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Top 5 Tips for Promoting Facebook Posts Like a Pro

Top 5 Tips for Promoting Facebook Posts Like a Pro | Facebook best practices and research | Scoop.it
Are you using Facebook promoted posts yet? Do you actually WANT people to see your content? Here are 5 tips to get you started.
Debra Askanase's insight:

Takeaway to remember: the power editor is your friend!

 

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Andrew McRobert's curator insight, August 19, 8:54 AM

18. This gave me insight into an area of facebook I wasn’t aware of before using scoopit. I’m now more aware of the content of my newsfeed that is promoted and it’s useful information to include for anyone using the platform.

Facebook best practices and research
Research, roundups, case studies on using Facebook effectively
Curated by Debra Askanase
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Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]

Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic] | Facebook best practices and research | Scoop.it
Discover new data on crafting the perfect Facebook post in this infographic from TrackMaven.
Debra Askanase's insight:

Solid data-backed tips on when people interact most with your posts, what they see, types of content, and more that will ideally boost engagement and views.

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Ken Dickens's curator insight, August 19, 1:37 PM

There really is no "Perfect Facebook Post", because everyone's audience is different.  However, there is data to show perfect guidelines, and here it is!  -Ken

 

www.2080nonprofits.org

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Beginner's Guide: How to Advertise Your Business on Facebook

Beginner's Guide: How to Advertise Your Business on Facebook | Facebook best practices and research | Scoop.it
Want to use Facebook ads, but not sure where to start? This Beginners Guide takes you through the basics of how to advertise your business on Facebook.
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Beth Kanter's comment, August 4, 10:08 PM
Very useful! I like how it is broken down -- good for coaching beginners.
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Sizing Up the Social Habits of 2014 High School Grads

Sizing Up the Social Habits of 2014 High School Grads | Facebook best practices and research | Scoop.it
As high school graduation comes to a close, millions of US teens are starting a new chapter of their lives—and they're likely chronicling it all on Facebook. Approximately 87% of the class of 2014 is still active on the social network, according to research.
Debra Askanase's insight:

So teens aren't dropping out of Facebook completely, but they are moving on to other channels. The problem I have with this survey is that it does not include WhatsApp or Snapchat or other mobile apps that teens are using now.

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Why Aren't My Facebook Fans Seeing My Posts Anymore?

Why Aren't My Facebook Fans Seeing My Posts Anymore? | Facebook best practices and research | Scoop.it
Learn why Facebook's organic reach has been declining and what you can do about it.
Debra Askanase's insight:

Interesting discussion on page reach, whether advertising is worth it, and tips to get fans to see your page posts.

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Norman Reiss's curator insight, June 27, 9:24 AM

Frustrating to spend time developing great content which few constituents actually see

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How to Get Ready for the New Facebook Page Design in 5 Steps

How to Get Ready for the New Facebook Page Design in 5 Steps | Facebook best practices and research | Scoop.it
The new Facebook Page design: Learn about the changes, the implications and the adaptations you need to make to your design.
Debra Askanase's insight:

There's a lot in this blog post that's really worthwhile.

For social media folks, ideas to consider about how to think about the new page design for optimal use. Also: new sizing for images (implications for future infosnaps), and a nice cover photo template designer.

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Norman Reiss's curator insight, June 6, 9:30 AM

Yes, again...

Jamie Tieche's comment, June 6, 12:56 PM
Very helpful article with some great tips and explanations.
Debra Askanase's comment, June 8, 10:24 PM
@Jamie Tieche Thanks! @Norman Reiss Yep...again...I know what you mean!
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The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]

The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates] | Facebook best practices and research | Scoop.it
This handy cheat sheet and templates give you the dimensions for designing optimized cover photos for Facebook, Twitter, Google+, YouTube, and LinkedIn.
Debra Askanase's insight:

Image size for Facebook cover photo, along with sizing for other social media cover photos and images

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New Facebook Algorithm Update Dings Text Updates From Businesses

New Facebook Algorithm Update Dings Text Updates From Businesses | Facebook best practices and research | Scoop.it
Facebook's algorithm has changed ... again. Here's what you need to know about the new "link-share" updates for your company's Page.
Debra Askanase's insight:

The big thing to remember: allow Facebook to auto-populate the image and text to any link (you can edit the link and the image after that), but do not just post a link without that on a Facebook update.

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Norman Reiss's curator insight, January 23, 12:54 PM

The latest change from Facebook...

Fanny Villagra's curator insight, February 16, 8:27 AM

Mi escuela

Fanny Villagra's curator insight, February 17, 4:43 PM

Red de Docentes en la escuela.

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Optimize Your Facebook Cover Photo for Conversions | News | eZanga.com

Optimize Your Facebook Cover Photo for Conversions | News | eZanga.com | Facebook best practices and research | Scoop.it
Your Facebook page's cover photo can be more than just a pretty picture. You can use it to convert casual fans into leads and customers with these tips.
Debra Askanase's insight:

A "how-to" checklist for your Facebook page cover photo.

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5 Painfully Obvious But Extremely Effective Facebook Tactics

5 Painfully Obvious But Extremely Effective Facebook Tactics | Facebook best practices and research | Scoop.it
Small changes can have a big impact. Use these painfully obvious but extremely effective Facebook tactics to increase your engagement.
Debra Askanase's insight:

Two interesting Facebook insights: A.) some emoticons are more engaging than others and B.) if you ask a question, it should be at the end of the update. Read on for other great FB tactics.

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Norman Reiss's curator insight, December 18, 2013 9:46 AM

Great tips

Beth Kanter's curator insight, December 19, 2013 11:02 PM

Useful to get beyond the generic tips.   Shows that you need some sense-making skills to really analyze and improve results.

Andrew McRobert's curator insight, August 19, 8:31 AM

10. This is an in depth look at tactics used to get further reach on facebook. This site was a little better than the other sites dealing with this aspect of my scoop.

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Facebook’s Latest News Feed Algorithm Update – Three Things You Need to Know

Facebook’s Latest News Feed Algorithm Update – Three Things You Need to Know | Facebook best practices and research | Scoop.it
Facebook's News Feed algorithm will soon put a damper on external links to memes, suggest related articles, and resurface updates with new comments.
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8 Random But Useful Social Media Tips for Nonprofits

8 Random But Useful Social Media Tips for Nonprofits | Facebook best practices and research | Scoop.it
For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content ...
Debra Askanase's insight:

Some great tips here for Facebook! Did you know that fans can "save" your nonprofit's Facebook Page?

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5 Painfully Obvious But Extremely Effective Facebook Tactics

5 Painfully Obvious But Extremely Effective Facebook Tactics | Facebook best practices and research | Scoop.it
Small changes can have a big impact. Use these painfully obvious but extremely effective Facebook tactics to increase your engagement.
Debra Askanase's insight:

Great ideas here!

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Goodbye PTAT: A Breakdown of the Changes to Facebook’s New Insights | Simply Measured

Goodbye PTAT: A Breakdown of the Changes to Facebook’s New Insights | Simply Measured | Facebook best practices and research | Scoop.it
This week, Facebook updated their entire Insights tab for page admins, and there are some big differences that are important for any social marketer to understand.
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Norman Reiss's curator insight, October 19, 2013 8:45 AM

More changes from Facebook...

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[New Data] The Performance of Facebook Post Types Over 3.5 Years | Dan Zarrella

[New Data] The Performance of Facebook Post Types Over 3.5 Years | Dan Zarrella | Facebook best practices and research | Scoop.it
Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse
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18 Ways to Improve Your Facebook News Feed Performance |

18 Ways to Improve Your Facebook News Feed Performance | | Facebook best practices and research | Scoop.it
Discover 18 tips and tactics to help you gain more visibility for your posts in the Facebook News Feed and boost your Facebook reach.

Debra Askanase's insight:

add your insight...

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Norman Reiss's curator insight, August 1, 9:38 AM

Always a continuing challenge to keep your content visible to your followers

Chantel Lacy Vinish's curator insight, August 7, 5:09 PM

This is a really great article. 

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The Ultimate Guide to Embedding Social Media Posts on Your Website

The Ultimate Guide to Embedding Social Media Posts on Your Website | Facebook best practices and research | Scoop.it
The ultimate, step-by-step guide to embedding social media posts on your website for Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare.
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Próspero Morán's curator insight, July 2, 1:23 PM

Guía para encajar en la web nuestras aportaciones de twitter, Facebook. etc..

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How to Submit your Facebook Fan Page for Verification

How to Submit your Facebook Fan Page for Verification | Facebook best practices and research | Scoop.it
This social media tutorial will cover how to submit a request for Facebook Fan Page for Verification. Verified Fan Pages have a blue badge on their profile.
Debra Askanase's insight:

If you have a Facebook page with 20K+ fans, and consider your org/brand a popular and publicly known brand, then verified Facebook pages may be the way to go. This simple tutorial + blog post shows us how to submit for verification, and what types of Facebook pages should consider the process.

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Top 5 Questions about the Update to Pages

Top 5 Questions about the Update to Pages | Facebook best practices and research | Scoop.it
Answers to the top FAQ’s regarding the updates to Pages.
Debra Askanase's insight:

Facebook is rolling out a new look to Pages, and there are big changes coming. In preparation: be sure to update your cover image with text along the bottom, and have all your company information up to date.

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Facebook's Newest Feature: See Who's Posting From Your Company Page

Facebook's Newest Feature: See Who's Posting From Your Company Page | Facebook best practices and research | Scoop.it
Now all Facebook admins can see which admins post what on Company Pages. Here's what you need to know.
Debra Askanase's insight:

Now Facebook shows Page admins WHO has posted to your page. Especially useful with multiple page admins. Hurrah!

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Constance Hall's curator insight, February 22, 4:29 AM

Take note this is important feature to protect your Reputation on Facebook. 

1st Reputation are experts in building and marketing your 5 star  reputation online resulting in attracting more clients and closing more sales using our unique patent pending systems. Start by checking out your business reputation video and report (or that of your competition) – a £197 value, free to you for a limited time only click this link http://on.fb.me/1c1aeUH or http://www.1streputation.com/

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25 Creative Ways to Use Facebook Cover Photos

25 Creative Ways to Use Facebook Cover Photos | Facebook best practices and research | Scoop.it
Discover different ways to use your Facebook cover image to generate leads, promote products and reward your fans.
Debra Askanase's insight:

Showcase campaigns, products or programs, promote your hashtag, celebrate a milestone, and more ideas in this article.

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Randi Thompson's curator insight, December 29, 2013 7:42 AM

Banners are important for most of our social media networks.  How can you use yours to attract the attention of those who are looking for what you have to offer?

fetchprofits's curator insight, January 1, 7:34 AM

How do you use your Facebook Cover Photo? 

Andrew McRobert's curator insight, August 19, 8:32 AM

9. Included for facebook cover page advice, more for business than social but I find that you can use your imagination with this advice to make the facebook experience more interesting for yourself and your friends; first impressions.

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5 Frightening Facebook Marketing Mistakes | News | eZanga.com

5 Frightening Facebook Marketing Mistakes | News | eZanga.com | Facebook best practices and research | Scoop.it
Don't make these 5 small, but important, Facebook marketing mistakes that could make your fans run away, screaming.
Debra Askanase's insight:

Good solid points, including: large photos will appear cropped on your Facebook page.

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Abbey 's curator insight, April 7, 5:10 PM

This is a really good article! Just as Marketing Campaigns via social media can be greatly efficient and go viral with a positive effect, the exact same level of impact can occur but in a negative way. Ensuring a social media campaign is a positive form of marketing communications can actually take a lot more time and thought than firstly anticipated. Although social media is a somewhat casual way to market consumers, it doesn't mean your brand or business doesn't need to be professional. This article definitely highlights the importance of having a defined strategy if you are going to attempt a social media Marketing Campaign, just as you would with any other Marketing Campaign. Being able to attract Facebook users to your brands page is one thing but being able to intrigue and capture their attention is a lot more difficult. Simple things shown in this article such as deleting the URL in the description of a link share is something that not a lot of people would generally think to action, but looking at the shown comparisons really emphasises how much better it looks without it! You have such a small space to capture and hold consumers attention so the smallest slip ups can be the end of your Social Media Marketing Campaign. 

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Facebook Rolling Out “Donate Now” Feature for Nonprofits

Facebook Rolling Out “Donate Now” Feature for Nonprofits | Facebook best practices and research | Scoop.it
Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed. Facebook users will be able to click "Donate Now" and choose amount for their donation.
Debra Askanase's insight:

Huge.

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Why Your Facebook Page’s Organic Reach Will Decline - AllFacebook

Why Your Facebook Page’s Organic Reach Will Decline - AllFacebook | Facebook best practices and research | Scoop.it
Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.
Debra Askanase's insight:

Competition for the FB newsfeed is driving a new algorith that will emerge, likely driving down organic reach. What does this mean? Probably that paid reach becomes more or a regular part of your strategy.

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Randi Thompson's curator insight, December 8, 2013 4:00 PM

Sigh.  Facebook now admits.  To be seen, you need to purchase ads

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Playing The Facebook Ratings Game | Social Media Strategy for Nonprofits and Businesses

Playing The Facebook Ratings Game | Social Media Strategy for Nonprofits and Businesses | Facebook best practices and research | Scoop.it

Facebook has just added reviews and stars onto Facebook Pages - what does it mean? How will this change how Facebook is used?

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Randi Thompson's curator insight, November 20, 2013 5:44 PM

Here we go again.....  What are they thinking?