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LinkedIn May Have Just Designed the Ultimate B-to-B Banner

LinkedIn May Have Just Designed the Ultimate B-to-B Banner | Facebook Advertising | Scoop.it

On Tuesday, LinkedIn unveiled SlideShare Content Ads, the first advertising product to result from last year's acquisition of content-sharing platform SlideShare. The name might suggest that these are display ads that will run as interstitials within SlideShare presentations (yay, native advertising)—but that’s not the case, if only because that would be too weird.

 

Instead, SlideShare Content Ads are display units that will run throughout LinkedIn—along the right rail adjacent to users' activity streams, for example. After people click the banners, an overlay will pop up, letting users page through the presentation without navigating to a new Web page, though they have the option to expand the slides to full-screen. The expanded ads can also include a link that will direct back to the presenting company’s site for users to learn more.


Via Anita Windisman
Massimo Chieruzzi's insight:

This is really smart advertising from Linkedin!

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Facebook Advertising
A collection of the best post on Facebook Advertising, from creating your first ads to optimizing it like a pro!
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Facebook Ads Split Testing 101

Facebook Ads Split Testing 101 | Facebook Advertising | Scoop.it
From A to Z, learn everything you need to know about Facebook Ads Split Testing to improve your performance immediately!
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Scale your Teespring Business with Facebook Ads & AdEspresso

Scale your Teespring Business with Facebook Ads & AdEspresso | Facebook Advertising | Scoop.it
There are two things you need to know about Teespring. First, they’ve built an amazing platform that allows anyone to design and sell t-shirts. Second, selling Teespring tees through Facebook ads is a match made in heaven. They just sell amazingly well, and the process translates to ridiculously low costs to acquire customers. That’s why we’ve …
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Good Facebook Ads targeting tips for all TeeSpring sellers!

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Facebook Ad Campaign Changes: What Marketers Need to Know

Facebook Ad Campaign Changes: What Marketers Need to Know | Facebook Advertising | Scoop.it
Do you use Facebook ads to boost your business? Are you confused by the latest changes? Recent changes made to Facebook's ad campaign structure can affect how you set up and test your ads. In this article you'll discover how to set up a Facebook ad campaign in the new structure. Campaign Structure Changes The biggest change…
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How To Keep It Personal With Facebook Ads

How To Keep It Personal With Facebook Ads | Facebook Advertising | Scoop.it
There are two basic ways to engage in Facebook Ads. The first is to send your brand message out to your entire target audience with the hope that you will get some takers.
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Pretty good article by KissMetrics!

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7 Lessons Learned from 567 Facebook Ad Campaigns in One Year

7 Lessons Learned from 567 Facebook Ad Campaigns in One Year | Facebook Advertising | Scoop.it
Use these 7 lessons learned from 567 Facebook ad campaigns to create the right message for your ads and outperform the rest.
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Very Good and Data-Driven post!

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5 Effective Ways to Get More Facebook Likes Tested

5 Effective Ways to Get More Facebook Likes Tested | Facebook Advertising | Scoop.it
Need more likes for your page? Here are 5 ways to get more Facebook likes tested with real money, compared and ranked!
Massimo Chieruzzi's insight:

Very good, data driven post on way to use Facebook Ads to get more Likes to your page

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Mean Streets – Holding Cell - YouTube

Just say no to buying clicks. Do you know what your marketing is doing? http://adobe.ly/1mvUhQQ
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Extremely funny !!

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The DOs & DON'Ts of Facebook Ads

Getting started with Facebook Ads? Here's a complete guide to the dos and don'ts to create the perfect campaign.
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Slides from my speech on Facebook Ads DOs & DON'Ts at 500 Startups

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Benoit Gaillard's curator insight, October 26, 2014 2:48 AM

Excellente introduction dont je me suis servi pour mon guide Facebook smart Advertising - 4 étapes: Collect, Concert, Connect, Target. http://bit.ly/facebook-advertising

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Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business

Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business | Facebook Advertising | Scoop.it
Learn why 10 founders from the Young Entrepreneur Council (YEC) say they aren’t yet ready to leave Facebook behind for their businesses.
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Facebook Says Its New Focuses Are Personalized Content And Spreading The ... - Business Insider

Facebook Says Its New Focuses Are Personalized Content And Spreading The ... - Business Insider | Facebook Advertising | Scoop.it
Facebook Says Its New Focuses Are Personalized Content And Spreading The ...
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Infographic: The Super Bowl Ad Battle — TV, Facebook and Twitter ...

Infographic: The Super Bowl Ad Battle — TV, Facebook and Twitter ... | Facebook Advertising | Scoop.it
Ampush, a Facebook Strategic Preferred Marketing Developer, recently looked at the effectiveness of Facebook ads compared to television and Twitter, as all three will likely be in full force for the next few days.
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LinkedIn Ads & The Google Analytics Dilemma

LinkedIn Ads & The Google Analytics Dilemma | Facebook Advertising | Scoop.it
Linkedin dashboard and Google Analytics often show different no. of clicks for ads. Check out this blog to know what brings this difference.
Massimo Chieruzzi's insight:

This is a very common problem on Facebook too ! Facebook ads stats and Google Analytics always show different numbers !

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A 3-Step Guide to Tracking the ROI of a Facebook-Promoted Post | Social Media Today

A 3-Step Guide to Tracking the ROI of a Facebook-Promoted Post | Social Media Today | Facebook Advertising | Scoop.it
Here's a simple 3-step guide to tracking the ROI of your Promoted Posts on Facebook.
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The Ideal Naming Convention for Facebook Advertising Campaigns

The Ideal Naming Convention for Facebook Advertising Campaigns | Facebook Advertising | Scoop.it
The secret to an efficient Facebook advertiser who can quickly run informative custom ad reports is found within the campaign naming convention...
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Solid tips on how to name campaigns!

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Facebook brings call-to-action buttons to pages - Inside Facebook

Facebook brings call-to-action buttons to pages - Inside Facebook | Facebook Advertising | Scoop.it
Call-to-action buttons have been very effective for advertisers, so now Facebook is expanding the capability. Now page owners can select from seven call to action buttons atop their timeline. The new call-to-action button is placed to the left of the like button.
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Great new feature for all Facebook page managers!

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Buying Facebook Likes Suck, Here's The Data To Prove It!

Buying Facebook Likes Suck, Here's The Data To Prove It! | Facebook Advertising | Scoop.it
Do you want to buy Facebook Likes? You should not! Here's a data-driven experiments to prove it totally sucks!
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This has been a long experiment to run but it produced amazing results!

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Secret Groups: Are You Overlooking This Cornerstone of Facebook Marketing?

Secret Groups: Are You Overlooking This Cornerstone of Facebook Marketing? | Facebook Advertising | Scoop.it
Discover everything you need to no on Secret Groups. What they are, how to create one, why they're useful for you!
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Building Communities is tough but can be extremely rewarding!

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Updates to the PMD Program

Updates to the PMD Program | Facebook Advertising | Scoop.it
Read about updates we’re making to the PMD Program.
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Big changes are coming to the PMD program in 2015!

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Killer Strategies to Improve Your Facebook Conversion Rate (With Practical Examples)

Killer Strategies to Improve Your Facebook Conversion Rate (With Practical Examples) | Facebook Advertising | Scoop.it
Marketers and advertisers know the drill. Another week, another Facebook ad to connect with your audience. You churn out advert after advert, campaign after campaign – spending dollars all the way. But, for some reason, conversions don’t seem to take off. Is Facebook even the right platform for your advertising dollars? It’s natural that a …
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A Tour: Facebook Rolls Out Changes to Ad Sets and Ads

A Tour: Facebook Rolls Out Changes to Ad Sets and Ads | Facebook Advertising | Scoop.it
Facebook is rolling out changes to ad sets and ads. While some changes are cosmetic, some ad functionality. Here's what you need to know...
Massimo Chieruzzi's insight:

Facebook Ads structure is changing again... this is starting to happen too often :)

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Facebook Ads Manager Users Can Now Download All Monthly Invoices - AllFacebook

Facebook Ads Manager Users Can Now Download All Monthly Invoices - AllFacebook | Facebook Advertising | Scoop.it
Facebook Ads Manager users now have the option to download all of their monthly invoices.
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Why Facebook Isn't Dying: Ad Revenues Grow 76% - Motley Fool

Why Facebook Isn't Dying: Ad Revenues Grow 76% - Motley Fool | Facebook Advertising | Scoop.it
Times of India
Why Facebook Isn't Dying: Ad Revenues Grow 76%
Motley Fool
Yes, tween and teen use is important for the future of Facebook, but it's not nearly as vital as ad revenue.
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Facebook Ads Text in pictures Policy

Read the official Facebook policies regarding text inside pictures used for Facebook Ads. These policies applies to every kind of picture used for advertising o
Massimo Chieruzzi's insight:

Usefull to read to avoid your ads being rejected by Facebook due to too much text inside the pictures 

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A Quick Guide to Each of Facebook's Partner Categories

A Quick Guide to Each of Facebook's Partner Categories | Facebook Advertising | Scoop.it
(Image courtesy of Mashable) Facebook recently introduced Partner Categories which offer marketers many new options for targeting ads based on a user’s purchasing and browsing histories.
Massimo Chieruzzi's insight:

Partner categories can be a huge boast to your overall CPA when dealing with direct conversion FB Campaigns !

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