On Tuesday, LinkedIn unveiled SlideShare Content Ads, the first advertising product to result from last year's acquisition of content-sharing platform SlideShare. The name might suggest that these are display ads that will run as interstitials within SlideShare presentations (yay, native advertising)—but that’s not the case, if only because that would be too weird.
Instead, SlideShare Content Ads are display units that will run throughout LinkedIn—along the right rail adjacent to users' activity streams, for example. After people click the banners, an overlay will pop up, letting users page through the presentation without navigating to a new Web page, though they have the option to expand the slides to full-screen. The expanded ads can also include a link that will direct back to the presenting company’s site for users to learn more.
Via Anita Windisman