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Report shows shares from Instagram to Facebook get the highest interaction

Report shows shares from Instagram to Facebook get the highest interaction | Facebook best practices and research | Scoop.it
With over 100 million users, more brands are recognizing the powerful reach and potential of Instagram.
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Facebook best practices and research
Research, roundups, case studies on using Facebook effectively
Curated by Debra Askanase
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7 Ways to Use Facebook Video for More Engagement

7 Ways to Use Facebook Video for More Engagement | Facebook best practices and research | Scoop.it
Use these 7 ways to increase engagement using Facebook videos!
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Females Flock to Facebook for Video - eMarketer

Females Flock to Facebook for Video - eMarketer | Facebook best practices and research | Scoop.it
When it comes time to check out the latest digital videos, females find their entertainment on Facebook—more so than their male counterparts. The social network is also women's platform of choice for sharing such content, and that's most likely to happen when videos are funny or cute.
Debra Askanase's insight:

YouTube and Facebook are "neck and neck" for female video viewing in North America, but in general, women view more videos on Facebook, and men view more videos on YouTube.

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Inside the Facebook News Feed: A List of Algorithm Factors

Inside the Facebook News Feed: A List of Algorithm Factors | Facebook best practices and research | Scoop.it
A newly-updated collection of all the factors that go into the Facebook News Feed algorithm to determine whether or not your content gets seen.
Debra Askanase's insight:

If there is one site to bookmark about the Facebook newsfeed, this is it! They update it regularly whenever new information arises about Facebook's newsfeed algorithm.

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Norman Reiss's curator insight, April 10, 9:34 AM

Of course the algorithm changes almost daily, so what works today may not work tomorrow.

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Creative Ways to Get More Facebook Engagement in 2015

Creative Ways to Get More Facebook Engagement in 2015 | Facebook best practices and research | Scoop.it
You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before.

This free webinar will show you innovative ways to get more engagement on Facebook, from high-quality fans.

**You will learn the following strategies:**

• How to quickly find the most engaging content for your Page.
• How to craft updates that get more likes, comments and shares.
• How to make your website more sharable on Facebook.
• How to be better organized about your posting strategy.
Debra Askanase's insight:

John Haydon's free webinar from 4good.org is now available as a PDF for download. Lots of great tips and suggestions for increasing Facebook engagement!

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Norman Reiss's curator insight, March 20, 10:50 AM

John always provides valuable insights

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Facebook Users Dare to Share More - eMarketer

Facebook Users Dare to Share More - eMarketer | Facebook best practices and research | Scoop.it
Facebook continues to maintain the lion's share of content sharing activity, accounting for 81% of the total in Q4 2014—an 8.2% year-over-year increase. The social network's portion of mobile sharing activity was even higher, at 85%.
Debra Askanase's insight:

This seals it for now: Facebook is the place for shareable content. It is unclear if they are counting Instagram in this report (as owned by Facebook).

81% of all shares among US internet users in Q4 2014, according to data from ShareThis. In comparison, Pinterest accounted for 7% of total sharing volume, Twitter saw just 6% of the total pie, and reddit grabbed 2%. - See more at: http://www.emarketer.com/Article/Facebook-Users-Dare-Share-More/1011911/1#sthash.JSnJL1kp.dpuf81% of all shares among US internet users in Q4 2014, according to data from ShareThis. In comparison, Pinterest accounted for 7% of total sharing volume, Twitter saw just 6% of the total pie, and reddit grabbed 2%. - See more at: http://www.emarketer.com/Article/Facebook-Users-Dare-Share-More/1011911/1#sthash.JSnJL1kp.dpuf
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Facebook Page Reach : there’s hope and here is a trick to increase your posts’ reach

Facebook Page Reach : there’s hope and here is a trick to increase your posts’ reach | Facebook best practices and research | Scoop.it
Facebook's pages reach has been going down... a lot. This it not news and we wanted to have a clear view about how much worse things got. In this blog post, we're confirming the hard truth (with some hope). And we're also trying to answer this question: what if I were to post twice more, would I double my reach? Does 1% reach on 2 posts give me 2% reach or do I still get 1%?
Debra Askanase's insight:

Data shows that one way to combat decreasing page reach is to repeat messages periodically. This is interesting data, so the real question is: will this annoy your fans?

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[New Data] The Performance of Facebook Post Types Over 3.5 Years | Dan Zarrella

[New Data] The Performance of Facebook Post Types Over 3.5 Years | Dan Zarrella | Facebook best practices and research | Scoop.it
Using a database of 11.4 million posts published by just over 24,000 of the most liked Facebook pages, dating back to 2010 and earlier, I was able to analyse
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18 Ways to Improve Your Facebook News Feed Performance |

18 Ways to Improve Your Facebook News Feed Performance | | Facebook best practices and research | Scoop.it
Discover 18 tips and tactics to help you gain more visibility for your posts in the Facebook News Feed and boost your Facebook reach.

Debra Askanase's insight:

add your insight...

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Norman Reiss's curator insight, August 1, 2014 9:38 AM

Always a continuing challenge to keep your content visible to your followers

Chantel Lacy Vinish's curator insight, August 7, 2014 5:09 PM

This is a really great article. 

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The Ultimate Guide to Embedding Social Media Posts on Your Website

The Ultimate Guide to Embedding Social Media Posts on Your Website | Facebook best practices and research | Scoop.it
The ultimate, step-by-step guide to embedding social media posts on your website for Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare.
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Próspero Morán's curator insight, July 2, 2014 1:23 PM

Guía para encajar en la web nuestras aportaciones de twitter, Facebook. etc..

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How to Submit your Facebook Fan Page for Verification

How to Submit your Facebook Fan Page for Verification | Facebook best practices and research | Scoop.it
This social media tutorial will cover how to submit a request for Facebook Fan Page for Verification. Verified Fan Pages have a blue badge on their profile.
Debra Askanase's insight:

If you have a Facebook page with 20K+ fans, and consider your org/brand a popular and publicly known brand, then verified Facebook pages may be the way to go. This simple tutorial + blog post shows us how to submit for verification, and what types of Facebook pages should consider the process.

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Top 5 Questions about the Update to Pages

Top 5 Questions about the Update to Pages | Facebook best practices and research | Scoop.it
Answers to the top FAQ’s regarding the updates to Pages.
Debra Askanase's insight:

Facebook is rolling out a new look to Pages, and there are big changes coming. In preparation: be sure to update your cover image with text along the bottom, and have all your company information up to date.

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Facebook's Newest Feature: See Who's Posting From Your Company Page

Facebook's Newest Feature: See Who's Posting From Your Company Page | Facebook best practices and research | Scoop.it
Now all Facebook admins can see which admins post what on Company Pages. Here's what you need to know.
Debra Askanase's insight:

Now Facebook shows Page admins WHO has posted to your page. Especially useful with multiple page admins. Hurrah!

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Constance Hall's curator insight, February 22, 2014 4:29 AM

Take note this is important feature to protect your Reputation on Facebook. 

1st Reputation are experts in building and marketing your 5 star  reputation online resulting in attracting more clients and closing more sales using our unique patent pending systems. Start by checking out your business reputation video and report (or that of your competition) – a £197 value, free to you for a limited time only click this link http://on.fb.me/1c1aeUH or http://www.1streputation.com/

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25 Creative Ways to Use Facebook Cover Photos

25 Creative Ways to Use Facebook Cover Photos | Facebook best practices and research | Scoop.it
Discover different ways to use your Facebook cover image to generate leads, promote products and reward your fans.
Debra Askanase's insight:

Showcase campaigns, products or programs, promote your hashtag, celebrate a milestone, and more ideas in this article.

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Randi Thompson's curator insight, December 29, 2013 7:42 AM

Banners are important for most of our social media networks.  How can you use yours to attract the attention of those who are looking for what you have to offer?

fetchprofits's curator insight, January 1, 2014 7:34 AM

How do you use your Facebook Cover Photo? 

Andrew McRobert's curator insight, August 19, 2014 8:32 AM

9. Included for facebook cover page advice, more for business than social but I find that you can use your imagination with this advice to make the facebook experience more interesting for yourself and your friends; first impressions.

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Test Your Cover Photo HERE to See If You're Breaking Facebook's Rules

Test Your Cover Photo HERE to See If You're Breaking Facebook's Rules | Facebook best practices and research | Scoop.it
Facebook changed the rules regarding Fan Page cover photos. Are you breaking the rules? Come test your cover photo to find out.
Debra Askanase's insight:

Facebook only allows 20% text in cover images. Test your image here and find out if you're breaking the rules...

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Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic | Facebook best practices and research | Scoop.it
Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers.
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5 things we learned by analysing lots and lots (and lots) of Facebook data

5 things we learned by analysing lots and lots (and lots) of Facebook data | Facebook best practices and research | Scoop.it
Where we dig through one month's data from 572 different pages -- 107,657 total posts -- to test some guidelines, look for correlations and even bust some myths.
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The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing

The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing | Facebook best practices and research | Scoop.it
Wonder how to use #TBT in your marketing? Check out this comprehensive guide.
Debra Askanase's insight:

Great advice and examples for #TBT ThrowbackThursday photos, concepts, images.

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How Long Does It Take to Plan Facebook, Twitter Content? - eMarketer

How Long Does It Take to Plan Facebook, Twitter Content? - eMarketer | Facebook best practices and research | Scoop.it
Twitter lives up to its real-time reputation when it comes to content marketing, with recent research finding that marketers are most likely to create content for the site on the same day of distribution. Meanwhile, Facebook planning is most likely to start a month or more in advance. Content marketing goes beyond social, and marketers look at past performance and monitor activity to determine which content to use.
Debra Askanase's insight:

Most marketers plan tweets the same day, while Facebook posts are planned much farther in advance.

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Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]

Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic] | Facebook best practices and research | Scoop.it
Discover new data on crafting the perfect Facebook post in this infographic from TrackMaven.
Debra Askanase's insight:

Solid data-backed tips on when people interact most with your posts, what they see, types of content, and more that will ideally boost engagement and views.

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Ken Dickens's curator insight, August 19, 2014 1:37 PM

There really is no "Perfect Facebook Post", because everyone's audience is different.  However, there is data to show perfect guidelines, and here it is!  -Ken

 

www.2080nonprofits.org

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Beginner's Guide: How to Advertise Your Business on Facebook

Beginner's Guide: How to Advertise Your Business on Facebook | Facebook best practices and research | Scoop.it
Want to use Facebook ads, but not sure where to start? This Beginners Guide takes you through the basics of how to advertise your business on Facebook.
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Beth Kanter's comment, August 4, 2014 10:08 PM
Very useful! I like how it is broken down -- good for coaching beginners.
Cindy Peters's curator insight, January 23, 8:51 AM
If you are interested in using the reach of Facebook to promote your school/business, here is a basic guide which will get you started.
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Sizing Up the Social Habits of 2014 High School Grads

Sizing Up the Social Habits of 2014 High School Grads | Facebook best practices and research | Scoop.it
As high school graduation comes to a close, millions of US teens are starting a new chapter of their lives—and they're likely chronicling it all on Facebook. Approximately 87% of the class of 2014 is still active on the social network, according to research.
Debra Askanase's insight:

So teens aren't dropping out of Facebook completely, but they are moving on to other channels. The problem I have with this survey is that it does not include WhatsApp or Snapchat or other mobile apps that teens are using now.

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Why Aren't My Facebook Fans Seeing My Posts Anymore?

Why Aren't My Facebook Fans Seeing My Posts Anymore? | Facebook best practices and research | Scoop.it
Learn why Facebook's organic reach has been declining and what you can do about it.
Debra Askanase's insight:

Interesting discussion on page reach, whether advertising is worth it, and tips to get fans to see your page posts.

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Norman Reiss's curator insight, June 27, 2014 9:24 AM

Frustrating to spend time developing great content which few constituents actually see

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How to Get Ready for the New Facebook Page Design in 5 Steps

How to Get Ready for the New Facebook Page Design in 5 Steps | Facebook best practices and research | Scoop.it
The new Facebook Page design: Learn about the changes, the implications and the adaptations you need to make to your design.
Debra Askanase's insight:

There's a lot in this blog post that's really worthwhile.

For social media folks, ideas to consider about how to think about the new page design for optimal use. Also: new sizing for images (implications for future infosnaps), and a nice cover photo template designer.

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Norman Reiss's curator insight, June 6, 2014 9:30 AM

Yes, again...

Jamie Tieche's comment, June 6, 2014 12:56 PM
Very helpful article with some great tips and explanations.
Debra Askanase's comment, June 8, 2014 10:24 PM
@Jamie Tieche Thanks! @Norman Reiss Yep...again...I know what you mean!
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The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]

The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates] | Facebook best practices and research | Scoop.it
This handy cheat sheet and templates give you the dimensions for designing optimized cover photos for Facebook, Twitter, Google+, YouTube, and LinkedIn.
Debra Askanase's insight:

Image size for Facebook cover photo, along with sizing for other social media cover photos and images

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New Facebook Algorithm Update Dings Text Updates From Businesses

New Facebook Algorithm Update Dings Text Updates From Businesses | Facebook best practices and research | Scoop.it
Facebook's algorithm has changed ... again. Here's what you need to know about the new "link-share" updates for your company's Page.
Debra Askanase's insight:

The big thing to remember: allow Facebook to auto-populate the image and text to any link (you can edit the link and the image after that), but do not just post a link without that on a Facebook update.

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Norman Reiss's curator insight, January 23, 2014 12:54 PM

The latest change from Facebook...

Fanny Villagra's curator insight, February 16, 2014 8:27 AM

Mi escuela

Fanny Villagra's curator insight, February 17, 2014 4:43 PM

Red de Docentes en la escuela.