You are the content you publish.
Sign up with Facebook
Sign up with Twitter
I don't have a Facebook or a Twitter account
Start a free trial of Scoop.it Business
New Facebook contest rules: here's what marketers need to know to create and administer promotions on Facebook after the latest changes.
What's new, what you need to know, how to make it work for you!
Are you sure you want to delete this scoop?
As high school graduation comes to a close, millions of US teens are starting a new chapter of their lives—and they're likely chronicling it all on Facebook. Approximately 87% of the class of 2014 is still active on the social network, according to research.
So teens aren't dropping out of Facebook completely, but they are moving on to other channels. The problem I have with this survey is that it does not include WhatsApp or Snapchat or other mobile apps that teens are using now.
Learn why Facebook's organic reach has been declining and what you can do about it.
Interesting discussion on page reach, whether advertising is worth it, and tips to get fans to see your page posts.
Frustrating to spend time developing great content which few constituents actually see
The new Facebook Page design: Learn about the changes, the implications and the adaptations you need to make to your design.
There's a lot in this blog post that's really worthwhile.
For social media folks, ideas to consider about how to think about the new page design for optimal use. Also: new sizing for images (implications for future infosnaps), and a nice cover photo template designer.
This handy cheat sheet and templates give you the dimensions for designing optimized cover photos for Facebook, Twitter, Google+, YouTube, and LinkedIn.
Image size for Facebook cover photo, along with sizing for other social media cover photos and images
Facebook's algorithm has changed ... again. Here's what you need to know about the new "link-share" updates for your company's Page.
The big thing to remember: allow Facebook to auto-populate the image and text to any link (you can edit the link and the image after that), but do not just post a link without that on a Facebook update.
The latest change from Facebook...
Red de Docentes en la escuela.
Your Facebook page's cover photo can be more than just a pretty picture. You can use it to convert casual fans into leads and customers with these tips.
A "how-to" checklist for your Facebook page cover photo.
Small changes can have a big impact. Use these painfully obvious but extremely effective Facebook tactics to increase your engagement.
Two interesting Facebook insights: A.) some emoticons are more engaging than others and B.) if you ask a question, it should be at the end of the update. Read on for other great FB tactics.
Useful to get beyond the generic tips. Shows that you need some sense-making skills to really analyze and improve results.
Facebook's News Feed algorithm will soon put a damper on external links to memes, suggest related articles, and resurface updates with new comments.
For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. In addition to the time required to create content ...
Some great tips here for Facebook! Did you know that fans can "save" your nonprofit's Facebook Page?
Great ideas here!
This week, Facebook updated their entire Insights tab for page admins, and there are some big differences that are important for any social marketer to understand.
More changes from Facebook...
Are you using Facebook promoted posts yet? Do you actually WANT people to see your content? Here are 5 tips to get you started.
Takeaway to remember: the power editor is your friend!
Facebook now also recommends pages in the news feed, but only if your nonprofit has opted-in to have your page recommended. Until today page recommendations only occurred when individuals liked a p...
The ultimate, step-by-step guide to embedding social media posts on your website for Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare.
Guía para encajar en la web nuestras aportaciones de twitter, Facebook. etc..
This social media tutorial will cover how to submit a request for Facebook Fan Page for Verification. Verified Fan Pages have a blue badge on their profile.
If you have a Facebook page with 20K+ fans, and consider your org/brand a popular and publicly known brand, then verified Facebook pages may be the way to go. This simple tutorial + blog post shows us how to submit for verification, and what types of Facebook pages should consider the process.
Answers to the top FAQ’s regarding the updates to Pages.
Facebook is rolling out a new look to Pages, and there are big changes coming. In preparation: be sure to update your cover image with text along the bottom, and have all your company information up to date.
Now all Facebook admins can see which admins post what on Company Pages. Here's what you need to know.
Now Facebook shows Page admins WHO has posted to your page. Especially useful with multiple page admins. Hurrah!
Take note this is important feature to protect your Reputation on Facebook.
1st Reputation are experts in building and marketing your 5 star reputation online resulting in attracting more clients and closing more sales using our unique patent pending systems. Start by checking out your business reputation video and report (or that of your competition) – a £197 value, free to you for a limited time only click this link http://on.fb.me/1c1aeUH or http://www.1streputation.com/
Discover different ways to use your Facebook cover image to generate leads, promote products and reward your fans.
Showcase campaigns, products or programs, promote your hashtag, celebrate a milestone, and more ideas in this article.
Banners are important for most of our social media networks. How can you use yours to attract the attention of those who are looking for what you have to offer?
How do you use your Facebook Cover Photo?
Don't make these 5 small, but important, Facebook marketing mistakes that could make your fans run away, screaming.
Good solid points, including: large photos will appear cropped on your Facebook page.
This is a really good article! Just as Marketing Campaigns via social media can be greatly efficient and go viral with a positive effect, the exact same level of impact can occur but in a negative way. Ensuring a social media campaign is a positive form of marketing communications can actually take a lot more time and thought than firstly anticipated. Although social media is a somewhat casual way to market consumers, it doesn't mean your brand or business doesn't need to be professional. This article definitely highlights the importance of having a defined strategy if you are going to attempt a social media Marketing Campaign, just as you would with any other Marketing Campaign. Being able to attract Facebook users to your brands page is one thing but being able to intrigue and capture their attention is a lot more difficult. Simple things shown in this article such as deleting the URL in the description of a link share is something that not a lot of people would generally think to action, but looking at the shown comparisons really emphasises how much better it looks without it! You have such a small space to capture and hold consumers attention so the smallest slip ups can be the end of your Social Media Marketing Campaign.
Facebook is rolling out a new feature that lets Facebook users make donations directly to their favorite nonprofits via the News Feed. Facebook users will be able to click "Donate Now" and choose amount for their donation.
Five Cheat Codes for Facebook Ads by John Haydon
Queue the protests: Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.
Competition for the FB newsfeed is driving a new algorith that will emerge, likely driving down organic reach. What does this mean? Probably that paid reach becomes more or a regular part of your strategy.
Sigh. Facebook now admits. To be seen, you need to purchase ads
Facebook has just added reviews and stars onto Facebook Pages - what does it mean? How will this change how Facebook is used?
Here we go again..... What are they thinking?
Facebook link posts used to have a wee little image and non-clickable text. Now they've got big photos and clickable text. Should you change your Facebook strategy? What does it all MEAN?? We'll tell you.
This is a great move towards helping advertisers generate higher click-through rates. Looking forward to seeing it rolled out asap!
Discover how the new Facebook Insights can help you easier measure your Facebook marketing and user engagement to make better strategic marketing decisions.