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Rescooped by Ryoma Machida from All in one - Social Media ROI
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Social Media Strategy: Research to Boost Your Social Marketing ROI | Business 2 Community

Social Media Strategy: Research to Boost Your Social Marketing ROI | Business 2 Community | Facebook analytics today | Scoop.it
The Latest Social Media Strategy Hardly a week goes by that we're not shocked by a new development in the realm of social media marketing.

Via AnnaGenis
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Rescooped by Ryoma Machida from Public Relations & Social Media Insight
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Content Marketing: A Game of Skill #Infographic

Content Marketing: A Game of Skill #Infographic | Facebook analytics today | Scoop.it

After you've written a major piece of content, do you know how to market it effectively? Its vital that you do.

 

This infographic "Content Marketing: The Game" is a fun look at 14 methods that will help you win at the serious business of content marketing. The infographic was created by the creative folks at Fisher Vista for SocialEars - software for content marketers who want to get found, be shared and increase engagement...


Via Jeff Domansky
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Rescooped by Ryoma Machida from Change Leadership Watch
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Adapting to Change, Leader Lessons From Jeff Weiner, CEO of LinkedIn - Forbes

Adapting to Change, Leader Lessons From Jeff Weiner, CEO of LinkedIn - Forbes | Facebook analytics today | Scoop.it

Jeff’s leadership style keeps the company focused on growing at the rate of two new members every second  while reducing the business mantra to just two words: “Next Play.”


Leadership lessons lists abound on-line.  Jeff's list of 10 lessons, however, is tied to a large, successful virtual platform company with real staying power, connected to jobs and career growth - LinkedIn.  


He's obviously trending in the right direction as his inspires his "Next Plays" among his staff.  ~  Deb


Excerpts:


_____________________________

Today, 16 months after the LinkedIn IPO, employees continue to talk about their Next Play and stay focused on delivering results.

_____________________________


Weiner described how powerful the phrase, "Next Play" has been for the company.

 

On the day LinkedIn became a public company, employees received a black T shirt with the company’s name and stock ticker written across the front and Next Play emblazoned on the back of the shirt. Even today 16 months after the LinkedIn IPO, employees continue to talk about their Next Play and stay focused on delivering results.
1) Define leadership : At LinkedIn, Leadership is the ability to inspire others and achieve shared results. ...to create economic opportunity for the 3.3 billion people in the global workplace by matching skills with job opportunities.
3) Prioritize your business goals: ...if we could only do one thing, what would it be? This is a lesson Weiner learned from Steve Jobs and practices every day. 

6) Customers first: ... anytime the LinkedIn product team considers new enhancements the first question revolves around: Is this putting our members first, or is this putting the company first? “If it benefits members, it will ultimately benefit the company.


7) Remember To laugh: ...Weiner says he values his team members’ sense of humor and sometimes, on a tough day, that can trump their talent and expertise!


Read the full post here.


Via Deb Nystrom, REVELN
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Deb Nystrom, REVELN's comment, September 19, 2012 11:42 PM
Thanks Lynn!
Manish Puranik's curator insight, July 10, 2013 12:25 AM

Few more lessons on Leadership...!

Rescooped by Ryoma Machida from Facebook Marketing Essentials
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12 Tips When Using Facebook Promoted Posts

12 Tips When Using Facebook Promoted Posts | Facebook analytics today | Scoop.it

Chas Begley: Facebook has been ramping up its opportunities for increaing advertising revenue. Promoted posts allow businesses with a Facebook page to pay for an individual post to appear in more newsfeeds of fans. 

 

This post tells you absolutely everything you need to know: http://goo.gl/x2C9U


Via The Write Connection
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Rescooped by Ryoma Machida from All in one - Social Media ROI
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Facebook Launches Conversion Measurement Tool

Facebook Launches Conversion Measurement Tool | Facebook analytics today | Scoop.it
Just ahead of Black Friday and Cyber Monday, social media Goliath Facebook is rolling out a sales tracking tool for advertisers. The conversion measurement tool is a welcome and much-anticipated addition to their social advertising suite.

Via AnnaGenis
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Rescooped by Ryoma Machida from Social-Business-Marketing
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Inbound Marketing Implementation Process

Inbound Marketing Implementation Process | Facebook analytics today | Scoop.it
Infographic showing the basics of the Inbound Marketing Implementation Process.

Understanding the power of Inbound Marketing to significantly grow your business is simple; what’s more complicated is understanding the process of attracting visitors to your site and turning them into qualified leads:

What steps do you need to take to get started?

What has to be done each day to keep the process moving?

How do you interact with and manage prospects?

While the execution of Inbound Marketing varies somewhat by client, prospect, industry, etc., the Weidert Group  created an Infographic can be used to understand:

What work is foundational What work is ongoing What your prospects will experience moving through the sales funnel

 If you need to step back and get a full overview of Inbound Marketing – what it is, why it works, what steps you need to take to get started – download Weidert Group’s  

A Step-By-Step Guide to Inbound Marketing. http://bit.ly/Tjm2xh

 

By Weidert Group . http://bit.ly/PxFP6Z

Download the Inbound Marketing Implementation Process Infographic. [pdf] http://bit.ly/SMa8p5

Source. http://bit.ly/PLxJY5


Via maxOz
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Rescooped by Ryoma Machida from Facebook Marketing Essentials
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5 Ways to Enhance Your Facebook Timeline Page With Images

5 Ways to Enhance Your Facebook Timeline Page With Images | Facebook analytics today | Scoop.it
Are you wondering how to visually enhance your Timeline Facebook page? This article provides five actionable tips you can employ now.

Via The Write Connection
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Rescooped by Ryoma Machida from Facebook Marketing Essentials
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Facebook Ads - What Are They All About?

Facebook Ads - What Are They All About? | Facebook analytics today | Scoop.it

Chas Begley: There is still a lot of confusion around Facebook ads and how they can be used:

 

What is the difference between Facebook's Direct, Inside and Online channels?

What is the difference between an ad and a sponsored story?

How do marketplace and page post ads work?

What is the mechanism for spreading sponsored stories?

Can I create offers?

 

Ben Pickering explains exactly how it all works on Social Media Examiner here:

http://goo.gl/WMvhy ;

 

 


Via The Write Connection
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