? Delete the scoop?
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Are your Facebook ad images or promoted posts being rejected by Facebook? Learn about their 20% rule to make sure your org's images are never rejected again!
Debra Askanase's insight:
Use Facebook's grid-based text detection tool (has 25 equal-sized boxes) and use no more than 5 of those boxes for text. Good examples of this in use for a cause within the article.
Have you been rejected by FB for an ad that used too much space for text? If so, how did you change it? Delete the scoop?
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Say you have 100,000 email subscribers and 60,000 Facebook fans. You know there’s a big overlap there. But, just how big is that overlap? Thanks to a clever little hack using Facebook’s Power Editor, we now know how to estimate that.
Debra Askanase's insight:
AWESOME hack to upload your email list and have Facebook send ads only to that list. From @ MRSSlabs Delete the scoop?
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The average Facebook Business Page post will only reach 16% of its audience. If you have 100 likes on your Facebook page, your posts will appear on the home feeds of approximately 16 people who have liked your page.
Debra Askanase's insight:
A very simple and understandable walkthrough of how to create and control Facebook promoted posts Delete the scoop?
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Confused about the different methods of Facebook advertising? We are comparing Facebook Ads vs Promoted Posts side by side Via Peg Corwin 
Debra Askanase's curator insight,
June 3, 8:45 PM
Great side-by-side comparison of Ads vs. Promoted posts. A lot of what you may know already: use Ads to get Likes, use promoted posts to push important content out to your fans. One thing not mentioned: best to use Promoted Posts once you've seen that the post has a lot of virality already, so you know it will be well-received.
Naomi Assaraf's curator insight,
June 4, 11:44 AM
LOVE this article! Way to break throught the clutter and explain it properly! Thanks so much for this scoop! Delete the scoop?
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Facebook is currently the largest media in the world. It has turned into a big marketing platform rather than just a social networking site. Here are top ten tips to get utmost benefit of a Facebook page. Via Peg Corwin
Debra Askanase's insight:
While the tips are fairly pedestrian, check out the infographic of average fan page growth. Median page growth is 0.64% weekly, according to Fan Page Karma. 
emcom's curator insight,
May 21, 5:13 PM
You need to look at this if you have any aspirations to be successful on Facebook Delete the scoop?
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Debra Askanase's insight:
More people share to Facebook than Twitter. When they share to Facebook, 80% of people share only one type of article. Delete the scoop?
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Facebook launched Timeline in February 2012 and ever since, Facebook has had strict rules for business pages and their cover photos. The photos couldn't co
Debra Askanase's insight:
Facebook has significantly relaxed its cover image rules. You can now ask fans to like your page, act on your behalf, and so much more. These are six solid tips for your Facebook cover image. Delete the scoop?
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Some of your Fans are active on Facebook and will never see a post of your again. And it's not Facebook's fault. How many do you have?
Debra Askanase's insight:
How to search for the fans that have hidden your Facebook Page in their newsfeeds. 
Norman Reiss's curator insight,
April 3, 9:14 AM
Have you ever checked who's intentionally hiding your posts?
Debra Askanase's comment,
April 25, 9:32 PM
@thomas - ha! @Norman, no, I haven't ever checked to see who's intentionally hiding the posts. How can you find them?
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Facebook's News Feed is changing, but what does it mean for your nonprofit page? Here's a quick run down of 3 things that are changing - and how you can adapt.
Debra Askanase's insight:
Photos will become larger, with some captions over the photo, Page Like stories will show more of the "story," and Link previews expand. Small stuff, but stuff that will ideally increase interactivity.
Ryan Crowder's curator insight,
April 2, 2:03 PM
Helpful initial impressions and applications of the new nesfeed rollout. Delete the scoop?
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Facebook hashtags could improve how business owners and entrepreneurs network, interact and market on Facebook. Here are 5 ways to use them.
Debra Askanase's insight:
Some speculation and ideas on how you might use hashtags on Facebook, including research, locating tribes, and looking at competitors. 
Thomas Wooldridge's comment,
March 31, 5:42 AM
the current FB search is horrible. Anything will be an improvement
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Social media consulting for nonprofits
Debra Askanase's insight:
Can you Like a page in a contest or not? @johnhaydon tries to untangle this for us. Delete the scoop?
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Facebook Insights provides critical data about activity around your Page. Here are 19 things you didn't know it could measure.
Debra Askanase's insight:
John Haydon offers data points on the page level and even deeper that you can export and crunch. Delete the scoop?
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Managing a brand page on Facebook isn't an easy task. Replying negative posts while growing your fan base can be very challenging. Here are a few tips to manage this effort efficiently. Delete the scoop?
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