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Facebook advertising - how it can work for your bussiness.
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Jisc Inform / Issue 37, Summer 2013 | #jiscinform | Ten search engines for researchers that go beyond Google

Jisc Inform / Issue 37, Summer 2013 | #jiscinform | Ten search engines for researchers that go beyond Google | Facebook advertising - SUPERCHARGE! | Scoop.it
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Facebook gives links more prominence in News Feed with 3x larger image preview

Facebook gives links more prominence in News Feed with 3x larger image preview | Facebook advertising - SUPERCHARGE! | Scoop.it
Facebook posts that contain links offsite will now appear in the desktop News Feed with a nearly three times larger image preview, the company has informed some of its advertisers.
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Would be interesting to test in advertising unit against 'normal' -small size link 

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Nearly 20 Percent Of New Facebook Fans Come From Mobile - AllFacebook

Nearly 20 Percent Of New Facebook Fans Come From Mobile - AllFacebook | Facebook advertising - SUPERCHARGE! | Scoop.it

Facebook's mobile user base is growing, but how quickly? New statistics from social analytics firm PageLever show that 19 percent of new Facebook fans in August came from mobile, compared with only 5 percent in May. Who noticed this trend?

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Online advertising budgets: 5% for Facebook in 2012 | ZDNet

Online advertising budgets: 5% for Facebook in 2012 | ZDNet | Facebook advertising - SUPERCHARGE! | Scoop.it
Summary: Marketers are expected to increase their budgets allocated for Facebook from 2.7 percent in Q4 2011 to 5 percent by the end of 2012. Are you using Facebook to advertise?
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Facebook's Hidden “Like” Isn't Just Good For Mobile Developers, It's ... - TechCrunch

Facebook's Hidden “Like” Isn't Just Good For Mobile Developers, It's ... - TechCrunch | Facebook advertising - SUPERCHARGE! | Scoop.it
TechCrunchFacebook's Hidden “Like” Isn't Just Good For Mobile Developers, It's ...TechCrunchSo how does an advertising-focused company – Facebook or Google – surface a user's intentions and interests in this app era, outside of explicit search queries...
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TechCrunch | They Work! Facebook Mobile Ads Are Clicked 13X More, Earn 11X More Money Than Its Desktop Ads

TechCrunch | They Work! Facebook Mobile Ads Are Clicked 13X More, Earn 11X More Money Than Its Desktop Ads | Facebook advertising - SUPERCHARGE! | Scoop.it
How will Facebook monetize mobile? Its organic-seeming Sponsored Stories ad format may be the answer.
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Facebook Promoted Posts vs. old Facebook ads

Facebook Promoted Posts vs. old Facebook ads | Facebook advertising - SUPERCHARGE! | Scoop.it
The Promoted Posts CPC is 4 times higher than for old-fashioned Facebook ads.
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Facebook: Our Ads Do Too Work--Just Like Any Others--And Here's Data to Prove It - Forbes

Facebook: Our Ads Do Too Work--Just Like Any Others--And Here's Data to Prove It - Forbes | Facebook advertising - SUPERCHARGE! | Scoop.it
Stung by claims in recent weeks that its advertising doesn't work, Facebook is pouring on the public relations to insist that in fact, ads work just fine on the site.
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Can Facebook Ads Ever Beat Google? [INFOGRAPHIC]

Can Facebook Ads Ever Beat Google? [INFOGRAPHIC] | Facebook advertising - SUPERCHARGE! | Scoop.it
According to this infographic, advertising rates on Facebook rose 40% in 2012, but click through rates fell by 8%.
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Foursquare and Tumblr Move To Capture Ad Revenue -- Is The Valuation Pressure Finally Getting to Web 2.0? - Forbes

Foursquare and Tumblr Move To Capture Ad Revenue -- Is The Valuation Pressure Finally Getting to Web 2.0? - Forbes | Facebook advertising - SUPERCHARGE! | Scoop.it
After years of a mantra that goes like this: “Users, Users, Users, Users,” two of the biggest sites in social networking announced that they would soon begin to capture the growing streams of advertising revenue moving to the Internet.
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5 Essential Spreadsheets for Social Media Analytics

5 Essential Spreadsheets for Social Media Analytics | Facebook advertising - SUPERCHARGE! | Scoop.it
Social media analytics and tracking can be very time-consuming and expensive. You'll find quite a few smart social media monitoring tools, but what if you can't afford them?
Tha...
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9 Actionable Ways To Prove & Track Your Social Media - Techipedia | Tamar Weinberg

9 Actionable Ways To Prove & Track Your Social Media - Techipedia | Tamar Weinberg | Facebook advertising - SUPERCHARGE! | Scoop.it
This is a guest post by Ed Baxter. For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors
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Bring back lost customers with Facebook retargeting - Perfect Audience

Bring back lost customers with Facebook retargeting - Perfect Audience | Facebook advertising - SUPERCHARGE! | Scoop.it
The fastest and easiest Facebook retargeting platform. Bring back lost customers and get more sales effortlessly.
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Barclaycard: Facebook Ads Outperformed Display, Search

Barclaycard: Facebook Ads Outperformed Display, Search | Facebook advertising - SUPERCHARGE! | Scoop.it
Social network buy had 163 percent higher clickthrough rate...
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Facebook Takes Action, Introduces Action Links to the Open Graph - Brian Solis

Facebook Takes Action, Introduces Action Links to the Open Graph - Brian Solis | Facebook advertising - SUPERCHARGE! | Scoop.it
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Study Reveals Facebook Marketplace Ads Really Do Work | AdFlipoff

The report (download), “Facebook Advertising: Why the Marketplace Ad Platform Deserves a Second Look,” analyzes more than a dozen third-party research studies and interviews with industry executives that demonstrate consensus on a number of issues,...
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Facebook Mobile Ads Earn 2.5 Times More Than Desktop Ads, Studies Find

Facebook Mobile Ads Earn 2.5 Times More Than Desktop Ads, Studies Find | Facebook advertising - SUPERCHARGE! | Scoop.it
Facebook's mobile ads are performing significantly better than its desktop ads, according to multiple studies.
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Facebook Marketing, Ads Lead Users to Buy, ComScore Says

Facebook Inc.’s marketing and advertising encourages users to buy products in stores and online, the social-networking company said in a joint report with researcher ComScore Inc., countering criticism and research that questioned the impact of...
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Facebook Ads now on Mobile | Ants Marching - Creative Strategies

As Facebook was launched people started to ask: how does Facebook survive? First thought...? Advertising. Once the mobile became more and more popular, people started to access the web and social media apps directly from their mobile ...
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Facebook Launches Promoted Posts, Pay As Little As $5 For More Fans To See Page Content

Facebook Launches Promoted Posts, Pay As Little As $5 For More Fans To See Page Content | Facebook advertising - SUPERCHARGE! | Scoop.it
Facebook’s Promoted posts are live for some pages in the US, as of yesterday. And are rolling out to many more. Some are reporting that pages with fewer than 500 fans may not yet see the feature.
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Nutella Says Facebook Ads Outperformed TV | ClickZ

Nutella Says Facebook Ads Outperformed TV | ClickZ | Facebook advertising - SUPERCHARGE! | Scoop.it
Brand incorporates social ads into traditional marketing mix model for campaign in Germany.
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GM Says Facebook Ads Don't Work, Pulls $10 Million Account - Forbes

(Image credit: AFP/Getty Images via @daylife) Just days before Facebook's historic stock offering, General Motors said it plans to stop advertising on the social media site, concluding that its paid ads don't have a big impact on consumers.
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